Sat.Dec 19, 2015 - Fri.Dec 25, 2015

7 not-quite-predictions for marketing technology in 2016


Most people suck at accurately predicting the future. I’m one of them. I took my shot at the prediction hall-of-fame last year , predicting that Microsoft would spend more than $1 billion on acqusition(s) in the marketing technology space in 2015. I thought it was a reasonably solid bet.

Dominate Your Market by Flipping Your Content Strategy

Sales Engine

Whether you are the owner of a business or the head of marketing, let’s face it—you want to dominate your marketplace. You want to be number one, and you won’t settle for a 20% growth rate putting you at a distant number 10. So how are you going to achieve the growth rates you’re really looking for?

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B2B Marketing Project Management Is The New Black

KoMarketing Associates

I’m a “color” person. In clothing and design elements, I choose energizing hues in green, orange, and blue families. But I can’t argue with the stabilizing and grounding effect charcoal and black have. Those shades can make almost anything else “work.”.

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Essential Steps for Productive Creative Kickoffs


Along with creative briefs and actionable feedback , kickoffs are one of the most critical parts of the creative process. The goal of the kickoff is to make sure everyone is aligned about a project’s direction, timelines, and deliverables.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

3 predictions for online marketing in 2016


Happy holidays, readers!

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Five Facebook Advertising Features You Haven’t Tried Yet


Guest post by Mike Bird. Since Facebook unveiled its advertising options for businesses, the ads have grown substantially.

Why Is Growth Hacking So Important For Marketing

Marketing Insider Group

Growth hacking is: 1) a new tool that allows you to add Miracle Gro to your website 2) the moment you put on heels 3) the buzzword du jour or 4) something you say in a conversation to make it seem like you’re a “smart marketer.” If you answered 3 and/or 4, you’re right. This […]. The post Why Is Growth Hacking So Important For Marketing appeared first on Marketing Insider Group. Marketing Strategy

Tactics For Revenue Focused Technology And IT Marketing


Marketing technology and IT services is difficult work. You need as much intel as you can for choosing the most enticing value proposition, and deciding the right time to engage prospects depending on their readiness to buy.

Analysis: The Force is Not Strong in Star Wars' Marketing Automation System

Modern Marketing

With its record breaking opening last week, it seems like the whole world has seen the new Star Wars movie. But don't worry, this post will not include any movie spoilers.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Customer journey: a new field for innovation


Mapping was always something really fascinating to me.

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Ann Handley Wants You To Go Bigger, Braver, Bolder

Marketing Insider Group

Much like a chain restaurant or an email list, as the quantity of blog posts goes up, the quality often goes down. It’s just too difficult for most teams to churn out a massive amount of content while maintaining that special something that brought their audience in in the first place.

List 148

Time to Kill Your Company’s Zombie Blog?

Marketing Craftmanship

When pressed to explain why their company has a blog, many CEOs will admit they were either pushed by marketing counsel to create one, or believed they needed a blog because their competitors have them.

Should the CMO Oversee the Whole Customer Experience?

Modern Marketing

The opening of the Executive Summary from the aptly-titled research report Should the Chief Marketing Officer Oversee the Whole Customer Experience?

CMO 195

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Our Favorite Blog Posts & Articles for 2015

KoMarketing Associates

One of the ways our team remains competitive and successful is through the constant review and distribution of industry-related information discovered online.

CTR 221

5 Steps To Master Content Marketing Measurement

Marketing Insider Group

Content marketing is not for the faint of heart, and the road to content marketing ROI gold is paved with plenty of pitfalls and potholes. As the worst content marketing examples can attest, there are a lot of different ways to screw up your content marketing. Being inauthentic, ignoring diverse consumer bases, or phoning it […]. The post 5 Steps To Master Content Marketing Measurement appeared first on Marketing Insider Group. Content Marketing

Two Words That Can Make or Break Your Career

Marketing Craftmanship

In the business world, just about everything you do can influence your success. The way you dress. The language you use. Personal grooming habits. Your manners. Sense of humor. Writing ability. It’s a very long list.

Words 130

Last Minute Holiday Online Marketing Tips and Other Holiday Marketing News

Modern Marketing

Welcome to a special edition of The Friday Five. This week all five curated stories will have one thing in common: The holidays and marketing during the holidays. So grab a cup of hot chocolate, put on your best holiday apparel and enjoy. 5 Last-Minute Holiday Marketing Tips for Online Marketers.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

2016 Marketing Predictions from 10 Top Influencers

Buzz Marketing for Technology

The year 2016 is gearing up to be a game-changer in the realm of marketing and across several categories, and if one wants to survive in this ever-evolving landscape, it’s vital to take a close look at what’s coming.

Brightfunnel Gives B2B Marketers Self-Service Revenue Attribution

Customer Experience Matrix

Marketing without revenue attribution is like playing golf without keeping score: it might be fun but you can’t tell whether you’re doing a good job. But while keeping score in golf is simple, figuring out the impact of marketing programs is quite tough.

Proclaiming Things “Dead” And 9 Other Things We Learned About B2B Marketing In 2015


Let’s jump right into it! Here are ten things we learned about B2B marketing in 2015: Learning #1: Our paid media strategy has to constantly evolve to stay ahead. Especially when it comes to paid media, what worked a year ago or even six months ago doesn’t necessarily work today.

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5 Ways AEC Marketing Professionals Can Make an Impact on an Organization’s Bottom Line

Hinge Marketing

It’s a hyper-competitive marketplace. Firms are under an incredible amount of pressure to not only “get the job done” but also to be the go-to source for everything for their clients.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Study Confirms Importance Of Qualitative Research To Success With Buyer Personas

Tony Zambito

Analysis by Yamini Ahluwalia. A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas.

Health and Fitness: Top 100 Influencers and Brands

Onalytica B2B

Health and fitness bloggers took social media by storm in 2015, writing about fitness plans, workout routines, alternative diets and of course the increasingly popular phenomenon of avocado on toast!

Everything You Want to Know About Account-Based Marketing


It’s not often that a piece of marketing content prompts me to talk about it aside from the occasional tweet or share…however, the new Clear and Complete Guide to Account-Based Marketing from Jon Miller and Engagio is really impressive. If you have the least bit of interest in adopting or learning more about this growing B2B marketing trend, you should definitely go and get this 124 page eBook, available (free) for a limited time by clicking here.

Elements of a Successful Brand 2: The Tagline

Hinge Marketing

A brand is a complex organism. This is part two in a series of articles in which we examine a successful brand's component parts. Companies put an awful lot of pressure on their taglines. Many businesses endow them with colossal significance.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!