Benchmark Email

MARCH 17, 2021

Most businesses still see email marketing as the most cost-beneficial and conversion-rich way to develop relationships with potential customers or clients and promote their products or services. A recent study holds that the median email marketing ROI is 122 percent. What makes it such a powerful tool?

ROI 143

ROI Email Marketing Studies Cost 143

Vision6

FEBRUARY 26, 2023

The best marketing campaigns involve plenty of creativity, but they also rely on data and testing to ensure their success. That’s where your email AB testing tools come in! AB testing is essential if you want to improve and optimise your email campaigns to suit your audience and their preferences.

A/B testing 98

A/B testing Open Rate Tools Click Rate 98

SmartBug Media

JUNE 22, 2022

Email flows, also known as email automation, serve as part of the backbone of an e-commerce marketing plan by providing content to subscribers. However, email flows aren’t one-and-done projects. A/B Testing Email Flows. When it comes to testing SMS and email flows, every test falls under one category: A/B testing.

Optimization 92

Optimization SMS Work Management Urgency Marketing 92

Webbiquity

APRIL 23, 2024

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. This post delves into ways to make sure your email campaigns bring the best results. What’s the Scoop on ROI for Email Marketing?

ROI 170

ROI Email Marketing B2B Marketing Marketing Automation Services 170

JangoMail

APRIL 18, 2022

Email testing is the practice of reviewing your emails and testing them before you hit the Send button. Using email testing tools to help you test your emails is necessary these days. In this blog post, we’ve put together a list testing tools that will help you: ?

Tools 52

Tools Deliverability Validation CAN-SPAM 52

Only B2B

JULY 8, 2021

Do you know around the globe 87% of the B2B marketers rely on email marketing to grow ROI. . However, to experience the surge in revenues you must perform your email marketing with good practices and only then, you will be able to resolve all the email marketing challenges and generate strong bunce for your business.

ROI 118

ROI Email Marketing Practices B2B Marketing 118

Convert

AUGUST 24, 2020

With the right strategies and tactics, email marketing stands to give you an average 3,800% return on investment. And one of these “right strategies” that we know about email marketing is to A/B test your emails to create higher-converting email campaigns every time. Steps to Run Your First Email A/B Test.

Sample 98

Sample Open Rate Advertising Benchmark Click Rate 98

Litmus

JUNE 10, 2019

With an average ROI of 42:1 , email marketing continues to be one of the most effective channels available to marketers. When done right, email marketing drives business results like no other channel does. The email client landscape shifts a little every day. Testing your emails ensures they don’t break on the way.

CAN-SPAM 80

CAN-SPAM ROI Class Deliverability 80

SendGrid

NOVEMBER 24, 2020

Learn how Twilio SendGrid uses Cypress to test email flows. We focus on how to automate the steps for email searches, parsing matching email content, and following email links. The post Dealing With Email Flows in Cypress Tests #frontend@twiliosendgrid appeared first on SendGrid.

Automation 94

Automation Content 94

Litmus

OCTOBER 23, 2020

Internally, we’ve been discussing the pros and cons of the plain text email and whether it has a place at Litmus. So, I decided there was only one way to settle this debate: to test it. The beady-eyed among you may already know that Litmus already sends some stylized plain text emails. Yes, Litmus sends plain text emails!

Click Rate 91

Click Rate Webinar Metrics Segmentation Email Campaigns 91

Schubert B2B

OCTOBER 14, 2022

How would getting more clicks and opens on your emailers affect your B2B marketing campaigns? billion marketing emails being sent and received each day, you want to make sure yours are standing out. With A/B testing, you […]

Email Campaigns 62

Email Campaigns Campaigns B2B B2B Sales 62

Schubert B2B

OCTOBER 14, 2022

How would getting more clicks and opens on your emailers affect your B2B marketing campaigns? billion marketing emails being sent and received each day, you want to make sure yours are standing out. With A/B testing, you […].

Email Campaigns 62

Email Campaigns Campaigns B2B B2B Sales 62

SendX

APRIL 25, 2024

It's time to take control and give your salon's revenue with a strategy that's been tried and tested: email marketing. Are you tired of watching your profits get snipped away by high overhead costs and inconsistent client bookings?

Email Marketing 276

Email Marketing Marketing & Strategy Cost Marketing 276

Litmus

APRIL 25, 2019

To build a best-in-class email program, you need to constantly improve—and there’s no better way to learn fast than through testing and experimentation. Brands that make A/B testing and email experiments a priority are proven to see better results. A/B testing tips from the world’s leading email marketers.

Brand Identity 101

Brand Identity Branding Lead Ranking Best Practices 101

ANNUITAS

SEPTEMBER 23, 2014

Every marketer will tell you that testing is one of the most important aspects of a successful email program. There are so many tests to run – A/B testing, subject line testing, content testing, time of day testing, etc. So what types of tests are best practice? ?Seed Seed list testing-.

Deliverability 100

Deliverability Domain Demand Generation Agencies Demand Generation 100

Litmus

MAY 1, 2019

Getting caught in the spam folder is an email marketer’s nightmare, but it’s more common than you might think. If you’re not watching and paying attention, it’s easy to get your emails blocked or blacklisted and not know it. But how do you know if your email is at risk of being sent to the spam folder? Another 16.1%

Tools 97

Tools Email Marketing CAN-SPAM Tips 97

Litmus

AUGUST 14, 2020

Did you know you can use Litmus inside your favorite email service provider (ESP) or marketing automation platform (MAP)? That’s right—you can build, test, and analyze emails all in one place for a seamless workflow across your entire organization. No more switching back and forth between tools. We’ve got your suggestion.

Marketing Automation Services 85

Marketing Automation Services Eloqua Marketo Hubspot 85

Litmus

AUGUST 8, 2023

This August, we’re proud to announce the most cutting-edge selection of updates yet—including enhanced artificial intelligence (AI) personalization capabilities , email-ready snippets, automatic Brand Indicators for Message Identification (BIMI) checks, and so much more! The latest in Litmus Builder… Email-Ready Snippets from Litmus.

Marketing AI 40

Marketing AI Ad Building Ideal Customer Profiles Validation 40

markempa

FEBRUARY 24, 2014

I joined Chris last week at MarketingSherpa Email Summit 2014 for his session on how making some changes to Tennant’s email program transformed the team’s marketing efforts. A key component of the change Chris covered was testing subject lines for a new email campaign. Test Design: A/B/C split test.

Email Marketing 120

Email Marketing Open Rate Copywriting Paid Search Agency 120

Hubspot

SEPTEMBER 9, 2020

Each day, millions of brands launch ads, create business pages, and test out lead-generating marketing strategies on Facebook. While Facebook offers a robust selection of marketing tools, one big marketing staple they've never really explored is email marketing. What to Know About Facebook's Email Marketing Tool.

Facebook 101

Facebook Email Marketing Tools Paid Search Agency 101

TowerData

NOVEMBER 28, 2022

So, how's your holiday email-marketing program faring? You're probably tracking sales and revenue closely, as you should, because you have to report on them to your team and your boss. But three other areas can affect your performance and might not be so obvious.

Marketing Report 95

Marketing Report Email Marketing Marketing 95

SendGrid

APRIL 16, 2019

Although email drip and email automation campaigns share a lot of similarities, the two are NOT synonymous. Test your knowledge by taking our quiz! The post Test Yourself: Email Drip vs. Email Automation Campaigns appeared first on SendGrid.

Automation 68

Automation Campaigns Email Marketing Marketing 68

SendGrid

SEPTEMBER 4, 2019

With thousands of potential renderings, spam filters on high alert, and the risk of broken links, email testing isn't a nice-to-have—it's a need-to-have. The post Email Testing Walkthrough and Examples: Send Flawless Emails Every Time appeared first on SendGrid.

Examples 73

Examples Practices Best Practices Email Marketing 73

Litmus

JULY 15, 2019

We talk to people about email testing day in and day out. Most of the smart folks in our community care deeply about sending emails that are nothing but perfect. However, we found that even among brands that care a lot about email quality, some only test their emails infrequently. Email testing made easy.

Template 60

Template CAN-SPAM Trigger Marketing Email Marketing 60

SendGrid

DECEMBER 19, 2019

Learn about dynamic template testing for transactional email sends and how it can improve your deliverability. The post Test for Success: Email Testing for Your Programmatic Sending appeared first on SendGrid.

Deliverability 65

Deliverability Template Product 65

TowerData

FEBRUARY 18, 2020

As a premier data service provider, we pride ourselves on our constantly tested, industry-leading solutions fueled by reliable, validated data. And while you typically see us discuss our B2C email validation testing, we perform the same extensive tests to ensure reliability and success for our B2B data.

Validation 60

Validation B2B Service Leads 60

ClickZ

MAY 23, 2019

However, there are plenty of ways AI can enhance one marketing channel everyone uses: email. Segmentation is the separation of your email subscribers into smaller groups based on common characteristics, often demographics such as age, gender and geography. Manually, these segments take a lot of time to identify and test.

Marketing AI 75

Marketing AI Segmentation Email Marketing Personalization 75

SendGrid

JULY 9, 2019

Learn more about how to test your emails for spammy content, broken links, and rendering issues across devices and browsers right in SendGrid's Marketing Campaigns. The post Email Testing: Spam, Links, and Rendering Tips appeared first on SendGrid.

Tips 56

Tips Email Marketing Campaigns Content 56

Marketing Insider Group

DECEMBER 15, 2016

Kidding) When it comes to creating effective email marketing […]. The post Start A/B Testing Your Email Marketing Campaigns Like A Mad Scientist appeared first on Marketing Insider Group. The only difference is we don’t have an Egor by our side. Or maybe your offices look different than mine.

Email Marketing 100

Email Marketing Campaigns Lead Generation Marketing & Strategy 100

Litmus

APRIL 1, 2021

Email has come a long way. The email marketing channel continues to bring staggeringly high returns, with an ROI of 36:1. This October, email officially turns 50. That’s why we’ve decided to take a look back at email’s history, from the 2010s to now. Email grows up in the 2010s. What about the 2010s?

Design 66

Design Trends Mobile Marketing Email Campaigns 66

Webbiquity

APRIL 18, 2024

This means sending emails, posting on social media, and even sorting through leads can be done automatically (though a human should still be monitoring the output). Automation allows for a series of touchpoints, from educational emails to targeted offers. This makes your company the top-of-mind brand for these leads.

Marketing Automation Services 159

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 159

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Identify Your Ideal Recipients Cold emailing is only effective if you target the right audience. Guest post by Nina Petrov.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Delivra

NOVEMBER 8, 2018

You’ve probably heard time and time again that email marketing consistently offers the highest ROIs across any channel, especially among B2B industries where other options are often limited. Your emails are delivering some results, but you were hoping you’d be seeing much more from a channel with such an impressive reputation.

Email Marketing 51

Email Marketing Planning Segmentation Paid Search Agency 51

Kapost

AUGUST 21, 2017

Every marketer knows customer preferences change with the wind, so keep a finger on what’s hot—or better yet, try a little multivariate testing. The post Use Multivariate Testing to Optimize Everything from Emails to Blogs appeared first on Kapost Content Marketing Blog. No, it’s not as complex or techy.

Optimization 80

Optimization Email Marketing Content Marketing Content 80

Litmus

MAY 23, 2019

It’s your feature requests for international email clients that helped us build the most comprehensive email testing offering out there. And it’s your ideas on what the perfect email workflow should look like that will continue to drive the future direction of Litmus. Source: G2 Grid® for Email Testing.

Customer Satisfaction 51

Customer Satisfaction Vendors Features Email Marketing 51

Litmus

FEBRUARY 5, 2024

If you’re like the 41% of email marketing pros who responded to our 2023 State of Email survey , email marketing is your most effective marketing channels. But did you know over 14 of all emails never make it into the inbox? What is Litmus Spam Testing? What factors affect email deliverability?

CAN-SPAM 108

CAN-SPAM Deliverability Phishing Domain 108