KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful. The top three tactics that contributed to this success? Email, the website, and SEO. Social media came in at a distant 4th, with only 33% of respondents indicating social media to be effective.

Social Media 171

Social Media Measurement Media Social 171

Onalytica B2B

JUNE 2, 2016

Renewable energy is energy collected from resources which are naturally replenishable, such as sunlight, wind, rain, tides, waves, and geothermal heat. Governments around the world are investing heavily in developing technologies to harness the power of clean, renewable energy sources due to their potential to produce large quantities of energy without generating greenhouse gases, which can contribute to climate change.

Brand 168

Brand Branding Environment PageRank 168

Marketing Insider Group

JUNE 2, 2016

You want customers to love your brand. Well, loyalty doesn’t happen overnight. It starts with building a quality relationship with your consumers. To reach “cult loyalty” status, like Apple’s fanatics, customers must identify with your brand on a deeper level. And one way to achieve that is through well-developed loyalty programs. It gives your company […]. The post 5 Ways to Create Super-Addictive Loyalty Programs appeared first on Marketing Insider Group.

Loyalty 168

Loyalty Satisfaction Relationship Brand 168

Oracle

JUNE 3, 2016

Did you know that businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads? According to the State of B2B Event Marketing study , events are the most effective tactic for B2B marketers to increase their sales pipeline and generate revenue. So, how can events and marketing automation work together to bring in more leads, increase their sales pipeline, and ultimately generate more revenue?

Marketing Automation 166

Marketing Automation Automation Cross-Sell Leads 166

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Sales

KoMarketing Associates

MAY 31, 2016

Last week, during Google’s Performance Summit , the company announced a series of exciting changes to their online services. The focus of the Summit was how mobile is shaping user behavior on Google around the world. With mobile on the mind, Google laid out how they plan on evolving in order to make the lives of both users and advertisers easier. From AdWords to Analytics to Google Maps, Google plans on making big changes to some of their key platforms.

Adwords 160

Adwords Mobile Google Search Engine 160

Marketing Insider Group

MAY 30, 2016

The average click through rates for display advertising is now at a disappointing 0.06%. And with the rise of social media and new technologies like ad blockers, more and more brands are finally embracing and shifting their investments to content marketing. More companies are realizing the need to become publishers to reach, engage and convert […]. The post Why Data-Driven Marketing Is The Next Big Thing appeared first on Marketing Insider Group. Content Marketing

Display 164

Display Social Media Publisher Advertisement 164

Oracle

JUNE 2, 2016

Oftentimes, marketers will glance at their overall deliverability and assume that there are no issues because their overall metrics are above problematic thresholds. Looking at deliverability metrics in this manner is better than not looking at them at all, but this method can miss the mark in showing the whole truth about an email program’s deliverability.

Deliverability 155

Deliverability Email Spam Rate 155

Webbiquity

MAY 31, 2016

Great content—the kind that resonates with your audience—starts with great topic ideas. Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. Sometimes they magically come to you while you’re out for a morning run or enjoying an evening glass of wine on the deck.

Tools 207

Tools Best Sample Content 207

B2B PR Sense

JUNE 3, 2016

“A thought leader is someone with proven expertise and experience who isn’t afraid to share it with the world without direct compensation.” ~ Jay Baer. Mr. Baer makes a fine point. The best thought leaders don't expect compensation for contributions to their industry. However, it certainly doesn't hurt to know that you're gaining compensation in the form of credibility and notoriety. If you haven't yet arrived as a thought leader in your industry, what vehicle can you take to get there?

PR 143

PR Campaign Public Relations Trade 143

Advertiser: ZoomInfo

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Forecast

Marketing Insider Group

JUNE 3, 2016

CMI’s 2016 Benchmarks, Budgets, and Trends Survey found that 88% of B2B companies are using content marketing. Because it works. Content improves customer and brand relations. It can influence purchasing decisions. It can rank in the search results and drive qualified traffic to your site. It can encourage people to link back to […]. The post How New SaaS Companies (& B2B Startups) Should Be Using Content Marketing appeared first on Marketing Insider Group. Content Marketing

Startup 154

Startup Benchmark Companies Survey 154

Oracle

JUNE 1, 2016

Big data. Bigger data. Data this and data that. As you are reading this terabytes of data are literally being generated by people all over the world. As to what the marketers of the world will do with all this data is the issue at hand. The key is to use the right data. And to do data right you need a data management platform (DMP). No matter how hard marketers try to embrace organic channels and word of mouth, paid advertising continues to drive results.

Broker 154

Broker Word of Mouth Advertisement Advertising 154

bizible

JUNE 2, 2016

One of the clearest advantages we, as marketers in 2016, have over the traditional marketers of decades before is the ability to track online behavior. Through digital ad tracking and website tracking, we have the opportunity to understand quite a bit about our prospects and customers before a word is even spoken. Of course, it’s never quite as easy as we’d like to measure our prospect’s journey in the era of big data.

Best Practice 140

Best Practice Practices Conversion Best 140

Writing on the Web

MAY 30, 2016

Are you starting a new blog ? What should you include in your blog if you want to use it to attract clients? I’ve been talking about how to start a blog in my recent series of posts. Your next step is to look at your design – content is king, but if your design stinks, visitors won’t get past the banner. They won’t stay, they won’t get to know you and they won’t subscribe to your blog. Design for Branding, Trust, Personality.

Business Blogging 133

Business Blogging Banner Business Linkedin 133

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Lead Nurturing

Marketing Insider Group

JUNE 1, 2016

When you hear visual marketing, does it make you want to scream and run away? As marketers, we all know that today’s audience needs more than just valuable content that educates and informs. They also want visual content to entertain and delight them. But for marketers who are design-phobes with limited resources, what should you […]. The post 15+ Best Practices And Tools To Create Awesome Visual Marketing appeared first on Marketing Insider Group. Content Marketing

Best Practice 145

Best Practice Practices Tools Best 145

Oracle

JUNE 2, 2016

Knowledge about your customers’ preferences at specific moments is critical to unlock the marketing potential of contextual intelligence today’s digital marketplace provides. By studying and applying buyer personas and qualification to marketing processes marketers can learn more about customers’ preferences. Personas can be leveraged across several departments such as sales, marketing, advertising, and customer service.

Target 153

Target Psychographic Buyer Personas Persona 153

Sales Engine

JUNE 2, 2016

Content marketing is the way to go, right? You’re competitors are doing it, and it seems easy. Write some blogs and drive traffic to your site—then just convert them into leads. But most successful content marketers know that there’s a lot more going on behind the scenes—which is why less than 30 percent of companies that execute content marketing strategies are happy with the results. Here are two common mistakes that companies make when they get into the new world of content marketing.

Strategy 132

Strategy Paper Traffic Content 132

Biznology

JUNE 2, 2016

To motivate business buyers—especially in digital channels, where you have just a few seconds to catch their interest—it helps to base your message on a powerful, proven copy platform. A copy platform encapsulates the key benefit to the prospect. It answers the questions, “Why should I care?” and “What’s in it for me?” Business people are people, but in their buying roles, they represent their companies.

SEM 132

SEM Business Strategy Efficiency 132

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Forrester

Marketing Insider Group

MAY 31, 2016

Content Marketing World, the largest Content Marketing event on the planet, returns to Cleveland, Ohio for a 6th year! We’ll be there, and would love to see you! It takes place September 6-9, 2016, so mark your calendars. And, um, have you heard? Mark Hamill (aka THE Luke Skywalker) will be the main keynote! I’m […]. The post The 10 Top Posts From Content Marketing World Speakers appeared first on Marketing Insider Group. Content Marketing

Content Marketing 141

Content Marketing Content Marketing 141

Oracle

JUNE 1, 2016

As digital marketers grapple with the 3800+ vendors that serve the marketing technology landscape, many are demanding a focus on integration to help them deliver more consistent customer experiences. That’s according to Forrester Research’s newest Enterprise Marketing Software Suite (EMSS) Wave, a market assessment that looks at vendors who compete in the “marketing cloud” landscape.

Forrester 138

Forrester Research B2C Eloqua 138

Sales Engine

MAY 31, 2016

Demand generation is about creating a presence in the minds of your prospective buyers, connecting them with your brand as a solution for specific problems, and ultimately about being on their short list when they’re ready to purchase.

Demand Generation 132

Demand Generation Resources Demand Generation 132

KoMarketing Associates

JUNE 1, 2016

On May 24, Chinese search engine Baidu made significant changes to the configuration of its paid advertising, including limiting the amount of ads that appear on the search engine results page. These changes will have lasting implications for B2B marketers. The move was not unexpected. Following the death of a 21-year-old college student in April, Baidu’s paid ad policies came under scrutiny by the public, as well as the Chinese government.

PPC 129

PPC Ads SERP Cost Per Click 129

Advertiser: ZoomInfo

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Sales

Marketing Insider Group

MAY 28, 2016

If this headline sounds familiar, it’s because Dale Carnegie wrote the bestselling book about social influence, “How to Win Friends and Influence People” in 1937. Even though digital influence wasn’t around back then, the basics of human connection remain the same: How you choose to connect with people (online or offline) influences your business. When […]. The post How to Win Influencers and Friend People appeared first on Marketing Insider Group. Content Marketing

Online 136

Online Social Business Content Marketing 136

Oracle

MAY 31, 2016

Here a stat. There a stat. Everywhere a stat, stat. We marketers sure love our stats. And why not, the right stats can reveal a lot and help us all do our jobs better or at the very least cause us to sit up and take notice. Notice I used the word right in my previous sentence. That's because stats are like data in that it's not the big data, it's the right data that matters most. Same logic applies here.

Stats 136

Stats Experience Differentiation Multi-Channel 136

Industrial Marketing Today

JUNE 1, 2016

My conversations with distributors about industrial content marketing almost always start with them needing help in growing their sales. That should come as no surprise. The real problem however lies in the definition of the problem itself. Most distributors define their problem as “lack of sales.” The solution therefore must be this new-fangled thing called […] The post Industrial Content Marketing Boosts Sales for Distributors by Achinta Mitra appeared first on Industrial Marketing Today.

Industry 179

Industry Content Marketing Sales Content 179

bizible

MAY 31, 2016

Welcome back to our final lesson on marketing operations success. In previous lessons we covered, how to become the marketing technology consultant , and how to use the scientific method in b2b marketing. As the marketing operations role continues to grow in influence, the potential business impact is not limited to just the marketing department. With the right tools, the role can impact business decisions for the organization as a whole.

Analytics 119

Analytics Companies Multi-Touch Class 119

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Customer