Sat.Oct 18, 2014 - Fri.Oct 24, 2014

Where’s the Passion in B2B Marketing?

B2B Lead Generation

Tweet I’m writing this post at Dreamforce 2014. It’s been an amazing experience, and I’ve loved meeting leaders in sales and marketing from all over the world and being part of this community.

B2B 334

Top B2B Marketing Blogs: Key Ingredients

ViewPoint

What makes up the perfect B2B marketing blog? First let’s establish that there are marketing blogs—and then there are B2B marketing blogs. Why make the distinction? Consider the all American apple pie.

B2B 315

3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts

KoMarketing Associates

The typical B2B organization has many unique web pages and content assets.

11 Remarkable Guides to Marketing, Search, and Life

Webbiquity

Search 274

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How To Build An Army Of Volunteer Contributors For Your Blog

Marketing Insider Group

Every content marketer faces the challenge at some point of trying to figure out how to publish enough content to make a difference to your audience and your business. But you only have a tiny budget. And you want to maintain a high level of quality.

Build 266

More Trending

Content Marketing and Halloween: 5 Eerie Similarities

KoMarketing Associates

With Halloween fast approaching, I find myself taking a walk down memory lane, back to the days of trick-or-treating with friends from my neighborhood, lugging around pillow cases filled with candy that would usually last until early spring.

The ole one two three four five six seven punch

Biznology

If you reach out to someone with a great idea or fantastic offer via email and you don’t hear back, never assume you’ve been rejected. People are so busy. You need to be both patient and persistent.

Message Personas: 40 Questions for your Buyer Personas

Reachforce

People don’t remember what you say, they remember how you made them feel. So all of your fancy acronyms and business speak is just a waste of time. Enrich your marketing database with persona attributes for better targeting and segmentation.

Research Report: Lead Gen Not as Easy as Marketers Think

The Point

I just returned from a few days at Dreamforce in San Francisco, the annual circus-slash-conference hosted by CRM leader Salesforce.com, and was struck by the wave of technologies on display that centered on analytics.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Jeff Spicer, VP of Digital Marketing at VMware: How to Crack the Code for B2B Product Marketing in a Digital World [Podcast]

Crimson Marketing

Personalization, a holy grail in B2C technology marketing for some years now, is satisfying because of the benefits of monitoring, understanding and predicting an individual’s behavior.

Top 5 Content Marketing Blog Aggregators

Writing on the Web

Have you created a list of your top 10 blogs? If not, you’re missing out on opportunity to improve your search rankings. It’s easy, smart and can help your business blog get inbound links.

SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

A couple of weeks ago, I wrote that “predictive everywhere” is one of major trends in data-driven marketing. I meant both that predictive models guide decisions at every stage in many marketing programs, and that models are used throughout the organization by marketing, sales, and service.

26 reasons digital marketing matters to the C-Suite

Biznology

Digital is the only media channel predicted to grow in the next 3 years according to Zenith Optimedia. It is now #2 behind TV. By the end of the decade, many expect is to be ahead of TV. A decade ago, it was just beginning to make an appearance.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Infographic: What Are The Top Digital Priorities for CMOs in 2015?

Crimson Marketing

As the end of the year draws closer, many of you are beginning to wonder what will 2015 look like? What do I, as a CMO or team member to a CMO, need to plan for?

CMO 197

The Buyer’s Journey: How Can Marketers Deliver a First Class Trip?

Modern Marketing

Editor’s Note : Today’s post comes courtesy of Julie Wingerter, partner marketing manager at SnapApp , a content marketing platform used by companies to easily create interactive content to generate leads and drive revenue. When was the last time you used a travel agent?

Class 272

Small business SEO: What finally turned me on to SEO

Direct Response Coach

You may have thought SEO was only achievable by the most sophisticated online marketers. But in fact, small business SEO is very much a possibility. ————– Like many small business owners, I never took search engine optimization (SEO) very seriously.

3 Don’ts of small business content marketing

Biznology

Small businesses have the potential to tap into special strengths, but they also have a special set of pitfalls to avoid. Marketing a small business can sap time and attention from actually doing the work of serving customers, but it has to be done.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Why Is No One Paying Attention to My Content on Social Media?

Crimson Marketing

Once upon a time producing a lot of amazing content was all brands needed to get noticed on the internet. Today, every company employs content marketing solutions and the web is inundated with articles, posts, photos and videos daily.

Matching Webinar Content to the Buying Cycle

Modern Marketing

Editor's Note: Today's post comes courtesy of Tom Masotto, VP Product Marketing & Business Development at ON24 , a cloud-based webinar platform. This post is Part 1 of a 2-part series. Webinars are one of the most important tools for marketers to drive demand and nurture new leads.

Building Relationships & Trust for B2Bs – Q&A with Steve Woods

ANNUITAS

Next week in Boston, LeadLove kicks off with our first east coast city! I was lucky enough to interview our keynote speaker, Steve Woods , Founder and CTO of Nudge Software (former Co-Founder of Eloqua and author of Digital Body Language) to talk about B2B marketing, being a serial entrepreneur and what makes B2B so difficult to master today. Take a look at our Q&A and don’t forget to register for LeadLove Boston next week! Q: What is Nudge Software all about? How do you help your customers?

Trust 161

4 AdWeek marketing lessons for small businesses

Biznology

Earlier this month, Advertising Week was held in New York City, and it featured some of the biggest brand names in the industry. Representatives from Facebook, Yahoo, and major-media publisher Condé Nast were all on hand to talk about upcoming initiatives and success stories at their companies.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

4 Surprising Ways B2B Marketing Campaigns Benefit Business

B2B Marketing Traction

When a business invests (or re-invests) in great B2B marketing campaigns, it gets invigorated. That has big benefits. Here are four surprising ways marketing campaigns benefit your business.

What Sales & Marketing Can Learn From "Tommy Boy"

Modern Marketing

Those who are familiar with me and my journalistic background on sites such as Forbes know full well that I am a major proponent of infusing pop culture into pretty much everything.

Sales 253

B2B’s Problem with Pay-Per-Click: Three Things You Need to Know

ANNUITAS

I have personally run pay-per-click (PPC) programs for the companies I have worked for, and I have worked with agencies that specialize in PPC claiming to have proven track records in B2B. PPC is always challenging in B2B, and is clearly a different animal than the more transactional sale that PPC was clearly designed for.

Click 156

Are you tired of playing Google’s game?

Biznology

Have you ever been in a crazy-making relationship where you can’t do anything right? One minute, everything is cool. The next, you’re being penalized for some “rule” you knew nothing about. Working with Google is exactly like that.

Google 167

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.