April, 2006

B2B Lead Generation Blog: Lead generation with Podcasts

B2B Lead Generation

the audience for podcasts is tiny, when compared to other marketing mediums, but growing especially, in the context of the complex sale. podcasting is proving to be a great way share multimedia content because your audience can fetch it

Bad Customer Experiences

Anything Goes Marketing

Have you had a recent bad customer experience? I had one this week. I was as always in a rush trying to get to a dentist appointment and I needed to take a cab. I look around and I see a Shell station which I know has an instant teller.

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Is there a benefit to route analytics / mapping tools?

The ROI Guy

Surprisingly routing issues are the most frequent culprit regarding network failures and issues. These problems result in support calls to the service desk, and generate performance and service level issues. As a result, the network team jumps through hoops to try and locate the source of the issues and resolve the problem as quickly as possible.

WMC Interviews: Mike Schultz

WebMarketCentral

This week, I caught up with Mike Schultz , Publisher of RainToday.com , and co-founder of the Wellesley Hills Group. His organization helps professional services firms, such as law firms and accountants, market their services more effectively.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

B2B Lead Generation Blog: Best Practices in Demand Generation

B2B Lead Generation

Sridhar Ramanathan, over at the Pacifical Group Blog, just published an article on the best practices demand generation. The article is based on a recent interview with he did with Charlie Shafton, Director of Marketing Programs at

More Trending

Well Blog My Ass - Blogging is growing like crazy!

Anything Goes Marketing

Technorati has recently reported that there are 35.3 million blogs out there and that 75,000 blogs are created each day. Holy crap Batman. To all you bloggers out there, this ones for you! Chad H. Technorati tags: technorati , blog , ass , blogging , blogging ass

Screw Email! Part Deux

Anything Goes Marketing

In the interest of keeping my job :), let me qualify my last post. In push/pull marketing you are either sending out information to your customers/prospects or allowing them to choose the information that they want to receive (this may also be wrong so feel free to correct me).

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Whose your daddy?

Anything Goes Marketing

When I read B2B's article that claimed that Go Daddy's (a web domain company) recent success was due to their CEO's Blog , I thought it was BS becuase I think we all know about that famous 2005 Super Bowl commercial.

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Anything Goes???

Anything Goes Marketing

This is the first post of a very exciting (I'm being optimistic) start to my blog. The goal of my blog is to record my travels through the world of marketing.

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

"Email 2.0": Email Marketing is thriving

Anything Goes Marketing

Anne Holand from marketing reports that email marketing is thriving and she has dubbed this "Email 2.0". I've included some highlights I deemed important from her email summit wrap up : Opt-in lists What I found interesting was that adding a form field let to more email opt-ins as it's typically the opposite effect: "Proving that no rule is set in concrete, David Kreitzer, Marketing Director Bella Pictures, says he more than doubled opt-in form conversions when he *added* an extra field.

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Obtaining Feedback for Your E-Newsletter

Anything Goes Marketing

Do you want to better undestand how your e-newsletter readers feel about your newsletter? Why not tie your blog and e-newsletter together? That's what B2B Online is reocomending. On their website they say: "Blogs let people interact with a company or person in a way that they feel heard and seen. If you post every story on your company’s blog and provide a space for people to respond to and comment on those stories, you will garner opinions, Quinn said."

Blog Business World: Marketing Blogs, Public Relations Blogging, SEO Advice Blog

Anything Goes Marketing

Found a new blog that I like called " Blog Business World ". Check it out. Chad H Technorati tags: Blog SEO

Blog Searching on Yahoo

Anything Goes Marketing

Want to check up on your competitors, friends, or ex-girlfriend/boyfriend's blogs? Here's some hints on how to use Yahoo!'s s blog search Here is the tip from "ResearchBuzz": "Start with this URL: [link] Where keyword is the word for which you want to search. Denote a phrase with %22 at the start and end of the phrase, and replace spaces with +.)" eg: [link] Have fun checking out what your ex-girlfriend is saying about you! Chad H Technorati tags: Yahoo , e-newsletter , blog search

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Video Blogs - What the ()#%?

Anything Goes Marketing

Just when I start to get a handle on the whole blog thing, they come up with video blogs. I never knwe they existsed. That means I must keep reading! It's interesting though as blogs are supposed to be more for the common person and the whol video things is a bit to "adsy" for me. However, video is becoming more and more prevelant on the net. Here;s an article from MarketingProfs on how " Five-Second Video Ads Just Right for Online ". Another article about " Clickable Video " on ClickZ.

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Five Big Online Marketing Mistakes

Anything Goes Marketing

A few good tips on proper online marketing tactics and SEO can be found in this IMedia article.

MSN Search Tecniques

Anything Goes Marketing

Good discussion going on for optimizing your site for MSN Search. If you can contribute, have a look. Technorati tags: MSN , SEO , MSN Search

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HTML Email Tips

Anything Goes Marketing

Here's an article on ensuring theat your HTML emails are coded properly. Really really basic stuff but may be helpful if you've never doen this before. Some of this stuff is super obvious including how CSS should be used. Technorati tags: email deliverability , Click Z , CSS , Email Marketing

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Dynamic Email Content: The Next Generation of Personalization:

Anything Goes Marketing

Have enough work writing one email to your customers or prospects? Try having to write muliple messages for one email campaign!! Welcome to the world of dynamic email content. Before you go off saying "Where the &^$# do I even begin and how am I going to do this?", take a deep breath, grab a coffee (I prefer a large double double from Tim Horton's ) and think about how you would want to receive an email if you had just signed up for a newsletter on a website.

Blogging Simplified

Anything Goes Marketing

From a great blog that I read Business Blogwire , I found this new blog that I just added to my blog roll called Simplenomics: Blogging Simplified I like the author's attitude and he wrote this great post on how to make money blogging. Chad H. Technorati tags: Blogging simplified , making money

Google in Space!

Anything Goes Marketing

An intersting article in DM News states: "According to Pew Research, more than 50 percent of consumers trust e-mail less and nearly 25 percent use it less. E-mail’s reliability has taken a big hit, too, as 20 percent to 30 percent of legitimate, opt-in e-mail gets caught in the filters intended to prevent abuse. These are not healthy indicators for a medium that we increasingly depend on for communication and commerce. While this author is biased of course, this is something that should be noted.

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Brand Essence

Anything Goes Marketing

I really liked the discussion that I was reading on the Marketing Profs forum regarding one company's attempt to discover ways to do marketing research on the cheap. There are some good examples on and really the main point that came out of it is that you really need to understand the customer to sell to them. It seems that most people felt doing an online survey was the best solution in this case. There was also a great article on how achieving brand Essence is crap (my interpretation).

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How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

New Marketing Blog

Anything Goes Marketing

Here's a new blog that you should be aware of by Marketing Profs. There are some good articles and they have some pretty good writers such as Seth Godin. BL Ochman also has an awesome article on how she keeps up with all of the information out there. She uses Bloglines for her RSS feeds. I found outthat you could susbcribe to Dilbert which made me happy (doesn't take much). She also suggest setting up Google News Alerts which I already do. This is a simple trick that is REALLY helpful.

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Screw Email!

Anything Goes Marketing

I was playing around with some RSS feeds such as My Yahoo and Feed Reader but I really am loving BlogLines. It's helping me keep track of a bunch of feeds without sending me 2000 emails. I may even start unsubscribing from email newsletters and just use the RSS reader. Who's with me? Have you started to do the same thing? Chad H. Tags [BlogLines] [Ban Email

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Your home page is sacred

Anything Goes Marketing

Here's how not to create a home page: [link]. Anyone have any idea what the heck this site is about? Perhaps if you invest some time in the site, you can infer that it's some sort of portal but you shouldn't have to! Make sure home pages have a clear message as to what your site is about. For example, if it's a company site, give us a small blurb (1 liner) about your company. If you need more info, check out Neilsen's home page tips C.

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How to lose traffic on your blog in 10 days

Anything Goes Marketing

After reading a good article on how to attract people to your blog , I thought I would do the opposite as this seems to be working for me! Here are my top 10 ways to lose traffic on your blog in 10 days: Don't add any new content. Let your blog just "chill". When you do write on your blog, write in a new language that not many people understand. For example: Kred fud kot. that's have a nice day).

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!