How to Make An Efficient Content Pipeline


This is where the idea of an efficient content pipeline comes to picture. An efficient content pipeline management is about figuring out your ideal persona, creating content relevant to your prospects & customers, & promoting & optimizing the pieces of content for search.

The Simple Guide to Creating a Chatbot [ on Facebook, Website, Messenger Apps]


According to a 2017 survey , 57% of consumers like getting information from a chatbot when browsing a company’s website. While customer service chatbots are often found on a company’s website, social media is a great place for lead generation bots to live. Facebook. Website.

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5 Easy & Efficient Real Estate Marketing Strategies

Stevens & Tate

Create A Website. It can’t be overstated just how important a website is. By setting up a website , you create a presence online that allows people to find you. Without a website, potential clients will be more likely to stumble upon the websites of your competitors.

Most Efficient B2B Lead Generation Strategies for 2019

Altitude Branding

Just because your audience is more likely to go to your website straight away rather than do their research on your Instagram profile or Facebook page, doesn’t mean that you can neglect social media presence.

2 Reasons Facebook’s Latest Algorithm Change Will Impact Marketers


Last week, the world got wind of the biggest Facebook algorithm change in years. data analysis of over 2,500 sites, Facebook referral traffic now sits at 35.1 It’s time to prepare for another drop in organic traffic to blog posts and other “owned” website content.

Fast & Easy Ways to Increase Website Traffic, Part 2


The last two strategies to increase website traffic will come in handy for getting a newsletter off the ground if this is something that’s been sitting on the backburner. Sharing tips and tricks for using a product or service more efficiently. Add location pages to the company website.

How to Convert Inefficient Advertising into Highly Efficient Content Engagement [Podcast]


Why content engagement is the most efficient metric to measure performance. Digital publishers are going to die, Facebook is going to die, Google is going to die and then nobody’s going to be able to pay their bills. You’ve seen this as a sponsored post on Facebook.

5 Essential Questions to Ask Before Running a Facebook Ad Campaign

KoMarketing Associates

When it comes to social media advertising, Facebook is currently the top platform. With a 26% YoY Q1 growth in revenue last year, Facebook Advertising is more popular than it has ever been. Boost Organic Facebook Posts. Website Traffic. Website Retargeting.

Talent Is Everything, and Location Is Only a Time Zone


I am amazed by the diversity and efficiency at RebelMouse. The efficiency comes from extremely helpful team members and managers.The trust and the small acts of appreciation rejuvenates my energy and dedication. Six Reasons Why RebelMouse Is Remote-Only + Why It Works for Us.

Facebook Messenger: The Complete Guide for Business


Facebook Messenger is one of the most important messaging apps brands use to connect with customers worldwide. Many businesses have used Facebook Messenger marketing to drive results across the customer journey—from building awareness to securing sales. Create a Facebook Messenger plan.

Facebook Targeting: Finding Your Expert Arrow


What are Facebook Audiences and Why Do We Use Them? Facebook and the host of platforms under its umbrella have become major components of many publishers’ paid content distribution strategies. So what, exactly, is a Facebook audience?

In 2018, Publishers Take Back Control with Subscription Success


presidential election and Facebook's data-misuse scandal. This damaging shadow prompted Facebook to launch its so-called "family and friends" algorithm update in January to rebuild trust with its users. The Rise of the Mature User.

Conquer Roles to Make Content Creation Seamless


To make the review process more efficient, it's also possible to set a designated revision flow based on a creator's rating. The popular saying "it takes a village" certainly rings true for most content creation processes.

Should You Use WordPress for Your Law Firm Website?

DAGMAR Marketing

So, it’s easy to understand how seductive a drag-and-drop website service can be. Efficiency and ease of use are important, but there’s more to the equation. Both Wix and Squarespace are designed to make it quick and easy for someone with few technical skills to get a website online.

Did Facebook Just Deliver a Crushing Blow to Native Advertising?


Everyone assumes that if Facebook were to drop an anvil on media companies, it’d come in the form of an algorithm reconfiguration, a change in the revenue split on Instant Articles, or some combination of the two. The upside for Facebook is clear. Facebook may now ruin that.

Top B2B Website Metrics to Monitor Using Google Analytics

Hinge Marketing

When it comes to evaluating the performance of a professional services firm’s website, most people tend to focus the majority of their attention towards one metric: overall traffic, or the number of visits to a website. Make sure your website has easy-to-understand navigation elements.

The 5-Step Process HubSpot Uses to Optimize Facebook Advertising Costs


And in a space where advertising has historically been cheap, how can marketers sustain their revenue without having to increase their Facebook ad budget? Fortunately, we sat down with Rex Gelb , HubSpot’s paid acquisition team lead, and asked him about his approach to Facebook advertising.

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Google Algorithm Updates in 2018: Every Change You Should Know


Count this one as another move by Google to refine the algorithm for the most efficient and relevant results. This condensed view was intended to speed up load time and efficiency for users, particularly those on mobile in places where internet connections might not be as speedy.

The 4 Challenges and 4 Benefits of Facebook

Heinz Marketing

Why do people like Facebook? . For many, Facebook is an obsession and a major part of their lives. Facebook has built its business around our relationships, and now we have relied on it to create and maintain connections with others. However, recently, there were some major data breaches with Facebook, which influenced the social movement around the hashtag #deleteFacebook. Have you deleted your Facebook? Sure, it takes more time and isn’t nearly as efficient.

7-Step Facebook Marketing Strategy to Dominate 2017

Sprout Social

Let’s be honest here–Facebook isn’t slowing down. billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. Your Facebook marketing strategy has to be unique. There’s an ocean of potential customers you can reach on Facebook. Faceboo

An Expert’s Guide to Generating Leads on Facebook

Altitude Branding

Facebook is a great platform to help you generate more leads. Let’s see what it takes to generate leads on Facebook. Why Facebook Is An Ideal Platform To Generate Leads On. There are a couple of reasons why Facebook is one of the best platforms to generate leads.

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Generating Leads from a Facebook Fan/Business Page Engagement Strategy


Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach. All Facebook pages can like related business pages.

Video ads: Facebook or YouTube?


For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube.

Don’t Be Overwhelmed by Facebook Advertising: 10 Tips to Use Any Time

Content Marketing Institute

Having a business relationship with Facebook is time consuming – there’s an update every few weeks, and it takes all your effort to keep up with the latest features. With more than 79% of American internet users on Facebook, the platform holds the keys to your potential customers’ hearts.

The Keywee Facebook CPC Tracker: August Edition


Multiple changes to the Facebook platform this year have left many publishers asking how their businesses will be affected. Every month, we release new Facebook CPC data, along with relevant insights on content distribution.

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Facebook Marketing in the Time of #Deletefacebook

Martech Advisor

In the last two years, there were several heated debates around Facebook marketing and what it means in an age when the social media platform is under heavy scrutiny. But this doesn’t make Facebook marketing strategies irrelevant in 2020.

The Top 10 B2B Digital Marketing Strategies for 2020


You can use search operators to find information about specific market segments on targeted websites. This will guide your marketing efforts, starting with developing new content for and possibly even redesigning your B2B website. Upgrade to a High-Performance B2B Website.

What To Do If Facebook Lead Ads Aren’t Right For You

Opt Intelligence

Facebook Lead Ads sound like the holy grail of opt-in advertising: they’re completely self-contained ad units available on one of the most widely used websites. This should keep CPLs low and sign-ups high, but that’s not always the case with Facebook Lead Ads.

The Current Climate of Facebook Instant Articles


When Facebook Instant Articles launched in 2015, it was limited to only a few publishers. Soon, everyone with a Facebook Page could be eligible to publish Instant Articles, and as the years went on, the medium went through its own ups and downs.

What AI Can Teach Us About Facebook Creatives


Together, we leverage their strongest asset — content — to meet their business goals in the most efficient way possible. This often means reaching existing and potential readers on paid distribution channels, like Facebook. This post is targeted at older Facebook users.

The Keywee Facebook CPC Tracker: October Edition


We created The Keywee Facebook CPC Tracker , a monthly update on Facebook CPCs based on analysis of data from over 500 publishers, to answer frequently-asked questions about Facebook CPCs and the state of paid content distribution.

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The Keywee Facebook CPC Tracker: June Update


Over the past few months, Facebook prices have fluctuated notably less than usual. Because RPMs are at typically their highest until the holiday season, these content creators are looking to drive as much engaged traffic to their site as efficiently as possible. June Recap.

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Why Social Media Marketers Should Rely Less on Facebook

Altitude Branding

No longer is social media a simple website or application on the Internet for connecting with people in different parts of the world, no matter the timezone. One of the most popular social media platforms today is Facebook. Social media marketing is a must these days.

Untapped Opportunity – Lookalike Audiences for LinkedIn, Facebook and Google Ads

Directive Agency

It is a daunting question that many digital marketers face: how can you reach your total addressable market efficiently without wasting your paid ad platform budgets? Below, we can see that Google generated a list of 300,000 – 500,000 users similar to those converting on our website.

5 Fascinating Facebook Stats & What They Mean for B2B Marketers

KoMarketing Associates

During our last training, we discussed Facebook and what recent updates and statistics mean for our clients, and B2B marketers in general. Several of the statistics were eye opening; for anyone who thinks that Facebook isn’t for B2B marketers, it’s time to think again.

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How to Know If Your Freelance Business Website Is Outdated — And What To Do


Though Facebook, Instagram, LinkedIn and other social media networking sites are important to pay attention to as well, without a website or freelance portfolio , you don’t have an area to tell your story how you want it to be told. We want it efficient and to be visually appealing.

25 of the Best Facebook Page Apps to Give Your Business a Boost


Facebook page apps can help your brand stand out in an increasingly crowded arena. As the adage goes, there’s an app for just about everything these days, and that’s true when it comes to Facebook pages apps, too. Starter Facebook page apps. Log in to your Facebook page.