Sat.Dec 19, 2015 - Fri.Dec 25, 2015

7 not-quite-predictions for marketing technology in 2016


Most people suck at accurately predicting the future. I’m one of them. I took my shot at the prediction hall-of-fame last year , predicting that Microsoft would spend more than $1 billion on acqusition(s) in the marketing technology space in 2015. I thought it was a reasonably solid bet.

Our Favorite Blog Posts & Articles for 2015

KoMarketing Associates

One of the ways our team remains competitive and successful is through the constant review and distribution of industry-related information discovered online.

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Dominate Your Market by Flipping Your Content Strategy

Sales Engine

Whether you are the owner of a business or the head of marketing, let’s face it—you want to dominate your marketplace. You want to be number one, and you won’t settle for a 20% growth rate putting you at a distant number 10. So how are you going to achieve the growth rates you’re really looking for?

Essential Steps for Productive Creative Kickoffs


Along with creative briefs and actionable feedback , kickoffs are one of the most critical parts of the creative process. The goal of the kickoff is to make sure everyone is aligned about a project’s direction, timelines, and deliverables.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Top Marketing Trends of 2016: How Marketing Automation Will Keep You In the Lead


An effective marketing approach should be constantly changing in order to continuously adapt to current industry trends and consumer habits. Marketers can get a head start on the new year by educating themselves on the various marketing predictions of 2016.

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Budgeting for Content—How Much Do You Need?

Sales Engine

Most companies realize that their best opportunity for growth is to commit to content marketing. But how much content do we actually need to generate the results we want?

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3 predictions for online marketing in 2016


Happy holidays, readers!

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5 Critical Things to Know About Database Management Software


Big data is the key to linking a marketing strategy with up-to-date consumer trends to create marketing tactics that optimize effectiveness. However, in order to gain the most value from data, database management software is indispensable.

Proclaiming Things “Dead” And 9 Other Things We Learned About B2B Marketing In 2015


Let’s jump right into it! Here are ten things we learned about B2B marketing in 2015: Learning #1: Our paid media strategy has to constantly evolve to stay ahead. Especially when it comes to paid media, what worked a year ago or even six months ago doesn’t necessarily work today.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Why Is Growth Hacking So Important For Marketing

Marketing Insider Group

Growth hacking is: 1) a new tool that allows you to add Miracle Gro to your website 2) the moment you put on heels 3) the buzzword du jour or 4) something you say in a conversation to make it seem like you’re a “smart marketer.” If you answered 3 and/or 4, you’re right. This […]. The post Why Is Growth Hacking So Important For Marketing appeared first on Marketing Insider Group. Marketing Strategy

Five Facebook Advertising Features You Haven’t Tried Yet


Guest post by Mike Bird. Since Facebook unveiled its advertising options for businesses, the ads have grown substantially.

Why Data Cleansing Is Critical to Your Marketing Campaign


Successful marketing campaigns rely on data, but in order for that data to be useful to the company, data cleansing needs to be a priority.

Tactics For Revenue Focused Technology And IT Marketing


Marketing technology and IT services is difficult work. You need as much intel as you can for choosing the most enticing value proposition, and deciding the right time to engage prospects depending on their readiness to buy.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Ann Handley Wants You To Go Bigger, Braver, Bolder

Marketing Insider Group

Much like a chain restaurant or an email list, as the quantity of blog posts goes up, the quality often goes down. It’s just too difficult for most teams to churn out a massive amount of content while maintaining that special something that brought their audience in in the first place.

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Analysis: The Force is Not Strong in Star Wars' Marketing Automation System

Modern Marketing

With its record breaking opening last week, it seems like the whole world has seen the new Star Wars movie. But don't worry, this post will not include any movie spoilers.

Customer journey: a new field for innovation


Mapping was always something really fascinating to me.

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Time to Kill Your Company’s Zombie Blog?

Marketing Craftmanship

When pressed to explain why their company has a blog, many CEOs will admit they were either pushed by marketing counsel to create one, or believed they needed a blog because their competitors have them.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

5 Steps To Master Content Marketing Measurement

Marketing Insider Group

Content marketing is not for the faint of heart, and the road to content marketing ROI gold is paved with plenty of pitfalls and potholes. As the worst content marketing examples can attest, there are a lot of different ways to screw up your content marketing. Being inauthentic, ignoring diverse consumer bases, or phoning it […]. The post 5 Steps To Master Content Marketing Measurement appeared first on Marketing Insider Group. Content Marketing

Should the CMO Oversee the Whole Customer Experience?

Modern Marketing

The opening of the Executive Summary from the aptly-titled research report Should the Chief Marketing Officer Oversee the Whole Customer Experience?

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Everything You Want to Know About Account-Based Marketing


It’s not often that a piece of marketing content prompts me to talk about it aside from the occasional tweet or share…however, the new Clear and Complete Guide to Account-Based Marketing from Jon Miller and Engagio is really impressive. If you have the least bit of interest in adopting or learning more about this growing B2B marketing trend, you should definitely go and get this 124 page eBook, available (free) for a limited time by clicking here.

Two Words That Can Make or Break Your Career

Marketing Craftmanship

In the business world, just about everything you do can influence your success. The way you dress. The language you use. Personal grooming habits. Your manners. Sense of humor. Writing ability. It’s a very long list.

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

2016 Marketing Predictions from 10 Top Influencers

Buzz Marketing for Technology

The year 2016 is gearing up to be a game-changer in the realm of marketing and across several categories, and if one wants to survive in this ever-evolving landscape, it’s vital to take a close look at what’s coming.

Last Minute Holiday Online Marketing Tips and Other Holiday Marketing News

Modern Marketing

Welcome to a special edition of The Friday Five. This week all five curated stories will have one thing in common: The holidays and marketing during the holidays. So grab a cup of hot chocolate, put on your best holiday apparel and enjoy. 5 Last-Minute Holiday Marketing Tips for Online Marketers.

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Brightfunnel Gives B2B Marketers Self-Service Revenue Attribution

Customer Experience Matrix

Marketing without revenue attribution is like playing golf without keeping score: it might be fun but you can’t tell whether you’re doing a good job. But while keeping score in golf is simple, figuring out the impact of marketing programs is quite tough.

Manufacturing Predictions for 2016: How to Apply Them to Industrial Marketing Trends


2016 is right around the corner and the best way to prepare for it is to stay ahead of the curve in terms of both industry changes and industrial marketing trends.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.