markempa
JUNE 7, 2005
« Better lead management leads to bigger marketing budgets | Main | Paper Direct Mail is Not Dead » Cold Calling Tips for the complex sale When used correctly, the phone is a powerful way to start and develop relationships. Peter Davidson at the BeConnected blog pointed me to Kevin Stirtzs post on cold calling.
markempa
SEPTEMBER 15, 2005
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. It has long been accepted that combining outbound calling with direct mail marketing dramatically increases results in B2B programs.
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markempa
MAY 8, 2006
prospecting) for yourself you may want to read the WSJ article, " End of the Cold Call? prospecting) for yourself you may want to read the WSJ article, " End of the Cold Call? 3: Positioning: How To Test, Validate, And Bring Your Idea To Market " by Jeanette Borzo. " by Jeanette Borzo.
markempa
JUNE 29, 2007
As we all know, tech buyers are a notoriously tough crowd to cold call. Sherpas findings contradict the "calling doesnt work" line weve heard for years. Their data shows that over 50% of tech buyers admitted to short listing a vendor after receiving a well timed and relevant phone call. Teleprospecting works.
markempa
JUNE 8, 2007
3: Positioning: How To Test, Validate, And Bring Your Idea To Market FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!
markempa
SEPTEMBER 4, 2007
3: Positioning: How To Test, Validate, And Bring Your Idea To Market FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!
markempa
MAY 8, 2007
3: Positioning: How To Test, Validate, And Bring Your Idea To Market FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!
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