Sat.May 18, 2019 - Fri.May 24, 2019

Creating Your Video Strategy: Putting the power of video in marketing to work

Brightedge

Over the past few years, videos have quickly risen in popularity across the digital ecosystem. By the end of 2019, video is expected to account for 80% of consumer internet traffic.

5 Ways to Improve the ROI of Your Content Marketing

Marketing Insider Group

Content marketing can produce great results for your business. However, it can also take a lot of content, and therefore time and money, before you start to see those results.

ROI 282

5 Email Copywriting Tips for Creating Engaging Content

SendX

Everyone does email marketing nowadays, but does it still have the capability to engage subscribers with so many newsletters arriving in everyone’s inboxes? Does it still have the potential to convert subscribers to customers? Photo by Miguel Á.

Email 212

How AI is Reshaping Email Marketing

Webbiquity

Guest post by Jess Andriani. Technologies like big data, machine learning, business intelligence, and cognitive computing are made possible or practical by artificial intelligence (AI).

Email 280

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

Do Customer Data Platforms Need Real-Time Processing?

Customer Experience Matrix

Is real-time processing a requirement for a Customer Data Platform? It’s a deceptively simple question that can’t be answered without resolving two additional questions: What do we mean by real-time processing? How do we decide what is and isn’t a requirement?

More Trending

Changes in Mailchimp - An offer you must refuse?

SendX

Mailchimp made a major move last week, they announced that they are transitioning from an email marketing software to an all-in-one marketing platform. The news in itself was not very surprising considering they have been adding these all-in-one marketing features for the last few years.

Price 311

5 SEO Tactics to Get the Right Leads in the Door

KoMarketing Associates

Stop me if you’ve heard this before – “I’m getting a lot of traffic from SEO but it’s not the right traffic.”. It’s fairly common and honestly, it’s not all that surprising. After all, the traffic you get from organic search can be much less targeted than the traffic you get from paid campaigns.

Best Brand Monitoring Tools – At Any Price

Webbiquity

Given the increasing importance of reviews, not just for consumer brands but B2B offerings as well—plus backlinks, microinfluencers, and social media conversations—it’s vital to track online brand mentions.

Price 223

How Voice-Activated Tech Will Change Content Marketing

Marketing Insider Group

Once nothing more than an entertaining novelty, voice-activated technology is now big business and is fast becoming part of everyday life for many people. There are now almost 120 million smart speaker devices in US homes – a growth of 78% in just one year. The use of mobile devices has also grown.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Manufacturing Content Marketing Can Be Confusing and Difficult

Industrial Marketing Today

I regularly receive email inquiries from industrial companies needing help with their manufacturing content marketing. These people are on the right track for wanting to use manufacturing content marketing for generating better quality leads that turn into sales opportunities.

Webinar Planning Fundamentals That Will Set You Up for Success

Act-On

Whether you are planning your first webinar or looking to refine your current efforts, these webinar planning fundamentals will set you up for success. Corporate

Plan 187

What Customers Expect with Cross-Channel Marketing

Modern Marketing

Cross-channel marketing may be a buzzword, but it’s always been a best practice. Even when a product clearly lends itself to a certain channel, customers are — and always have been — cross-channel. Take cars.

How to Select the Right Lead Generation Company

Marketing Insider Group

It’s a given that one of the best ways to fuel business growth is through lead generation: the generation of new sales leads though marketing activities. But even the best marketing teams can struggle with identifying and pursing high value leads.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

The Difference Between Empathetic Marketing and Fake Empathy

Contently

On May 2, Burger King announced a new line of boxed meals called Real Meals, a competitive riff on McDonald’s Happy Meals. Burger King’s Real Meals include the Blue Meal, Salty Meal, Yaaas Meal, and DGAF (Don’t Give a F ) Meal.

Marketing Technology Landscape: What's the Fastest Growing Martech Today?

Reachforce

Can you name the industry that's grown by nearly 470% in just eight years? Technology? Too broad.try again. Now, we're getting somewhere. Martech? Spot on! Is it really any surprise? Martech

Spot 233

What Will Your Personal AI Look Like?

Biznology

We’ve arrived at another cultural assimilation – the point at which a new concept or technology becomes absorbed into the social fabric as something that’s new and interesting and soon to be taken for granted.

How to Improve Marketing Qualified Lead Routing Results

Marketing Insider Group

In this post, I’m going to share seven tips to help you improve lead routing for more sales. Have you intentionally managed and optimized your marketing qualified lead routing and assignment process? If not, you could be losing sales, and marketing ROI not know it. Let me explain.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Contently Explains: How Content Marketing Makes Money

Contently

A businessman named John Wanamaker famously said, “Half the money I spend on advertising is wasted. The trouble is I don’t know which half.” ” When Wanamaker made that clever quip 100 years ago, he never could’ve predicted the rise of martech.

The Balanced Marketing Budget: What's In and What's Out?

Reachforce

Where do you plan to invest your marketing dollars in 2019 and beyond? If you don't already have your marketing budget in place, then your risk of being outperformed by competitors is high. marketing budget

Budget 222

How to Craft a Winning Content Strategy

Modern Marketing

A content strategy acts as your roadmap. It tells you where you are with your content, where you want to be, and how you intend to get there. To understand what your content needs to be, you have to understand your audience.

Getting To The Peak Of Trust With A Thought Leadership Program

Marketing Insider Group

Whether you’re a growing brand or one that’s established and at the forefront – brand trust will always be top of mind.

Trust 156

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

How to Make What You’re Counting in Marketing Count

Measure Up Marketing

How Employee Advocacy Programs Can Help Businesses Achieve Their Goals

Biznology

Biznology is pleased to be the official media partner of GaggleAMP’s employee advocacy conference, AMPlify, which will take place in Boston on June 11-12. Following is a sponsored article from the good folks at GaggleAMP on the advantages of employee advocacy.

Help 144

Tyrion Lannister Is Now a Content Marketing Thought Leader

Contently

Warning: This post contains all the Game of Thrones spoilers. Seriously, turn away if you haven’t yet watched the season finale. You good? Great. I was ready for anything during the season finale of Game of Thrones last night.

Marketing Automation Usage in the Technology Industry

Act-On

While marketing automation software is increasingly becoming the norm among mid- to large-scale businesses, the tech industry is clearly leading the charge. Corporate Marketing Automation Technology Industry

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy