Lake One

OCTOBER 17, 2023

Podcasting in B2B marketing has exploded in recent years, prompted by runaway hits, breakout stars, and ambitious premises. For the B2B market, the resulting successes have been undeniable. Around 44% of C-suite executives listen to podcasts, and those that are branded received nearly 90% higher awareness and 14% higher purchase intent. We’ll look at the benefits of podcasting, how to create your own, and which podcasts have managed to stand out in a competitive landscape.

B2B Marketing 83

B2B Marketing Planning B2B Work Management 83

SendX

OCTOBER 16, 2023

Did you know that AI can increase email open rates by up to 50% ? Artificial Intelligence, or AI, is like a computer brain that can do tasks usually done by people, such as understanding language, solving problems, and making decisions. It's a game-changer in email marketing, making your emails smarter, more personalized, and more likely to be opened.

Marketing AI 221

Marketing AI Email Marketing Open Rate Marketing 221

Acrolinx

OCTOBER 17, 2023

Looking to refresh your approach to demand generation? Then it's time to swap gated content for thought leadership. The post Beyond Gating Content: The Thought Leadership Approach to Demand Gen appeared first on Acrolinx.

Thought Leadership 106

Thought Leadership Demand Content Demand Generation 106

Martech

OCTOBER 17, 2023

Have you ever hit up that cozy café in town? You know, where the barista nails your wild latte mix and chats about your latest adventure? That’s a real, human touch. That’s connection. It’s what pulls you back, even though there’s a java joint just steps from your door. OK, now picture that warm vibe in the digital marketing scene.

B2B Marketing 122

B2B Marketing Planning B2B Advertising Agencies 122

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Navigate the Channel

OCTOBER 18, 2023

Increasing your brand’s awareness is the goal of any marketing strategy. Gaining an increase in your audience will improve your ROI. The following brand awareness tips are those that are easy to implement right aware. 1. Content That is Sharable and Valuable Making content that is both sharable and valuable is at the heart of any brand awareness strategy.

Branding 65

Branding Brand Identity Tips Social Media 65

Sword and the Script | B2B

OCTOBER 17, 2023

55% of B2B tech decision-makers look to B2B news outlets for information first, but placements have value across the whole buying lifecycle Last week I covered a survey finding B2B technology decision-makers give B2B marketing-generated content a letter grade of “D.” The single most common answer as to why (42%) was “the content was too general.” If prospects aren’t getting what they need from businesses, where do they turn for information?

B2B Marketing 107

B2B Marketing Marketing Mix PR B2B 107

Heinz Marketing

OCTOBER 17, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing In the fast-paced world of B2B sales and marketing, the role of a Chief Marketing Officer (CMO) is both demanding and critical to a company’s success. As a CMO, you’re constantly navigating complex challenges, from aligning sales and marketing strategies to adapting to rapidly evolving technology and market trends.

B2B Sales 88

B2B Sales B2B Marketing Planning B2B 88

Only B2B

OCTOBER 16, 2023

In the ever-evolving landscape of B2B (Business-to-Business) sales and marketing, two critical strategies stand out as linchpins in driving growth and success: B2B Appointment Setting and Lead Generation. These strategies play distinct yet interconnected roles in the complex journey of acquiring and nurturing valuable business relationships. This blog will delve into the depths of Appointment Setting and B2B Lead Generation , demystifying their definitions, exploring their individual intricacie

Lead Generation 62

Lead Generation Sales Qualified Leads B2B Lead Ranking 62

Martech

OCTOBER 16, 2023

We email marketers are always searching for easier ways to do our jobs. We don’t want to skimp on quality, but we have had to learn how to do a lot with a little because we’re chronically understaffed and underfunded. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point.

Marketing Automation Services 135

Marketing Automation Services Email Marketing Marketing Automation Planning 135

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Marketing & Strategy

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool.

Social Media 296

Social Media Planning Content Marketing Social Marketing 296

Marketing Insider Group

OCTOBER 18, 2023

Would you like to attract the kind of passionate fanbase that the cable news networks have? Then, you should work with your marketing team on adding more journalistic content to your mix. Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. For example, a recent Demand Gen Report survey found that buyers want more insights, data, and research and fewer sales messages in content.

Top of Funnel 277

Top of Funnel Content Tips Content Marketing 277

SendX

OCTOBER 18, 2023

In this article, we discuss the main reasons why email marketing campaigns may fail and what to learn from such failures. Includes real examples.

Email Marketing 221

Email Marketing Campaigns Marketing Examples 221

Zoominfo

OCTOBER 20, 2023

Research, outreach, reminders, and tracking all limit the time your sales team has to connect with prospects and solve their problems. And although email is an extremely effective communication channel, it’s also one of the most time-consuming. Email automation makes the job a lot easier — but your automated emails can’t waste the prospect’s time or come off as hollow or impersonal.

Zoominfo 130

Zoominfo Marketing Analytics Tools Marketing Prospects Outreach 130

Advertiser: ZoomInfo

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

Marketing Analytics Tools

NuSpark Consulting

OCTOBER 16, 2023

Introduction to Google’s New Demand Generation Campaigns Google is making waves in the advertising ecosystem with its newly launched Demand Generation campaigns. Designed to be the successor of Discovery campaigns, Demand Gen is an AI-powered tool that aims to revolutionize how advertisers reach and engage their audiences across Google’s platforms, including YouTube and Gmail.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Campaigns Demand 130

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. And what sets great content apart from the rest? In-depth content marketing research. Understanding your audience, staying up-to-date on trends, and analyzing competitors are crucial steps in creating content that resonates and drives results. However, diving deep into research can sometimes feel impossible.

Paid Content 256

Paid Content Content Marketing Planning Marketing Analytics Tools 256

Salesforce Marketing Cloud

OCTOBER 17, 2023

For Trailhead’s 9th annual Trick or Trailhead celebration, you’re invited to complete the first-ever hands-on mystery module. Attend a mysterious dinner party where you’ll get hands-on with flow and help solve a classic whodunnit. Uncover the culprit, and you’ll earn a spooky limited-edition Trick or Trailhead badge and a whopping 2,500 points. Trick or Trailhead at AI Manor How to participate Join the Trick or Trailhead Quest Trick or Trailhead at AI Manor You are cordially invited to join Astr

Social Media 142

Social Media Social Marketing Rules Trends 142

Zoominfo

OCTOBER 20, 2023

Now more than 50 years old, email is quite simply how business gets done. And email sequences are an excellent way of demonstrating the value you can deliver for prospects. With a multi-step email prospecting motion, you can craft messaging that appeals to specific customer pain points, showcase several different use cases of your products or services, and invite engagement in multiple ways.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Prospects Zoominfo Touchpoints 130

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Content frustrations are all too real and it’s time to tackle them head on. Let’s start with marketing. How many times do you use limited resources to create content sellers ignore, while outdated, off-brand materials and messaging continue to be shared? And sellers - how many selling hours do you spend hunting for just the right content, and if you find it, tailoring to specific buyer’s needs becomes your next challenge.

Content

xiQ

OCTOBER 16, 2023

Optimize Sales with xiQ: AI-SWOT Analysis & Gilroy, Build deeper strategies FASTER! In the sales game, having up-to-date and relevant information is critical for success. But the truth is, preparation can be time-consuming, and despite all the efforts, 87% of opportunities are lost due to lack of preparation. Enter xiQ and its AI-generated SWOT analysis and Pain Points feature—a true game changer.

SWOT 133

SWOT Analysis Optimization Ad Building 133

Marketing Insider Group

OCTOBER 17, 2023

Securing a top spot on Google’s search results is like striking gold. With a staggering 2/3 of all clicks being awarded to the first 5 organic search results, the competition is fiercer than ever. Yet, even with an impressive SEO strategy, top-notch content, and meticulous technical SEO audits, there’s no guaranteed ticket to the spotlight.

SEO 254

SEO Analysis Keywords Lead Scoring 254

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. About 90% of sales and marketing professionals understand that uniting their efforts positively impacts customer experience, according to a LinkedIn report.

Planning 129

Planning Top of Funnel Work Management Paid Search Agency 129

Zoominfo

OCTOBER 19, 2023

More than ever, selling in today’s economy means discerning precious signals from a sea of noise. From VPs and CMOs to entry-level reps and account managers, everyone is inundated by data. Without a modern go-to-market strategy that can turn signals into action, the flood of data can mean greater administrative overhead, higher margins of error, and even lost revenue.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Management Intent Data Paid Search Agency 130

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One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.

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Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. Luckily, innovative technologies like artificial intelligence (AI) offer long-term solutions to meet these challenges.

Paid Content 125

Paid Content Marketing AI Planning Marketing & Strategy 125

Marketing Insider Group

OCTOBER 16, 2023

Channel fatigue is a growing concern for businesses and consumers alike. Also called “channel fog,” the simple concept refers to the growing overabundance of communication and data options available that flood the channels and dampens the efficacy and output. Channel fog is an issue with marketing, customer service , and internal operations alike. It leads to a chaotic and complicated number of notifications that employees and customers must wade through as they attempt to interact with a brand.

Advertising Channels 240

Advertising Channels Marketing AI Examples Branding 240

Martech

OCTOBER 18, 2023

At last year’s Optimizely user conference, there seemed to be some tension between a holistic approach towards digital experience and the recognition that some customers wanted to take elements of the Optimizely offering and combine them with third-party solutions in a best-of-breed stack. One Optimizely executive described their go-to-market as “ threading the needle.

Enterprise Management 127

Enterprise Management Digital Asset Management Work Management Optimization 127

Forrester B2B

OCTOBER 19, 2023

What if your CMO said that you could hire 500 new frontline marketers for your B2B organization? What would you be able to accomplish with such an infusion of resources? Maybe you should ask ChatGPT.

B2B Marketing 121

B2B Marketing B2B Generation Marketing 121

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In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

Cross-Selling

Salesforce Marketing Cloud

OCTOBER 17, 2023

A Salesforce Certified Sales Representative has broad knowledge of the sales process and is proficient in planning, customer and prospect research, deal management, pipeline management, forecasting, and closing deals with value. Being the one who closes the deals pays off. Sales representative skills are in high demand, and getting certified can put your career in high gear.

Work Management 122

Work Management Peer-to-peer Planning Forecasting 122

Kevin Indig

OCTOBER 16, 2023

Almost every website now uses JavaScript. While it's really handy for UX, it can harm your SEO! The challenge is you don't see JS problems. The page might look fine but the problem can exist! How to find and fix harmful JS issues? One option is using Chrome Developers Tools. OR: JetOctopus JS Tools - the most advanced JS crawler for pro users.

SEO 121

SEO SERP Domain Traffic 121

Martech

OCTOBER 17, 2023

Putting together and analyzing a customer acquisition funnel is a big part of a marketer’s work. After all, funnels are supposed to map the sequential steps a customer takes from awareness through conversion and advocacy. However, the concept of marketing funnels has some important limitations. In this article, we explore an alternative approach that challenges these limitations, offering more dynamic, efficient growth — the concept of growth loops.

Marketing Funnels 127

Marketing Funnels Top of Funnel Digital Marketing Funnels Paid Search Agency 127