Sat.Jul 23, 2016 - Fri.Jul 29, 2016

Top 3 Chinese Search Engines: What B2B Marketers Need to Know

KoMarketing Associates

With 688 million Internet users and growing, China has become a compelling market for Western companies looking to expand globally.

A Practical Playbook for Account Based Marketing

DiscoverOrg

Looking to give a your sales a boost? There is a renewed interest in Account-Based Marketing (ABM) and it currently has two definitions: 1) a strategy for marketing to existing clients for the purpose of cross-selling or expanding presence within an account, and.

Top 5 Content Marketing Trends Of 2016 So Far

Marketing Insider Group

Can you believe we’re more than half way through 2016 already? It feels like just yesterday when we were making our 2016 content marketing predictions last year. In 2015, 88% of marketers said content marketing was core to their overall marketing strategy.

Trends 218

How to Identify and Correct the Inefficiencies in Your Marketing

Reachforce

There are two types of people in this world; those who are content with the way things are and those who are constantly seeking to improve. In the business world, however, only the latter can succeed.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Debunking 10 Common SEO Misconceptions

KoMarketing Associates

Working in a search marketing agency, I often forget that basic SEO techniques are not second nature to the general public. This became crystal clear to me earlier this summer, in fact.

SEO 246

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The Compounding Power of Content Marketing

Marketing Insider Group

Like the interest earned on your savings account, the returns on your content marketing efforts can grow significantly over time.

How To Get More Mileage Out Of Your Content

ScribbleLive

Content marketing is “always on” and it’s putting new pressures on marketers. Last year 88% of B2B marketers said they were using content marketing, but only 30% said that they were effective at it.

How to Get a B2B E-Commerce Implementation on the Right Track [Interview]

KoMarketing Associates

It’s a complex undertaking for a B2B business to set up an e-commerce platform – or even enhance an existing platform. When it comes to finding the backbone of e-commerce – the software to run it – there is a lot to consider and prioritize before moving forward with any solution.

RFP 221

3 Good Questions to Align Strategy, B2B Marketing, and Sales

B2B Lead Generation

Have you intentionally linked your sales, b2b marketing, and strategy? . If not, you’re in good company.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Confessions of a Content Creator: I Don’t Care About Data

Marketing Insider Group

Gut: Hey Brain, want to write something that’ll almost certainly expose us to massive criticism? Brain: Uhhh, no? Gut: TOO LATE DOIN’ IT HERE WE GOOOO!!!! As a content creator, I don’t really care about data. There. I said it.

How We Reached $15K in MRR from Our B2B Marketing Blog

bizible

We’re a content first marketing team at Bizible, and our blog is a major component of our content strategy. In late 2014, we set a goal of reaching $10K in blog-driven MRR. We reached $15K in blog-driven MRR recently, so it’s the perfect time to reflect on what we did to go from $1K to $15K in MRR.

5 Ways Your Website Could Be Hurting Sales

Webbiquity

Guest post by Jessica Kane. Every marketing pro and modern business owner knows the importance of a solid online presence. In today’s digital world, the first impressions you make on potential clients will more often be through the internet rather than in person.

I’m an influencer, pay me more!

Biznology

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Here’s Why I Didn’t Engage With Your Content

Marketing Insider Group

Content creation can sometimes seem like throwing a penny into a wishing well; you get your hopes up, toss your penny, and then watch it float to the bottom, lost among hundreds of other pieces of change. And now there are more pennies in the content marketing wishing well than ever.

AdWords Industry Benchmark Report Deep Dive: Software and SaaS

bizible

Last week we released the 2016 AdWords Industry Benchmark Report. The report includes unique data about the down-funnel impact AdWords is having for companies across six different industries. Today, we will take a closer look at the data for software and SaaS companies.

How to Use Trigger Events for More and Better Leads

B2B Lead Generation

People aren’t ready to buy when we want to sell. Think about it. . This common statement has big implications if you’re doing account-based marketing (ABM) and lead generation. Why doing more lead generation activity doesn’t help .

5 Ways to Create a Successful, Integrated B2B Marketing Campaign

B2B PR Sense

This post is warmly recreated in rememberance of Jamie DePeau, who passed on February 20, 2016. How can you convert a humble, sales-focused company into a B2B marketing dynamo?

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

10 Proofreading Tools To Make Your Blog Posts Shareable

Marketing Insider Group

The lifeblood of any social media campaign is ‘shares’ from your followers. You want word of your business to spread far and wide, raising awareness and hopefully sales. However, a successful campaign needs more than just a hyperlink and a pretty image.

Tools 207

Best Practices For Identifying And Developing Marketing Personas For ABM

bizible

When transitioning into the account-based marketing (ABM) mindset, one of the critical changes is thinking in terms of accounts instead of leads.

Why brands need a different kind of content.

Biznology

There’s been a lot written about content creation, placement, and promotion in recent months. In fact, you know Content Marketing is gaining in importance when universities start creating CM course curricula and incorporating them into their digital marketing programs.

Why Demand Generation Requires More Than Marketing

ANNUITAS

I had a conversation with a prospect today about their demand generation challenges. As is often the case in these discussions, the topic of the sales team came up.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Why Quality Wins the Internet

Marketing Insider Group

Quality. It’s a word that’s tossed around pretty often. You hear it. You see it. You say it. But what does it really mean? And more importantly, how does it help your business stand out?

Why B2B Marketers Don’t Like Articles on Sales Alignment

bizible

B2B marketers are constantly looking for ways to improve, optimize, and increase the ROI of the marketing they do all day, every day. We throw our best efforts into the digital void and hope they return as impressive revenue figures, productive KPI reports, and a positive impact on the bottom line.

Growth Strategy for Professional Services Firms

Hinge Marketing

We’ve all been to this strategic planning retreat. There’s the conference room, the flip chart, the SWOT analysis, a spate of brainstorming, and a working lunch. Sound familiar? At the end of the day, the group has negotiated a growth strategy that keeps everyone happy.

If Your Leads Stink, Time to Update Your Buyer Personas

Sales Engine

You’ve seen the Internet decimate industries such as record labels, newspapers, and cable TV—and in case you haven’t noticed, it’s crushing the B2B sales rep’s ability to get in front of qualified prospects. (If If you still have your head in the sand about this, it’s time to face reality.)

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.