Sat.Aug 06, 2016 - Fri.Aug 12, 2016

10 Examples of Awesome Landing Pages that Convert

Marketing Insider Group

To lead more users to your products, you need to create a showstopping landing page. To do this, you’ll need to consider your audience, your call-to-action, the product or service, and your niche. Beautifully-crafted landing pages focus on giving potential clients the down low on your product quickly. If you can marry this with visually […]. The post 10 Examples of Awesome Landing Pages that Convert appeared first on Marketing Insider Group. Content Marketing

5 Simple Marketing Automation Tips to Improve Conversion

Oracle

No matter what marketing technology we use to better communicate with customers and prospects, we are constantly thinking about improving the experience for us and the prospects, optimizing the results, and even just making things a little easier. But in the end, isn't it all about conversion? Marketing automation is definitely not a set-it and forget-it type of program, but often it’s the small things that make all the difference.

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An Inside Look at how Multi-Touch Attribution Data Moves from First Touch to Closed Won

bizible

Multi-touch attribution data tracks prospect behavior from the beginning to the end of the marketing funnel. From the moment a potential buyer first encounters a B2B brand, a multi-touch attribution solution is tracking, modeling, organizing, and reporting that data inside the organization’s CRM. But how does this actually work? -- here’s an inside look at how attribution data moves through our Bizible marketing org.

6 Sure-Fire Ways B2B PR Takes You From Anonymity to Thought Leader

B2B PR Sense

How do you go from anonymity to trusted guru? Four words: B2B PR Thought Leadership. Once upon a time -- think pre-Internet days -- it wasn't easy to break out from the pack unless you had amazing skills and/or a big budget. The Internet changed all that making it easier to embrance the mantle of guru. Yet, many people still hesitate to be full-fledged thought leaders. They worry they don't have enough knowledge or skill.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

11 Qualities Creative CMOs Must Have In 2016 And Beyond

Marketing Insider Group

With the rise of data-driven marketing, many are left wondering if there is any value left in being a creative marketing leader. Today’s marketers will need to tap into the most creative parts of their brain, and listen to their team’s best ideas. By marrying data with creativity, marketing executives can lead their teams to […]. The post 11 Qualities Creative CMOs Must Have In 2016 And Beyond appeared first on Marketing Insider Group. Content Marketing

More Trending

7 Stages of B2B Marketing Sophistication [Which Level Are You?]

bizible

B2B marketing is no easy task. It’s a multi-faceted process that spans months to years of a buyer’s journey. It’s governed by data, optimized by metrics, and educated by a targeted strategy. And an organization doesn’t move from beginner to expert overnight. There are, we believe, seven stages to B2B marketing sophistication. We’ve created a visual framework and eBook download to explain each one. Not all organizations need to progress to stage seven.

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What Can Marketers and Advertisers Take from the Pokémon Go! Craze?

KoMarketing Associates

If you’ve been paying attention over the past month, you may have observed a few zombie like groups of millennial youths blindly crossing the street, cell phone in hand, virtually oblivious to their surroundings. If you’ve seen this, it is most likely that they are following the latest craze, err epidemic, that is Pokémon Go!

Top 10 B2B Marketers to Follow for Expert Insights

Marketing Insider Group

What does it take to climb the ranks of high-profile B2B marketing experts? Opinions vary, but most marketers agree on one important element, and it has nothing to do with education or qualifications. B2B marketing experts earn their titles as influencers by sharing valuable insight with others within the industry. So what exactly gives their […]. The post Top 10 B2B Marketers to Follow for Expert Insights appeared first on Marketing Insider Group. Content Marketing

When It Comes To Social Media, CMOs Need To Get Visual

Oracle

This morning I came across an article on MediaPost with perhaps one of the best titles I have seen in some time: Shocker! Personalization Platform Releases Study That Finds Personalization Improves Engagement! While having nothing to do with social media, the reason I bring this piece up is it should be more than obvious by now that personalization in marketing is a good thing just as is the case when it comes to using video and pictures in social media. I mean this isn't 2004. is it?

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How To Get Budget Approval For Martech (Or, How To Not Lose Your Marketing Budget)

bizible

As marketing technology continues to explode (see ChiefMartec’s supergraphic ), the expectations of the marketing department continue to rise. Coupled with increasing competition, and increasing expectations from public and private funding, getting the budget you need is a challenge. Companies are tightening their belts and marketing is often one of the first places the finance department looks to make cuts. So in this era, how do you get budget approval for the martech that you need?

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Insights From The First Advocate Marketing Benchmark Study

Influitive

Wondering how other companies are performing when it comes to advocate marketing? The first benchmark study on advocate marketing, “Measuring Success With Advocacy: Advocate Marketing Benchmark Study” has just been released by Waypoint Group and Influitive. In it, nearly 600 marketers, customer success professionals and executives who impact advocate marketing investments were asked a series of. The post Insights From The First Advocate Marketing Benchmark Study appeared first on Influitive.

Lessons Learned From a Startup

Marketing Insider Group

Three years ago my stepson received his MBA along with a terrific job offer and moved to Washington DC. It wasn’t long after the move that he recognized a huge void in his life – there was no place for him to grab healthy, prepared meals. Working extremely long hours, he had no time to […]. The post Lessons Learned From a Startup appeared first on Marketing Insider Group. Content Marketing

Have You Heard About the New Marketing and Agency Model?

Oracle

A recent study by Forbes Insights and sponsored by Oracle Marketing Cloud revealed 60% of brand and agency executives say their roles and responsibilities have changed significantly over the past two years. As a result, both groups are reengineering their internal organizations and forging new ways of working with their respective agency or brand counterparts.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How can you produce content for me when you’re not an expert?

Sales Engine

A common issue in B2B companies with a complex product or service offering is whether or not they can outsource content production that will resonate with prospects. Producing content in-house isn’t really a viable option because the thought leaders in the organization don’t have the time (or the skills) to write.

ScribbleLive Spark: Use Checklists to Ensure Brand Consistency

RockContent

Introducing ScribbleLive Spark. We’re excited to announce the launch of a new blog series called ScribbleLive Spark. This is a product focused series that will outline some of the best ways to use our products to their full capacity. For both existing and new customers, this series will provide a glimpse into how ScribbleLive can help you do content marketing more effectively.

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Why Lead Nurturing Isn’t A Score

Marketing Insider Group

If only it were that simple. As with most things in marketing these days, there’s much more to it than that. Yet so many marketers today refer to “nurturing” as something that happens only when a prospect doesn’t attain a certain score after one or two marketing touches instead of part of a broader Lead […]. The post Why Lead Nurturing Isn’t A Score appeared first on Marketing Insider Group. Content Marketing

How to Easily Boost Your B2B PR with Native Advertising

B2B PR Sense

In marketing, it's vital to have an arsenal of tools at your disposal. You can't expect any one tool to carry all the weight. One tool that has picked up surprising momentum in the marketing industry is native advertising. Have you fully harnessed the power of this robust marketing tool? How does native advertising fit into your marketing toolkit? How can it be combined with B2B PR to make a truly powerful and effective weapon in the marketing field? Let’s take a look. What Is Native Advertising?

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How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

CMOs fail to go beyond brand awareness on LinkedIn

Biznology

Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. I believe it’s because the attention and efforts are on the top of the funnel instead of thinking about the complete buyer’s journey.

How to measure customer satisfaction in B2B markets

Savanta

How do you measure customer satisfaction in B2B markets? What questions should you ask in a customer satisfaction survey? Fair questions, but first ask yourself this: should you measure customer satisfaction? It’s counter-intuitive, but in B2B markets sometimes customer satisfaction doesn’t actually matter. For example, even disgruntled customers may remain loyal because: A supplier offers a significant product or price advantage. The cost, effort or risk of moving supplier is just too high.

3 Simple Steps To Bring Content Personalization To Life

Marketing Insider Group

Content personalization has been talked about a lot lately. With so much content being created every day, content personalization is one of the most effective ways today to help brands stand out from the crowded marketplace and fight for consumers’ attention, by addressing the pain points, challenges and problems they are facing. The best marketers are delivering […]. The post 3 Simple Steps To Bring Content Personalization To Life appeared first on Marketing Insider Group.

Announcing: The CMO’s Guide to ABM Orchestration

bizible

For B2B marketing leaders, the ABM strategy is top of mind. Even if you’re not currently implementing ABM as some portion of your total marketing initiatives, chances are you’ve spent some time thinking about it. Switching to an ABM strategy can be daunting -- there are a lot of things that you need to think about and get right before you can start executing. Without a clear way to get started, it’s easy to be paralyzed.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

12 inspiring social media monitoring case studies

Biznology

90% of marketers say social media is important to their businesses. 68% analyze their social media activities. Only 41% are able to measure their social activities. Social Media Examiner ). The numbers indicate almost all businesses now rely on social media for marketing, but less than half can measure if it’s working. Social media monitoring is the act of using a tool to listen and measure what is being said about a business or key topic on the internet.

How to measure customer satisfaction in B2B markets

Savanta

How do you measure customer satisfaction in B2B markets? What questions should you ask in a customer satisfaction survey? Fair questions, but first ask yourself this: should you measure customer satisfaction? It’s counter-intuitive, but in B2B markets sometimes customer satisfaction doesn’t actually matter. For example, even disgruntled customers may remain loyal because: A supplier offers a significant product or price advantage. The cost, effort or risk of moving supplier is just too high8.

Bolster Your Content Strategy With Interactive Video

Marketing Insider Group

According to Adobe, over 50% of marketers worldwide have named video as their best performing asset in terms of ROI. But video doesn’t have to simply be a static asset – new technologies that allow for interactive video are turning videos from single play-through experiences into engaging content pieces. Whether it’s adding a choose-your-own-adventure style […]. The post Bolster Your Content Strategy With Interactive Video appeared first on Marketing Insider Group. Content Marketing

What Brick and Mortar Retailers Can Learn from Amazon

Oracle

Despite 90% of retail sales still happening in brick and mortar stores, it’s clear that Amazon and other data-driven e-tailers are changing the face of retail. A recent analysis by Deutsche Bank illustrates how leading US brick and mortar retailers’ sales revenue has been holding flat for much of this decade—while Amazon’s North American revenue has skyrocketed.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.