Good Reads for B2B Marketing - Protect Your Online Reputation
ViewPoint
MAY 9, 2013
Protecting your online reputation is crucial in an era when conducting searches for information is a routine part of a buyer''s research, according to Jasmine Sandler. Generating more leads still tops the list of B2B marketing challenges, but reaching a target audience is on the rise, according to a BtoB survey. Via eMarketer.
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