The Lead Agency

FEBRUARY 12, 2023

Social media platforms are flooded with new content each day. In all of this noise, how can you cut through the clutter and get the most out of your company’s social media presence? If you think about the social media pages you follow, they probably all have this in common: they post content you’re genuinely interested in. But consistently posting new content relevant to your audience and full of variety can take time and effort.

Media 126

Media Social High Quality Lead User-Generated 126

Webbiquity

FEBRUARY 7, 2023

Guest post by Mehdi Hussen. Storytelling is a powerful tool for building a long-term connection with your audience. It sets great content apart from the average and helps you stand out from competitors. Image credit: RF._.studio on Pexels However, few marketers can truly master the art of storytelling, because they fail to add data points to support the tale they are weaving.

Storytelling 259

Storytelling Audience Custom Publishing Funnel 259

ATAK Interactive

FEBRUARY 21, 2023

Digital marketing is constantly evolving, and it can be challenging to stay ahead of the curve. But with the power of ChatGPT, digital marketers can take their efforts to the next level. ChatGPT is a language model developed by OpenAI that can generate text based on specific prompts and commands. This guide will demonstrate how digital marketers can leverage ChatGPT for social media, content creation, and email marketing efforts.

Email 147

Email Media Social Effective 147

Roketto

FEBRUARY 17, 2023

Are you running a B2B or B2C enterprise business? If so, SEO will likely be an integral part of your marketing strategy.

Business 154

Business Content Marketing B2C Companies 154

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?

Efficiency

Marketing Insider Group

FEBRUARY 27, 2023

Let’s face it – at some point, every business can benefit from enrolling team members in a marketing workshop. Whether your content strategy could use a refresh or your marketing strategy needs an overhaul, structured advice from outside experts can turn your current marketing efforts into a money-making master plan. Did you know that 90% of marketers say they have a strategy but only 45% have actually written it down?

Keyword 229

Keyword Custom Publishing Audience Content Marketing 229

NuSpark Consulting

FEBRUARY 10, 2023

SHOW 6 Recorded: February 9,2023 Topic: Watch my conversation with Laura Patterson of VisionEdge Marketing as we discuss customer experience, and all things related to how all marketing and sales HAVE to keep the customer needs in mind always. Length: 32 minutes Guest: Laura Patterson, VisionEdge Marketing Learn more about What’s My Pipeline and Subscribe to Future Shows CLICK to go to our What’s My Pipeline home page, get more information on upcoming shows and topics, and instructi

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Customer CMO Business Click 246

Vision Edge Marketing

FEBRUARY 21, 2023

If you’re like many of our customers, you compete every day to find new customers, and keep and grow the value of your existing customers. Welcome to What’s Your Edge? – a series of VisionEdge Marketing podcasts dedicated to helping you use data, analytics, process, and measurement to create a competitive edge for you and a superior experience for your customers.

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Customer Measurement Audience Service 227

Webbiquity

FEBRUARY 28, 2023

Guest post by Nina Petrov. The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. Image credit: John Schnobrich on Unsplash According to Shopify , “Revenue from online B2C transactions in the US reached $875 billion in 2022.

Content Marketing 231

Content Marketing Video Audience Media 231

Roketto

FEBRUARY 17, 2023

Are you in a dilemma over which marketing automation tool to choose for your business? Don't fret! We have got you covered. This article will compare Pardot (now known as Salesforce Marketing Cloud Account Engagement) and HubSpot Marketing Hub.

Automation 157

Automation Business Content Marketing Hubspot 157

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Aggregage Intent Signal Service allows you to reach more active buyers sooner! Get leads for specific in-market buyers. View companies and titles signaling intent. Influence active buyers earlier in their journey. Shorten sales cycles and close more deals. Download the Aggregage Intent Signal Service overview to learn more.

Intent

Marketing Insider Group

FEBRUARY 14, 2023

Email isn’t going anywhere anytime soon, and making sure your message stands out is becoming harder and harder to do. The average person receives 121 emails per day. That’s a lot of stuff to comb through, and the trash button is typically the quickest way to declutter. One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line.

Email 247

Email Writing Creative Urgency 247

Contently

FEBRUARY 28, 2023

The rumble of traffic. The buzz of a bee. The whoosh of your coat in the wind. Sound carries with it a sensory experience like no other. Audio stories are different from any other medium for this very reason. Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience.

Content Marketing 132

Content Marketing Multi-Channel Audience Traffic 132

Envy

FEBRUARY 13, 2023

At some point, every business will need to translate an article or piece of content - Be it an eBook, blog or anything in between. And if you don’t have in house native speakers on hand to translate, chances are you will need to use a translation service.

Service 118

Service Business B2B Content 118

xiQ

FEBRUARY 24, 2023

The Rise of the Next-Generation B2B Salesperson: From Sellers to Advisors and Orchestrators The B2B sales landscape is constantly evolving, and the role of the Account Executive (AE) or salesperson is undergoing significant changes. Traditionally, AEs were responsible for communicating the value of their product or solution to customers and ensuring that they understood why it was the right fit.

Sales 107

Sales Trust Measurement Customer 107

Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift

The world of financial services is shifting as clients demand online experiences that feel similar to those in B2C. What’s the key to meeting their expectations? Humanizing their experience on your website. By personalizing your client’s online experience, your firm can build more trust and value into every interaction. Your team can also go into conversations with more context around a client’s long-term objectives, resulting in a faster time to investment.

Online

Webbiquity

FEBRUARY 21, 2023

Influencer marketing has become a really big deal in a relatively short time. According to Google Trends, average monthly searches related to influencer marketing have increased 6X since early 2016. As an industry, influencer marketing has grown by nearly a factor of 10 in that time, from $1.7 billion in 2016 to $16.4 billion in 2022. 93% of marketers have used influencer marketing at some point, and collectively they plan to directly spend almost twice as much on influencers in 2023 as they did

Campaign 240

Campaign Agency Relevance Branding 240

Only B2B

FEBRUARY 20, 2023

Businesses that sell products or services to other businesses (B2B) require an effective appointment setting process to meet potential customers and convert them into paying clients. However, deciding whether to build an in-house appointment setting team or to outsource the process can be challenging. Appointment setting, when done correctly, may completely transform any business.

Build 119

Build High Quality Lead Sales Funnel 119

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. And often that means filling significant gaps in the early and middle stages. Few companies have too much product content.

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Buyer's Journey Content Marketing Funnel Custom Publishing 246

Contently

FEBRUARY 23, 2023

Customers take action for a reason. You’re probably used to making strategic decisions to motivate them to perform a certain action. But if you don’t also know why they’re taking that action, you don’t have the whole picture. Customer behaviors only indicate what’s already happened. For example, you know, at some point, someone put an item in their cart but didn’t buy it.

Measurement 144

Measurement Branding Review Campaign 144

Advertisement

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

Intent

Envy

FEBRUARY 24, 2023

With the death of “spraying and praying” online campaigns, B2B tech marketers are turning to Account Based Marketing campaigns for marketing success. But the data produced from ABM campaigns can be far harder to track than for a standard lead generation campaign.

Account Based Marketing 118

Account Based Marketing Campaign Online Lead 118

Hinge Marketing

FEBRUARY 16, 2023

For professional services and other B2B organizations, it’s essential to have a website that accurately represents both your brand and your capabilities, while also providing a positive user experience. A well-designed website can increase brand credibility, generate leads, and ultimately drive revenue growth. But one question that many leaders and marketers have is exactly how much they should spend on a modern, high performance website.

Websites 108

Websites Cost Develop User-Generated 108

Webbiquity

FEBRUARY 16, 2023

Guest post by Brit Tucker. According to a 2023 industry report, the market growth for B2B companies is surging, with analysts predicting it will grow by 14.1% over a five-year period. This would make the industry worth $18.7 billion by 2027. Image credit: Pexels Part of the field’s growth can be attributed to innovations and changes being made within B2B marketing.

Branding 239

Branding Industry Practices Sales 239

Brandpoint

FEBRUARY 13, 2023

If you work in marketing, you’ve lost track of how many headlines about AI marketing and ChatGPT you’ve seen by now. It’s interesting, fun to experiment with and frankly, if you’ve read Asimov or watched any of the Terminator movies, it’s a little scary. As AI technology develops, it is going to increasingly touch almost every aspect of our lives, in ways we cannot even anticipate.

User-Generated 126

User-Generated Writing Automation Content Marketing 126

Advertiser: ZoomInfo

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.

Account Based Marketing

Marketing Insider Group

FEBRUARY 20, 2023

You probably know that improving your content conversion rate is one of the best ways to grow your business with digital marketing. Now you just need to figure out how you can increase your content conversion rate. Luckily, our experts know a lot about high-quality content and are sure the right content marketing strategy is the key to success. An effective strategy optimized for conversion is guaranteed to not only increase your business’s content conversion rate, but also gain more traffic, pr

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Conversion Rate Content Marketing Traffic 273

Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In fact, 91% of people say they’d like to see more videos from companies they support. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI.

Video 136

Video User-Generated Funnel Audience 136

Optinmonster

FEBRUARY 28, 2023

You’ve landed at the right place if you are looking for the best welcome email examples and templates. The first email you send is crucial in building your relationship with your audience, so it’s important to get it right. The open rate for welcome emails is a staggering 60%, the highest for any emails you send subscribers. They also help to boost app retention by 71%.

Email 126

Email Link List Branding 126

DivvyHQ

FEBRUARY 28, 2023

As e-commerce continues to grow, it's more important than ever to have a solid marketing strategy. Check out our latest blog post from guest contributor Jori Hamilton to learn how to develop a social commerce strategy that works for your business.

Social 97

Social Develop Buyer Personas Business 97

Advertisement

On average, seven out of ten online shoppers utilize a website's search bar. Website owners not using their search bars to their full capabilities are missing out on prime opportunities to boost their conversion. Search metrics can drive buyer conversion by helping website owners learn from their online visitors, allowing eCommerce merchandisers and digital marketers to create, adapt, and execute an effective marketing strategy with help from the data collected by an onsite search bar.

Conversion

Seismic

FEBRUARY 27, 2023

Black History Month was founded by Carter G. Woodson and officially recognized by the federal government in 1976. This nugget of Black history trivia was one of many shared at events hosted by Seismic’s Black, Indigenous, and People of Color (BIPOC) Community of Belonging, The Movement. The month of February offers us an opportunity to celebrate and honor the impact that Black history, culture, and stories have had on communities around the world.

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Experience Sales Product Government 93

Scoop.it

FEBRUARY 28, 2023

Interactivity, hyper-personalization, and increased focus on customer data security hit the right chord with the email subscribers in the last year. In the coming years, we will witness some new trends entering the world of email marketing. If you are wondering about the trends that will pick up pace in 2023 , you are at the right place. Read on… Brands will be more open to adopting BIMI Brand Indicators for Message Identification (BIMI) is a new standard that allows companies to display their l

Email 94

Email Lead Nurturing User-Generated Privacy Protection 94

Litmus

FEBRUARY 28, 2023

Welcome back to This Month in Email—our new monthly series about the latest happenings around the world of email marketing. Read on for the biggest headlines shaping the email industry in February 2022. News headlines Email Client Market Share Community happenings The world of artificial intelligence (AI) News headlines Gmail released a new annotation feature , allowing email senders to display product carousels in the Promotions tab.

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Email Mail User-Generated Writing 88