Sat.Oct 18, 2014 - Fri.Oct 24, 2014

Where’s the Passion in B2B Marketing?

B2B Lead Generation

Tweet I’m writing this post at Dreamforce 2014. It’s been an amazing experience, and I’ve loved meeting leaders in sales and marketing from all over the world and being part of this community. In one of the keynote sessions with Tony Robbins, Tony talked about the power of engagement, citing a Gallop poll that showed 13% of employees worldwide are engaged at work. This was 142-country study of 180 million employees called the State of the Global Workplace.

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3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts

KoMarketing Associates

The typical B2B organization has many unique web pages and content assets. Analyzing overall organic or referral traffic data is helpful, but sometimes those performance metrics do not indicate whether specific SEO efforts are working or allow us to properly frame the story of our efforts to important stakeholders. In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing.


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Tips to Amplify Your Lead Gen with Next Gen Social Data


Editor’s Note: Today’s post comes courtesy of Editor’s Note: Today’s post comes courtesy of Rosalyn Lemieux , CEO of , a next generation social media listening tool which enables modern marketing teams to leverage rich social behavior data to personalize marketing content to their customers. Are you still having trouble nailing down an ROI from social media? You aren’t alone.

4 Reasons Why Social Media Is The WD-40 Of Inbound Marketing Success

The Forward Observer

Would you like more website traffic, leads, sales and happy customers? Social media can grease the wheels of your inbound marketing. Here''s how. You often hear it said, “You only need two things in life: Duct Tape and WD-40. If it moves and shouldn’t, use Duct Tape, if it doesn’t move and should, use WD-40.” WD-40 is a penetrating oil and water-displacing spray.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

The ole one two three four five six seven punch


If you reach out to someone with a great idea or fantastic offer via email and you don’t hear back, never assume you’ve been rejected. People are so busy. You need to be both patient and persistent.

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Matching Webinar Content to the Buying Cycle


Editor's Note: Today's post comes courtesy of Tom Masotto, VP Product Marketing & Business Development at ON24 , a cloud-based webinar platform. This post is Part 1 of a 2-part series. Webinars are one of the most important tools for marketers to drive demand and nurture new leads. As prospects increasingly self-educate through the buying cycle, webinars have become a primary source of information that buyers turn to before making a purchase decision.

Research Report: Lead Gen Not as Easy as Marketers Think

The Point

I just returned from a few days at Dreamforce in San Francisco, the annual circus-slash-conference hosted by CRM leader, and was struck by the wave of technologies on display that centered on analytics. Highlighted by the launch of Salesforce’s own analytics cloud , the current trend in marketing technology is clearly focused on helping marketers make smart decisions and build smarter campaigns.

Jeff Spicer, VP of Digital Marketing at VMware: How to Crack the Code for B2B Product Marketing in a Digital World [Podcast]

Crimson Marketing

Personalization, a holy grail in B2C technology marketing for some years now, is satisfying because of the benefits of monitoring, understanding and predicting an individual’s behavior. For B2B product marketing, though, quite often is it a buying unit made of many individuals, and therefore more complex. That said, more and more B2B buying behavior takes place “before the buyer ever gets in touch with the vendor.”.

Top 5 Content Marketing Blog Aggregators

Writing on the Web

Have you created a list of your top 10 blogs? If not, you’re missing out on opportunity to improve your search rankings. It’s easy, smart and can help your business blog get inbound links. I’ve talked about creating your own Top 10 lists before, and it still makes sense, even more so given the way SEO works today. Besides providing valuable, relevant information for your readers, you also: Show your generosity by pointing out other experts besides yourself.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

What Sales & Marketing Can Learn From "Tommy Boy"


Those who are familiar with me and my journalistic background on sites such as Forbes know full well that I am a major proponent of infusing pop culture into pretty much everything. I have found that it helps readers make a connection between a given marketing-related topic and something completely unrelated and otherwise trivial. In other words it helps explain something in marketing-speak by relating it to something that has absolutely nothing to do with marketing.

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SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

A couple of weeks ago, I wrote that “predictive everywhere” is one of major trends in data-driven marketing. I meant both that predictive models guide decisions at every stage in many marketing programs, and that models are used throughout the organization by marketing, sales, and service. I might have added a third meaning: that systems to do predictive modeling are everywhere as well. SalesPredict is a perfect example: a small vendor with a powerful system that just launched earlier this year.

26 reasons digital marketing matters to the C-Suite


Digital is the only media channel predicted to grow in the next 3 years according to Zenith Optimedia. It is now #2 behind TV. By the end of the decade, many expect is to be ahead of TV. A decade ago, it was just beginning to make an appearance. Executives say their CEO’s are more involved in digital efforts than ever before and that their enterprises are now investing enough to meet their overall digital goals.

Why Is No One Paying Attention to My Content on Social Media?

Crimson Marketing

Once upon a time producing a lot of amazing content was all brands needed to get noticed on the internet. Today, every company employs content marketing solutions and the web is inundated with articles, posts, photos and videos daily.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Building Relationships & Trust for B2Bs – Q&A with Steve Woods


Next week in Boston, LeadLove kicks off with our first east coast city! I was lucky enough to interview our keynote speaker, Steve Woods , Founder and CTO of Nudge Software (former Co-Founder of Eloqua and author of Digital Body Language) to talk about B2B marketing, being a serial entrepreneur and what makes B2B so difficult to master today. Take a look at our Q&A and don’t forget to register for LeadLove Boston next week! Q: What is Nudge Software all about? How do you help your customers?

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How To Build An Army Of Volunteer Contributors For Your Blog

Marketing Insider Group

Every content marketer faces the challenge at some point of trying to figure out how to publish enough content to make a difference to your audience and your business. But you only have a tiny budget. And you want to maintain a high level of quality. So how do you get the volume you need at a price you can afford? Part of the answer comes down to building a volunteer army of contributors who will give you high-quality content, on the topics important to your business, for absolutely no money.

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3 Don’ts of small business content marketing


Small businesses have the potential to tap into special strengths, but they also have a special set of pitfalls to avoid. Marketing a small business can sap time and attention from actually doing the work of serving customers, but it has to be done. Small businesses especially can benefit from tools that used to be the province solely of giant corporations, thanks to the internet. Content marketing is one of the most valuable of these tools.

4 Surprising Ways B2B Marketing Campaigns Benefit Business

B2B Marketing Traction

When a business invests (or re-invests) in great B2B marketing campaigns, it gets invigorated. That has big benefits. Here are four surprising ways marketing campaigns benefit your business. In talking to several businesses recently, I realized an important benefit of investing in effective, creative B2B marketing campaigns. The campaigns we’ve done for clients generated leads and revenue, but they also generated energy with the business owners, employees, suppliers and their community.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

B2B’s Problem with Pay-Per-Click: Three Things You Need to Know


I have personally run pay-per-click (PPC) programs for the companies I have worked for, and I have worked with agencies that specialize in PPC claiming to have proven track records in B2B. PPC is always challenging in B2B, and is clearly a different animal than the more transactional sale that PPC was clearly designed for.

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The Buyer’s Journey: How Can Marketers Deliver a First Class Trip?


Editor’s Note : Today’s post comes courtesy of Julie Wingerter, partner marketing manager at SnapApp , a content marketing platform used by companies to easily create interactive content to generate leads and drive revenue. When was the last time you used a travel agent? Most of us prefer to research, plan, and book travel ourselves using the tools available to explore ideas, review other’s opinions, identify options and compare prices.

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4 AdWeek marketing lessons for small businesses


Earlier this month, Advertising Week was held in New York City, and it featured some of the biggest brand names in the industry. Representatives from Facebook, Yahoo, and major-media publisher Condé Nast were all on hand to talk about upcoming initiatives and success stories at their companies. The week is well known for featuring the latest, greatest advertising initiatives and in recent years, a lot of that has centered on mobile technology.

Manufacturing Team Solders for Kids!


. Earlier this week the manufacturing team at Fathom spent several hours working with the RePlay for Kids organization, learning how to solder. Our goal was to repurpose toys for children with disabilities, who need custom controls to play with their battery-powered toys. Led by Edie from RePlay for Kids, we had a wonderful time learning how to carefully take the toys apart, solder new cconnections to the internal switches, and then carefully put them back together.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Small business SEO: What finally turned me on to SEO

Direct Response Coach

You may have thought SEO was only achievable by the most sophisticated online marketers. But in fact, small business SEO is very much a possibility. ————– Like many small business owners, I never took search engine optimization (SEO) very seriously. It wasn’t that I didn’t think SEO was important. I knew it was. SEO has virtually replaced [.]. The post Small business SEO: What finally turned me on to SEO appeared first on McCarthy and King Marketing.

What We’ve Learned So Far…


The post What We’ve Learned So Far… appeared first on Salesfusion. Email Marketing Nurture Marketing

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Are you tired of playing Google’s game?


Have you ever been in a crazy-making relationship where you can’t do anything right? One minute, everything is cool. The next, you’re being penalized for some “rule” you knew nothing about. Working with Google is exactly like that. If you’re feeling frustrated, here’s what you can do. Just think about the mixed messages marketers have heard over the last couple years. “Jump through the Authorship hoops and see your picture next to search results.”

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Just in Time for Halloween: Are Google’s Recent Panda & Penguin Algorithm Updates As Scary As They Seem?

EMagine B2B Blog

So far, fall is shaping up to be a busy season for the folks at Google. It’s not even Halloween yet, and our favorite search engine has been busy refining its algorithm in order to provide searchers with more appropriate results for their queries. Over the last several weeks, Google has rolled out the latest iterations of its Panda and Penguin algorithm updates. Here are the quick details that our B2B clients need to know: Panda 4.1. . . Previous Panda Update : 4.0, May 20, 2014.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.