Sat.Oct 30, 2010 - Fri.Nov 05, 2010

The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

How to Optimize LinkedIn Profile Website Links

B2B Marketing Traction

Tweet. Here’s a video that show you how to optimize your LinkedIn Profile website links with keywords.

Link 43

Trending Sources

3 Business Blogs with Proven ROI from Industrial Companies

Industrial Marketing Today

A business blog is an important and integral component of inbound marketing. While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies.

Oracle Buys ATG: Bad News for Marketing Automation?

Customer Experience Matrix

So… Oracle bought ATG today for $6.00 per share or, as the press release puts it with charming nonchalance, “approximately $1.0 billion”. I can’t exactly say I told you so, since this particular pairing never crossed my mind. But if you look back at my “doughnuts and pizza slices” post on software acquisitions , it does make perfect sense. ATG is a specialist in e-commerce (the ERM doughnut in the online operations pizza slice), an area where Oracle’s traditional ERM products are weak.

Buy 22

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

More Trending

Online content preferences of B2B technology buyers – research

EMagine B2B Blog

Sometimes it feels like we B2B marketers just grind out content because we always have and think we should …without truly knowing whether it’s helping the cause at all, never mind whether we should be doing more of this vehicle type and less of that one. Well, take heart, dear readers; because now there’s proof [.].

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip!

How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

The business-to-business (B2B) buyer cycle is complex, not because the products are necessarily hard to use, but because the offerings are more sophisticated both in terms of what they can do and on what scale they can do it

Are Your White Papers Accomplishing Your Lead Generating Goals?

NuSpark

Many companies have noticed that their white papers aren’t attracting the attention they once did. With all the shiny new toys available in marketing today, some are even asking the question, “Is the traditional white paper dead?”. A better question to ask might be, “Am I using white papers correctly?” Sadly, often the answer is “No.”.

Paper 13

2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.

The 9 Worst Ways to Use LinkedIn for Business

Hubspot

LinkedIn is a powerful social network to connect with industry professionals, especially for B2B. People use LinkedIn to connect with coworkers and industry peers, get business advice, and even find new jobs.

B2B marketers are stumbling in the dark

delicious b2bmarketing

B2B 27

Is the era of PR over?

Chris Koch

Among the many interesting ideas thrown around at ITSMA’s annual conference this week was that the era of PR is over. As in dead. Don’t do it anymore. First, let’s define what PR means from the perspective of the customer (i.e., a journalist) and the customer’s customer (i.e., the readers of the journalists’ publications). Looked at this way, there are only two types of PR: Guard dog PR and placement PR. Let’s look at each in more detail. Guard dog PR.

PR 9

Top 10 trends in B2B lead generation and how to take full advantage of them

Sales Lead Insights

Join me and your fellow B2B marketers at the Northern California Business Marketing Assocation's Sales Lead Roundtable on Wednesday, November 3rd in Palo Alto, CA at 8:30 am. I'm honored to be the guest speaker. My presentation is about The top 10 trends in B2B lead generation, and how to take full advantage of them. Date: Wednesday, November 3, 2020. Time: 8:30 to 10:30 am. Location: Scott's Seafood of Palo Alto. Use this link for more information or to register: [link].

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

We Me We – Why the Curation vs Aggregation Discussion is Messy

Aggregage

In Aggregation Is Not Curation – There Is A Big Difference , Tom Foremski provides definitions of curation and aggregation: Curation is a person or persons, engaged in the act of choosing and presenting things related to a specific topic and context.

17 Compelling and Highly Usable B2B Marketing Statistics

delicious b2bmarketing

The Rise of Social CRM

Sales Intelligence View

Brief history of the CRM Customer Relationship Managers or CRM applications are a staple in most companies. It’s the central repository of data related to your customers, prospects and contacts. CRMs shifted the business model for companies that only focused on collecting information about their contacts and turning that data into information that they could [.]. customer 2.0 Enterprise 2.0 marketing Microsoft Dynamics netsuite oracle oracle crm on demand paul greenberg Sales 2.0

CRM 9

Integrate Social Media Into Your Marketing Mix

Marketing Insider Group

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started

Modern B2B Marketing

Have you seen the changes to the LinkedIn Company Pages? There is now a Product and Services tab that lets you feature everything about your company and what you sell.

2 Mistakes that Cause Content Syndication to Fail

delicious b2bmarketing

Webinar Nov. 9th 1p ET: How to measure the ROI of online and offline media channels with analytics

NuSpark

For most companies, the challenge of measuring online and offline media can be a daunting task. Questions abound: * How to I optimize my media mix? * How do I know which channels produce the best quality website visitors? * How to I track offline/traditional media more effectively? * How do I gauge phone call leads vs. internet leads? * How do I measure social media from an ROI basis? * How does one channel affect another?

3 Reasons to Add Email to Your Lead Follow-Up Process

The Point

A client writes: “I notice you recommend both email AND phone follow-up to inbound leads from programs like content syndication. Our inside sales reps are fairly prompt about following up with all leads by phone. Why do I need to set up automated email response as well?”.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

10 Steps to More Scientific Social Media Marketing

Hubspot

I've spent nearly four years researching and analyzing social communications and contagious ideas for my Science of Social Media presentation. It is currently a front-runner for Slideshare's 2010 World's Best Presentation Contest (I'd love it if you went and voted for it.

Right On Interactive Offers Lifecycle Reporting

Customer Experience Matrix

Summary: Right On Interactive has added great life stage reporting to the data integration and output generation features of its earlier 5Buckets product. It could supplement a traditional marketing automation system or perhaps replace one. Either way, it’s worth a look to see what you’re missing.

B2B Lead Gen Numbers Do Improve With the Nintendo Wii

Smashmouth Marketing

I got a bit carried away recently with my niece and nephews' Wii Bowling game. Even when I thought I had done my best and had enough, I would take a breather and come back and SWING! I would put up better numbers. It was addicting. I wanted to beat my best score, and.

Is It "Use It or Lose It" Time For Your Marketing Budget?

WriteSpark

The end of a calendar year is often the time to review marketing budgets. And for many marcom managers, it may be time to use any remaining funds so they aren't taking away during the next budgeting cycle.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

The Design of Buyer Experience

Tony Zambito

Cover via Amazon. The expression “monumental shift” is a powerful one.    It is filled with connotations that represent and implies transformational changes are occurring. 

The B2B Marketing Manifesto

Ambal's Amusings

Few weeks back, Doug Kessler , Creative Director and co-founder of Velocity , sent me an early copy of their upcoming eBook about B2B Marketing. Velocity is a London-based B2B marketing agency specializing in technology markets.

B2B 2

Great Content, But Does It Have Legs?

The Content Factor

Found an interesting post on the MLT Creative blog titled, " Why Top-of-Mind Matters in B2B Marketing. Being memorable, through a consistent message and integrated marketing channels, certainly does help a B2B marketer be "top-of-mind" when it's time for the buyer to buy. But the post got me thinking about one of the most powerful channels: positive word-of-mouth, particularly personal endorsement. read more.

Election Day: SLMA's 50 Most Influential People in Sales Lead Management

Smashmouth Marketing

The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. I'm on the list, so if I've earned your respect in the world of demand gen and lead generation, I'd love your vote. The list is vast and full of some fantastic peers of mine, and you can only choose 3. So choose wisely. Members of SLMA and non-members are allowed to vote. Here is the list. If you find someone you want to vote for, click through and place your vote.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.