Sat.Mar 01, 2014 - Fri.Mar 07, 2014

Social media ROI sucks! (Or, you can prove anything if you send out a survey)


By Christopher Hosford, editor-in-chief, HosfordGroup LLC. Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel.

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The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer

KoMarketing Associates

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles.

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You’ve Heard Of Big Data But What Is Big Content?

Marketing Insider Group

In content marketing, we’re great at making up terms and buzzwords to try and prove just how far ahead of everything old and “traditional” we are. The term Big Content has been used in a couple of different ways by some big names and influential media outlets.

Book Review: The Social Employee


One of the most powerful impacts of social media is the way has democratized brands. No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons.

Review 276

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Why Empathetic Marketing Matters and 7 Steps to Achieve It

B2B Lead Generation

Tweet I am at the earliest stages of developing a sequel to Lead Generation for the Complex Sale. It’s been a decade since the first draft and I’ve been contemplating how much business has changed since then. Today’s sales and marketing environment is a paradox: There have never been more opportunities to reach customers; yet reaching them has never been more challenging. We have more marketing channels than ever.

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3 Traits Of Superstar Marketers

Marketing Insider Group

What separates the best marketers from the rest? A couple of recent articles and studies appear to be pointing to the same 3 traits you need to master to become a superstar in marketing. Are you looking for that elusive secret to success? I’m not sure it’s such a secret.

CMO 274

A Marketer Goes to Disneyland

The Point

A few weeks ago my wife and I took our two children to Disneyland for the first time in almost a decade. Two things made the trip markedly different from our last visit: one, no stroller, and two, cell phones. Cell phones are omnipresent at Disneyland.

B2C 256

3 Ways Inbound Marketing Is Hurting Your Business (#3 Is the Most Surprising)


Inbound marketing is all the rage. Marketers are falling all over themselves to jump on the bandwagon, convinced that inbound is the path to more leads, less cost, and better business results across the board. But there are problems with inbound marketing. It’s a strategy that can be tremendously successful, but only if done correctly. Here are three ways inbound marketing might actually be hurting your business, and how to fix each problem. Inbound Marketing Problem #1: Too Many Leads.

Blog your way into a book deal


In 2014, your first step towards becoming a published author with a traditional publishing house is to start a blog focused on what you’ll eventually want to write a book about. Your second step is to grow a community around the writing you’re doing on your blog.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Ebooks for Experts: 10 Questions to Ask Before You Write

Writing on the Web

I’ve been blogging recently about how experts need to publish their own ebooks as part of their strategy to get found, get known, and get clients through online content marketing.

User testing the world


Our new remote testing set up lets us run user testing programmes across the globe from the comfort of our own offices

Test 194

Memory, Information Overload, and 3 Ways Marketers Can Maximize Content

Modern Marketing

Begin conducting industry intelligence in 5 minutes using share-of-search reports


(Photo credit: Benjamin Dobson). Are your industry competitors on the verge of taking you over? To understand your competitive landscape, consider conducting in-depth search marketing analysis. I’ll show you how to get started in only 5 minutes.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Content Marketing Adventures in Mexico: Stuck on My Own Roof

Writing on the Web

I’ve got a Mardi Gras parade dancing down my street right now, in my sleepy little village of Ajijic , near Guadalajara in Mexico. It happens three or four times a year, always because of religious fiestas: the whole village dresses in costumes on floats with music blaring as loud as possible.

Who Is Your B2B Customer & How Do They Find You?

KoMarketing Associates

C-level executives need to stay informed about their target audiences, and the best B2B marketers find ways to make sure that understanding scales across the organization.

The Rise of the Marketing Technologist – Part 1


Things really started to get serious when Laura McClellan from Gartner said that thing about marketing technology. You know what I’m talking about…it’s the quote that launched a thousand venture money pitch decks. “ By 2017 the CMO will spend more on technology than the CIO. ”.

President Obama announces agile marketing approach


Photo credit: Wikipedia. OK, OK, he didn’t exactly do that. The president probably doesn’t even know what agile marketing is. But he certainly would agree with it based on the remarks I saw him make the other day when he announced the “My Brother’s Keeper” program.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

‘Snackable’ Formats Driving Content Marketing

Modern Marketing

by Eloqua | Tweet this What makes being a Modern Marketer so special? Knowing 4 major trends and predicting the success of your future campaigns could be a huge part of it. But what exactly do these trends look like?

It’s (Past) Time to Make Content Marketing Intelligent


This isn’t just a cute phrase. Long time, serious content practitioners, the technical pros in this business, use the term “intelligent content” deliberately. So much so it’s the name of their conference. They also call themselves “content strategists”. Given the importance – and confusion – of content strategy for content marketers, I wanted to see for myself what could apply to our content operations practice. So I attended the conference.

Happy, happy, happy


We''re not saying that we were pleased to see our dear Caz Taylor move on to new challenges. But before she went off to manage her own online start-up, we had an opportunity to arrange a little Base One tribute to her

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The second screen: what it means for small business marketers


For several years, the big marketing push has been to “go mobile.” Though the concept of a smartphone was around long before it, the release of the iPhone in 2007 brought the technology mass adoption.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

LinkedIn Has Opened the Content Marketing Floodgates

Digital B2B Marketing

LinkedIn has gone Tumblr on us and B2B content marketers are drooling. Finally, you can publish directly on LinkedIn, along with people like Bill Gates and Richard Branson. It seems like the perfect opportunity, but it is brand new territory. What should you expect going in?

Call For Speakers! Share Your Thought Leadership at Modern Marketing Experience Europe

Modern Marketing

by Amanda Batista | Tweet this Looking to add another thought leadership notch to your marketing maven belt? Perhaps your team moved marketing mountains this past year and you’re looking for a place to showcase your stuff? Join us this fall in London!

Is Marketing Staffing Going the Way of IT?

B2B Marketing Traction

Photo by superrabbit on Flickr, Some Rights Reserved. With new marketing tactics and the rise of marketing technologies, there is a growing need to be flexible in marketing staffing. The old static models of full-time marketing employees may not be serving your company anymore.

SMB 146

Five tips for using email as a lead generating machine


(Photo credit: Wikipedia). As marketing tools go, email is definitely not “sexy” anymore the way social media is now. That doesn’t mean that email marketing isn’t worthwhile though. Done right, it can still be a powerful tool for lead generation.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!