Sat.Mar 01, 2014 - Fri.Mar 07, 2014

Why Empathetic Marketing Matters and 7 Steps to Achieve It

B2B Lead Generation

Tweet I am at the earliest stages of developing a sequel to Lead Generation for the Complex Sale. It’s been a decade since the first draft and I’ve been contemplating how much business has changed since then. Today’s sales and marketing environment is a paradox: There have never been more opportunities to reach customers; yet reaching them has never been more challenging. We have more marketing channels than ever.

The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer

KoMarketing Associates

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. This functionality had only been open to a select group of “Influencers”, of which an initial 150 were selected to pilot the program and several more were added throughout the past year or so.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

3 Digital Marketing Themes Explored At TFM&A in London


by Lauren Harper | Tweet this Gartner predicts that by 2017 it will be marketing, not IT , that will be spending the most money on technology. This prediction seemed to be validated at the TFM&A event in London last week. The amount of technologies that are emerging for marketers seem to be never-ending. From marketing automation to personalized e-commerce solutions, the expo grounds were packed with companies excited to show off their latest tools.

You’ve Heard Of Big Data But What Is Big Content?

Marketing Insider Group

In content marketing, we’re great at making up terms and buzzwords to try and prove just how far ahead of everything old and “traditional” we are. The term Big Content has been used in a couple of different ways by some big names and influential media outlets. So I thought I would try and provide an overview and some additional thoughts of my own to help answer: What is Big Content? Almost 2 years ago, Gartner’s Craig Roth brought up the idea of Big Content.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

How to Market Your Business Through Social Media Networks

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer. To reign supreme, your social media marketing should be just one cog in a larger, well-oiled lead generation, sales and marketing machine. When it comes to marketing a business, social media can sometimes suck all the oxygen out of the room. For 10 years it has been and remains the “shiny disco ball” of marketing that gets a lot of attention.

More Trending

Memory, Information Overload, and 3 Ways Marketers Can Maximize Content


by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Joe Cardillo , who works for design marketplace startup Visually, assisting with key client and partner collaborations, marketing, scaling process/workflow, and creating & presenting education focused webinars and content strategy for brands, agencies, and non-profit / policy organizations.

3 Traits Of Superstar Marketers

Marketing Insider Group

What separates the best marketers from the rest? A couple of recent articles and studies appear to be pointing to the same 3 traits you need to master to become a superstar in marketing. Are you looking for that elusive secret to success? I’m not sure it’s such a secret. Fortune has always favored the bold. And opportunity comes from preparation and the ability to lead people to a common goal.

CMO 202

Blog your way into a book deal


In 2014, your first step towards becoming a published author with a traditional publishing house is to start a blog focused on what you’ll eventually want to write a book about. Your second step is to grow a community around the writing you’re doing on your blog. Step three is to start writing for sites that have bigger, stronger, and more influential readerships than your own blog does. Eventually, and often immediately, you’ll watch your hobby become a profession.

It’s (Past) Time to Make Content Marketing Intelligent


This isn’t just a cute phrase. Long time, serious content practitioners, the technical pros in this business, use the term “intelligent content” deliberately. So much so it’s the name of their conference. They also call themselves “content strategists”. Given the importance – and confusion – of content strategy for content marketers, I wanted to see for myself what could apply to our content operations practice. So I attended the conference.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

‘Snackable’ Formats Driving Content Marketing


by Eloqua | Tweet this What makes being a Modern Marketer so special? Knowing 4 major trends and predicting the success of your future campaigns could be a huge part of it. But what exactly do these trends look like?

Ebooks for Experts: 10 Questions to Ask Before You Write

Writing on the Web

I’ve been blogging recently about how experts need to publish their own ebooks as part of their strategy to get found, get known, and get clients through online content marketing. Here are 10 questions to ask yourself before you write a single word of your expert ebook: Download the questionnaire here: Over 10 years ago, professionals started using blogs to communicate to clients.

Begin conducting industry intelligence in 5 minutes using share-of-search reports


(Photo credit: Benjamin Dobson). Are your industry competitors on the verge of taking you over? To understand your competitive landscape, consider conducting in-depth search marketing analysis. I’ll show you how to get started in only 5 minutes. The total search landscape for e-commerce brands is highly complex. Not only are you facing increases in competitive offerings, but the search engines themselves are evolving: Algorithm tweaks surfacing new competitors.

Search 157

Who Is Your B2B Customer & How Do They Find You?

KoMarketing Associates

C-level executives need to stay informed about their target audiences, and the best B2B marketers find ways to make sure that understanding scales across the organization. For this reason, it’s important to develop a cohesive marketing strategy that employs people at various levels of the organization who can effectively speak to the products and services of the company, and to the target markets those products will benefit.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Call For Speakers! Share Your Thought Leadership at Modern Marketing Experience Europe


by Amanda Batista | Tweet this Looking to add another thought leadership notch to your marketing maven belt? Perhaps your team moved marketing mountains this past year and you’re looking for a place to showcase your stuff? Join us this fall in London! The Modern Marketing Experience conference offers an unprecedented opportunity to gain insights from experts in marketing automation, social marketing, content marketing, and big data at a single premier event.

Content Marketing Adventures in Mexico: Stuck on My Own Roof

Writing on the Web

I’ve got a Mardi Gras parade dancing down my street right now, in my sleepy little village of Ajijic , near Guadalajara in Mexico. It happens three or four times a year, always because of religious fiestas: the whole village dresses in costumes on floats with music blaring as loud as possible. It’s so loud it’s hard to think. I couldn’t finish my content marketing project for a client, so to get a good view, I went up on my roof to watch.

President Obama announces agile marketing approach


Photo credit: Wikipedia. OK, OK, he didn’t exactly do that. The president probably doesn’t even know what agile marketing is. But he certainly would agree with it based on the remarks I saw him make the other day when he announced the “My Brother’s Keeper” program.

The Rise of the Marketing Technologist – Part 1


Things really started to get serious when Laura McClellan from Gartner said that thing about marketing technology. You know what I’m talking about…it’s the quote that launched a thousand venture money pitch decks. “ By 2017 the CMO will spend more on technology than the CIO. ”.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

LinkedIn Has Opened the Content Marketing Floodgates

Digital B2B Marketing

LinkedIn has gone Tumblr on us and B2B content marketers are drooling. Finally, you can publish directly on LinkedIn, along with people like Bill Gates and Richard Branson. It seems like the perfect opportunity, but it is brand new territory. What should you expect going in? How should you approach it? Although it has only been available for two weeks, and only to a handful of people, here are my initial expectations. B2B Content Marketing Will Flood LinkedIn.

CMOs: Are You Utilizing Marketing Analytics?

Crimson Marketing

There’s a slew of marketing analytics available out there, yet most projects fail to use them. The latest CMO Survery reports “that on average, only 32.5% of projects use marketing. The post CMOs: Are You Utilizing Marketing Analytics? appeared first on. Other Interesting Topics

The second screen: what it means for small business marketers


For several years, the big marketing push has been to “go mobile.” Though the concept of a smartphone was around long before it, the release of the iPhone in 2007 brought the technology mass adoption. Mobile phones quickly became another appendage – an ever-present device that is a computer, television and oh yeah, a telephone, all in one small package. Having a mobile-friendly small business is no longer a suggestion; it is a necessity in reaching consumers.

Is Marketing Staffing Going the Way of IT?

B2B Marketing Traction

Photo by superrabbit on Flickr, Some Rights Reserved. With new marketing tactics and the rise of marketing technologies, there is a growing need to be flexible in marketing staffing. The old static models of full-time marketing employees may not be serving your company anymore. I believe that marketing staffing is becoming more like IT (Information Technology) staffing.

SMB 113

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

With Big Data Comes Big Responsibility


I am here at the sold out IAPP 2014 Global Privacy Summit in Washington, DC and the conference has kicked off with great keynotes and breakout sessions including this one that ties nicely into the ANNUITAS focus on Strategy, Thinking Ahead vs. Keeping Up: The Challenge to Think Strategically. The theme that I keep seeing and hearing is that data privacy is everyone’s responsibility within an organization.

#BADMarketing at Coca-Cola

Crimson Marketing

Is this coming back as an active ingredient in their recipe? BADMarketing Image: Courtesy of Adweek The post #BADMarketing at Coca-Cola appeared first on. BADMarketing

Five tips for using email as a lead generating machine


(Photo credit: Wikipedia). As marketing tools go, email is definitely not “sexy” anymore the way social media is now. That doesn’t mean that email marketing isn’t worthwhile though. Done right, it can still be a powerful tool for lead generation. Leads are the metric that marketers live and die on because leads mean money. Here are five tips for using email as a lead generating machine. Data is your friend.

Why Your Marketing Needs To Be Cool


“60% of customers have a negative opinion of marketing.” ” –Yankelovich Partners. There’s a classic scene in Pulp Fiction where Samuel L. Jackson’s character yells to the woman holding up the diner, “[Yolanda], be cool!” ” (Only he substitutes a disparaging word for females in place of ’Yolanda,’ but we can sacrifice accuracy in the name of keeping it clean.).

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.