Sat.May 28, 2016 - Fri.Jun 03, 2016

The 23 Best Content Ideation Tools

Webbiquity

Great content—the kind that resonates with your audience—starts with great topic ideas. Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service.

Tools 271

Industrial Content Marketing Boosts Sales for Distributors

Industrial Marketing Today

My conversations with distributors about industrial content marketing almost always start with them needing help in growing their sales. That should come as no surprise. The real problem however lies in the definition of the problem itself. Most distributors define their problem as “lack of sales.”

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How To Measure A B2B Social Media Program

KoMarketing Associates

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful.

How to Win Influencers and Friend People

Marketing Insider Group

If this headline sounds familiar, it’s because Dale Carnegie wrote the bestselling book about social influence, “How to Win Friends and Influence People” in 1937.

Online 220

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Renewable Energy: Top 100 Influencers and Brands

Onalytica B2B

Renewable energy is energy collected from resources which are naturally replenishable, such as sunlight, wind, rain, tides, waves, and geothermal heat.

Brand 218

More Trending

How B2B Marketers Need To Prepare For AdWords’ Changes in the Mobile-Focused World

KoMarketing Associates

Last week, during Google’s Performance Summit , the company announced a series of exciting changes to their online services. The focus of the Summit was how mobile is shaping user behavior on Google around the world.

5 Ways to Create Super-Addictive Loyalty Programs

Marketing Insider Group

You want customers to love your brand. Well, loyalty doesn’t happen overnight. It starts with building a quality relationship with your consumers. To reach “cult loyalty” status, like Apple’s fanatics, customers must identify with your brand on a deeper level.

B2B Conversion Tracking Best Practices

bizible

One of the clearest advantages we, as marketers in 2016, have over the traditional marketers of decades before is the ability to track online behavior.

3 Easy Ways Your PR Campaign Can Boost Thought Leadership

B2B PR Sense

“A thought leader is someone with proven expertise and experience who isn’t afraid to share it with the world without direct compensation.” ~ Jay Baer. Mr. Baer makes a fine point. The best thought leaders don't expect compensation for contributions to their industry.

PR 177

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Starting a New Blog?6 Things a Business Blog Must Have

Writing on the Web

Are you starting a new blog ? What should you include in your blog if you want to use it to attract clients? I’ve been talking about how to start a blog in my recent series of posts.

Why Data-Driven Marketing Is The Next Big Thing

Marketing Insider Group

The average click through rates for display advertising is now at a disappointing 0.06%. And with the rise of social media and new technologies like ad blockers, more and more brands are finally embracing and shifting their investments to content marketing.

2 Content Strategies That Are Destined to Fail

Sales Engine

Content marketing is the way to go, right? You’re competitors are doing it, and it seems easy. Write some blogs and drive traffic to your site—then just convert them into leads.

How to appeal to business buyers: 11 proven copy strategies

Biznology

To motivate business buyers—especially in digital channels, where you have just a few seconds to catch their interest—it helps to base your message on a powerful, proven copy platform. A copy platform encapsulates the key benefit to the prospect. It answers the questions, “Why should I care?”

SEM 171

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

The Most Untapped Leverage Point For B2B Growth

DiscoverOrg

In the race to grow your company, defeat your competition, and dominate the marketplace, it can sometimes feel like the most important parts of the SWOT analysis lie in the externally-focused quadrants: Opportunities and Threats.

SWOT 170

How New SaaS Companies (& B2B Startups) Should Be Using Content Marketing

Marketing Insider Group

CMI’s 2016 Benchmarks, Budgets, and Trends Survey found that 88% of B2B companies are using content marketing. Because it works. Content improves customer and brand relations. It can influence purchasing decisions. It can rank in the search results and drive qualified traffic to your site.

Overcoming the Two Biggest Resource Constraints of B2B Demand Generation

Sales Engine

Demand generation is about creating a presence in the minds of your prospective buyers, connecting them with your brand as a solution for specific problems, and ultimately about being on their short list when they’re ready to purchase.

Baidu Limits PPC Ad Space: What This Means for B2B Marketers

KoMarketing Associates

On May 24, Chinese search engine Baidu made significant changes to the configuration of its paid advertising, including limiting the amount of ads that appear on the search engine results page. These changes will have lasting implications for B2B marketers. The move was not unexpected.

PPC 167

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Lead Nurturing: Triple Your Marketing Return

ViewPoint

Nurture leads until they’re ready to turn over to sales is the sixth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. In the last blog in this series we discussed how to keep leads from being ignored and going into a black hole by using something I call the judicial branch.

15+ Best Practices And Tools To Create Awesome Visual Marketing

Marketing Insider Group

When you hear visual marketing, does it make you want to scream and run away? As marketers, we all know that today’s audience needs more than just valuable content that educates and informs. They also want visual content to entertain and delight them.

Account-Based Marketing and Direct Mail

Direct Response Coach

Are you familiar with Account-Based Marketing? It’s a hot new trend in marketing these days. It’s a marketing strategy designed primarily for B2B companies that sell into larger companies (defined any way you want).

Mail 158

How To Manage Customer Analytics And Transform The B2B Company [Part 4/4]

bizible

Welcome back to our final lesson on marketing operations success. In previous lessons we covered, how to become the marketing technology consultant , and how to use the scientific method in b2b marketing.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Why You Are Losing Leads by Not Integrating Events with Marketing Automation

Modern Marketing

Did you know that businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads? According to the State of B2B Event Marketing study , events are the most effective tactic for B2B marketers to increase their sales pipeline and generate revenue.

The 10 Top Posts From Content Marketing World Speakers

Marketing Insider Group

Content Marketing World, the largest Content Marketing event on the planet, returns to Cleveland, Ohio for a 6th year! We’ll be there, and would love to see you! It takes place September 6-9, 2016, so mark your calendars. And, um, have you heard?

How to Set Up Different Marketing Dashboards for Different Needs

Hive9

While everyone in your marketing department is ultimately working toward the same goal, different people and teams have unique priorities and sub-goals. Too many businesses treat dashboards as a data dump – everything you have goes into one place, with little rhyme or reason. Hive9

Why People Give Back: The Neuroscience Of Advocacy

Influitive

Here’s a simple fact: the human brain is wired for reciprocity—the need to give back after we receive. Take this example: a collaborative study done by researchers from four universities documented how bringing candy to a table after a meal influenced the value of tips that servers received.

Build 207

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.