Anatomy of a Finny Award-Winning GDPR Email Campaign


Presented yearly by Demand Gen Report, the KCAs celebrate the innovative applications of B2B content and campaigns across various industries and channels. We took home a Best Design Theme award for a GDPR opt-in campaign executed during peak GDPR mania.

Can you do top-of-funnel marketing automation without CRM?


If you’re a small or medium size business selling to consumers, you probably want to both automate and personalize your marketing campaigns. Your emails are more relevant. But they’re years behind in terms of pre-customer, top-of-the-funnel campaigning. Email Hub.

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Four Great Ways to Use Personalization in Digital Marketing


When someone hears their own name, that triggers a unique reaction in those parts of the brain associated with long-term memory. Personalization in Email Marketing. Campaign Monitor shares data which found that emails with personalized subject lines are 26% more likely to be opened.

The 11 Best Marketing Automation Software Tools in 2019


HubSpot's marketing automation functionality is one of the most powerful tools in this list in terms of features. Basically, the workflows tool is automation beyond email, so you can scale your growth and spend less time on repetitive tasks. Email Campaigns.

An Act-On Conversation: Aaron Bolshaw Talks Automated Email Programs … and Why They’re Awesome

Marketing Action

That’s what automated email programs can be for marketers, empowering them to set up effective campaigns that run automatically, deliver the right message to the right person at the right time, and ultimately increase revenue and decrease effort. What is Conditional Branching?

5 Email Marketing Best Practices for 2019


billion email users worldwide by the end of 2019. For marketers, this figure shows the value of email. If you use email marketing best practices, you can generate leads, drive sales, and accelerate business growth. Email Marketing: What You Need to Know.

13 Email A/B Testing Mistakes that Limit Your Success


Email A/B testing was a recurring topic at all three Litmus Live events last year, as well as this year. That’s no surprise because it’s one of the most powerful opportunities for email marketers to iterate and improve their campaigns. their emails generate 20% more revenue.

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Sales Intelligence: What to Expect When You’re Prospecting


It’s not hard to find data : a company name and phone number, employee count, revenue, maybe direct numbers and email addresses, job titles. You just acquired a list of names, phone numbers, and email addresses. Their direct dial or email address. Targeted displacement campaigns.

Net-Results Simplifies Demand Generation for Small Business

Customer Experience Matrix

Email campaigns are targeted at segments; Web visitors are classified into segments; behavior alerts are triggered by segments; lead scores are assigned to segments; leads are sent to the sales system based on segments; reports are run against segments. This process has five functions: send emails to prospects; capture responses on landing pages; score leads; send qualified leads to sales; and nurture non-qualified leads with multi-step campaigns.

6 B2B Email Marketing Strategies to Boost Engagement

The Lead Agency

Email marketing remains one of the most effective B2B marketing methods. According to WordStream , email is the ‘third most influential source of information for B2B audiences, behind only colleague recommendations and industry-specific thought leaders.’. Why Email Marketing?

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5 Steps to Prevent B2B Lead Generation Failure …And 5 Danger Signs to Watch Out for


The weather and terrain are no easy opponents, mainly because they are so unpredictable—despite the Olympic organizers’ efforts and investment to make conditions as controlled as possible. Email marketing needs to be more quantifiable in terms of conversion.

5 Reasons to Clean Your Marketing Database Today


Or, you personalize an email campaign to include the recipient’s first name— but you fail to recognize that several of the names on your list have glaring typos. With accurate and up-to-date data, you can better segment your customer and prospect lists for personalized campaigns.

Email Personalization Basics (+American Express Travelink’s Email Success Story)

Marketing Action

Dear {{First Name}}: “Personalization” is a broad term. And for email, which still offers incredible flexibility and has the best ROI, it’s the most powerful tactic to raise your conversion rate and rate of return. But email marketers can’t rely on serendipity.

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How to Know If It’s Time to Switch Your Engagement Platform


But they quickly become limiting to the long-term capabilities that marketers really need. Let’s take a look at a few introductory campaigns that marketers start with when they initiate their digital marketing strategy. Some examples of early marketing campaigns include: Simple lead follow-up workflows and sales notifications. Basic drip email campaigns based on a single indicator of interest. One-time email sends. Look at the Long Term.

How Should Your Email Header and Footer Be?

Altitude Branding

The world may have adopted newer styles of communication but, you simply cannot ignore email, as it is one of the primary and most often used mode of communication. 99% of consumers check their emails on a daily basis. What is the email about?

15 Marketing Job Titles For the Skill Sets You Want at Your Company


Marketing coordinator," "digital specialist," and similarly generic terms often don't encompass the responsibilities of today's marketer -- even those who might be coming to your company right from college.

31+ of the Coolest Social Media, Search and Web Tools of 2010


Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? Supplement your email list with your contacts’ social network info? Create video emails?

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A Cold, Hard Lead Conversion Case for Low-Volume Keywords


As marketers, we're often conditioned to go after attainable high-volume keywords. Then, we set off developing content and campaigns around them. We blogged, wrote ebooks, posted on social media, hit "send" on email campaigns, and began workflows for engaging leads.

How to Get More Responses From Your Cold Emails

Single Grain

Before reading this action-packed, example-laden article, check out our 3-minute video on cold emails from our Leveling Up YouTube channel : Cold email is dead…or at least it is for people who don’t know the intricacies of this channel. The average email open rate is 20.81%.

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B2B Marketing | Business to Business Marketing Information Portal

delicious b2bmarketing

Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO. monitor and manage your brand Handling agencies, overseeing internal communications, developing strategy The digital revolution means email is increasingly recognised as the key B2B communications channel. Enter your email and submit to reset your password.

Why Marketing ROI is Never a Guarantee


If we need to increase revenue by 20% this quarter, how many email campaigns do we have to launch? Why don’t we know how many email campaigns it will take to generate a 25% lead generation increase? Do they quickly and consistently respond to calls and emails?

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PPC and Marketing Automation, Webinar Transcription

Lead Liaison

So there’s a lot of ways to make decisions based on the data that comes back from paid search which makes it really great even if you just run small short campaigns to gather a lot of insight on your customers. Those three are the drivers behind the success of any campaign.

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