Sat.Jul 23, 2016 - Fri.Jul 29, 2016

Top 5 Content Marketing Trends Of 2016 So Far

Marketing Insider Group

Can you believe we’re more than half way through 2016 already? It feels like just yesterday when we were making our 2016 content marketing predictions last year. In 2015, 88% of marketers said content marketing was core to their overall marketing strategy. Their top five priorities included creating more engaging content, developing a better understanding […]. The post Top 5 Content Marketing Trends Of 2016 So Far appeared first on Marketing Insider Group. Content Marketing

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Email Marketing: The Permission Question and the Deliverability Answer

Oracle

Permission is something that is discussed every day with our deliverability customers. They are always asking questions around what is and what isn’t acceptable. Senders want to understand who they can email, and how can they grow that list each and every day. The list of places where marketers are asking for permission also seems to grow every day as well. Let’s review the standards of permission that we believe are necessary to be successful.

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5 Things You Can Do To Improve B2B Lead Generation

B2B Lead Generation

B2B Lead generation is rapidly changing process for companies with the advent of MarTech. . Join me Thursday, July 28 at 10 am PST for an exclusive webinar. I’ll be sharing where B2B marketers can focus and what on the “best few” things they can do to improve their b2b lead generation efforts immediately. Register for “5 Things You Can Do Immediately to Improve your B2B Lead Generation.”

How We Reached $15K in MRR from Our B2B Marketing Blog

bizible

We’re a content first marketing team at Bizible, and our blog is a major component of our content strategy. In late 2014, we set a goal of reaching $10K in blog-driven MRR. We reached $15K in blog-driven MRR recently, so it’s the perfect time to reflect on what we did to go from $1K to $15K in MRR. We Kept The Quality Bar High and Stayed Patient. B2B blogging scales, but it doesn’t begin to scale until you’ve invested a decent amount of time and effort.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Here’s Why I Didn’t Engage With Your Content

Marketing Insider Group

Content creation can sometimes seem like throwing a penny into a wishing well; you get your hopes up, toss your penny, and then watch it float to the bottom, lost among hundreds of other pieces of change. And now there are more pennies in the content marketing wishing well than ever. According to the Content […]. The post Here’s Why I Didn’t Engage With Your Content appeared first on Marketing Insider Group. Content Marketing

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5 Ways to Create a Successful, Integrated B2B Marketing Campaign

B2B PR Sense

This post is warmly recreated in rememberance of Jamie DePeau, who passed on February 20, 2016. How can you convert a humble, sales-focused company into a B2B marketing dynamo? A few years ago, I checked in with Lincoln Financial Group , a historically, sales-based organization, which made a complete, 180-degree turn over the course of one year.

AdWords Industry Benchmark Report Deep Dive: Software and SaaS

bizible

Last week we released the 2016 AdWords Industry Benchmark Report. The report includes unique data about the down-funnel impact AdWords is having for companies across six different industries. Today, we will take a closer look at the data for software and SaaS companies. Don’t work for a Software/SaaS company? Check out the full benchmark report here , which includes data for six industries.). AdWords’ Impact On The Funnel.

10 Proofreading Tools To Make Your Blog Posts Shareable

Marketing Insider Group

The lifeblood of any social media campaign is ‘shares’ from your followers. You want word of your business to spread far and wide, raising awareness and hopefully sales. However, a successful campaign needs more than just a hyperlink and a pretty image. Write the right post, and the customers will come flocking. These tools will […]. The post 10 Proofreading Tools To Make Your Blog Posts Shareable appeared first on Marketing Insider Group.

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Data In. Data Out. The Secret to Data Driven Marketing

Oracle

You've likely heard the old one-two punch from the digital marketer: "It's as easy as data in and data out.” ” Well that might be the process, granted but there is a little bit more to it and let me tell you why. So let's start with "data in." " When talking about marketing automation, cross-channel marketing and programmatic marketing, it all starts somewhere with a single point of data.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

3 Good Questions to Align Strategy, B2B Marketing, and Sales

B2B Lead Generation

Have you intentionally linked your sales, b2b marketing, and strategy? . If not, you’re in good company. Most companies struggle with this according to the Frank Cespedes, author, and Senior Lecturer at Harvard Business School , “selling [or marketing,] no matter how clever and creative can’t generate good financial returns unless it’s connected to strategy.”. I met Frank while we both spoke at an event in Santiago, Chile. We had a memorable time sharing ideas, and research.

Top 3 Chinese Search Engines: What B2B Marketers Need to Know

KoMarketing Associates

With 688 million Internet users and growing, China has become a compelling market for Western companies looking to expand globally. What makes it this market even more enticing is the number of Chinese Internet users is growing at a rate that far surpasses that of most countries, which speaks to the business growth potential in the marketplace.

Confessions of a Content Creator: I Don’t Care About Data

Marketing Insider Group

Gut: Hey Brain, want to write something that’ll almost certainly expose us to massive criticism? Brain: Uhhh, no? Gut: TOO LATE DOIN’ IT HERE WE GOOOO!!!! As a content creator, I don’t really care about data. There. I said it. Don’t misunderstand: I know I’m supposed to care about data. I’m supposed to end that opening sentence with, […]. The post Confessions of a Content Creator: I Don’t Care About Data appeared first on Marketing Insider Group.

How You Test Your Marketing Is Just As Important As What You Test

Oracle

A Methodology to the Madness Optimization testing is key to successful digital marketing. What makes it so invaluable is the fact it enables companies to build customer experiences that speak to the needs, goals, and interests of each individual person. The goal is to produce customer journeys that inspire loyalty, confidence, and conversions by giving people content that actually means something to them. But how does a company go about creating such effective journeys?

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

I’m an influencer, pay me more!

Biznology

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. While our discussion did include issues of the day, it didn’t include much of anything about the conventions in Cleveland and Philly. Lucky for me, a major focus of our time together was influencer marketing.

Debunking 10 Common SEO Misconceptions

KoMarketing Associates

Working in a search marketing agency, I often forget that basic SEO techniques are not second nature to the general public. This became crystal clear to me earlier this summer, in fact. While sitting in a graduate class, we were discussing the topic of search engine optimization and my professor told the class that keyword stuffing is the way to go. Yes, I made sure the professor and class were immediately corrected. .

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The Compounding Power of Content Marketing

Marketing Insider Group

Like the interest earned on your savings account, the returns on your content marketing efforts can grow significantly over time. Content is one of the few forms of marketing that has a compounding return,” Tomasz Tunguz, a former Google product manager and now partner at Redpoint Ventures, said in a podcast with HubSpot CMO Mike […]. The post The Compounding Power of Content Marketing appeared first on Marketing Insider Group. Content Marketing

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History Shows That Incentives Drive Technological Innovation

Oracle

One of the constant themes I hear marketers share with me is that of innovation. "Imran, we’d like our digital marketing to be more innovative!" " My response, with my consulting hat on, is consistently the same. “What does innovation mean to you, your brand, and most importantly your customer?” ” A moment of silence ensues. Without answering my question, I’m often given another. "How are other companies innovative?"

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Best Practices For Identifying And Developing Marketing Personas For ABM

bizible

When transitioning into the account-based marketing (ABM) mindset, one of the critical changes is thinking in terms of accounts instead of leads. You’re not just marketing and selling to whichever individual downloads your content or interacts with your website, you have to be thinking about the entire account -- the whole team of people on the other side involved in the eventual decision.

The Seven Best File Sharing Tools

Webbiquity

Sharing large files like videos or graphic-intensive documents used to be painful. Depending on the size of the file, email was impractical if not downright impossible. FTP sites were the most common alternative, but these were often cumbersome to access and use. Fortunately, a number of file sharing tools and services have been rolled out over the past few years which speed and simplify the process.

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Why Quality Wins the Internet

Marketing Insider Group

Quality. It’s a word that’s tossed around pretty often. You hear it. You see it. You say it. But what does it really mean? And more importantly, how does it help your business stand out? Quality: The standard of something as measured against other things of a similar kind; the degree of excellence of something. Maybe you […]. The post Why Quality Wins the Internet appeared first on Marketing Insider Group. Content Marketing

Hit Gold with Paid Advertising, Understand the Landscape, Solve Problems, and Create Staying Power

Oracle

It’s already the last Thursday of the month, can you believe it? In the past four weeks we have heard from Katrina Munsell, Group Manager, Content Marketing at Microsoft; Lauren Goldstein, VP of Strategy & Partnerships at Babcock Jenkins; Jesse Noyes, Senior Marketing Leader at Kahuna; and Michael Brenner, CEO of Marketing Insider Group. If you haven’t listened in, you still have a chance to catch up on this month’s Content Pros guests.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Why B2B Marketers Don’t Like Articles on Sales Alignment

bizible

B2B marketers are constantly looking for ways to improve, optimize, and increase the ROI of the marketing they do all day, every day. We throw our best efforts into the digital void and hope they return as impressive revenue figures, productive KPI reports, and a positive impact on the bottom line. How well the marketing team works with the sales team is one of the influential factors in this larger strategy.

Do You Know What Your PR Is Worth?

Influitive

In business, the perfect balance of efficiency, hard data, and quantifiable ROI is what drives success. Obtaining each element of this trifecta, however, has been difficult for PR experts. Our projects are often full of red tape and middlemen, our data is usually more qualitative than quantitative, and you may recall a blank stare or. The post Do You Know What Your PR Is Worth? appeared first on Influitive.

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B2B Marketing Calls-to-Action: Best Practices by Channel

Marketing Insider Group

In B2B marketing, calls-to-action are not one size fits all. Best practices are channel-specific. A powerful email call-to-action could make for a lousy social media CTA. In this article, we’ll explore what works in four different channels – email, landing page, blog, and social. Plus, we’ll exhibit some great examples of each to inspire your […]. The post B2B Marketing Calls-to-Action: Best Practices by Channel appeared first on Marketing Insider Group. Content Marketing

For B2B Brands and Their Agencies, It's Time To Get Down To Business

Oracle

So many things in the world are changing, literally as we speak. So why wouldn't the relationship between brands and their agencies change, too? According to a study conducted by Forbes Insights and sponsored by Oracle Marketing Cloud, 60% of brand/agency executives say their roles and responsibilities have changed significantly over the past two years while another 48% of marketing executives say evolving brand and agency roles are making successful collaboration more difficult.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.