Hinge Marketing

SEPTEMBER 13, 2023

Educational webinars have emerged as a powerful marketing tool for many professional services and B2B firms. This experience inspired me to write this article and share a better approach to producing educational webinars. Five Benefits of Producing Educational Webinars The webinar and virtual event industry is booming right now.

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Webinar Metrics Education Lead Ranking Sales Qualified Leads 98

ClearVoice

SEPTEMBER 22, 2023

The education sector is rapidly transforming — with traditional learning switching to digital formats, new technologies, and teaching methods. With the right strategic education marketing content, you can eclipse competitors, captivate your target audiences, satisfy modern learner appetites, and ride the wave of the next big trend.

Education 97

Education Marketing Strategy Marketing & Strategy Planning 97

Salesforce Marketing Cloud

JANUARY 29, 2024

The year 2023 was a rollercoaster for many of us, and it was an especially up-and-down year for the education industry. A combination of economic, environmental, political, and social factors impacted education, resulting in a dramatic shift across the industry’s landscape. pushed back on DEI initiatives in higher education in 2023.

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Education Trends Ethics Barriers 59

Content Standard

JUNE 27, 2023

As a healthcare solutions provider, you’re functioning in an era in which your prospects (and existing customers) need educational support that provides clarity in the midst of chaos. An educational content strategy tackles these problems head-on.

Work Management 92

Work Management Marketing Management Differentiation Education 92

Hinge Marketing

FEBRUARY 16, 2022

The Hinge Research Institute’s newly released High Growth Study 2022: AEC Edition paints this picture. About the Study. Firms of all sizes, global regions and key executive roles were represented in the study, with the vast majority of firms doing business in the United States. . graphic design, copywriting.).

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Studies Peer-to-peer Marketing AI Digital Transformation 162

Contently

AUGUST 18, 2021

An Ohio State University study found that jargon-free content makes consumers much more engaged and eager to learn more about a product or service. Even if your target audience is more educated, you can still benefit from simplifying your work. The post Brand Voice Study: Should Your Content Be Authoritative or Agreeable?

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Studies Brand Identity Branding Lead Scoring 197

Hinge Marketing

FEBRUARY 22, 2024

For the second year in a row, the Hinge Research Institute’s annual High Growth Study showed that uncertainty is professional services firms’ overriding concern. Questions like these are what we designed this study to answer. About the Study This is the ninth edition of the High Growth Study. How did they do it?

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Studies Top of Funnel Marketing Budget Peer-to-peer 74

Sword and the Script | B2B

MARCH 26, 2024

Comment: This makes sense because thought leadership is intended to educate rather than sell. Comment: This finding has shown up in the study in prior years as well. 43% said it “offers concrete guidance and case studies.” Yet buyers also use these materials to evaluate vendors. Salesforce and HubSpot are two good examples.

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B2B Thought Leadership Thought Leadership Studies B2B 83

Heinz Marketing

NOVEMBER 8, 2021

Coming from the education world into B2B marketing seems like quite a big shift. As part of my past work, I led communications and storytelling for an education research organization. However, there is more to it than just storytelling, so here are three of the lessons I learned in education, and how they apply to B2B.

Education 99

Education B2B Thought Leadership B2B Thought Leadership 99

KoMarketing Associates

JANUARY 29, 2019

These types of assets are fantastic for driving organic search traffic growth to the site and educating the market on key concepts and challenges. But, what about your existing customer base or those prospects that are already aware of your brand or industry and need more than educational content? The purpose?

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

NetLine

FEBRUARY 23, 2023

The Three R’s continue to be the common thread found throughout each answer and insight within Momentum ITSMA & ABM Leadership Alliance’s 6th annual benchmark study for B2B marketers. The study shared where ABM’s business impact has been measured. But what, specifically, should they expect to learn and adapt to?

Account Based Marketing 105

Account Based Marketing Advertising Benchmark ABM Studies 105

Valasys

JANUARY 15, 2024

Let’s jump into a really important topic: How educational institutions can best use social media. It’s great for sharing school news, student achievements, and even study materials. Let’s start learning how to use social media effectively in education. That’s social media in education for you.

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Social Media Education Practices Media 40

Sprout Social

APRIL 6, 2020

Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013. Specifically designed with education in mind, LinkedIn Pages for have special sections like Alumni, where you can connect with other graduates. What they studied. Setting up LinkedIn Pages for schools.

Education 101

Education Linkedin Practices Best Practices 101

WriteSpark

MARCH 28, 2018

Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. You can avoid these unproductive situations by educating your team about the types of customers and stories that make a good case study.

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Case Studies Case Study Studies Validation 120

Hinge Marketing

JANUARY 10, 2022

Hinge Research Institute’s High Growth Study 2022 explores how they do it and what it means for you. About the study. We have used these insights to educate the professional services community and give our Hinge Marketing clients a powerful competitive advantage. Download the High Growth Study 2022 Executive Summary.

Studies 131

Studies Peer-to-peer Digital Transformation Work Management 131

WriteSpark

MARCH 28, 2018

Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. You can avoid these unproductive situations by educating your team about the types of customers and stories that make a good case study.

Case Studies 120

Case Studies Case Study Studies Validation 120

KoMarketing Associates

OCTOBER 16, 2018

Below are some tips for educating your colleagues across departments on the power of B2B content marketing. Educating Marketing. Here are some points to consider as you educate the marketing department on the power of content and earn more budget: Brand Trust and Awareness. Educating Sales. Educating the C-Suite.

Top of Funnel 120

Top of Funnel Paid Content Education Sales Management 120

Zoominfo

NOVEMBER 18, 2019

In fact, a recent study by LeanIn.Org looked at how workplace behavior has changed in the wake of #MeToo. . The Harvard Business Review conducted a study pre- and post-#MeToo to gain a quantifiable understanding of how the movement impacted workplace dynamics. Streamline employee education and development. Why not yours?

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Studies Zoominfo B2B Thought Leadership Training 167

Lead Liaison

DECEMBER 27, 2022

CASE STUDY: Lead Capture for Speakers & Conferences. Our table played a total of 3 educational games. The post CASE STUDY: Lead Capture for Speakers & Conferences appeared first on Lead Liaison. I once attended a hybrid conference. The virtual audience was put on teams too!

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Lead Capture Case Study Case Studies Conference 74

nDash

JUNE 22, 2022

I look forward to writing your blogs, articles, white papers, case studies and emails. The post Wednesday Writer Roundup: Finance, Education & More appeared first on nDash.com. As a writer, I have published three books on Amazon, with a 4th semi-fiction novel in the works. Simply check out my nDash profile. Writer Spotlight.

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

Lake One

OCTOBER 11, 2023

ServiceMax: A Study in Website Functionality ServiceMax makes field technology for infrastructure producers. As the site could recommend content based on its educated guesses, ServiceMax saw an increase in product demos and a 70% decrease in bounce rate. The time people spent on the ServiceMax pages also doubled.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

Outgrow

OCTOBER 1, 2019

Interactive Content Ideas For The Education Sector. So why should the education sector be any different? We’re here with interactive content for education sector to make things a little easy-peasy for you! Now, how can we use these in the education sector? Interactive content has found its way into our lives. Calculators.

Top of Funnel 66

Top of Funnel Education Content Lead Scoring 66

Salesforce Marketing Cloud

MAY 30, 2023

The same goes for sales training and education. It’s crucial to stay up to date on skills and education (via sales certifications, typically). Become a Salesforce certified rep Study and prepare with a learning path designed just for you. You don’t pick a doctor solely because they have an M.D. Get started

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Education Training Communities Cold Calling 52

nDash

JULY 19, 2022

When it comes to creating content that inspires action and gets results, customer case studies check all the boxes. Case studies detail how your company solved a specific problem. A case study brings two powerful elements together–demonstrated expertise and storytelling. Educate Consumers. Lead Generation.

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Case Studies Case Study Studies Ideal Customer Profiles 52

ClearVoice

AUGUST 9, 2021

Twitter being the place of origin for the hashtag, we will explore its history, Twitter’s hashtag best practices, and case studies so you can discover what type of Twitter hashtag strategy is right for your brand. CASE STUDY . DO educate your audience on your brand hashtag meanings. CASE STUDY .

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Case Studies Case Study Twitter Studies 105

SmartBug Media

JANUARY 29, 2020

However, one form of content that routinely leads the pack is the customer case study. In fact, according to Hawkeye , 71 percent of B2B buyers in the awareness stage and 77 percent in the evaluation stage cited testimonials and case studies as the most influential types of content. What Is a Case Study? A case study is a story.

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Case Study Case Studies Studies Paid Search Agency 113

Scoop.it

FEBRUARY 25, 2020

More than ever before, educators and students can expand and deepen their curiosity on a topic in the matter of hours—wherever they’re located. In this guide, we’ll show you how content curation is a great fit for educational projects, both if you’re a teacher and a student. Why content curation works so well for educational projects.

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Curation Education Tips Peer-to-peer 96

Televerde

JUNE 7, 2022

While opportunities do exist for people who are incarcerated to continue their education and learn marketable skills while serving their sentence, they are not widely available. He knew he wanted to continue his education, and midway through his sentence decided to pursue a business degree. Continue reading at Chief Executive >>>.

Case Study 52

Case Study Case Studies Studies Education 52

ConvertKit

MARCH 29, 2021

That summer Daniella dropped her nursing major and signed up for a study abroad trip to Argentina: I decided I needed to travel and go somewhere to be with myself and be with this dream and be with my grief. The post An education in food and community appeared first on ConvertKit.

Communities 82

Communities Education Television marketing Fulfillment 82

Contently

DECEMBER 22, 2017

Over dark social, the most popular content categories included business education, counseling services, self-help, religion, and medical conditions. Positive sentiment was reserved for social topics like bars and clubs, politics, and continued education. Out of the dark. Dark social is too big to ignore.

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Studies SMS Terms and Conditions Mobile Marketing 152

AccuData

AUGUST 18, 2020

It’s important to study like plants, animals and bacteria and you are keen on what happens in the cell and how living things work?As Then the education matches the / to biological-technical assistant / -en specifically what interests you.Our suggestions: Act now for the future. The post BTA education in Goettingen.

Education 40

Education Analysis Training Act-On 40

Optinmonster

MARCH 4, 2021

WooCommerce Product Education Upgrades. Now that we’ve seen the new templates, let’s look at our next product update: WooCommerce product education. 2) WooCommerce Product Education. OptinMonster provides you with case studies of other customers who’ve seen massive success online.

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Template Education Conversion Rules 59

Act-On

FEBRUARY 16, 2024

Design nurture campaigns based on lead scoring A Gartner study found that businesses using lead scoring experienced a 77% increase in ROI with lead generation. A warm lead might receive relevant content such as a case study, a white paper, or other educational content. They’ll have plenty of ideas!

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Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Sharpspring

SEPTEMBER 5, 2019

Investing in your continuing education by taking advanced training courses and gaining new certifications for is more important now than ever before. To show you just how valuable it is, here are seven benefits of continuing education for the rest of 2019 and into the new year: Grow Your Income with Continuing Education.

Education 59

Education Peer-to-peer Correlation Paid Search Agency 59

nDash

SEPTEMBER 21, 2021

In an age of hybrid classes, blended learning, and flipped classrooms, technology has never been more vital to students and educators. We’ve got you covered with active teachers, highly technical copywriters, and former education technology account managers. Todd is a wonderful tech writer with a rich background in higher education.

Education 52

Education Enterprise Management B2B Thought Leadership Content Marketing 52

SmartBug Media

JUNE 11, 2021

Higher education is a unique and competitive landscape—one that pushes marketers to continuously think outside the box to have their brand stand out in a crowded marketplace. Now more than ever, with online degree options readily available and more people taking unconventional pathways in their education, the pressure is on.

Education 64

Education Account Based Marketing Work Management Lead Scoring 64

ClearVoice

JUNE 10, 2020

We’re connecting the dots between two massive data studies so you can apply word count trends in your industry to adjust your content strategy accordingly. In December 2019, our colleagues at SEMrush published a study on “ The Anatomy of Top Performing Articles.” Education — 228,000+ Articles. Educational.

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Studies Trends Lead Scoring Lead Ranking 101