Zoominfo

JUNE 12, 2023

Our session included go-to-market efficiency insights from ZoomInfo CEO Henry Schuck and CMO Bryan Law, as well as Bain Partner Mackenzie Bushy and Dell SVP of Global Sales Operations Prabha Ramakrishnan. ZoomInfo has built its own business on execution and efficiency, and it’s our priority to help our customers do the same.

Marketing Analytics Tools 130

Marketing Analytics Tools Efficiency Sales Management Product 130

Contently

MARCH 16, 2023

Building Efficient Workflows Workflows are at the core of meeting your content strategy goals, whether that be driving traffic from organic search, generating revenue, or anything in between. When building efficient workflows, start with these five steps: 1. Remember: High-quality, audience-driven content will help drive efficiency.

Efficiency 192

Efficiency Design SME Budget Programs 192

Vision Edge Marketing

MARCH 23, 2021

and operational excellence. Product innovation, Operational metrics such as financial and productivity measures. Measures and processes provide insights into performance and facilitate operational excellence. Operational excellence encompasses both effectiveness as well as efficiency. Measurement. Competitiveness.

Product 219

Product Paid Search Agency Advertising Agencies Press 219

Vision Edge Marketing

APRIL 16, 2024

Let’s explore how your organization can leverage digital tools and technologies within iterative processes and harness data to achieve sustained success and reap these benefits: Improved operational efficiency (40%) Faster time to market (36%), and Better meeting customer expectations (35%). Caterpillar Inc.

Digital Transformation 274

Digital Transformation Work Management Terms and Conditions Marketing Management 274

Martech

JANUARY 12, 2024

It’s a challenge beyond being more efficient with limited resources. Traditionally, aiming for something like a 20% improvement in activity or efficiency in marketing, especially during budget constraints, has been normal. The latter comes from prioritizing initiatives based on their potential impact, not just operational efficiency.

Efficiency 133

Efficiency Ideal Customer Profiles B2B Marketing Planning 133

Martech

FEBRUARY 12, 2024

What kind of team did she need to ensure that AI was managed effectively, efficiently, and ethically? She entered the query: “What are the challenges for marketing operations in 2024? Her goal for the year was to execute efficiently with a smaller team while generating the MROI she knew the business needed. Out came a long list.

Paid Search Agency 110

Paid Search Agency Planning Ad Building Enterprise Management 110

CMSWire

DECEMBER 21, 2023

Integrating martech with digital operations catalyzes efficiency and growth, driven by strategic collaboration and tech innovation. Continue reading.

Efficiency 117

Efficiency Marketing 117

SmartBug Media

FEBRUARY 26, 2024

Optimizing revenue operations is no longer a nice “to have”—it’s become crucial for sustained growth and competitiveness. And what kind of things can a revenue operations audit unearth that makes it worth the time or financial investment? But where to start? What Is a RevOps Audit, and Why Do You Need One?

Business 64

Business Advertising Agencies Software Eye-Tracking 64

Optinmonster

APRIL 26, 2024

Do you want to learn how to use Google search operators to improve your content marketing research? Advanced operators help you fine-tune your Google search queries, speeding up your research and making your job a lot easier. In this post, I’ll discuss how I use Google search operators to help me accomplish these tasks.

Search Marketing 93

Search Marketing Google Content Marketing Case Studies 93

Vision Edge Marketing

JULY 8, 2021

Highly functional organizations leverage distinctive capabilities and processes to improve efficiencies and effectiveness. To ensure your business takes off like a rocket, you need the operational excellence of a Houston control center. Therefore it especially important that Marketing strive to achieve operational excellence.

Process 141

Process Work Management Efficiency Template 141

Martech

MARCH 11, 2024

Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. Over-optimizing for pipeline efficiency: The implications The exponential growth of martech tools has led to an overemphasis on pipeline efficiency, driven by the promise of better tracking and attribution.

Efficiency 96

Efficiency Marketing Automation Services Lead Ranking Brand Identity 96

Heinz Marketing

OCTOBER 25, 2022

As a recession looms, organizations are now speaking less of scale and more of efficiency. However, the momentary break from scaling allows us to take a breath and re-evaluate how the bureaucratic systems that support our marketing process can be made more efficient. Are you operating under a standard waterfall model?,

Efficiency 120

Efficiency Elasticity Ad Building Planning 120

Martech

OCTOBER 10, 2023

It requires a systematic approach to customer journey management and operations that utilizes governance to maintain standards over time. In the first article of this three-part series, we explored the collaborative aspects of customer journey operations. Here are some other benefits: Improved efficiency. Measurements.

Customer Satisfaction 121

Customer Satisfaction Enterprise Management Work Management Multi-Channel 121

Martech

JULY 13, 2023

Here are a few ideas of what not to do in marketing operations. That doesn’t sound fun or efficient. to help others understand what’s needed, problems to avoid and efficiencies learned. When proceeding with a martech or marketing operations project, understanding the business purpose of the effort is paramount.

Work Management 98

Work Management Marketing Management First-Mover Advantage Advertising Agencies 98

ClearVoice

JANUARY 29, 2024

Team silos can hurt the efficiency of your content operation, BIG TIME. When your teams operate in isolated silos, various disadvantages arise. The Power of Cross-Functional Collaboration Cross-functional collaboration can transform your content operations, giving it a more dynamic and integrated framework.

Efficiency 52

Efficiency Digital Asset Management Work Management Content 52

Rev

MARCH 22, 2023

You may think revenue operations (RevOps) sounds like just another buzzword. So, if RevOps is the new secret ingredient for consistent revenue growth and efficiency—you’re right to want to know how your business can implement its own RevOps function. And how is it different from other operations teams? A lot to cover?

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Automation Services Work Management Budget Programs 78

Salesforce Marketing Cloud

OCTOBER 19, 2023

Contact center automation can help you deliver personalized, efficient, and complete service — all while reducing costs for your business. When you automate processes in your contact center, your agents can work more efficiently and provide better support for customers with more complex issues.

Efficiency 104

Efficiency Contacts Automation Work Management 104

SmartBrief - Marketing

APRIL 21, 2024

It’s time for a reboot and reimagining of the marketing operating model and focusing on the benefits it can bring. Design a marketing operating model with a focus on desired outcomes. Designing a marketing operating model focused on desired outcomes keeps your eyes set on measurable factors that will bring you closer to your goals.

Enterprise Management 83

Enterprise Management Work Management B2B Marketing Marketing Management 83

Content Standard

JANUARY 4, 2024

In this conversation with Axel Kirstetter, VP of Global Product Marketing at Guidewire, we explore methods to enhance your marketing’s precision, effectiveness, and efficiency through just-in-time content operations—an approach that combines audience insights with streamlined execution for timely and relevant content delivery.

Top of Funnel 86

Top of Funnel Planning Content Buyer's Journey 86

ATAK Interactive

JULY 20, 2023

Efficient and streamlined operations are vital for businesses to succeed in today's competitive landscape. HubSpot Operations Hub is a comprehensive operations software platform designed to help businesses optimize and automate their internal processes.

Hubspot 78

Hubspot Ad Agencies Efficiency Software 78

Seismic

AUGUST 31, 2023

But when it comes to understanding how AI works, knowing when to use it, and how to integrate AI into our existing workflows for better efficiency, it can be challenging. Narrow: Weaker AI systems that operate within predefined boundaries and rely on algorithms, rules, or data to accomplish a task. This is what we have today.

Marketing AI 99

Marketing AI Marketing Analytics Tools Efficiency Webinar Metrics 99

Vision Edge Marketing

DECEMBER 6, 2018

Operational excellence is the fuel behind an agile Marketing organization and its ability to help the organization achieve growth. Operational excellence drives growth revenues, margins and customers satisfaction. Six Sigma provides an approach for enabling operational excellence. The role of Marketing Operations is evolving.

Planning 184

Planning Work Management Marketing Management Paid Search Agency 184

Valasys

MAY 8, 2024

In an era where operational efficiency has now become more important than ever before, plastic injection molding companies are still searching for ways to cut costs without sacrificing quality. Optimizing Machine Use One of the main pillars of efficiency in any plastic injection molding business is the judicious use of machinery.

Cost 40

Cost Enterprise Management Work Management Marketing & Strategy 40

Seismic

MAY 10, 2024

This translates to higher-value deals more often. Operational efficiency: Effective sales learning platforms streamline processes and shorten ramp time for new hires. The post How an enterprise sales training tool improves revenue and efficiency appeared first on Seismic. Set up a demo with our sales team to learn more.

Enterprise Management 40

Enterprise Management Training Efficiency Tools 40

Liveintent

APRIL 5, 2022

With Audience Manager, you can get tasks done quickly, efficiently, and with complete transparency. The post How advertisers and agencies can improve operational efficiency with Audience Manager appeared first on LiveIntent Blog. Audience Manager is a busy marketer’s best friend.

Advertising Agencies 62

Advertising Agencies Work Management Marketing Management Efficiency 62

DiscoverOrg

DECEMBER 4, 2018

A candid interview with Jill Konrath and Synchronoss’ Director of Legal Operations, Dana Huppert. Legal Operations might work behind the scenes of the General Counsel … but ops wears the pants on tech purchase decisions. What does the buying cycle look like for legal operations? First, it’s drivings efficiency.

Bundling 136

Bundling Buyer Personas Work Management Efficiency 136

Valasys

MARCH 23, 2022

60% of CMOs Have Centralized Some or All of Their Function in the Pursuit of Operational Efficiency According to a survey by Gartner, Inc. CMOs seeking operational efficiency are increasingly centralizing their function with 60% of marketing organizations already having centralized some or all of their functions.

Gartner 40

Gartner Efficiency Customer Surveys Organization 40

ClearVoice

JANUARY 31, 2024

You may be familiar with a variety of operations infrastructures, such as production operations, e-commerce operations, IT operations, or cybersecurity operations. Successful organizations have also begun adding content operations to their teams’ portfolios.

Marketing Management 52

Marketing Management CMS Development Top of Funnel Marketing Automation Services 52

ClearVoice

JANUARY 31, 2024

You may be familiar with a variety of operations infrastructures, such as production operations, e-commerce operations, IT operations, or cybersecurity operations. Successful organizations have also begun adding content operations to their teams’ portfolios.

Marketing Management 52

Marketing Management CMS Development Top of Funnel Marketing Automation Services 52

DivvyHQ

AUGUST 29, 2022

On a 1-to-5 scale, how mature are your content operations today? In today's post, we're diving into the different levels of a content operations maturity model and shedding light on how you can move up the process-proficiency ladder. Are you still working towards that utopia of content process perfection? Most of us are.

Content 103

Content Process Work Management Buyer Personas 103

InsightSquared

DECEMBER 6, 2017

Sales operations managers play a crucial role in making sure sales teams are firing on all cylinders. Click here to get a free sales operations manager job description template. ). Click here to get a free sales operations manager job description template. ). What are Sales Operations Managers Responsible for?

Work Management 180

Work Management Marketing Management Top of Funnel Salesforce.com 180

Martech

JULY 22, 2022

Council members indicated that Covid (among other factors) has lately pushed the pendulum towards centralized operations. Growing operational control. Nevertheless, greater centralization and growth of formal martech operations can bring a solid business case, especially around efficiency. Source: RSG. in September.

Enterprise Management 108

Enterprise Management Work Management Paid Search Agency Advertising Agencies 108

Only B2B

AUGUST 21, 2023

Key Data Hygiene Challenges Faced by Businesses The challenges of data hygiene, such as duplicate entries, inconsistent formatting, and incomplete information, hinder operational efficiency and decision-making. The utilization of AI-based solutions enhances the efficiency of data cleansing processes.

Efficiency 62

Efficiency Marketing AI Automation Data Hygiene 62

Heinz Marketing

JANUARY 31, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing This article will look at the three foundations of efficient growth you can focus on right now that will help your business not only survive tough times but come back stronger when the market rebounds.

Ideal Customer Profiles 114

Ideal Customer Profiles Efficiency Buyer's Journey Distribution 114

Heinz Marketing

JUNE 15, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing This is the year of efficiency—at least, according to Mark Zuckerberg. Earlier this year, Meta had to lay off 13% of its workforce in the name of “efficiency.” But marketing and sales teams can only be efficient if they have a trusted strategy behind their efforts.

Ideal Customer Profiles 98

Ideal Customer Profiles Efficiency Allocation Top of Funnel 98

Biznology

FEBRUARY 28, 2018

Operational tranformation. But what about operational transformation? Though questions and comments about the practice are starting to pop up in articles and forums, operational transformation is a severely neglected topic across most of the analytic sphere. But what will eventually happen is they will go away. Like this post?

Digital Transformation 173

Digital Transformation Marketing AI Enterprise Management Work Management 173