March, 2016

Industrial Content Marketing’s Role in Sales

Industrial Marketing Today

You’ve probably read all the buzz surrounding industrial content marketing. You are in good company if you are already doing it.

The Simplest Ways to Make the Best of Content Marketing Challenges

KoMarketing Associates

During a recent client meeting, we spent some time talking about the idea of content marketing as a solution to a problem.

Best 249

Matt Spangler of Compass Disrupts an Industry With Content Marketing

Sales Engine

Coming from a creative agency and media production background that includes Tribeca Enterprises (owners of Tribeca Films and the Tribeca Film Festival), Matt Spangler was looking for an opportunity to apply his skills to disrupt a larger industry.

B2B Sales Content Strategy

Avitage

When it comes to content and strategy, few people share a clear and common meaning of each word. Put them together, and what you have is downright perplexing. This is a sales content strategy guide for the perplexed.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Four Characteristics of a Successful Brand Community

Tomorrow People

Branded communities can be a wealthy source of customer advocacy and social proof - but how do marketers make them successful? Brand Credibility

More Trending

4 Revenue Sources Most ROI Calculators Miss (Part 2 of 2)

ViewPoint

ROI 208

5 Effective Options For B2B Advertising on Social Media

KoMarketing Associates

Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. If you don’t think your audience is on social media, you’re wrong.

The Ultimate Checklist for Managing Content Marketing Freelancers

ScribbleLive

Now that more brands and companies are writing blogs, creating YouTube channels, and becoming content publishers, there’s a higher demand for content and limited time to produce it.

How to Define Sales Use Case Requirements for Your Sales Content Strategy

Avitage

The design point for your B2B sales content strategy must be your buyer’s engagement model, mapped against your sales strategy. Fundamentally, it must be conversation centered. Without well-defined and documented sales use case requirements, effective sales content strategy is not possible.

Case 215

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Sustainability: Top 100 Influencers and Brands

Onalytica B2B

There may be few other categories where the information shared and community built could be of more significance than around the topic of sustainability. The “stakeholders” for business include those in supply chains, investors, customers and employees (to name a few).

Brand 208

Why Aren’t You Co-Marketing?

Marketing Insider Group

It’s time to team up to produce greater results. Co-marketing is a highly underutilized marketing technique for most companies. Because teams don’t truly understand the value of working with one another. “Co-marketing

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing.

How To Prioritize Your List of SEO Keyword Research

KoMarketing Associates

Last year Casie wrote a post on how to generate keyword lists and ideas. The objective was to provide resources and tactics for coming up with as many keyword phrases as possible around a particular topic. Developing a list of good keyword opportunities can be both time consuming and challenging.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

30 Brilliant Content Marketing Podcasts You Need to Hear

ScribbleLive

By 8 a.m. every morning, chances are pretty good your inbox is flooded with emails about content marketing.

Why You Need a B2B Sales Content Strategy

Avitage

If you sell the way you did 10 years ago, you don’t need a sales content strategy. There’s little strategy required to tell people about your company, products, features — just don’t forget those benefit statements!

MWC 2016: Top 100 Influencers and Brands

Onalytica B2B

Mobile World Congress (MWC) 2016 took place in Barcelona from 27th Feb – 2nd March 2016. More than 2,200 companies attended, exhibiting their new products aimed at transforming our personal and working lives.

Brand 207

15 Killer Content Curation Tools to Keep Your Blog and Social Media Rich

Marketing Insider Group

Original content is great. You feel good creating it, and you believe you have something fresh, entertaining, and/or useful for your readers and followers.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Why Customer Experience Should be the Focal Point of a Content Strategy

Tomorrow People

4 reasons customer experience is key to content strategy. Customer Experience

15 Key Visualizations & Diagrams From #MarTech 2016

KoMarketing Associates

Last week we had the good fortune to attend MarTech USA , a two day conference discussing the role technology and innovation play in strategic marketing for organizations large and small. A few key themes arose throughout sessions and conversations during the event.

Scale Social Media Strategy Quickly and Overcome Any Obstacle

ScribbleLive

When you learn to ride a bike, you’re bound to encounter the cold, hard reality of gravity. But after hitting the pavement, chances are you’ll get back up and try again. And again. And again.

22 Tantalizing Content Marketing Stats and Facts

Webbiquity

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded.

Stats 202

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Beauty Bloggers: Top 100 Influencers and Brands

Onalytica B2B

No stranger are we to the conversation of ‘beauty'; a huge topic and industry that is discussed online day in, day out.

Is There Such A Thing As “Cheap” SEO?

Marketing Insider Group

SEO is necessary – if you have a web-based business or even an app with just a web component, without search you’re nowhere.

SEO 208

Ultimate List of 22 Account-Based Marketing Tactics

bizible

How do you do account-based marketing? Here’s a list of 22 tactics account-based marketers can use to reach and engage their target companies, expand the funnel, and create advocates for their product or service offering. If you’ve been looking for a long list of ABM strategies, you’ve found it.

3 Important Google Analytics Data Quirks

KoMarketing Associates

According to BuiltWith’s Audience Measurement Technologies Usage Statistics , Google Analytics is used on 43% of the Top 10,000 websites and on 83% of all websites on the Internet.

The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).

30 Brilliant Content Marketing Podcasts You Need to Hear

ScribbleLive

By 8 a.m. every morning, chances are pretty good your inbox is flooded with emails about content marketing.

Content Marketing is More than a Branding Exercise

Sales Engine

Once upon a time, branding was the main focus of marketing departments. As marketers, we spent our budgets on bold logos, memorable slogans, pricy sponsorships, advertising, and PR campaigns designed to get us in the Wall Street Journal.

Brand 197

3 Notable Women CIOs Transforming their IT Departments

DiscoverOrg

With the last day of Women’s History Month upon us, we wanted to take a second to highlight a few of the most innovative Women CIOs in the United States today.