Sat.May 28, 2016 - Fri.Jun 03, 2016

The 23 Best Content Ideation Tools

Webbiquity

Great content—the kind that resonates with your audience—starts with great topic ideas. Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service.

Tools 257

How To Measure A B2B Social Media Program

KoMarketing Associates

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful.

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Why Data-Driven Marketing Is The Next Big Thing

Marketing Insider Group

The average click through rates for display advertising is now at a disappointing 0.06%. And with the rise of social media and new technologies like ad blockers, more and more brands are finally embracing and shifting their investments to content marketing.

Renewable Energy: Top 100 Influencers and Brands

Onalytica B2B

Renewable energy is energy collected from resources which are naturally replenishable, such as sunlight, wind, rain, tides, waves, and geothermal heat.

Brand 218

Why People Give Back: The Neuroscience Of Advocacy

Influitive

Here’s a simple fact: the human brain is wired for reciprocity—the need to give back after we receive. Take this example: a collaborative study done by researchers from four universities documented how bringing candy to a table after a meal influenced the value of tips that servers received.

How B2B Marketers Need To Prepare For AdWords’ Changes in the Mobile-Focused World

KoMarketing Associates

Last week, during Google’s Performance Summit , the company announced a series of exciting changes to their online services. The focus of the Summit was how mobile is shaping user behavior on Google around the world.

More Trending

B2B Conversion Tracking Best Practices

bizible

One of the clearest advantages we, as marketers in 2016, have over the traditional marketers of decades before is the ability to track online behavior.

3 Easy Ways Your PR Campaign Can Boost Thought Leadership

B2B PR Sense

“A thought leader is someone with proven expertise and experience who isn’t afraid to share it with the world without direct compensation.” ~ Jay Baer. Mr. Baer makes a fine point. The best thought leaders don't expect compensation for contributions to their industry.

PR 181

Starting a New Blog?6 Things a Business Blog Must Have

Writing on the Web

Are you starting a new blog ? What should you include in your blog if you want to use it to attract clients? I’ve been talking about how to start a blog in my recent series of posts.

How New SaaS Companies (& B2B Startups) Should Be Using Content Marketing

Marketing Insider Group

CMI’s 2016 Benchmarks, Budgets, and Trends Survey found that 88% of B2B companies are using content marketing. Because it works. Content improves customer and brand relations. It can influence purchasing decisions. It can rank in the search results and drive qualified traffic to your site.

2 Content Strategies That Are Destined to Fail

Sales Engine

Content marketing is the way to go, right? You’re competitors are doing it, and it seems easy. Write some blogs and drive traffic to your site—then just convert them into leads.

How to appeal to business buyers: 11 proven copy strategies

Biznology

To motivate business buyers—especially in digital channels, where you have just a few seconds to catch their interest—it helps to base your message on a powerful, proven copy platform. A copy platform encapsulates the key benefit to the prospect. It answers the questions, “Why should I care?”

SEM 172

Baidu Limits PPC Ad Space: What This Means for B2B Marketers

KoMarketing Associates

On May 24, Chinese search engine Baidu made significant changes to the configuration of its paid advertising, including limiting the amount of ads that appear on the search engine results page. These changes will have lasting implications for B2B marketers. The move was not unexpected.

PPC 170

15+ Best Practices And Tools To Create Awesome Visual Marketing

Marketing Insider Group

When you hear visual marketing, does it make you want to scream and run away? As marketers, we all know that today’s audience needs more than just valuable content that educates and informs. They also want visual content to entertain and delight them.

Overcoming the Two Biggest Resource Constraints of B2B Demand Generation

Sales Engine

Demand generation is about creating a presence in the minds of your prospective buyers, connecting them with your brand as a solution for specific problems, and ultimately about being on their short list when they’re ready to purchase.

Industrial Content Marketing Boosts Sales for Distributors

Industrial Marketing Today

My conversations with distributors about industrial content marketing almost always start with them needing help in growing their sales. That should come as no surprise. The real problem however lies in the definition of the problem itself. Most distributors define their problem as “lack of sales.”

How To Manage Customer Analytics And Transform The B2B Company [Part 4/4]

bizible

Welcome back to our final lesson on marketing operations success. In previous lessons we covered, how to become the marketing technology consultant , and how to use the scientific method in b2b marketing.

The 10 Top Posts From Content Marketing World Speakers

Marketing Insider Group

Content Marketing World, the largest Content Marketing event on the planet, returns to Cleveland, Ohio for a 6th year! We’ll be there, and would love to see you! It takes place September 6-9, 2016, so mark your calendars. And, um, have you heard?

Why You Are Losing Leads by Not Integrating Events with Marketing Automation

Modern Marketing

Did you know that businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads? According to the State of B2B Event Marketing study , events are the most effective tactic for B2B marketers to increase their sales pipeline and generate revenue.

Is marketing content’s quality intrinsic, or proved in the wild?

Biznology

This is not a theoretical question.

How to Set Up Different Marketing Dashboards for Different Needs

Hive9

While everyone in your marketing department is ultimately working toward the same goal, different people and teams have unique priorities and sub-goals. Too many businesses treat dashboards as a data dump – everything you have goes into one place, with little rhyme or reason. Hive9

How to Win Influencers and Friend People

Marketing Insider Group

If this headline sounds familiar, it’s because Dale Carnegie wrote the bestselling book about social influence, “How to Win Friends and Influence People” in 1937.

Online 193

Key Email Deliverability Insights Into the Big 4 ISPs

Modern Marketing

Oftentimes, marketers will glance at their overall deliverability and assume that there are no issues because their overall metrics are above problematic thresholds.

Help Google help you optimize your content for search

Biznology

It’s really hard to get Google’s attention. Content marketing is indeed a silver bullet — why do you think I’m writing this — but there are ways of wooing search engines beyond starting a blog. Google loves structured data.

Search 143

How to Manage Data…Better

ANNUITAS

I have yet to meet a person for whom the very thought of manual data cleaning or ETL (extract, transform, load) doesn’t elicit a tortured groan. Let’s face it: a root canal is a more attractive prospect than any data project that starts with the word “manual.”

5 Best Criteria to Segment Your Site Traffic and Personalize the Customer Journey

Marketing Insider Group

If every visitor to your website is funneled into the same pages, offered the same options, and given the same user experience, you could be cheating yourself out of conversions. This is because your user experience design is targeting a generic mishmash of your visitors.

9 Reasons Marketers Need a Data Management Platform

Modern Marketing

Big data. Bigger data. Data this and data that. As you are reading this terabytes of data are literally being generated by people all over the world. As to what the marketers of the world will do with all this data is the issue at hand. The key is to use the right data.

Broker 200

An undigital revolution of sorts

Biznology

Usermind Makes Journey Orchestration Simple

Customer Experience Matrix

Maybe you’ve been waiting with increasing impatience for me to finish reviewing the set of Journey Orchestration Engines (JOEs) I first mentioned in March. More likely, it slipped your mind entirely.

Rules 195

Get Intelligent with your Inbound Marketing

Marketing Insider Group

Producing good content and enabling prospects to easily find it is a great strategy for building top of the funnel leads. In fact, that is what inbound marketing is all about – bringing the leads in to engage with your content so you can build a relationship over time.

How B2B Marketers Can Get Better Targeting and Deeper Insights

Modern Marketing

Knowledge about your customers’ preferences at specific moments is critical to unlock the marketing potential of contextual intelligence today’s digital marketplace provides.

Target 200