B2B Marketing Directions

JULY 24, 2022

For the past few years, marketers have been inundated by research studies purporting to prove that consumers and business buyers now place great importance on the social responsibility track record of the companies they do business with. The following table shows how survey responses varied across four generational cohorts.

Research 52

Research Emarketing Customer Surveys Paid Search Agency 52

Martech

SEPTEMBER 9, 2022

this year — surpassing $20 billion, according to industry research eMarketer. in 2021, according to the report. in 2023, according to the report. Source: eMarketer , August 2022. marketing technology spending is expected to increase a healthy 14.3% Spending increased 20.9% Spending by B2B firms will rise 14.6%

Spending 110

Spending Emarketing Gartner Comparison 110

Webbiquity

FEBRUARY 13, 2010

The brilliant Ardath Albee provides the missing piece, a reliable recipe marketing automation, demand generation and content marketing success in her new book, eMarketing Strategies for the Complex Sale. They begin in most cases with some basic online research, which is why web presence optimization has become so critical.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

ClearVoice

SEPTEMBER 4, 2020

Use this list of research and data to help you make wise and informed content marketing decisions. eMarketer ). eMarketer ). Pew Research ). eMarketer ). Pew Research ). Pew Research ). A full 70 percent of marketers use social media listening tactics to research their target audience. (

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? And taking the time to do research might not seem like much of a priority. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Paid Content 98

Paid Content Research Ad Frequency Demographics 98

QuanticMind

SEPTEMBER 29, 2023

Google also found that holiday shoppers are less impulsive than you might think: They do their research early, watch for sales to begin, and care more about delivering a thoughtful gift than finding the best deal. eMarketer has projected that influencer marketing will grow 3.5 Must be a new Furby.

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

Contently

NOVEMBER 7, 2016

Per eMarketer, time spent with every medium —including advertising giants like TV, radio, and print—has been colonized by mobile devices. The Interactive Advertising Bureau’s (IAB) latest revenue report , released on November 1, shows that advertisers are finally catching up to these trends.

Facebook 128

Facebook Rules Advertisements Advertising 128

KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Recent studies from sources such as eMarketer and BtoB Magazine support this observation, in particular as it relates to SEO and social media as top B2B marketing channels for lead generation.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

illumin

OCTOBER 4, 2023

In April of 2019, eMarketer released a forecast for programmatic social. Since then, they have had to increase their estimates in subsequent reports. Eric Haggstron, an eMarketer forecasting analyst, says that “advertising in a cookie-free mobile app environment where users spend much of their digital time is complicated and difficult.

Social Media 52

Social Media Allocation Emarketing Media 52

Webbiquity

AUGUST 27, 2013

According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. and 5% figures, respectively, reported by eMarketer earlier this year. There’s no question that B2B marketers have embraced social media.

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

ClearVoice

OCTOBER 14, 2022

When it comes to content marketing usage, the majority of your audience is online with 85% of adults going online on a daily basis ( Pew Research ). The top goals in content marketing are to boost sales, increase brand awareness and build customer relationships ( eMarketer ). billion through 2025 ( Report Linker ). Out of the 1.9

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

ClearVoice

JUNE 19, 2023

Research and Markets ) Artificial intelligence statistics Savvy content marketers are already using artificial intelligence and automation. Grandview Research ) Local SEO statistics Local SEO is an essential aspect of content marketing, especially for businesses that rely on local customers. billion in 2023.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Liveintent

OCTOBER 6, 2020

eMarketer predicts that while total US retail spending will decline this year, eCommerce will reach an all-time high of nearly 20% of all retail sales. eMarketer predicts that Order for Pickup eCommerce will grow 60% YoY, reaching $58.52 In 2019, Adobe conducted a research report of more than 2,000 consumers.

Planning 118

Planning Marketing & Strategy Marketing Strategy Tips 118

Hubspot

APRIL 21, 2020

eMarketer ). user base by 20% ( We Are Social Digital Report ). user base by 20% ( We Are Social Digital Report ). eMarketer ). eMarketer ). eMarketer ). In 2019, 79% of Chinese internet users reported using WeChat. ( adults use Snapchat ( Pew Research Center ). Pew Research Center ).

Stats 92

Stats Emarketing Mobile Marketing Marketing & Strategy 92

Contently

APRIL 19, 2017

Expect that share to increase because, according to a recent BI Intelligence report , the network has added a million more advertisers to its already sizable roster in the last seven months. eMarketer’s latest report on social media, the US Social StatPack , brings some much needed clarity to the space.

Social Media 167

Social Media Trends Emarketing Media 167

Porch Group Media

AUGUST 10, 2021

As consumers, the way we engaged, researched and bought from brands completely changed. Research by Campaign Monitor digs into overall email marketing trends and statistics and strategies marketers should be implementing to find success. According to research by Adobe 2018, those who were born between 1981 and 1996 spent 6.4

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

KoMarketing Associates

SEPTEMBER 16, 2020

According to DemandBase’s 2020 ABM Market Research Survey , this is most likely your CMO or VP of Marketing (29% of the time) or the Head of Demand Gen (18%). eMarketer reports that “US B2Bs will spend $8.14 As explained in DemandGen’s special report, “ What’s Working in B2B Advertising? ABM runs on data.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

Hubspot

JANUARY 27, 2020

For example, if you run a B2B firm, you might realize augmented reality isn't a practical technology to research. eMarketer ). While 43% of people who report using VR headsets once monthly say they own their own device, 35% of once-monthly VR users say they use a family or friend's device. Pew Research Center).

Marketing AI 99

Marketing AI Stats Enterprise Management Emarketing 99

Navigate the Channel

JUNE 9, 2023

In 2021, according to eMarketer, the value of abandoned goods in digital carts in the U.S. The statistics vary across retail and wholesale sites and by geography , but research shows the average abandoned cart rate is at about 75%, but some industries lose upward of 83% of potential sales from cart abandonment. was $705 billion.

Marketing AI 65

Marketing AI Bundling eCommerce Curation 65

SendX

JANUARY 18, 2021

Source: eMarketer In order to remain important and at the front of the minds of your customers, you should deliver an experience that engages them with your brand way after the sale. According to yet another research by Epson, 80% of consumers are more inclined to buy from a brand offering personalized services.

Email Marketing 221

Email Marketing Tips Clickthrough Work Management 221

Biznology

SEPTEMBER 22, 2016

81% of consumers research online before buying. ( 94% of B2B buyers research online for purchase decisions. 89% of shoppers do online research before purchasing an item in-store. eMarketer ). Research Gate ). 50% use their smartphone to look up restaurants/bars, and 31% to research or book travel.

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Porch Group Media

NOVEMBER 12, 2020

Consumers today shop, research and conduct their daily lives across an ever-increasing number of digital outlets and online channels. A Cargurus.com report revealed that 55% of shoppers now say they prefer NOT to visit the physical dealership. According to Emarketer, 90.4% The automotive industry is certainly no exception.

Paid Content 59

Paid Content Planning Emarketing Marketing Management 59

KoMarketing Associates

SEPTEMBER 16, 2014

According to eMarketer , global smartphone use is increasing 25% just in 2014, which will surpass 50% total smartphone penetration around the world. By 2018, eMarketer projects that almost 37% of the entire world population will own a smartphone- that’s almost 3 billion people. Larger Screens. Final Thoughts.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

Porch Group Media

NOVEMBER 4, 2022

Another study by eMarketer shows cord-cutters are all set to reach 55.1 million by the end of 2022 A similar study by eMarketer tells us that Connected TV users will rise to 204 million, representing about 60% of the population. An estimate by eMarketer shows that U.S In a year, that rounds to about 45 days.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Convince & Convert

JULY 17, 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. This report shares real-world insight and understanding of a dynamic industry where new networks emerge, old networks evolve , and the user base continues to rise at rapid rates. This is 15.4

Paid Search Agency 159

Paid Search Agency Social Marketing Advertising Agencies Budget Programs 159

Porch Group Media

FEBRUARY 26, 2020

Social is also a vital channel when it comes to interacting with brands and researching new products and services. According to recent research by Emarketer, 90.4% However, that’s almost matched by the 38% who report being either somewhat (30%) or extremely (8%) dissatisfied. Who Uses Social Media? of Millennials, 77.5%

Lead Generation 82

Lead Generation Social Media Lead Scoring Lead Ranking 82

Business Brainz

DECEMBER 3, 2020

Research can help B2B marketers in building engaging content. Recent eMarketer shows digital B2B ad spend is up 22.6% How Research can help in building content that truly resonates with the target audience? Research helps in balancing these two aspirations that all sales professionals have. Creating personalized content.

Top of Funnel 52

Top of Funnel Account Based Marketing ABM Content 52

Business Brainz

DECEMBER 3, 2020

Research can help B2B marketers in building engaging content. Recent eMarketer shows digital B2B ad spend is up 22.6% How Research can help in building content that truly resonates with the target audience? Research helps in balancing these two aspirations that all sales professionals have. Creating personalized content.

Top of Funnel 52

Top of Funnel Account Based Marketing ABM Content 52

Contently

AUGUST 15, 2017

According to a report from market research firm Demand Metric, events are second only to email when it comes to the most effective B2B marketing tactics. Per the report, 85 percent of B2B marketers say events are either “critical” or “very important” for accelerating the sales pipeline and driving revenue.

B2B 136

B2B Marketing Automation Services Landing Pages Emarketing 136

Content Standard

DECEMBER 9, 2014

Nielsen recently announced plans to begin reporting on Netflix’s and Amazon’s video-on-demand services in an effort to better track consumption trends in video content. ” Nielsen will kick this reporting off next month, using audio-recognition technology to determine what users are watching.

Demand 40

Demand Video Marketing Webcast Paid Search Agency 40

Porch Group Media

FEBRUARY 16, 2021

eMarketer ) Shoppers spend 138% more when marketed to through email, as compared to those who do not receive email offers. These findings are consistent with their research finding in 2019. 42% of respondents in DemandMetric’s research stated that getting noticed in crowded inboxes was a primary challenge.

Email Marketing 72

Email Marketing Optimization Marketing Strategy Marketing & Strategy 72

Salesforce Marketing Cloud

JULY 20, 2021

When asked where they planned to invest this year, marketers ranked AI as their #1 priority, according to our most recent State of Marketing Report. AI adoption is surging: 84% of marketers reported they use AI somewhere in their acquisition and retention engines, up almost three times over just two years ago. Download the report.

Marketing AI 98

Marketing AI Advertisements Advertising Lead Ranking 98

Marketing Insider Group

DECEMBER 3, 2020

When you arrive at the Report, select “United States” from the Region filter. According to research from emarketer , total retail sales will drop 10.5% Virtually all of the topics being researched here have something in common: They are either directly or indirectly influencing the customer experience.

Analysis 229

Analysis Budget Programs B2B Work Management 229

Porch Group Media

MAY 21, 2019

Consumers use multiple online and offline channels when researching and purchasing and often traverse between devices when they do so. eMarketer). 82% of marketers report increased open rates with rich email personalization. Pew Research). 57% of consumers reported doing this. Digital marketing continues to grow.

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Martech

OCTOBER 19, 2022

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. of the digital display ad market, according to eMarketer. Provides real-time data and advanced reporting about ad placements and performance, making it easy to quickly optimize campaigns. In the U.S.,

Advertising Agencies 120

Advertising Agencies Paid Content Cost Per Thousand Advertisements 120

Exo B2B

JUNE 18, 2019

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Here is one of the graphs from the eMarketer study. In fact, almost all other studies and statistics report the dominance of the socio-professional platform, including CMI and HubSpot.

Social Media 53

Social Media Emarketing Forrester Media 53

Bannerflow

SEPTEMBER 27, 2021

According to the latest eMarketer research , US display advertising is predicted to grow 27.5% In this article, we will touch on the following topics of interest, all of which are explored more thoroughly in our report: Why are mobile devices the place to be seen for your display ads? See for yourself in our report.

Display 98

Display Stats Advertisements Advertising 98