January, 2014

6 Stats B2B Marketers Must Pay Attention To in 2014

KoMarketing Associates

We are a month into the new year and there have already been some great studies released (be sure to check out our industry news section for the latest). While most businesses have laid out their marketing strategy and set their budgets, some of the latest facts and figures may have them rethinking current initiatives. From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1.

Stats 249

Email Marketing: Writing powerful email copy boosts CTR 400%

B2B Lead Generation

Tweet According to the MarketingSherpa 2013 Email Marketing Benchmark Report (free excerpt at that link), nearly one out of three (32%) respondents perceive that email marketing will yield ROI “eventually,” while 60% reported email is producing ROI. No matter where you stack up here, one thing is certain – creating email copy that engages your customers is vital to aiding your efforts to produce ROI.

CTR 234
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

3 Trigger Marketing Tips To Improve Engagement

Oracle

by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Follow Josh on Twitter @jhaynam. If only there was a sure-fire way to write calls-to-action that always demanded a click, we would all make unlimited sales.

Is The Corporate Website Dead?

Marketing Insider Group

According to a few trend watchers, some research, and a some live examples, the corporate website as we know it may be ready for some disruptive evolution. . To put it more plainly, the corporate website may be dying a slow and painful death. Corporate website visits for most large brands is declining. Your best content is lost among too much product promotion.

75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

More Evidence That Waiting Even 5 Seconds to Contact a New Sales Lead Can Be Disastrous

The Point

In my experience, most of the mental energy and strategic thinking around the practice of lead nurturing and lead management is usually applied to the goal of accelerating prospects through the sales process – from MQL to SQL, from SQL to Opportunity, and so on. Relatively little attention is paid to the very front end of the lead lifecycle – namely, responding to a new lead in the first place. And that lack of focus can be a big mistake.

More Trending

14 B2B Blogging Best Practices from Creation to Promotion

KoMarketing Associates

Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness. . While I could ramble on about the importance of blogging within the B2B marketing mix, take a look at these statistics that put its adoption and effectiveness into perspective.

Value Proposition: What motivates prospects to buy from you?

B2B Lead Generation

Tweet One day at the office, I decided to put a dollar bill on my cubicle wall. When people walked by, they would ask why I was putting money on my wall. My initial response was that I simply like money. Surprisingly, a couple of people added their own dollar bills to my wall. I don’t really know why they did it, but the dollar wall ended up with about 10 dollar bills on it within a week or two. Change drives growth. Then, my wall became stagnant.

3 Strategic Content Measures Every Marketer Should Take

Oracle

by Amanda Batista | Tweet this Content is the most critical component that enables marketers to interact and engage with our audiences. The role of content spans across all phases of interaction and at every stage of discussion. In each of our communications we are constantly producing, sharing, and encouraging our audiences to associate with specific content.

Marketing Trend: Has HR Become The Marketer Of The Employer Brand?

Marketing Insider Group

One of the biggest trends in marketing may not even be happening in the marketing department at all. As millennials enter the workforce, they are placing tough expectations on employers. They are looking for the latest and greatest technology. They are looking for brands that will develop their skills and help them reach their potential as business professionals. And they are looking for meaningful work that aligns with their skills and passions.

Trends 185

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Campaign Makeover: Simple Changes Increase Email Response by 25 Percent

The Point

I received an email recently from Kevin Payne, Senior Director of Field Marketing at customer service software provider [24]7. Kevin writes: “Below is one of our most successful email campaigns. We’re getting ready for a second broadcast and after reading one of your recent blog posts, I can already think of at least one thing that we could do better. What would you change?”. Click on the first thumbnail at right to see Kevin’s original campaign.

Email 184

11 reasons SEO is a science; 14 reasons it’s an art

Biznology

Photo credit: Wikipedia. If your brand has a website, more people are likely to come to it from search engines than anyplace else according to Forrester. That means Search Engine Optimization (SEO), a methodology of strategies, techniques and tactics used to secure a high-ranking placement in the search results pages, is as essential means of marketing for anybody doing business on the internet. Is SEO a science or an art?

SEO 175

Beyond Facebook: Five Social Media Ad Platforms for B2B Marketers

KoMarketing Associates

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. That should be no surprise, as Facebook held 7.4% of all online ad revenue in 2013 ($3.17 billion) according to eMarketer , with that number expected to grow in 2014. With a wide range of advertising options, and the announcement of Facebook video ads, 2014 looks to be another huge year for the site. Let’s take a step back, however.

B2B Social Media: How do you measure the ROI of a LinkedIn InMail campaign?

B2B Lead Generation

Tweet How do you measure the return on investment of a LinkedIn InMail campaign? This is becoming a fairly common question in B2B social media marketing, and it’s understandable given the increasing adoption of InMail as a B2B marketing strategy. Consequently, the need to quantify efforts in the channel is also becoming quite clear. So, how do you approach it? Consider engagement and awareness.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Upworthy’s Top Takeaways For Creating Viral Content

Oracle

by Joel Rothman | Tweet this Upworthy has been called the “fastest growing media company in the world”. Started in March 2012, it now has 87 million monthly views and ranks as the 114 th most popular site in the US, ahead of popular content companies such as businessinsider.com and time.com. How have they risen so quickly? Here are some tips every content marketer can learn from to support viral content: 1. Use social networks to find content people are already talking about.

Viral 218

Is This The Year Of Big Data For Marketing?

Marketing Insider Group

A recent prediction for marketing in 2014 comes from Rebecca Borison, assistant editor with Mobile Marketer. She covers Forrester’s latest marketing report “ Predictions 2014: Marketing Leaders Put Insights To Use. Big Data Makes Way For Smart Data Across Social, Mobile, And Media “ According to Rebecca, Forrester predicts that Big Data will have a significant impact on marketing in 2014.

From Blog to Book: Write an Expert Ebook in 90 Days

Writing on the Web

Write an expert ebook in 90 days? Do you think it’s possible? I do… here’s why: I’ve done it before with Content Marketing with Blogs. And I’m doing it again. From January to March I’m creating content and publishing an ebook for Kindle about expert ebooks. When I ask them, 9 out of 10 professionals and small business owners have at least one book or information product inside their head, but lack the time and organizational skills to get it out into digital form.

Google unmasks the anonymous with Google Authorship

Biznology

ANONYMOUS (Photo credit: Andrewww26). Google has a goal in mind and it has more to do with visitor identification as it relates to targeted advertising than it has to do with improving the quality, speed, or usefulness of searching or finding. This demands drawing out as many anonymous visitors as possible. This includes members with false names, stage names, brand names, noms de plume, and noms de guerre. Google wants to triangulate real name with as much online behavior as possible.

Google 174

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Will Linking to “Credible” Third-Party Sites Boost Your SEO Performance?

KoMarketing Associates

During a recent discussion with another marketing professional, KoMarketing’s decision to obtain a third-party quote and link back to the source was called into question. According to the individual, our motivation in doing so was “hard [for them] to view …as anything other an attempt to gather legit commentary from credible sources to boost [our] SEO. ” Boost our SEO by linking out?

Link 199

What’s Hot and What’s Not in Digital Marketing for Engineers in 2014

Industrial Marketing Today

I just downloaded my copy of the 2014 Digital Marketing for Engineers survey published by John Hayes and his team at ENGINEERING.com. There are some interesting and encouraging findings. I’ll [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing conetnt marketing Digital marketing Engineering marketing videos

Survey 234

5 Customer Experience Cues From Retail

Oracle

by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Alicia Fiorletta , Senior Editor of Retail TouchPoints , an online publishing network for retail executives, offering content focused on optimizing the customer experience across all channels. She frequently writes about how retailers are tapping social media, mobility, and Big Data to create a personalized and compelling brand experience. Follow Alicia on Twitter @AliciaFiorletta. .

Is Context The Future Of Customer Experience?

Marketing Insider Group

We recently launched an e-book on slideshare covering The Future of Customer Experience. The e-book is a compilation of interviews we conducted with 19 experts on #custexp. Here, I often talk about the need for customer-centricity in marketing and the cultural challenges inside businesses to put customers first. In this interview, we asked: What is the most extreme future you can envision for the future of customer experience? The e-book summarizes these answers.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

How to Write an Expert Ebook

Writing on the Web

I get calls from executive coaches and consultants who want to publish an ebook. They ask me for help, to ghost write either for or with them. The answer is yes : in certain fields, I am a ghost writer. I read a ton of books on leadership, and study how the big sellers on Amazon are written in this category. Some people have clear ideas of what they want to say. They may even have an outline. Some have already published books themselves (“Never again!” some say).

Dominate your personal brand on Google Images

Biznology

My buddy Oliver has a problem. He doesn’t like what comes up on Google Images when he searches. He’s not suffering from a reputation disaster or an embarrassment of embarrassments, he just doesn’t like what he sees when he searches for his name. I took a look and the fix was simple: he is a ghost online. When I say he’s a ghost, I don’t mean he’s invisible, he’s just translucent.

Google 173

7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond

KoMarketing Associates

Link building remains a critical component of SEO performance. As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). But the mechanisms by which inbound links are acquired and valued in association with Google’s search ranking algorithm are changing rapidly.

Two Controversies That May Disrupt Industrial Digital Marketing Plans

Industrial Marketing Today

In the past week, I have read several blog posts about two content marketing controversies that have set the blog world on fire. Mind you, these bold predictions are not [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Digital marketing Industrial Marketing Manufacturing marketing

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.