Sat.Jul 23, 2016 - Fri.Jul 29, 2016

Top 3 Chinese Search Engines: What B2B Marketers Need to Know

KoMarketing Associates

With 688 million Internet users and growing, China has become a compelling market for Western companies looking to expand globally.

A Practical Playbook for Account Based Marketing

DiscoverOrg

Looking to give a your sales a boost? There is a renewed interest in Account-Based Marketing (ABM) and it currently has two definitions: 1) a strategy for marketing to existing clients for the purpose of cross-selling or expanding presence within an account, and.

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The Seven Best File Sharing Tools

Webbiquity

Sharing large files like videos or graphic-intensive documents used to be painful. Depending on the size of the file, email was impractical if not downright impossible. FTP sites were the most common alternative, but these were often cumbersome to access and use.

Tools 221

Top 5 Content Marketing Trends Of 2016 So Far

Marketing Insider Group

Can you believe we’re more than half way through 2016 already? It feels like just yesterday when we were making our 2016 content marketing predictions last year. In 2015, 88% of marketers said content marketing was core to their overall marketing strategy.

Trends 217

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Debunking 10 Common SEO Misconceptions

KoMarketing Associates

Working in a search marketing agency, I often forget that basic SEO techniques are not second nature to the general public. This became crystal clear to me earlier this summer, in fact.

SEO 246

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5 Ways Your Website Could Be Hurting Sales

Webbiquity

Guest post by Jessica Kane. Every marketing pro and modern business owner knows the importance of a solid online presence. In today’s digital world, the first impressions you make on potential clients will more often be through the internet rather than in person.

The Compounding Power of Content Marketing

Marketing Insider Group

Like the interest earned on your savings account, the returns on your content marketing efforts can grow significantly over time.

How to Get a B2B E-Commerce Implementation on the Right Track [Interview]

KoMarketing Associates

It’s a complex undertaking for a B2B business to set up an e-commerce platform – or even enhance an existing platform. When it comes to finding the backbone of e-commerce – the software to run it – there is a lot to consider and prioritize before moving forward with any solution.

RFP 221

3 Good Questions to Align Strategy, B2B Marketing, and Sales

B2B Lead Generation

Have you intentionally linked your sales, b2b marketing, and strategy? . If not, you’re in good company.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

AdWords Industry Benchmark Report Deep Dive: Software and SaaS

bizible

Last week we released the 2016 AdWords Industry Benchmark Report. The report includes unique data about the down-funnel impact AdWords is having for companies across six different industries. Today, we will take a closer look at the data for software and SaaS companies.

Confessions of a Content Creator: I Don’t Care About Data

Marketing Insider Group

Gut: Hey Brain, want to write something that’ll almost certainly expose us to massive criticism? Brain: Uhhh, no? Gut: TOO LATE DOIN’ IT HERE WE GOOOO!!!! As a content creator, I don’t really care about data. There. I said it.

5 Ways to Create a Successful, Integrated B2B Marketing Campaign

B2B PR Sense

This post is warmly recreated in rememberance of Jamie DePeau, who passed on February 20, 2016. How can you convert a humble, sales-focused company into a B2B marketing dynamo?

I’m an influencer, pay me more!

Biznology

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Best Practices For Identifying And Developing Marketing Personas For ABM

bizible

When transitioning into the account-based marketing (ABM) mindset, one of the critical changes is thinking in terms of accounts instead of leads.

Here’s Why I Didn’t Engage With Your Content

Marketing Insider Group

Content creation can sometimes seem like throwing a penny into a wishing well; you get your hopes up, toss your penny, and then watch it float to the bottom, lost among hundreds of other pieces of change. And now there are more pennies in the content marketing wishing well than ever.

How to Use Trigger Events for More and Better Leads

B2B Lead Generation

People aren’t ready to buy when we want to sell. Think about it. . This common statement has big implications if you’re doing account-based marketing (ABM) and lead generation. Why doing more lead generation activity doesn’t help .

Do You Know What Your PR Is Worth?

Influitive

In business, the perfect balance of efficiency, hard data, and quantifiable ROI is what drives success. Obtaining each element of this trifecta, however, has been difficult for PR experts.

PR 158

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Why B2B Marketers Don’t Like Articles on Sales Alignment

bizible

B2B marketers are constantly looking for ways to improve, optimize, and increase the ROI of the marketing they do all day, every day. We throw our best efforts into the digital void and hope they return as impressive revenue figures, productive KPI reports, and a positive impact on the bottom line.

Sales 159

10 Proofreading Tools To Make Your Blog Posts Shareable

Marketing Insider Group

The lifeblood of any social media campaign is ‘shares’ from your followers. You want word of your business to spread far and wide, raising awareness and hopefully sales. However, a successful campaign needs more than just a hyperlink and a pretty image.

Tools 206

Growth Strategy for Professional Services Firms

Hinge Marketing

We’ve all been to this strategic planning retreat. There’s the conference room, the flip chart, the SWOT analysis, a spate of brainstorming, and a working lunch. Sound familiar? At the end of the day, the group has negotiated a growth strategy that keeps everyone happy.

If Your Leads Stink, Time to Update Your Buyer Personas

Sales Engine

You’ve seen the Internet decimate industries such as record labels, newspapers, and cable TV—and in case you haven’t noticed, it’s crushing the B2B sales rep’s ability to get in front of qualified prospects. (If If you still have your head in the sand about this, it’s time to face reality.)

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

What’s the killer app in B2B marketing? Face-to-face events

Biznology

I was teaching B2B digital marketing in Buenos Aires this month, and found some of my students to be dismayed by one data point that came up again and again in the course: of all tactics in the B2B marketing toolkit, the most valued, the most used, and the most effective is face-to-face events.

Why Quality Wins the Internet

Marketing Insider Group

Quality. It’s a word that’s tossed around pretty often. You hear it. You see it. You say it. But what does it really mean? And more importantly, how does it help your business stand out?

Successful Sales Coaching Best Practices

DiscoverOrg

Sales is tough and ongoing sales development is a never ending process. In order for a company to succeed, it needs to have a well-developed, well-trained team — one that is able to authentically connect with customers and set more meetings, schedule more demos, and close with confidence.

Matt Heinz on How to Increase Marketing's Influence on Pipeline Growth and Closed Deals

bizible

In May, Matt Heinz, of Heinz Marketing , debuted his book Full Funnel Marketing during the Marketo Marketing Nation Summit, and now the book is available to marketers everywhere as a free download.

Funnel 155

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!