Sat.May 28, 2016 - Fri.Jun 03, 2016

The 23 Best Content Ideation Tools

Webbiquity

Great content—the kind that resonates with your audience—starts with great topic ideas. Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service.

Tools 271

Why Data-Driven Marketing Is The Next Big Thing

Marketing Insider Group

The average click through rates for display advertising is now at a disappointing 0.06%. And with the rise of social media and new technologies like ad blockers, more and more brands are finally embracing and shifting their investments to content marketing.

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How To Measure A B2B Social Media Program

KoMarketing Associates

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful.

Renewable Energy: Top 100 Influencers and Brands

Onalytica B2B

Renewable energy is energy collected from resources which are naturally replenishable, such as sunlight, wind, rain, tides, waves, and geothermal heat.

Brand 218

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

Why People Give Back: The Neuroscience Of Advocacy

Influitive

Here’s a simple fact: the human brain is wired for reciprocity—the need to give back after we receive. Take this example: a collaborative study done by researchers from four universities documented how bringing candy to a table after a meal influenced the value of tips that servers received.

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How B2B Marketers Need To Prepare For AdWords’ Changes in the Mobile-Focused World

KoMarketing Associates

Last week, during Google’s Performance Summit , the company announced a series of exciting changes to their online services. The focus of the Summit was how mobile is shaping user behavior on Google around the world.

3 Easy Ways Your PR Campaign Can Boost Thought Leadership

B2B PR Sense

“A thought leader is someone with proven expertise and experience who isn’t afraid to share it with the world without direct compensation.” ~ Jay Baer. Mr. Baer makes a fine point. The best thought leaders don't expect compensation for contributions to their industry.

PR 190

B2B Conversion Tracking Best Practices

bizible

One of the clearest advantages we, as marketers in 2016, have over the traditional marketers of decades before is the ability to track online behavior.

5 Ways to Create Super-Addictive Loyalty Programs

Marketing Insider Group

You want customers to love your brand. Well, loyalty doesn’t happen overnight. It starts with building a quality relationship with your consumers. To reach “cult loyalty” status, like Apple’s fanatics, customers must identify with your brand on a deeper level.

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

Starting a New Blog?6 Things a Business Blog Must Have

Writing on the Web

Are you starting a new blog ? What should you include in your blog if you want to use it to attract clients? I’ve been talking about how to start a blog in my recent series of posts.

2 Content Strategies That Are Destined to Fail

Sales Engine

Content marketing is the way to go, right? You’re competitors are doing it, and it seems easy. Write some blogs and drive traffic to your site—then just convert them into leads.

How to appeal to business buyers: 11 proven copy strategies

Biznology

To motivate business buyers—especially in digital channels, where you have just a few seconds to catch their interest—it helps to base your message on a powerful, proven copy platform. A copy platform encapsulates the key benefit to the prospect. It answers the questions, “Why should I care?”

SEM 172

How New SaaS Companies (& B2B Startups) Should Be Using Content Marketing

Marketing Insider Group

CMI’s 2016 Benchmarks, Budgets, and Trends Survey found that 88% of B2B companies are using content marketing. Because it works. Content improves customer and brand relations. It can influence purchasing decisions. It can rank in the search results and drive qualified traffic to your site.

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

The Most Untapped Leverage Point For B2B Growth

DiscoverOrg

In the race to grow your company, defeat your competition, and dominate the marketplace, it can sometimes feel like the most important parts of the SWOT analysis lie in the externally-focused quadrants: Opportunities and Threats.

SWOT 170

Overcoming the Two Biggest Resource Constraints of B2B Demand Generation

Sales Engine

Demand generation is about creating a presence in the minds of your prospective buyers, connecting them with your brand as a solution for specific problems, and ultimately about being on their short list when they’re ready to purchase.

Baidu Limits PPC Ad Space: What This Means for B2B Marketers

KoMarketing Associates

On May 24, Chinese search engine Baidu made significant changes to the configuration of its paid advertising, including limiting the amount of ads that appear on the search engine results page. These changes will have lasting implications for B2B marketers. The move was not unexpected.

PPC 170

15+ Best Practices And Tools To Create Awesome Visual Marketing

Marketing Insider Group

When you hear visual marketing, does it make you want to scream and run away? As marketers, we all know that today’s audience needs more than just valuable content that educates and informs. They also want visual content to entertain and delight them.

Cold Calling Tips and Tricks

In recent years, cold calling has become synonymous with rejection and failure. But the numbers aren't that clear; while less than 2% of today’s cold calls actually result in meetings, 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. What’s the verdict?

Lead Nurturing: Triple Your Marketing Return

ViewPoint

Nurture leads until they’re ready to turn over to sales is the sixth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. In the last blog in this series we discussed how to keep leads from being ignored and going into a black hole by using something I call the judicial branch.

Industrial Content Marketing Boosts Sales for Distributors

Industrial Marketing Today

My conversations with distributors about industrial content marketing almost always start with them needing help in growing their sales. That should come as no surprise. The real problem however lies in the definition of the problem itself. Most distributors define their problem as “lack of sales.”

How To Manage Customer Analytics And Transform The B2B Company [Part 4/4]

bizible

Welcome back to our final lesson on marketing operations success. In previous lessons we covered, how to become the marketing technology consultant , and how to use the scientific method in b2b marketing.

Get Intelligent with your Inbound Marketing

Marketing Insider Group

Producing good content and enabling prospects to easily find it is a great strategy for building top of the funnel leads. In fact, that is what inbound marketing is all about – bringing the leads in to engage with your content so you can build a relationship over time.

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

Why You Are Losing Leads by Not Integrating Events with Marketing Automation

Modern Marketing

Did you know that businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads? According to the State of B2B Event Marketing study , events are the most effective tactic for B2B marketers to increase their sales pipeline and generate revenue.

How to Set Up Different Marketing Dashboards for Different Needs

Hive9

While everyone in your marketing department is ultimately working toward the same goal, different people and teams have unique priorities and sub-goals. Too many businesses treat dashboards as a data dump – everything you have goes into one place, with little rhyme or reason. Hive9

Is marketing content’s quality intrinsic, or proved in the wild?

Biznology

This is not a theoretical question.

The 10 Top Posts From Content Marketing World Speakers

Marketing Insider Group

Content Marketing World, the largest Content Marketing event on the planet, returns to Cleveland, Ohio for a 6th year! We’ll be there, and would love to see you! It takes place September 6-9, 2016, so mark your calendars. And, um, have you heard?

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.