Sat.Dec 14, 2013 - Fri.Dec 20, 2013

B2B Prospecting Data Just Keeps Getting Better


The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists.

33 Stats On The Future of Content Marketing

Marketing Insider Group

The growth and interest in Content Marketing is now an undeniable force for businesses and marketing. Content marketing is an imperative for brands who want to reach their buyers in an information-saturated world. We are no longer asking whether content marketing is the future.

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14 of the Best Content Marketing Tips, Tactics and Techniques of 2013


Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). So it is with Content Marketing Week.

Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

It’s hard to believe that 2013 is coming to a close. It’s been a fast but fantastic year here at KoMarketing as we’ve welcomed new employees , travelled across the US and China, and moved to a new location in downtown Boston.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

5 Ways Raving Fans Can Help Increase Your B2B Blog Traffic

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer B2B marketers who enlist the support of their fans and stakeholders to evangelize their blog can boost traffic, leads and sales. Here''s how to do it. Your B2B company has a successful blog.

More Trending

12 (of the) Best Content Marketing Infographics of 2013


Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats.

Sirius Decisions Thinks Websites Will Generate 71% of All B2B Sales Leads by 2015. I Disagree.

The Point

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”.

3 Important Lessons for Lead Gen and Life

B2B Lead Generation

Tweet This year, more than ever, has been humbling for me. People look to me as an expert at lead generation because I wrote a book and speak about it. But it seems the more I learn, the less I think I know. I probably am more acutely aware of this because I work for MECLABS, an organization that is laser-focused on learning and teaching others – including many global organizations – about how to continuously improve marketing.

Taking away a salesperson’s excuses!


I think I have heard all the excuses for not following up on sales leads. The business philosopher, Jim Rohn said, "If you really want to do something, you’ll find a way. If you don’t, you’ll find an excuse.". Salespeople are loaded with excuses when they don’t want to do something, but then again so are the rest of us. Salespeople have said to me that they will follow-up on sales leads: If there is a phone number. A time-frame to buy. If the person has the right title (or any title).

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Your website sucks


For the last year, I had been acting Director of Social Media at Unison , probably one of the most fashion-forward, innovative, creative, and tech-savvy web application development companies I have ever worked with. Their sites were responsive before the responsive website was a thing.

#BADMarketing presented by Crimson Marketing

Crimson Marketing

The 7-incher that blows minds. We’re talking about sandwiches, right? BADMarketing. Image: Courtesy of The post #BADMarketing presented by Crimson Marketing appeared first on. BADMarketing

How The Chicago Bears Elevate Fan Engagement

Modern Marketing

by Eloqua | Tweet this As a team that has been sold out for nearly 30 years, The Chicago Bears faced a unique challenge. Although the football club did not spend a lot of time focused on selling tickets, they did want to improve fan engagement.

Generation Y: Implications for the workplace


A client recently asked us to present to a group of CIOs from their enterprise customers. What implications, they wanted to know, does Generation Y have for the workplace? Defining Generation Y. First, let’s define Generation Y. That’s not as easy as it sounds. Generations have ‘fuzzy edges’ so it’s not always clear where they start and end. Some definitions of Generation Y include anyone born from the late 1970s all the way up to the early noughties.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Top 15 social CEO’s tell what social media taught them


CEO’s who participate in social media (Social CEO’s) are seen as better leaders. That’s the conclusion reached in this chart by Weber Shandwick and KRC Research in their survey of 630 C suite executives.

3 Rules of Data Optimization


Clean, optimized and intelligent data it is paramount for marketing strategy to be effective. Blog Data management Data segmentation demand strategy intelligent data Oceanos

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How Cloud Connectors Can Guide Your Campaign Strategy

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Brandi Starr , the enthusiastic quirky modern marketer and true EloQUEEN, AKA Senior Marketing Manager at Sage. Brandi is responsible for cross-selling to the existing Sage ERP installed base.

20 Captivating Marketing Statistics That Will Drive 2014 [Infographic]

Crimson Marketing

Text From Infographic: What to expect. 78% of CMOs think that custom content is the future of marketing. Marketing teams will spend $135 billion on digital marketing collateral. Internet advertising will account for 25% of the entire ad market by 2015. Trends in the marketing mix.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Hindsight 20/20 Series: 2, Beware of the social digital divide(s)


Digital Divide (Photo credit: Free Press Pics). This is part 2 of the Hindsight 20/20 series. Part 1, “Your choice of social platform does matter” , is here.

3 Companies that Failed to Listen

B2B Marketing Traction

Businesses that have experienced high-growth can get myopic and full of themselves. Some make the big mistake of failing to listen to the marketplace. I recently read an email newsletter by Seena Sharp of Sharp Market Intelligence.

10 Industries That Make Marketing Eventful [CHART]

Modern Marketing

by Pierre Custeau | Tweet this At a manufacturing industry roundtable during our last Eloqua Experience event, a major electrical component manufacturer shared their experience with mailing components as part of a very successful campaign.

3 Ways B2B Buying is Changing In 2014

Crimson Marketing

New channels and technology are changing the way B2B buyers behave. Whether it is how, when or where they buy. Buyers are also starting to collaborate and exchange information to find the best solutions for their businesses.

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

A summary of buying B2B email lists


How to Plan and Buy B2B Email Lists. While email marketing may not have the current gravitas of social media marketing, it remains an important and underused tactic to reach potential customers for your business. When utilized correctly, email marketing is a powerful tool that can replenish and locate contacts for your company. These tips will ensure that you are efficiently marketing your emails to find fresh leads that will help your business grow. Focus on Your Core Demographics.

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The progression of anchor text


(Photo credit: Wikipedia). Much like the SEO industry as a whole, strategies for anchor text are always changing. Make sure you are following anchor best text practices to maintain a natural looking backlink profile.

Lead to Revenue Management Programs: How to Invest and Select the Right Agency Partners (Forrester Report Review)


This blog post is not targeted to the Seeking Alpha crowd.

Oracle Enhances Commitment to Orchestrated Modern Marketing with Responsys Acquisition

Modern Marketing

by Kevin Akeroyd | Tweet this Today Oracle announced the proposed acquisition of Responsys , the leading provider of enterprise-scale cloud-based B2C marketing software to manage and orchestrate interactions with consumers across email, mobile, social, display and the web.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.