February, 2023

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6 content ideas for B2B social media marketing

The Lead Agency

Social media platforms are flooded with new content each day. In all of this noise, how can you cut through the clutter and get the most out of your company’s social media presence? If you think about the social media pages you follow, they probably all have this in common: they post content you’re genuinely interested in. But consistently posting new content relevant to your audience and full of variety can take time and effort.

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How Storytelling + Data = The Most Compelling Content

Webbiquity

Guest post by Mehdi Hussen. Storytelling is a powerful tool for building a long-term connection with your audience. It sets great content apart from the average and helps you stand out from competitors. Image credit: RF._.studio on Pexels However, few marketers can truly master the art of storytelling, because they fail to add data points to support the tale they are weaving.

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Maximizing Digital Marketing Efforts with ChatGPT: A Guide

ATAK Interactive

Digital marketing is constantly evolving, and it can be challenging to stay ahead of the curve. But with the power of ChatGPT, digital marketers can take their efforts to the next level. ChatGPT is a language model developed by OpenAI that can generate text based on specific prompts and commands. This guide will demonstrate how digital marketers can leverage ChatGPT for social media, content creation, and email marketing efforts.

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Want To Align Your Marketing Team? Try A Workshop!

Marketing Insider Group

Let’s face it – at some point, every business can benefit from enrolling team members in a marketing workshop. Whether your content strategy could use a refresh or your marketing strategy needs an overhaul, structured advice from outside experts can turn your current marketing efforts into a money-making master plan. Did you know that 90% of marketers say they have a strategy but only 45% have actually written it down?

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Customer Centricity- An Important Key to Business Growth

NuSpark Consulting

SHOW 6 Recorded: February 9,2023 Topic: Watch my conversation with Laura Patterson of VisionEdge Marketing as we discuss customer experience, and all things related to how all marketing and sales HAVE to keep the customer needs in mind always. Length: 32 minutes Guest: Laura Patterson, VisionEdge Marketing Learn more about What’s My Pipeline and Subscribe to Future Shows CLICK to go to our What’s My Pipeline home page, get more information on upcoming shows and topics, and instructi

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Pardot vs HubSpot [The Ultimate Comparative Guide]

Roketto

Are you in a dilemma over which marketing automation tool to choose for your business? Don't fret! We have got you covered. This article will compare Pardot (now known as Salesforce Marketing Cloud Account Engagement) and HubSpot Marketing Hub.

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Three B2B Marketing Trends to Watch in 2023

Webbiquity

Guest post by Brit Tucker. According to a 2023 industry report, the market growth for B2B companies is surging, with analysts predicting it will grow by 14.1% over a five-year period. This would make the industry worth $18.7 billion by 2027. Image credit: Pexels Part of the field’s growth can be attributed to innovations and changes being made within B2B marketing.

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Top 7 SEO Keyword Research Tools For Agencies via @sejournal, @Juxtacognition

Search Engine Journal

Keyword research can be time-consuming. These tools help you find the data and spot the opportunities for successful SEO campaigns. The post Top 7 SEO Keyword Research Tools For Agencies appeared first on Search Engine Journal.

Keywords 143
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8 Methods to Writing Creative Email Subject Lines [With 72 Examples]

Marketing Insider Group

Email isn’t going anywhere anytime soon, and making sure your message stands out is becoming harder and harder to do. The average person receives 121 emails per day. That’s a lot of stuff to comb through, and the trash button is typically the quickest way to declutter. One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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The Art of Social Strategy: The Recipe for a Strong Social Media Presence

Oktopost

Nadine Synett reveals what it takes to create a strong social strategy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Social media teams aren’t on social for the sake of being on social, they are helping to drive business growth! If you want to create a social presence that people want to be a part of and see results for your efforts, you’ll need a strong social strategy.

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Three Ways to Use Google Trends for SEO in Your Content Marketing

Contently

Content marketing is like cooking. There are days when you are inspired and creative and deliver the best risotto ever. And then there are times when you just want someone to tell you what to whip up because you’re flat out of ideas. Another challenge? Your creation has to satiate even the most finicky eaters. In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide.

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LinkedIn statistics marketers should know in 2023

Sprout Social

Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. These LinkedIn stats will bring you up to date on the value of LinkedIn as a network, and provide insight into how to expand your reach.

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The Future of B2B eCommerce Marketing Trends

Webbiquity

Guest post by Nina Petrov. The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. Image credit: John Schnobrich on Unsplash According to Shopify , “Revenue from online B2C transactions in the US reached $875 billion in 2022.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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8 Techniques To Get More Customer Reviews For Your Local Business via @sejournal, @DholakiyaPratik

Search Engine Journal

Your online reputation is everything. Here are some ways you can generate third-party reviews that will build customer trust. The post 8 Techniques To Get More Customer Reviews For Your Local Business appeared first on Search Engine Journal.

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How To Improve Your Content Conversion Rate

Marketing Insider Group

You probably know that improving your content conversion rate is one of the best ways to grow your business with digital marketing. Now you just need to figure out how you can increase your content conversion rate. Luckily, our experts know a lot about high-quality content and are sure the right content marketing strategy is the key to success. An effective strategy optimized for conversion is guaranteed to not only increase your business’s content conversion rate, but also gain more traffic, pr

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Breaking Silos and Unlocking the Potential of Social for Business Growth

Oktopost

Alex Taylor Noble takes the hot seat to reveal how to use social for business growth. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary How do you use social to support business growth? How can you get buy-in from internal stakeholders so social doesn’t sit in a silo? Meet Alex Taylor Noble – The Head of Social Media at The Bank of London and the next Behind the Post guest.

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Why Natural Language Processing (NLP) Matters for Your SEO Content Strategy

Contently

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? At the end of the day, content marketers must nurture readers throughout a buyer’s journey, driving them down the funnel and engaging with them at every stage.

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Enablement Woes: Put an End to Content-Related Frustrations

Content frustrations are all too real and it’s time to tackle them head on. Let’s start with marketing. How many times do you use limited resources to create content sellers ignore, while outdated, off-brand materials and messaging continue to be shared? And sellers - how many selling hours do you spend hunting for just the right content, and if you find it, tailoring to specific buyer’s needs becomes your next challenge.

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The CMO’s Guide to Setting and Defending Your Marketing Budget and ROI

Engagio

Many CFOs connect “marketing-sourced pipeline” goals to their marketing budgets. In this post, Jon Miller explains why he thinks this is the wrong approach for many companies, and shares some key benchmarks that represent the right strategy. The post The CMO’s Guide to Setting and Defending Your Marketing Budget and ROI appeared first on Demandbase.

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The Founder Interview Series #43: Pavel Beinia, BuzzGuru

Webbiquity

Influencer marketing has become a really big deal in a relatively short time. According to Google Trends, average monthly searches related to influencer marketing have increased 6X since early 2016. As an industry, influencer marketing has grown by nearly a factor of 10 in that time, from $1.7 billion in 2016 to $16.4 billion in 2022. 93% of marketers have used influencer marketing at some point, and collectively they plan to directly spend almost twice as much on influencers in 2023 as they did

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How to Block ChatGPT From Using Your Website Content via @sejournal, @martinibuster

Search Engine Journal

This is how ChatGPT gets website data to learn from and how to block that from happening. The post How to Block ChatGPT From Using Your Website Content appeared first on Search Engine Journal.

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How to Create and Align Your Content with the Buyer Journey

Marketing Insider Group

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. And often that means filling significant gaps in the early and middle stages. Few companies have too much product content.

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Is Your ESG Communication a Walking Red Flag?

One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.

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B2B Appointment Setting: To Build or to Outsource?

Only B2B

Businesses that sell products or services to other businesses (B2B) require an effective appointment setting process to meet potential customers and convert them into paying clients. However, deciding whether to build an in-house appointment setting team or to outsource the process can be challenging. Appointment setting, when done correctly, may completely transform any business.

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How Video Marketing Is Reshaping Content Strategies

Contently

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In fact, 91% of people say they’d like to see more videos from companies they support. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI.

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AI’s Potential to Help B2B Companies with Revenue Goals

Engagio

ChatGPT helped AI hit an inflection point with the rise of generative AI, but this shiny object just scratches the surface of what is available today for B2B companies and their sales and marketing teams. The post AI’s Potential to Help B2B Companies with Revenue Goals appeared first on Demandbase.

B2B 127
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14 Welcome Email Examples To Boost Engagement + Free Templates

Optinmonster

You’ve landed at the right place if you are looking for the best welcome email examples and templates. The first email you send is crucial in building your relationship with your audience, so it’s important to get it right. The open rate for welcome emails is a staggering 60%, the highest for any emails you send subscribers. They also help to boost app retention by 71%.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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What Is User Experience? How Design Matters To SEO via @sejournal, @makhyan

Search Engine Journal

Satisfy the SEO needs of your customers beyond simple responsive design. The post What Is User Experience? How Design Matters To SEO appeared first on Search Engine Journal.

SEO 136
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How Will AI Marketing and ChatGPT Technology Impact Digital Marketers?

Brandpoint

If you work in marketing, you’ve lost track of how many headlines about AI marketing and ChatGPT you’ve seen by now. It’s interesting, fun to experiment with and frankly, if you’ve read Asimov or watched any of the Terminator movies, it’s a little scary. As AI technology develops, it is going to increasingly touch almost every aspect of our lives, in ways we cannot even anticipate.

Planning 126
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What is Appointment Setting and Why Should YouOutsource it?

Only B2B

B2B appointment setting is the process of scheduling appointments between two businesses for the purpose of discussing potential business opportunities. This could include meetings between companies to discuss sales, marketing, or strategic partnerships. The goal of B2B appointment setting is to initiate productive conversations between businesses, in order to increase sales and build strong business relationships.

B2B Sales 127