Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. By executing a thought leadership strategy, you can gain credibility and showcase your expertise.

Thought Leadership 356

Thought Leadership B2B Thought Leadership Research Practices 356

Hinge Marketing

NOVEMBER 3, 2022

To help firms like yours make sense of these changes, the Hinge Research Institute has released an all-new fourth edition of Inside the Buyer’s Brain: Consulting. our ongoing study of buyer behavior in the consulting industry. About the Study. There have been several shifts in key selection criteria since our 2020 study.

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

Contently

AUGUST 18, 2021

Judging by our research, that’s causing a problem. An Ohio State University study found that jargon-free content makes consumers much more engaged and eager to learn more about a product or service. Even if your target audience is more educated, you can still benefit from simplifying your work.

Studies 197

Studies Brand Identity Branding Lead Ranking 197

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 97

Research Case Studies Case Study Skype 97

Sword and the Script | B2B

MARCH 26, 2024

Comment: This makes sense because thought leadership is intended to educate rather than sell. More than half (54%) said a solution provider “that consistently produces high-quality thought-leadership content has prompted them to research the organization’s offers or capabilities.” 43% said it “offers concrete guidance and case studies.”

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Hinge Marketing

FEBRUARY 22, 2024

For the second year in a row, the Hinge Research Institute’s annual High Growth Study showed that uncertainty is professional services firms’ overriding concern. Questions like these are what we designed this study to answer. About the Study This is the ninth edition of the High Growth Study.

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

Heinz Marketing

NOVEMBER 8, 2021

Coming from the education world into B2B marketing seems like quite a big shift. As part of my past work, I led communications and storytelling for an education research organization. However, there is more to it than just storytelling, so here are three of the lessons I learned in education, and how they apply to B2B.

Education 124

Education B2B Thought Leadership B2B Thought Leadership 124

Top Rank Marketing

OCTOBER 17, 2023

A study from Search Engine Journal reports that 54% of B2B professionals engage with a webinar on a weekly basis. Recently, I learned of a new study about webinars during the MarketingProfs B2B Forum that was commissioned by webinar software provider Hubilo and conducted by Forrester.

Webinar Metrics 109

Webinar Metrics Forrester Top of Funnel Research 109

Content Standard

JUNE 27, 2023

As a healthcare solutions provider, you’re functioning in an era in which your prospects (and existing customers) need educational support that provides clarity in the midst of chaos. An educational content strategy tackles these problems head-on.

Work Management 89

Work Management Marketing Management Differentiation Education 89

Hinge Marketing

SEPTEMBER 14, 2022

One of the best places to start getting your questions answered is the 4 th edition of our pioneering study of professional services buyers and sellers called Inside the Buyer’s Brain. About the Research. Our most recent study details the perspectives of more than 1,900 buyers and 3,610 sellers of professional services.

Research 114

Research Service Budget Programs Social Media 114

Hinge Marketing

JANUARY 10, 2022

Hinge Research Institute’s High Growth Study 2022 explores how they do it and what it means for you. About the study. For more than a decade Hinge Research Institute has been conducting research into what drives extraordinary growth and profitability in professional services firms. About the sample. Bottom line?

Studies 131

Studies Peer-to-peer Digital Transformation Work Management 131

Valasys

APRIL 11, 2024

To execute the consortium’s extensive study, integrating big data with field experience is essential for comprehensive insights. By analyzing job postings and required skills, researchers assess AI’s impact on specific ICT functions and their evolving job responsibilities. This news is sourced.

Marketing AI 40

Marketing AI Research Digital Transformation Class 40

NetLine

FEBRUARY 23, 2023

The Three R’s continue to be the common thread found throughout each answer and insight within Momentum ITSMA & ABM Leadership Alliance’s 6th annual benchmark study for B2B marketers. The study shared where ABM’s business impact has been measured. But what, specifically, should they expect to learn and adapt to?

Account Based Marketing 105

Account Based Marketing Advertising Benchmark ABM Studies 105

nDash

OCTOBER 13, 2022

But your pitch will need more than just an idea, and that’s where good research comes in. Getting Started with Research. When familiarizing yourself with a brand before pitching to them, study what content they have already used to ensure you aren’t pitching something they’ve covered. Research databases.

Research 98

Research FAQ Training Amazon 98

Sprout Social

APRIL 6, 2020

For new graduates, researching potential colleges, searching for new jobs and maintaining your alumni connections have always been a challenge. Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013. That’s an excellent post for a prospective research scientist.

Education 102

Education Linkedin Practices Best Practices 102

Act-On

FEBRUARY 16, 2024

And here’s something else to consider: Research shows that while most businesses make sales to between 5% and 20% of new customers, they close deals with 60% to 70% of existing customers. The research also revealed that 70% of leads are lost due to inadequate follow-up. You can combat this challenge with educational nurture campaigns.

Lead Nurturing 191

Lead Nurturing Lead Ranking Lead Scoring Top of Funnel 191

nDash

JUNE 22, 2022

I love researching a new topic – and a challenge. And I am an experienced math teacher-researcher turning writer, author, copywriter and storyteller. As a researcher, I spent 5 years in engineering at a top UK university. I look forward to writing your blogs, articles, white papers, case studies and emails.

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. This practice is just wrong.

Stats 286

Stats Advertising Agencies Paid Search Agency Work Management 286

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

Televerde

JANUARY 14, 2020

Also, as business leaders began to assume roles in politics, they became acutely aware of the financial strain mass incarceration has on state and federal budgets ( it’s triple the rate of funding for K-12 education ). Findings from Arizona State University’s Seidman Research Institute. Until today…. depending on age.

Research 116

Research Budget Programs Lead Ranking Eloqua 116

Outgrow

OCTOBER 1, 2019

Interactive Content Ideas For The Education Sector. Market research , entertainment, retail, all sectors are making use of this idea- to understand their customers better, to serve them better. Market research , entertainment, retail, all sectors are making use of this idea- to understand their customers better, to serve them better.

Top of Funnel 66

Top of Funnel Education Content Lead Ranking 66

Champion Communications

FEBRUARY 8, 2023

It is a somewhat depressing fact, then, that B2B CEOs and CMOs are struggling to see eye-to-eye when it comes to their PR programs. A recent study commissioned by Champion found that more than four-in-five (84%) B2B CEOs find talking to the CMO at their organisation about PR ‘awkward’.

PR 62

PR Research B2B CMO 62

Hinge Marketing

JUNE 25, 2020

Conducting prospect research can help you alleviate their concerns. Researching your prospects doesn’t have to be difficult, and it can be done at a variety of levels. In this post, we’ll explore your research options and recommend specific techniques and tools you can use to develop business more effectively. .

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99

ClearVoice

AUGUST 9, 2021

Twitter being the place of origin for the hashtag, we will explore its history, Twitter’s hashtag best practices, and case studies so you can discover what type of Twitter hashtag strategy is right for your brand. CASE STUDY . DO educate your audience on your brand hashtag meanings. CASE STUDY .

Case Studies 105

Case Studies Case Study Twitter Studies 105

Mereo

MARCH 28, 2024

Building and Fostering Relationships In a recent study, about 75% of B2B buyers deemed their last purchase difficult or complex ( Gartner ). This also gives you the chance to communicate this value (both educating them on their pain and informing them about a potential approach and related outcome) to them.

Research 41

Research Gartner Forrester Case Studies 41

Convince & Convert

AUGUST 28, 2015

However, despite blogging’s popularity, there hasn’t been an independent study to uncover the power and lifetime value of a blog post—until now. Study: The Lifetime Value of a Blog Post. Carried out by Halverson Group , the study revealed that the lifespan of a post is nearly 24 times the currently accepted measurement of 30 days (e.g.

Studies 166

Studies Impressions Long Tail Marketing Thought Leadership 166

Hubspot

DECEMBER 10, 2019

In college, research was always my favorite part of writing papers. But, even though I love research, it's not exactly my forte — and I know I'm not alone. Conducting market research is a necessity for both B2B or B2C companies. If you find yourself striking out during the research process, we've got you covered.

Research 71

Research Customer Satisfaction Hubspot Lead Ranking 71

The Forward Observer

MARCH 29, 2024

Featuring original research, case studies, and interviews with industry professionals, the book also shows how to generate content to attract attention and gain trust, work with B2B influencers, and create a social selling culture.

Social Marketing 169

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 169

nDash

SEPTEMBER 21, 2021

In an age of hybrid classes, blended learning, and flipped classrooms, technology has never been more vital to students and educators. We’ve got you covered with active teachers, highly technical copywriters, and former education technology account managers. Todd is a wonderful tech writer with a rich background in higher education.

Education 52

Education Enterprise Management B2B Thought Leadership Content Marketing 52

Contently

DECEMBER 22, 2017

Over dark social, the most popular content categories included business education, counseling services, self-help, religion, and medical conditions. Popular topics from our research included rock music, left-wing politics, gaming, bars and nightclubs, and local news. Out of the dark. Dark social is too big to ignore.

Studies 152

Studies SMS Terms and Conditions Mobile Marketing 152

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. Journal of AHIMA.

Work Management 102

Work Management Marketing Management Research Organization 102

Hinge Marketing

JANUARY 9, 2020

Source: Seismic, Hinge Research Institute. In fact, in the Hinge Research Institute’s 2020 High Growth Study of Professional Services Firms, content creation is the top priority. Source: Hinge Research Institute. In the end, according to the research firm, IRI, Red Bull’s sales rose 7% to $1.6 The secret is out.

Research 118

Research Co-Registration Brand Identity Branding 118

Webbiquity

APRIL 4, 2023

Our research among 4,000 US respondents ages 18-75 reveals that out of 10 social media platforms, only Facebook is primarily associated with serving social connection. Mary Mathes is Director of Data Insights for Alpha-Diver , the market research firm that applies neuroscience to more deeply understand marketplace behavior.

Social Media 259

Social Media Media Youtube Advertising Mediums 259

AccuData

AUGUST 18, 2020

It’s important to study like plants, animals and bacteria and you are keen on what happens in the cell and how living things work?As Then the education matches the / to biological-technical assistant / -en specifically what interests you.Our suggestions: Act now for the future. The post BTA education in Goettingen.

Education 40

Education Analysis Training Act-On 40

Hinge Marketing

FEBRUARY 2, 2022

In the Hinge Research Institute’s High Growth Study 2021, Technology and Software Edition , the most pressing business challenges for surveyed firms were 1) “Unpredictability in the marketplace” and 2) “Changes in how buyers buy your services.” The study also had good worldwide representation. Want to read the full report?

Digital Asset Management 77

Digital Asset Management Work Management Marketing Management Budget Programs 77

Hinge Marketing

MARCH 11, 2021

research from our own Hinge Research Institute shows that referrals are down and face-to-face conferences, trade shows, and speaking events have a way to go before people are comfortable attending them again. Most marketers and business professionals think of research as a tool to make better business decisions.

Marketing Budget 93

Marketing Budget Research Lead Ranking Lead Scoring 93

nDash

AUGUST 18, 2020

Research is essential when writing an article. Clients expect you to present facts knowledgeably so that the piece educates the reader. Here are some top tips on how to become a research expert. Be Selective in Your Research. If you deep-dive into every topic, your research will never end. Ask an Expert.

Research 94

Research Tips Opinions Marketing Analytics Tools 94