Sat.Mar 01, 2014 - Fri.Mar 07, 2014

Who Is Your B2B Customer & How Do They Find You?

KoMarketing Associates

C-level executives need to stay informed about their target audiences, and the best B2B marketers find ways to make sure that understanding scales across the organization.

Social media ROI sucks! (Or, you can prove anything if you send out a survey)


By Christopher Hosford, editor-in-chief, HosfordGroup LLC. Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel.

Survey 315

You’ve Heard Of Big Data But What Is Big Content?

Marketing Insider Group

In content marketing, we’re great at making up terms and buzzwords to try and prove just how far ahead of everything old and “traditional” we are. The term Big Content has been used in a couple of different ways by some big names and influential media outlets.

Book Review: The Social Employee


One of the most powerful impacts of social media is the way has democratized brands. No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons.

Review 272

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer

KoMarketing Associates

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles.

More Trending

3 Traits Of Superstar Marketers

Marketing Insider Group

What separates the best marketers from the rest? A couple of recent articles and studies appear to be pointing to the same 3 traits you need to master to become a superstar in marketing. Are you looking for that elusive secret to success? I’m not sure it’s such a secret.

CMO 280

How to Market Your Business Through Social Media Networks

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer. To reign supreme, your social media marketing should be just one cog in a larger, well-oiled lead generation, sales and marketing machine. When it comes to marketing a business, social media can sometimes suck all the oxygen out of the room.

The Rise of the Marketing Technologist – Part 1


Things really started to get serious when Laura McClellan from Gartner said that thing about marketing technology. You know what I’m talking about…it’s the quote that launched a thousand venture money pitch decks. “ By 2017 the CMO will spend more on technology than the CIO. ”.

A Marketer Goes to Disneyland

The Point

A few weeks ago my wife and I took our two children to Disneyland for the first time in almost a decade. Two things made the trip markedly different from our last visit: one, no stroller, and two, cell phones. Cell phones are omnipresent at Disneyland.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

3 Ways Inbound Marketing Is Hurting Your Business (#3 Is the Most Surprising)


Inbound marketing is all the rage. Marketers are falling all over themselves to jump on the bandwagon, convinced that inbound is the path to more leads, less cost, and better business results across the board. But there are problems with inbound marketing. It’s a strategy that can be tremendously successful, but only if done correctly. Here are three ways inbound marketing might actually be hurting your business, and how to fix each problem. Inbound Marketing Problem #1: Too Many Leads.

Blog your way into a book deal


In 2014, your first step towards becoming a published author with a traditional publishing house is to start a blog focused on what you’ll eventually want to write a book about. Your second step is to grow a community around the writing you’re doing on your blog.

Ebooks for Experts: 10 Questions to Ask Before You Write

Writing on the Web

I’ve been blogging recently about how experts need to publish their own ebooks as part of their strategy to get found, get known, and get clients through online content marketing.

User testing the world


Our new remote testing set up lets us run user testing programmes across the globe from the comfort of our own offices

Test 194

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

With Big Data Comes Big Responsibility


I am here at the sold out IAPP 2014 Global Privacy Summit in Washington, DC and the conference has kicked off with great keynotes and breakout sessions including this one that ties nicely into the ANNUITAS focus on Strategy, Thinking Ahead vs. Keeping Up: The Challenge to Think Strategically.

Begin conducting industry intelligence in 5 minutes using share-of-search reports


(Photo credit: Benjamin Dobson). Are your industry competitors on the verge of taking you over? To understand your competitive landscape, consider conducting in-depth search marketing analysis. I’ll show you how to get started in only 5 minutes.

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Content Marketing Adventures in Mexico: Stuck on My Own Roof

Writing on the Web

I’ve got a Mardi Gras parade dancing down my street right now, in my sleepy little village of Ajijic , near Guadalajara in Mexico. It happens three or four times a year, always because of religious fiestas: the whole village dresses in costumes on floats with music blaring as loud as possible.

Memory, Information Overload, and 3 Ways Marketers Can Maximize Content

Modern Marketing

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

It’s (Past) Time to Make Content Marketing Intelligent


This isn’t just a cute phrase. Long time, serious content practitioners, the technical pros in this business, use the term “intelligent content” deliberately. So much so it’s the name of their conference. They also call themselves “content strategists”. Given the importance – and confusion – of content strategy for content marketers, I wanted to see for myself what could apply to our content operations practice. So I attended the conference.

President Obama announces agile marketing approach


Photo credit: Wikipedia. OK, OK, he didn’t exactly do that. The president probably doesn’t even know what agile marketing is. But he certainly would agree with it based on the remarks I saw him make the other day when he announced the “My Brother’s Keeper” program.

Happy, happy, happy


We''re not saying that we were pleased to see our dear Caz Taylor move on to new challenges. But before she went off to manage her own online start-up, we had an opportunity to arrange a little Base One tribute to her

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‘Snackable’ Formats Driving Content Marketing

Modern Marketing

by Eloqua | Tweet this What makes being a Modern Marketer so special? Knowing 4 major trends and predicting the success of your future campaigns could be a huge part of it. But what exactly do these trends look like?

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

LinkedIn Has Opened the Content Marketing Floodgates

Digital B2B Marketing

LinkedIn has gone Tumblr on us and B2B content marketers are drooling. Finally, you can publish directly on LinkedIn, along with people like Bill Gates and Richard Branson. It seems like the perfect opportunity, but it is brand new territory. What should you expect going in?

The second screen: what it means for small business marketers


For several years, the big marketing push has been to “go mobile.” Though the concept of a smartphone was around long before it, the release of the iPhone in 2007 brought the technology mass adoption.

Is Marketing Staffing Going the Way of IT?

B2B Marketing Traction

Photo by superrabbit on Flickr, Some Rights Reserved. With new marketing tactics and the rise of marketing technologies, there is a growing need to be flexible in marketing staffing. The old static models of full-time marketing employees may not be serving your company anymore.

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Call For Speakers! Share Your Thought Leadership at Modern Marketing Experience Europe

Modern Marketing

by Amanda Batista | Tweet this Looking to add another thought leadership notch to your marketing maven belt? Perhaps your team moved marketing mountains this past year and you’re looking for a place to showcase your stuff? Join us this fall in London!

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.