Sat.Sep 28, 2019 - Fri.Oct 04, 2019

Blog: The Right Digital Approach to Customer Engagement


Successful business-to-business (B2B) organizations understand that winning a customer is only the beginning of a healthy rapport. In order to keep customers happy and spending, B2Bs need to nurture existing relationships. Failing to do so results in customer churn, and since it costs five times as much money to capture a new customer than keep an existing one, organizations will do themselves well if they optimize the longevity of their present clientele.

I Predicted Marketing Automation and it Changed Everything – Here’s My Next Big Prediction


In the 13 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. Yet, the way most marketers (and their tools) operate hasn’t evolved nearly enough to keep up. As a result, the B2B marketing that you know today is heading towards a shipwreck in 2020 and beyond. It’s time for marketers to adjust the sails. Chapter One: Marketing’s First Shift.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How to Convince Clients to Invest in Long-Term Content Marketing


More than ever, talented wordsmiths are using their skills to spread far and wide across industries. A journalist’s gig used to be to report, a researcher’s to comb through data and a marketer’s to attract — but now they’re all combined under the umbrella of content marketing. This quickly growing field is presenting a landslide of opportunities for savvy writers who are willing to expand their skillset and tackle new projects.

The Science Behind the Best Instagram Bios

Buffer Social

Small-but-powerful. Front-and-center. Instagram bios are well worth the time and investment to write well and test often. They’re one of the most visible descriptions of who you are and what you’re about! We’ll sort out all the best practices, design tips, and strategies that the top brands and profiles are using today. Should you go highly descriptive of what you do, or keep it loose and aspirational? Should you include contact info? hashtags? emoji?

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

6 Ways to Win the Marketing Game with Psychology

Marketing Insider Group

What do you think is the key to successful marketing? Many would say it comes down to understanding your audience. This is certainly true, but once you’ve gathered intelligence on your audience, what do you do with that information? In its essence, successful marketing boils down to understanding the mind of your customer and using psychology to influence them to perform the desired action. Smart marketers use psychology in a strategic way to both attract and engage consumers.

More Trending

Five Ways to Generate More Leads with Successful Email Marketing Strategies


Guest post by Rahul Varshneya. According to a Content Marketing Institute survey , 93% of B2B marketers use email to deliver content. However, 55% of content marketing teams are small and often have just one person creating content for an entire organization. Image credit: Muhammad Ribkhan on Pixabay. While business executives are aware of the power of email marketing , their interest does not always translate into sufficient investment to support a profitable strategy.

Leads 186

5 Tips to Optimize Your Website to Drive More Conversions


These five website optimization tips will help you attract more and better leads and drive conversions that result in loyal customers and awesome ROI. Demand and Lead Generation

How to Build an Ad That Grabs Attention in 2 Seconds or Less

Marketing Insider Group

There’s a war brewing on our televisions. It’s not a climactic battle from “Game of Thrones,” but one between the companies providing the content. Streaming platforms from Disney, Apple, NBC, CBS, and HBO, among others, strive to plant a flag on the mountain that Netflix once peaked. And how will this battle be fought? With more and more competitors entering the fray, the essential strategy lies in capturing consumers’ attention. The same is true for competition in any industry or market.

Ads 183

Create Moments of Joy

Modern Marketing

Welcome to episode 6 of On the Fly! On the Fly is our new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere. Our guest this week is Carla Johnson , one of the top influencers in B2B , digita l, and content marketing. Carla talks about the importance of generating joy for your customers to not only retain them but convert them into advocates for your brand.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The Ultimate Guide to Academic Marketing Essay Writing


Sponsored post. Sometimes, knowledge of an academic discipline becomes a significant factor in student success. When students write essays, they may be familiar with all common requirements (grammar, punctuation, citations, etc.) for crafting a strong piece. But writing about a specific discipline may add challenges. Marketing, for example, is a broad industry with its own idiosyncrasies, rules, and vocabulary.

Influencer Marketing Strategy Is Changing: How to Adapt

B2B PR Sense

Influencer marketing strategy , although being fairly new to the B2B marketing mix, has changed a lot since its first use, particularly in the B2B space. What's different in the B2B marketing strategy? How can you use it to its best advantage in your own strategy? Let's dig into these questions and more as we discuss the ins and outs of influencer marketing.

The 6 Best Sales Tools for Boosting Your Revenue

Marketing Insider Group

Sales teams are all about efficiency. The faster they can get from contact to contract, the better. Sometimes, increasing sales velocity means investing in training. Other times, it requires reconfiguring team roles. But the easiest way for most teams to convert more leads is simply to get better tools. From saving time to improving engagement, the following companies showed up in the top of my own search for sales tools that drive growth. Calendar.

Tools 170

How Many CTAs Should I Use?


Marketers can’t ever seem to agree on how many calls-to-action to include on a webpage, email, or piece of content. Let’s set the record straight! Content Marketing Demand and Lead Generation Marketing Strategy

Email 140

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Modernize Your Business’ Navigation System with Cloud AI

Modern Marketing

Do you remember the excitement you had when you were young and finally had a piggy bank full of coins? It was time to exchange the coins for paper money so you happily hummed a tune as you began separating the coins out to their denominations, counting them and stacking in piles across the floor, then finally stuffing the coins into the paper rolls. You admired your work and knew it was all worth it because now you could buy that first gift.

GPS 137

Report: Only 1-in-4 B2B Marketers are Seeing Results from their Marketing Automation Platform

KoMarketing Associates

Marketing automation platforms (MAPs) can provide several benefits to marketers looking to tackle a wide range of tasks. However, new research shows that not all marketers see success when using MAPs to achieve their top priorities. InsightSquared recently published the “Marketing Automation Satisfaction Benchmark Report,” and statistics showed that the majority of marketers (62.1 percent) believe that their MAP has “met more expectations than it has failed.”

How to Develop Your Own Content Marketing Roadmap

Marketing Insider Group

Think of content marketing as a journey. Like any journey, you need to know the destination. When you have a content marketing roadmap in hand, though, you can focus on where you want to go and the best way to get there. As Forbes ’ Brian Sutter puts it, “It’s really hard to hit a target when you don’t know what the target is.” But as he points out, there are quite a few of us who don’t know the destination. Nearly a third of us, according to a Content Marketing Institute study.

Why Interactive Sales and Marketing Applications are Not Enough for B2B Enterprise


Recently, Kaon Interactive was named one of MarTech Series’ Top 250 B2B Technology Companies You Should Follow. Although the category of “3D Interactive Sales & Marketing, Augmented Reality, Virtual Reality and Mixed Reality Applications” is appropriate, there are significant differences between the seven technology providers listed.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

4 Metrics Every Business Should Be Monitoring


Each area of your business has key markers that will help you see if you need to give more attention to one segment of your business than another. As your business grows, you’ll easily be able to spot weaknesses and fix them before they become catastrophes. There are about 30.2 million small businesses in the United States, and the economy is growing at a rate of about 3.4 percent. However, not every business that gets started thrives, and each year thousands shut their doors for good.

Report: 73% of B2B Customers Now Evaluate Several Options Before Buying from Marketers

KoMarketing Associates

As B2B marketers look to fulfill the needs of their customers, new research shows that their target audience is now looking at more sources than ever before to research and evaluate their purchases. DemandGen recently published the “B2B Buyers Survey Report,” and statistics showed that the majority of B2B customers (73 percent) are now relying on more sources to research and evaluate their options before they buy.

Software Research Reports and the Marketing Automation Selection Process


Tech companies like to point to their recognition in various analyst reports, but have you ever wondered how they wound up in those reports to begin with? Marketing Automation Marketing Strategy

The 2019 Email Design Look Book: 20 Emails that Represent the 6 Pillars of Modern Email Design

Modern Marketing

The Oracle Marketing Cloud Consulting team reads lots of emails. Like, tens of thousands every year. That’s because it’s our job to help brands succeed in the inbox and we’re always looking around for inspiring examples and fresh approaches. In that spirit, we’re thrilled to share 20 of our favorite emails from the past year as part of our 2019 Email Design Look Book —just as we’ve been doing since we released our first Email Design Look Book in 2009.

Design 107

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Five Ways it Pays to Caption Your Videos


If you’ve never given much thought to video captions, you’re not alone. I, for one, hadn’t, other than being a little shocked at the remarkable (but far-from-perfect) accuracy of YouTube’s machine-generated captions. But a post in our LinkedIn group from a “freelance captioner” opened my eyes to the fact that captions represent an easy and inexpensive way to boost video performance and quality at a nominal cost. Here are a few ways video captions pay off. Accessibility.

How To Generate More MQLs from a B2B SEO Program

KoMarketing Associates

Generating marketing qualified leads (MQLs) from a search engine optimization program remains a top challenge for B2B marketers. As illustrated in a report earlier this year from Ascend2, the ability to increase the number of leads generated or converted, and improve prospect or customer engagement, rank 2 and 3 as critical challenges, just behind traffic acquisition overall.

25 Influential Women To Watch in Marketing Operations


Women. The post 25 Influential Women To Watch in Marketing Operations appeared first on EverString. Industry Marketing

How to Craft a Lead Nurture Cadence: Best Practices to Build Relationships


Sometimes your leads need a little love. Even if all signs point to qualified, most leads aren’t ready to buy Johnny on the spot. Getting them there is all about nurturing the relationship. You need to lay down a solid foundation of trust to not only convert them as a buyer but keep them long term. The best way to do this? A nurture cadence. Lead nurture can transform budding relationships into bonafide partnerships.

Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.