Sat.Sep 12, 2020 - Fri.Sep 18, 2020

How COVID-19 Has Changed Four Key Components of Marketing

RebelMouse

As the second half of 2020 begins to pass us by, the COVID-19 pandemic continues to rage on throughout the global community.

B2B Marketing’s Role in Driving Revenue With Integrity

Fusion Marketing Partners

It is critical for everyone on the revenue generation side of the business (including you folks in the marketing department!) […]. Revenue Growth Revenue revenue generation

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Science in marketing – modeling growth with data

Ladder.io

Growth modeling is an absolute must in every marketer’s go-to tool stack. In this article, you’ll explore why you should use it and how to make the most of it. Table of Contents. Modeling growth – basics The importance of growth modeling Why should you go for it?

CPM 52

Industrial Lead Generation – MQL vs SQL

Industrial Marketing Today

Industrial lead generation is an important, if not the #1 goal of industrial marketers. Sure, there are other objectives of manufacturing content marketing as can been in this chart from the Manufacturing Content Marketing 2020 research report published by the Content Marketing Institute.

MQL 275

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

What is Phygital Marketing? How to Use It and 5 Consumer Marketing Examples

Marketing Insider Group

What is phygital marketing? Nope, it’s not a typo. This is a real thing. And we’re gonna define it for you: Phygital marketing involves merging the worlds (and words) of both physical and digital experiences.

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Effective Follow Up Strategies: How To Get More Sales Via Email

SendX

For businesses one of the most confusing parts is how to stay in touch with the potential customers, that is follow up. The initial phase of contact is easy, but executing a perfect follow up strategy is not. Do you know that 60% of customers say ‘no’ four times on an average before saying ‘yes’?

Email 195

How to Get Started With Account-Based Marketing in 8 Steps

KoMarketing Associates

Account-based marketing has been around for several years now. It’s widely acknowledged as being an effective strategy, and there have been dozens of studies documenting its success.

The Basics of Drip Marketing And Why You Need To Setup Lead Nurturing Today

Marketing Insider Group

What is drip marketing? How does it work? What benefits does it offer? We’ll answer these questions and more in our beginner’s guide to drip marketing. What is drip marketing, and why does it matter?

WordPress.com vs. WordPress.org: which is better for you?

RockContent

Are you lost in the WordPress.com vs. WordPress.org conversation? Well, we’ll keep you up to date with this article. WordPress is the most popular platform in the world for hosting, building, and managing content-oriented websites.

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Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

5 Ways To Develop Your B2B Brand

Zoominfo

As humans, we tend to apply narratives to everything. And it makes a lot of sense — we’re more engaged when we hear stories, because a story puts your whole brain to work. Narratives are the connection between cause and effect, and that’s how we think!

Diet, Exercise And Marketing: Self-Imposed Obstacles That Ensure Failure

Marketing Craftmanship

There are practical reasons diet companies and national gym chains spend most of their advertising budgets within two seasonal windows: in advance of the new year, when people make their annual resolutions, and in springtime, when beachgoers face the prospect of wearing a bathing suit in public.

8 Strategies to Grow Your Business with LinkedIn Stories

Marketing Insider Group

You had to know it was coming, right? Facebook smashed Snapchat’s entire business model when it launched Instagram Stories. Stories are so successful that almost every social media app – including messaging apps like WhatsApp – offers their own versions now. .

What is visual identity and how important it is to your business strategy

RockContent

Everyone has a set of characteristics — from their name to aspects of their personality and appearance — that make them memorable and recognizable to others. Having a well-defined identity is important not only for human beings in society but also for brands and enterprises.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

5 Ways to Use Buyer Intent Data Tools to Drive Sales

Zoominfo

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. This could be you!).

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Creating Engaging Content Experiences within a Virtual Event

Influitive

It’s hard to believe that Influitive Live 2020 was already a month ago! Like many other companies, we had to pivot to a virtual event which brought both opportunities and challenges.

How To Build Deeper Customer Relationships With Automated Email Nurture

Marketing Insider Group

Email automation takes tedious tasks off of your team’s plate and frees up valuable time for mission-critical activities, like answering customer questions and improving your product. By delivering the right message to the right person at the right time — all without manual input.

The 8 best live streaming tools to try in 2020

RockContent

Streaming services have become a big deal recently. Since people realized they could keep up with events even when they could not physically attend, companies are seeing an incredible surge in access.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

6 Steps To Optimizing Your Sales Process

Zoominfo

You know the saying, “if it ain’t broke, don’t fix it?” Well, what if you don’t know it’s broken? In the world of B2B, things change quickly. So something that worked a year ago (*cough* your current sales process *cough*), probably isn’t as effective presently.

Report: 54% of Marketers Now Use Three or Four Different Channels for Campaigns

KoMarketing Associates

Marketers continue to use multiple channels to reach out to their target audiences, and new research shows that email, social media marketing, and events are leading the way.

What CEOs Want from Marketing vs. What They Need to Know

Marketing Insider Group

What does your CEO think of your marketing team? If you’re not sure how to respond, you should work on that relationship — especially if you’re the CMO. . Marketers can fall easily into the trap of sticking to traditional roles like advertising and brand development.

CMO 195

White Hat: what is it and how to use this strategy?

RockContent

When discussing Digital Marketing , the conversation will undoubtedly mention the acronym SEO eventually. At its core, SEO is simply the best method to optimize a site for search engines such as Google.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Did Blackout Tuesday impact corporate America? Data says yes.

Zoominfo

On June 2nd, the online world — specifically that of Instagram — woke up to a flood of black squares on their feeds. Over 28 million by 11:14 am , to be exact.)

How to Create YouTube Videos that Generate Views & Subscribers

Webbiquity

Guest post by Mitt Ray. There are so many platforms for marketing your business with videos , including Facebook, Vimeo, Instagram, Twitter, and LinkedIn. But the biggest and best video network is YouTube. This is because it began as and remains solely a video network.

Virtual Events & Webinars: What Are The Key Differences?

Marketing Insider Group

When the COVID-19 pandemic struck and in-person events were canceled , virtual events and webinars came to the rescue. While online events were held before the pandemic, the current situation has made them more popular.

What is a Digital Experience and why your company needs it

RockContent

Have you ever thought about how your customer feels when interacting with your brand online? In a Google search, a social media conversation, and interactions with apps and websites, a digital experience sets a business apart from the competition.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.