Zoominfo
MAY 1, 2023
Every marketing team looks to leverage advertising channels to their fullest. In order to drive awareness, MQLs, pipeline — and ultimately revenue — from B2B advertising, you need to track the best success factors and strike a balance between top, middle, and bottom of funnel metrics. When launching a B2B advertising strategy, you’ll monitor traditional metrics, like clicks and conversions.
Navigate the Channel
MAY 4, 2023
One of the interesting things about updating blog content, or writing fresh blogs, is that sometimes the guts of the topic don’t change. Matt Hillman , our former long-time creative director, wrote about the seven deadly sins of branding a few years ago, and guess what? There are still seven of them and they’re still DEADLY to businesses and brands.
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PureB2B
MAY 4, 2023
The post The Importance of Technographic Data in B2B Prospecting appeared first on DemandScience.
Marketing Insider Group
MAY 1, 2023
It’s no secret that video has taken over the world of digital marketing. From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. But how powerful is it really , you ask?
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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.
Rev
MAY 3, 2023
Most revenue teams have more prospects in their CRM than they can handle. The problem, frankly, is not building up contact lists—the problem is maximizing the pipeline to identify the best prospects and engage them effectively. The sub-par prospects that clog your pipeline still consume resources but are more unlikely ever to close. If they do close, they’re less likely to renew or become your best customers.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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NuSpark Consulting
MAY 4, 2023
Retargeting, also known as remarketing, is a marketing strategy that aims to reach users who have previously interacted with your brand, website, or content. The goal is to remind them of your products or services, encourage them to return to your website, and ultimately convert them into customers. Here are some of the key retargeting strategies in marketing: Website retargeting: Show ads to users who have visited your website but didn’t convert or take the desired action.
Martech
MAY 1, 2023
B2B marketers say pressure to prove ROI is increasing, but budgets are not. Some 41% are feeling more pressure to do this, 27% say it’s getting overwhelming and 14% say it makes them want to pull their hair out. That is according to a new report from B2B marketing solution provider Anteriad. Dig deeper: How clean, organized and actionable is your data?
DivvyHQ
MAY 1, 2023
Making sure your content is compelling and drives the desired action can be a challenge, but the right call-to-action template can help! Check out our latest article to learn the elements that make up an effective CTA and 5 examples that will help you create standardized CTA templates for your brand. Don't miss out on boosting your sales by 83%!
Marketing Insider Group
MAY 1, 2023
The AI-fueled transformation of content marketing is both exhilarating and distressing. OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. Despite the uncertainty many of us feel about the future of our profession, staying grounded in content foundations should provide confidence going forward. Content foundations are must-have artifacts like buyer profiles, industry and competitor data, search keyword analysis, content performance data, and
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Everything is digital these days – making it harder to grab and keep people’s attention. But smart swag is different. Swag enables your sales and marketing teams to connect with their audiences in a uniquely tangible way. It reinforces relationships with your brand and persists for years. Plus, amidst a barrage of advertising messages that tend to interrupt and distract people, swag is the only marketing medium that consumers actually thank companies for!
Customer Experience Matrix
MAY 5, 2023
Like everyone else, I’ve been pondering what generative AI means for martech, marketing, and the world in general. My crystal ball is no clearer than yours but I’ll share my thoughts anyway. Let’s start by looking how past technology changes have played out. My template is the transition from steam to electric power in factories. This happened in stages: first, the new technology was used in exactly the same way as the old technology (in factories, this meant powering the shafts and belts that p
ANNUITAS
MAY 2, 2023
I recently had a few deep dive briefings with Salesforce to dig into their Marketing Cloud and related technologies. I wanted to get an understanding of their vision and see how the overall portfolio was aligning with its go-to-market tool set to help support a Converged Growth model for enterprise users. What I discovered, not to my surprise, is that Salesforce has been very busy building what looks like a top-down Converged Growth tech stack to support the orchestration of engagement across th
NuSpark Consulting
MAY 1, 2023
SHOW 10 Recorded: May 1,2023 Topic: Optimizing the sales funnel from clue to close A recent webinar I did with John Reed, Tim Dodd, and Bill Dillon, covering the entire funnel and a high level panel discussion on driving leads into sales opportunities. Learn more about What’s My Pipeline and Subscribe to Future Shows CLICK to go to our What’s My Pipeline home page, get more information on upcoming shows and topics.
Marketing Insider Group
MAY 3, 2023
It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. While AI tools can make the content creation process more efficient and less time-consuming, businesses still need to be aware of the potential risks and pitfalls of using AI-generated content. In hopes to make the B2B world a better place, Brody Dorland, co-founder of DivvyHQ , and I hosted a webinar to discuss our experiences and cautionary tales of using AI tools
Speaker: Paul Slack, Vende Digital CEO
Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r
Contently
MAY 4, 2023
Matching subject matter experts with ghostwriters is supposed to be the golden ticket to content success. Sometimes, simply turning on the recorder (with permission) while they’re speaking in a meeting can reveal a host of exciting content topics. The challenge, however, is that many SMEs have day jobs that don’t involve content creation.
Animalz blog
MAY 2, 2023
SEO is the growth engine that powers many companies, so it’s worth paying particular attention to any new technology that might change the rules of search. While SEO isn’t dying, it is undergoing substantial changes, accelerated by generative AI, and it’s worth hazarding a few educated guesses about what it might look like on the other side. 1. Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day.
Search Engine Journal
APRIL 29, 2023
Here are seven evidence-based reasons why content needs compelling visuals to fully and efficiently convey a message, tell a story, and create a connection. The post 7 Reasons Why Content Needs Amazing Images, Videos & Visuals appeared first on Search Engine Journal.
Marketing Insider Group
MAY 2, 2023
Sometimes creating content for your audience can feel like throwing spaghetti at a wall– hoping something will stick. But what if you could trade in your old approach for a strategy that’s more reliable (and a lot less messy)? Image Source: Giphy Our secret weapon for success is to include zero-party data. Savvy marketers and content creators who want to level up their ROI know that harnessing the power of zero-party data translates into content that your audience wants to engage with– ultimatel
Advertiser: ZoomInfo
When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.
Oktopost
MAY 4, 2023
Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary In today’s highly competitive content landscape, marketers are faced with the challenge of not only creating content that stands out but performs. There is a solution– one that educates your audience, sets you apart from the competition, and positions you in the market as a thought leader.
Hootsuite
MAY 1, 2023
Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Coordinating all these moving parts can be time-consuming and overwhelming, but there are a few simple ways to make your workflow more efficient.
Search Engine Journal
MAY 4, 2023
Google's Gary Illyes advises focusing on high-quality content and increasing social media popularity to accelerate website indexing. The post Google Indexing Speed: Key Factors Include Quality + Popularity appeared first on Search Engine Journal.
Contently
MAY 2, 2023
Every content marketer has heard the saying: “Content is king!” In fact, all great marketing leaders know that producing great campaigns starts with compelling content. The problem? Content marketers face numerous challenges when it comes to scaling production, highlighting unique POVs, and distributing content on the right channel, at the right time, for the right audience.
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?
Sprout Social
MAY 4, 2023
LinkedIn Groups are about building community and fostering relationships. With over 900 million LinkedIn members out there, Groups are a great way to hone in on your area of interest or expertise. They’re also an excellent way to find and learn about your target audience in a more concentrated space. Four out of five LinkedIn members drive business decisions.
Content Marketing Institute
MAY 4, 2023
What worked once to get your content discovered may no longer do the trick. AI tools are changing the way people search. Are you changing how your content gets discovered?
Search Engine Journal
MAY 1, 2023
Google is enhancing YouTube Shorts advertising, introducing new features for brand visibility amid platform growth and broader revenue challenges. The post Google Bolsters Advertising On YouTube Shorts appeared first on Search Engine Journal.
Spiralytics
MAY 1, 2023
Does your company use Customer Relationship Management (CRM) Software? The primary purpose of them is to help businesses store and manage customer data, such as contact information, buying history, and customer preferences, in a centralized system. With these in place, it creates better customer experiences, which builds long-term customer relationships, and more importantly, drives more conversions.
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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
Martech
MAY 2, 2023
On May 2, designated as International Martech Day, Scott Brinker unveiled the latest edition of his marketing technology landscape. From 9,932 last year, the total number of solutions in the landscape has grown to 11,038. This represents something like a 7,000% growth in the space over the last 12 years. One new feature launched alongside the landscape is the Marketing Technology Capability Heatmap.
Hootsuite
MAY 1, 2023
In 2022, Instagram made big changes to the platform and pushed video content to the forefront. Suddenly, Reels were everywhere (and earning massive engagement and reach boosts), so users began to adapt their social media strategies accordingly. That is, until earlier this year. That’s when Instagram head Adam Mosseri announced that the platform would reprioritize photos.
Search Engine Journal
APRIL 30, 2023
Jetpack WordPress plugin joins a growing list of social sharing apps and services that are leaving Twitter The post Jetpack for WordPress: End of Twitter Auto-Sharing appeared first on Search Engine Journal.
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