Martech

APRIL 23, 2024

Have you sensed that your martech solution or vendor is losing interest? Or do you have concerns that recent updates might indicate a change in strategy that could threaten your own interests? Marketers understand that not all of their relationships are perfect. Have you outgrown your current solution?

Enterprise Management 85

Enterprise Management Work Management Marketing Management Vendors 85

Martech

APRIL 11, 2024

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years. Here’s why.

Marketing AI 121

Marketing AI Work Management Effectiveness B2B Marketing 121

Martech

APRIL 29, 2024

Generative AI is rapidly transforming marketing, introducing new capabilities that disrupt how we work. However, successful AI adoption requires more than just implementing new tools. Embracing AI is not just about technology but about managing change and enabling your teams to thrive in the evolving marketing environment.

Marketing AI 70

Marketing AI Work Management Marketing Management Planning 70

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” Use customer data to inform email programs. But now, we need a lightning bolt to propel us down the innovation path. We need to turbocharge our path to innovation and greatness. Fast-forward to 2024.

Enterprise Management 121

Enterprise Management Marketing Automation Services Work Management Marketing Management 121

Martech

FEBRUARY 7, 2024

Almost every business today has access to similar AI tools, but outcomes are going to differ significantly based on how they apply the technology. Results depend not just on the AI you’re using, but how you integrate it into your existing tech stack, processes, and strategy. Why focus on having the best AI integrations?

Marketing AI 122

Marketing AI Hubspot Lock-In Marketing Management 122

Martech

OCTOBER 9, 2023

Persuasion is at the heart of so much of what we do as marketers, no matter which channel we’re working in. As marketers, we can be most effective when we understand why we humans do what we do and use that information to help our customers make decisions others make on matters that concern us. This is a must.

Marketing AI 132

Marketing AI Marketing & Strategy eCommerce Banners 132

Martech

MARCH 27, 2024

Can you blame them? You’re not alone. The good news is you’ve got a little time. The good news is you’ve got a little time. In the meantime, it’s a good idea to use this period to do what’s needed to clean up your databases so you’re ready to leverage these new tools.

Marketing AI 118

Marketing AI Marketing Management Lock-In CRM 118

Martech

FEBRUARY 27, 2024

Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools and features. The new tools aim to use AI-generated insights and messages, including product recommendations, for better deployment to the right customers at the right time. Why we care. AI capabilities.

SMS 101

SMS Marketing Automation Services Forecasting User-Generated Content 101

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. Marketers often report an impressive average of 14.1 Write click-worthy subject lines.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Martech

APRIL 10, 2024

We need tools that not only function flawlessly but surpass expectations. We need tools that not only function flawlessly but surpass expectations. The market is saturated with me-too products, copies of copies with little to differentiate them. We need a revolution, an injection of genuine creativity.

Work Management 101

Work Management Marketing Management Product Differentiation 101

Oktopost

APRIL 28, 2024

Social media marketing managers and sales executives are no longer sitting on opposite ends of the strategy table. In case you haven’t heard yet – building relationships and engaging on social media platforms is the future of B2B sales. And most importantly, it gives people a reason to listen to you.

Social Media 69

Social Media Top of Funnel B2B Thought Leadership Media 69

Martech

MARCH 12, 2024

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. The “What Will You Design Today?” Why we care. Canva’s Magic Studio suite of AI tools gets close attention in the new campaign. Magic Studio. Expanding B2B approach. “I

Marketing AI 113

Marketing AI Tools Enterprise Management B2B 113

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. What is email marketing and why does it matter? Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Salesforce Marketing Cloud

JANUARY 29, 2024

If you build it, they will come. That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? According to our research , email remains the best way to connect with customers. However, building a strong list takes a smart strategy, the right tools and good execution.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Optinmonster

MARCH 21, 2024

Did you know that collecting customer feedback can help you transform the success of your business? That’s why it’s so vital to collect customer feedback. Without it, you have to simply guess how to make users and shoppers happy. And you can do it all right on your own website!

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Litmus

MARCH 6, 2024

Every email has a purpose. CTAs help guide your subscriber to the primary action you want them to take. In this blog, we’ll cover CTA best practices, including: Why is a call-to-action important? In this blog, we’ll cover CTA best practices, including: Why is a call-to-action important? Why should they do it?

Email Marketing 112

Email Marketing Planning Design Mobile Marketing 112

Martech

APRIL 5, 2024

Insufficient usage of martech may also hinder the improvement of marketing processes. There are different reasons why martech is underutilized. Users may also not be properly trained to use the martech platforms and may not receive the necessary support to learn how to better use them in their day-to-day work.

Peer-to-peer 94

Peer-to-peer Paid Search Agency SMS Gartner 94

Martech

FEBRUARY 8, 2024

While this approach can generate traffic, it often fails to convert them into leads and sales. So, why start from the bottom in B2B? Less intense competition and the right intent More specific keywords are easier to move to the top, as there are almost no competitors fighting for them.

Top of Funnel 112

Top of Funnel SEO B2B Paid Search Agency 112

Martech

DECEMBER 12, 2023

.” This problem is true for many types of software, but especially in marketing ops for a couple of reasons: There’s “shiny object syndrome,” that constant chase for the latest and greatest tool, leading to a cycle of endless acquisition and inadequate utilization.

Work Management 121

Work Management Marketing Management Budget Programs Software 121

Salesforce Marketing Cloud

NOVEMBER 2, 2023

Remember building your first email campaign? Painstakingly crafting emails, hoping the recipient wouldn’t see the telltale “Hello (name),” and adding contacts to your email workflow manually? Today, automation is a game-changer and life-saver for email marketers — helping you save time, money, and stress.

Automation 122

Automation Marketing Automation Services Work Management Lead Nurturing 122

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Martech

OCTOBER 13, 2023

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. Are you getting the results you want? Are you safe using AI-generated content ? Are you being honest?

Marketing AI 134

Marketing AI Paid Content Paid Search Agency Automation 134

Salesforce Marketing Cloud

JANUARY 4, 2024

Often, leads aren’t ready to buy, and when they are, it’s a challenge to keep them engaged. Thankfully, email makes it possible for you to gain influence with your desired audience over time. And with drip marketing, emails don’t have to live on an island unto themselves. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Salesforce Marketing Cloud

FEBRUARY 2, 2024

You feel like you’ve got a firm grasp on your prospect and their pain points. You sit down to write an email that perfectly outlines how you can help them meet their goals, and you hit “send.” Days go by, and you hear nothing but crickets. What you’ll learn What is a sales email template?

Template 105

Template Outreach Ideal Customer Profiles Linkedin 105

Martech

FEBRUARY 23, 2024

Eventually, the people you relied on will end up voting you off the island, then it’s game over. If you think “Survivor” is somehow an allegory for life itself, it’s time to make some new friends. But what does this have to do with email marketing? They won’t tolerate a flood of irrelevant or low-quality emails.

Email Marketing 96

Email Marketing CAN-SPAM Work Management Advertising Agencies 96

Marketri

APRIL 4, 2024

It’s another frustrated CEO looking for marketing help, but he isn’t sure what’s needed. The conversation goes something like this: “I have a junior marketer who’s a few years out of school. She’s smart and enthusiastic but very tactical and needs direction. A call comes in.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

Litmus

FEBRUARY 5, 2024

If you’re like the 41% of email marketing pros who responded to our 2023 State of Email survey , email marketing is your most effective marketing channels. But did you know over 14 of all emails never make it into the inbox? What factors affect email deliverability? List-Unsubscribe.

CAN-SPAM 108

CAN-SPAM Deliverability Phishing Domain 108

Martech

MARCH 6, 2024

If you could increase your revenue from email just by sending messages more often, you’d do it, right? So, what’s stopping you from communicating more often? I know why many email marketers hesitate to send more messages and it has nothing to do with revenue. Or to make money?

Click Rate 99

Click Rate Budget Programs Case Studies Open Rate 99

Salesforce Marketing Cloud

MARCH 19, 2024

In order to train them to answer complex customer questions with accuracy and fluency, Algo knew it needed something more robust than an off-the-shelf LLM, which is typically trained on the public internet, and lacks the specific business context needed to answer questions accurately. The two go hand in hand.

Generation 122

Generation Paid Search Agency Lead Ranking Training 122

Martech

FEBRUARY 15, 2024

This article chronicles my experiences building various AI tools to assist with business functions and looks at what’s in store for marketers. When they ask Hal why there may be a difference between the two computer systems, Hal responds, “It can only be attributable to human error. Honestly, we have had mixed results.

Marketing AI 115

Marketing AI Paid Search Agency Marketing Proposals Ideal Customer Profiles 115

Heinz Marketing

JANUARY 19, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing Do you have a difficult time choosing the right tools for your team? Feel like maybe you have too many tools in your stack collecting dust? Worst of all, do these silos create roadblocks in getting your campaigns to market?

Tools 113

Tools Work Management Planning Ideal Customer Profiles 113

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. You may notice some overlap between the challenges for different roles.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Martech

FEBRUARY 29, 2024

“Do more with less” is a popular theme in marketing today. Including this phrase in your 2024 marketing plan deck may prompt at least one team member to start job hunting. Including this phrase in your 2024 marketing plan deck may prompt at least one team member to start job hunting. Why is this?

Lead Scoring 102

Lead Scoring Lead Ranking Tips Marketing Management 102

Spiralytics

APRIL 25, 2024

But there’s much more you can do with CRM to drive customer retention. 1: Segmentation for Focused Engagement Gone are the days of mass email blasts. One way to hit them right is to personalize your messaging in all your marketing campaigns. You can anticipate issues and foster customer success before problems escalate.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

Martech

NOVEMBER 27, 2023

If you were asked, right now, on the spot, to cite every possible source creating new contacts, leads, or supplemental data points in your CRM , could you do it? If you can answer that question “Yes!” You can stop reading here. Why run a data landscape assessment? Go grab a celebratory cup of coffee!

Marketing Automation Services 102

Marketing Automation Services Terms and Conditions Advertising Agencies CRM 102

SalesIntel

FEBRUARY 19, 2024

So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy? The latest B2B sales challenges include: Difficulty in reaching decision makers and engaging with them effectively. But why do these B2B sales strategies falter? Target Audience? Investment?

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

RebelMouse

JANUARY 5, 2024

A/B testing, also called split testing or bucket testing, is a type of experimental testing in which you divide your audience into two groups and present them with different versions of a web page or app element. You can then measure each version's performance based on user clicks and conversions. What Is A/B Testing?

Marketing Websites 109

Marketing Websites Sample CTR Click Rate 109