INDUSTRY INSIGHTS YOUR PEERS ARE READING
Renewable energy is energy collected from resources which are naturally replenishable, such as sunlight, wind, rain, tides, waves, and geothermal heat. MORE
Demand generation is about creating a presence in the minds of your prospective buyers, connecting them with your brand as a solution for specific problems, and ultimately about being on their short list when they’re ready to purchase. MORE
A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful. MORE
The average click through rates for display advertising is now at a disappointing 0.06%. And with the rise of social media and new technologies like ad blockers, more and more brands are finally embracing and shifting their investments to content marketing. MORE
Last week, during Google’s Performance Summit , the company announced a series of exciting changes to their online services. The focus of the Summit was how mobile is shaping user behavior on Google around the world. MORE
It’s no secret that consumers are taking control of what content they choose to see. MORE
Did you know that businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads? According to the State of B2B Event Marketing study , events are the most effective tactic for B2B marketers to increase their sales pipeline and generate revenue. MORE
You want customers to love your brand. Well, loyalty doesn’t happen overnight. It starts with building a quality relationship with your consumers. To reach “cult loyalty” status, like Apple’s fanatics, customers must identify with your brand on a deeper level. MORE
I have yet to meet a person for whom the very thought of manual data cleaning or ETL (extract, transform, load) doesn’t elicit a tortured groan. Let’s face it: a root canal is a more attractive prospect than any data project that starts with the word “manual.” MORE
A marketing campaign is only as effective as your data. Great advertisements rely on a deep understanding of your customers, and to gain the insights needed to drive effective advertising, you need to remain on top of your big data. However, data alone won’t drive leads and conversions. MORE
When you hear visual marketing, does it make you want to scream and run away? As marketers, we all know that today’s audience needs more than just valuable content that educates and informs. They also want visual content to entertain and delight them. MORE
My conversations with distributors about industrial content marketing almost always start with them needing help in growing their sales. That should come as no surprise. The real problem however lies in the definition of the problem itself. Most distributors define their problem as “lack of sales.” MORE
Are you starting a new blog ? What should you include in your blog if you want to use it to attract clients? I’ve been talking about how to start a blog in my recent series of posts. MORE
In the race to grow your company, defeat your competition, and dominate the marketplace, it can sometimes feel like the most important parts of the SWOT analysis lie in the externally-focused quadrants: Opportunities and Threats. MORE
“A thought leader is someone with proven expertise and experience who isn’t afraid to share it with the world without direct compensation.” ~ Jay Baer. Mr. Baer makes a fine point. The best thought leaders don't expect compensation for contributions to their industry. MORE
The marketplace is becoming increasingly overcast, as more businesses turn to the cloud to outsource data storage, infrastructure management, and software usage. The cloud has a multitude of purposes and now offers a way for businesses of all sizes to manage big data easily. MORE
Nurture leads until they’re ready to turn over to sales is the sixth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. In the last blog in this series we discussed how to keep leads from being ignored and going into a black hole by using something I call the judicial branch. MORE
While everyone in your marketing department is ultimately working toward the same goal, different people and teams have unique priorities and sub-goals. Too many businesses treat dashboards as a data dump – everything you have goes into one place, with little rhyme or reason. Hive9 MORE
One of the clearest advantages we, as marketers in 2016, have over the traditional marketers of decades before is the ability to track online behavior. MORE
Producing good content and enabling prospects to easily find it is a great strategy for building top of the funnel leads. In fact, that is what inbound marketing is all about – bringing the leads in to engage with your content so you can build a relationship over time. MORE
Are you familiar with Account-Based Marketing? It’s a hot new trend in marketing these days. It’s a marketing strategy designed primarily for B2B companies that sell into larger companies (defined any way you want). MORE
Welcome back to our final lesson on marketing operations success. In previous lessons we covered, how to become the marketing technology consultant , and how to use the scientific method in b2b marketing. MORE
If this headline sounds familiar, it’s because Dale Carnegie wrote the bestselling book about social influence, “How to Win Friends and Influence People” in 1937. MORE
Content Marketing World, the largest Content Marketing event on the planet, returns to Cleveland, Ohio for a 6th year! We’ll be there, and would love to see you! It takes place September 6-9, 2016, so mark your calendars. And, um, have you heard? MORE
Content marketing is the way to go, right? You’re competitors are doing it, and it seems easy. Write some blogs and drive traffic to your site—then just convert them into leads. MORE
To motivate business buyers—especially in digital channels, where you have just a few seconds to catch their interest—it helps to base your message on a powerful, proven copy platform. A copy platform encapsulates the key benefit to the prospect. It answers the questions, “Why should I care?” MORE
On May 24, Chinese search engine Baidu made significant changes to the configuration of its paid advertising, including limiting the amount of ads that appear on the search engine results page. These changes will have lasting implications for B2B marketers. The move was not unexpected. MORE
Great content—the kind that resonates with your audience—starts with great topic ideas. Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. MORE
CMI’s 2016 Benchmarks, Budgets, and Trends Survey found that 88% of B2B companies are using content marketing. Because it works. Content improves customer and brand relations. It can influence purchasing decisions. It can rank in the search results and drive qualified traffic to your site. MORE
Industrial Marketing Today
JUNE 1, 2016
My conversations with distributors about industrial content marketing almost always start with them needing help in growing their sales. That should come as no surprise. The real problem however lies in the definition of the problem itself. Most distributors define their problem as “lack of sales.”
Webbiquity
MAY 31, 2016
Great content—the kind that resonates with your audience—starts with great topic ideas. Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service.
Marketing Insider Group
MAY 28, 2016
If this headline sounds familiar, it’s because Dale Carnegie wrote the bestselling book about social influence, “How to Win Friends and Influence People” in 1937.
KoMarketing Associates
JUNE 2, 2016
A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful.
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
Onalytica B2B
JUNE 2, 2016
Renewable energy is energy collected from resources which are naturally replenishable, such as sunlight, wind, rain, tides, waves, and geothermal heat.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Marketing Insider Group
MAY 30, 2016
The average click through rates for display advertising is now at a disappointing 0.06%. And with the rise of social media and new technologies like ad blockers, more and more brands are finally embracing and shifting their investments to content marketing.
KoMarketing Associates
MAY 31, 2016
Last week, during Google’s Performance Summit , the company announced a series of exciting changes to their online services. The focus of the Summit was how mobile is shaping user behavior on Google around the world.
ScribbleLive
JUNE 1, 2016
It’s no secret that consumers are taking control of what content they choose to see.
bizible
JUNE 2, 2016
One of the clearest advantages we, as marketers in 2016, have over the traditional marketers of decades before is the ability to track online behavior.
Advertisement
Account-Based Marketing is a strategy, not a solution.
Marketing Insider Group
JUNE 2, 2016
You want customers to love your brand. Well, loyalty doesn’t happen overnight. It starts with building a quality relationship with your consumers. To reach “cult loyalty” status, like Apple’s fanatics, customers must identify with your brand on a deeper level.
B2B PR Sense
JUNE 3, 2016
“A thought leader is someone with proven expertise and experience who isn’t afraid to share it with the world without direct compensation.” ~ Jay Baer. Mr. Baer makes a fine point. The best thought leaders don't expect compensation for contributions to their industry.
Writing on the Web
MAY 30, 2016
Are you starting a new blog ? What should you include in your blog if you want to use it to attract clients? I’ve been talking about how to start a blog in my recent series of posts.
Sales Engine
JUNE 2, 2016
Content marketing is the way to go, right? You’re competitors are doing it, and it seems easy. Write some blogs and drive traffic to your site—then just convert them into leads.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!
Marketing Insider Group
JUNE 3, 2016
CMI’s 2016 Benchmarks, Budgets, and Trends Survey found that 88% of B2B companies are using content marketing. Because it works. Content improves customer and brand relations. It can influence purchasing decisions. It can rank in the search results and drive qualified traffic to your site.
Biznology
JUNE 2, 2016
To motivate business buyers—especially in digital channels, where you have just a few seconds to catch their interest—it helps to base your message on a powerful, proven copy platform. A copy platform encapsulates the key benefit to the prospect. It answers the questions, “Why should I care?”
DiscoverOrg
JUNE 2, 2016
In the race to grow your company, defeat your competition, and dominate the marketplace, it can sometimes feel like the most important parts of the SWOT analysis lie in the externally-focused quadrants: Opportunities and Threats.
Sales Engine
MAY 31, 2016
Demand generation is about creating a presence in the minds of your prospective buyers, connecting them with your brand as a solution for specific problems, and ultimately about being on their short list when they’re ready to purchase.
Speaker: Howard Sewell, President, Spear Marketing Group
Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.
Marketing Insider Group
JUNE 1, 2016
When you hear visual marketing, does it make you want to scream and run away? As marketers, we all know that today’s audience needs more than just valuable content that educates and informs. They also want visual content to entertain and delight them.
KoMarketing Associates
JUNE 1, 2016
On May 24, Chinese search engine Baidu made significant changes to the configuration of its paid advertising, including limiting the amount of ads that appear on the search engine results page. These changes will have lasting implications for B2B marketers. The move was not unexpected.
ViewPoint
JUNE 2, 2016
Nurture leads until they’re ready to turn over to sales is the sixth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. In the last blog in this series we discussed how to keep leads from being ignored and going into a black hole by using something I call the judicial branch.
Direct Response Coach
JUNE 1, 2016
Are you familiar with Account-Based Marketing? It’s a hot new trend in marketing these days. It’s a marketing strategy designed primarily for B2B companies that sell into larger companies (defined any way you want).
Advertiser: Interactions LLC
The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.
Marketing Insider Group
MAY 31, 2016
Producing good content and enabling prospects to easily find it is a great strategy for building top of the funnel leads. In fact, that is what inbound marketing is all about – bringing the leads in to engage with your content so you can build a relationship over time.
Reachforce
JUNE 3, 2016
The marketplace is becoming increasingly overcast, as more businesses turn to the cloud to outsource data storage, infrastructure management, and software usage. The cloud has a multitude of purposes and now offers a way for businesses of all sizes to manage big data easily.
bizible
MAY 31, 2016
Welcome back to our final lesson on marketing operations success. In previous lessons we covered, how to become the marketing technology consultant , and how to use the scientific method in b2b marketing.
Modern Marketing
JUNE 3, 2016
Did you know that businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads? According to the State of B2B Event Marketing study , events are the most effective tactic for B2B marketers to increase their sales pipeline and generate revenue.
Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP
Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.
Marketing Insider Group
MAY 31, 2016
Content Marketing World, the largest Content Marketing event on the planet, returns to Cleveland, Ohio for a 6th year! We’ll be there, and would love to see you! It takes place September 6-9, 2016, so mark your calendars. And, um, have you heard?
Reachforce
JUNE 1, 2016
A marketing campaign is only as effective as your data. Great advertisements rely on a deep understanding of your customers, and to gain the insights needed to drive effective advertising, you need to remain on top of your big data. However, data alone won’t drive leads and conversions.
Hive9
JUNE 3, 2016
While everyone in your marketing department is ultimately working toward the same goal, different people and teams have unique priorities and sub-goals. Too many businesses treat dashboards as a data dump – everything you have goes into one place, with little rhyme or reason. Hive9
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