The Power of Podcasting in B2B Marketing
OCTOBER 17, 2023
Podcasting in B2B marketing has exploded in recent years, prompted by runaway hits, breakout stars, and ambitious premises. For the B2B market, the resulting successes have been undeniable. Around 44% of C-suite executives listen to podcasts, and those that are branded received nearly 90% higher awareness and 14% higher purchase intent. We’ll look at the benefits of podcasting, how to create your own, and which podcasts have managed to stand out in a competitive landscape.