March, 2016

The Simplest Ways to Make the Best of Content Marketing Challenges

KoMarketing Associates

During a recent client meeting, we spent some time talking about the idea of content marketing as a solution to a problem.

Best 249

Matt Spangler of Compass Disrupts an Industry With Content Marketing

Sales Engine

Coming from a creative agency and media production background that includes Tribeca Enterprises (owners of Tribeca Films and the Tribeca Film Festival), Matt Spangler was looking for an opportunity to apply his skills to disrupt a larger industry.

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B2B Sales Content Strategy

Avitage

When it comes to content and strategy, few people share a clear and common meaning of each word. Put them together, and what you have is downright perplexing. This is a sales content strategy guide for the perplexed.

The Great Big List of Twitter Lists, Ideas, and Tools

Marketing Insider Group

I love lists. When I was a kid I hated them – mostly because I would make them and then lose them before I could actually cross anything off. But as an adult (and thanks to great tools like Asana), I’m very good at making lists of everything, and crossing them off. But there are […].

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Industrial Content Marketing’s Role in Sales

Industrial Marketing Today

You’ve probably read all the buzz surrounding industrial content marketing. You are in good company if you are already doing it.

More Trending

5 Effective Options For B2B Advertising on Social Media

KoMarketing Associates

Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. If you don’t think your audience is on social media, you’re wrong.

4 Revenue Sources Most ROI Calculators Miss (Part 2 of 2)

ViewPoint

ROI 208

How to Define Sales Use Case Requirements for Your Sales Content Strategy

Avitage

The design point for your B2B sales content strategy must be your buyer’s engagement model, mapped against your sales strategy. Fundamentally, it must be conversation centered. Without well-defined and documented sales use case requirements, effective sales content strategy is not possible.

Case 215

Why Aren’t You Co-Marketing?

Marketing Insider Group

It’s time to team up to produce greater results. Co-marketing is a highly underutilized marketing technique for most companies. Because teams don’t truly understand the value of working with one another. “Co-marketing

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Sustainability: Top 100 Influencers and Brands

Onalytica B2B

There may be few other categories where the information shared and community built could be of more significance than around the topic of sustainability. The “stakeholders” for business include those in supply chains, investors, customers and employees (to name a few).

Brand 208

30 Brilliant Content Marketing Podcasts You Need to Hear

ScribbleLive

By 8 a.m. every morning, chances are pretty good your inbox is flooded with emails about content marketing.

How To Prioritize Your List of SEO Keyword Research

KoMarketing Associates

Last year Casie wrote a post on how to generate keyword lists and ideas. The objective was to provide resources and tactics for coming up with as many keyword phrases as possible around a particular topic. Developing a list of good keyword opportunities can be both time consuming and challenging.

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Why You Need a B2B Sales Content Strategy

Avitage

If you sell the way you did 10 years ago, you don’t need a sales content strategy. There’s little strategy required to tell people about your company, products, features — just don’t forget those benefit statements!

Is There Such A Thing As “Cheap” SEO?

Marketing Insider Group

SEO is necessary – if you have a web-based business or even an app with just a web component, without search you’re nowhere.

SEO 208

MWC 2016: Top 100 Influencers and Brands

Onalytica B2B

Mobile World Congress (MWC) 2016 took place in Barcelona from 27th Feb – 2nd March 2016. More than 2,200 companies attended, exhibiting their new products aimed at transforming our personal and working lives.

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Scale Social Media Strategy Quickly and Overcome Any Obstacle

ScribbleLive

When you learn to ride a bike, you’re bound to encounter the cold, hard reality of gravity. But after hitting the pavement, chances are you’ll get back up and try again. And again. And again.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

3 Important Google Analytics Data Quirks

KoMarketing Associates

According to BuiltWith’s Audience Measurement Technologies Usage Statistics , Google Analytics is used on 43% of the Top 10,000 websites and on 83% of all websites on the Internet.

Why Customer Experience Should be the Focal Point of a Content Strategy

Tomorrow People

4 reasons customer experience is key to content strategy. Customer Experience

Ultimate List of 22 Account-Based Marketing Tactics

bizible

How do you do account-based marketing? Here’s a list of 22 tactics account-based marketers can use to reach and engage their target companies, expand the funnel, and create advocates for their product or service offering. If you’ve been looking for a long list of ABM strategies, you’ve found it.

5 Ways User-Generated Content Amplifies Your Social Media Strategy

Marketing Insider Group

Social media brings online conversations to life. According to a research study, 74% of all Internet users use social media. So, whether you strive to connect with a few customers or millions, it’s time to move your marketing efforts to platforms, like Twitter, Facebook, and Snapchat.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Beauty Bloggers: Top 100 Influencers and Brands

Onalytica B2B

No stranger are we to the conversation of ‘beauty'; a huge topic and industry that is discussed online day in, day out.

30 Brilliant Content Marketing Podcasts You Need to Hear

ScribbleLive

By 8 a.m. every morning, chances are pretty good your inbox is flooded with emails about content marketing.

Help! What Do I Do Without My Analytics Data?

KoMarketing Associates

Last week I turned 34. No, I’m not telling you this because I’m looking for belated birthday wishes (although I will accept belated birthday presents). I’m telling you this because of what happened leading up to 34. For the month leading up to my birthday, I was convinced I was turning 33.

22 Tantalizing Content Marketing Stats and Facts

Webbiquity

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded.

Stats 201

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.