Fri.Jul 12, 2019

Why Cinderella Was the Greatest Marketing Campaign of All Time

Cortex

Why Do We Love Cinderella? Customer Implementation Storytelling Machines

9 social media video ideas that engage customers

Sprout Social

The situation is clear: you must create engaging video content on social media. You know you have to draw the viewer in and leave an impression, but there are so many ways it can go wrong.

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Influencer Checkup – How To Successfully Avoid Fake Influencers

SEMrush

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How to Become a Lead Scoring Superhero

Modern Marketing

Marketers spend a great deal of time focused on getting new leads into their pipelines.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Account-Based Marketing: A Look at What's Next

Reachforce

Inbound marketing has proven to be an effective way to drive leads to your business, but what if the majority of your leads aren't converting? account based marketing

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Content Is NOT the Same as Content Marketing

Content Marketing Institute

An e-book is not content marketing. Social media posts are not content marketing. Does your brand market with content? Or do you do content marketing? Explore the difference and learn the eight steps to really do content marketing.

McKinsey’s insights on personalization and martech: New report

ClickZ

A new insights report by McKinsey lays out the future of personalization , how important it is to marketing success, as well as ways businesses can prepare to compete and flourish in this smart new world.

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SEO is Not Just Keywords and Links

Heinz Marketing

By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. The traditional days of using keywords and links to build SEO rank is changing as search has moved towards artificial intelligence to determine intent, instead of relying specifically on keywords.

Customer Story: Account Visibility is a Marketing Superpower

Triblio

One of the biggest challenges marketers face is the inability to predict when an account is in an active buying cycle. In b2b marketing, that type of information can be a game changer for business growth.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Email Isn’t Dead; You’re Just Doing It Wrong

Marketo

Email is dead—or at least that’s what the headlines claim. Sure, getting to “inbox zero” might be everyone’s focus today, but brands shouldn’t count out the power of a well-executed email campaign just yet. Why Email Still Works.

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The Essence of B2B Marketing

Only B2B

Serving the niche segment of corporate buying and selling Business to Business marketing popularly known as B2B marketing is a niche area of marketing. Also termed corporate buying and selling, The post The Essence of B2B Marketing appeared first on ONLY B2B. blogs

5 Ways to Align Sales and Marketing While Working an Event or Conference

Brandpoint

As Marketo put it, sales and marketing are two different planets orbiting the same sun. Sales and marketing often have different goals, different understandings of roles and different objectives, making it quite difficult for unity between the two.

How Much Work Does It Really Take to Build a Popular Podcast?

Single Grain

So, you want your podcast to be the “Next Big Thing.” Well, guess what? There are currently more than 750,000 podcasts out there, and that’s a lot of competition. That doesn’t mean you can’t grow yours or that it won’t be successful; you just have to be strategic.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

The 16 Best WordPress Analytics Plugins in 2019

Hubspot

What's the one thing more overwhelming than the volume of your analytics data? I'm willing to be its the volume of analytics plugin options on WordPress.

How to Switch Niches: What Is a Content Niche?

ClearVoice

Like many journalists, my career has taken plenty of twists and turns along the way. My first internship was in the beauty department of Cosmo, while my first full-time editing gig was at a small business magazine.

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A Personal Story: Why Business Needs to Give Candidates with a Criminal Background a Second Chance

Televerde

Will they judge me? Will they think less of me? What if mess up? Just breathe and rise above it. I’m worthy of the second chance I’ve been given. I can’t quite remember all the thoughts that ran through my head as I stood on stage to share my story, but they were something along those lines.

Increase Opportunity By Improving Your TAM

HG Data

Being more aware of your Total Addressable Market (TAM) is critical for creating successful marketing campaigns and more opportunity to increase revenue. For ABM marketers, your target audience is a particular portion of your accounts that fulfill a specific ideal customer profile.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

How Long Does it Take to Get Leads from Inbound Marketing

SmartBug Media

When considering an investment in inbound marketing, you may ask yourself, “How long is this going to take to be successful?” That, my friend, is a very good question. Inbound marketing is a long-term game, but that doesn’t mean you can’t see success somewhat quickly.

The Rise of Individualization in the Personalization Era

OneSpot

Today’s consumers demand personalized experiences across every touchpoint, and content is playing an increasingly crucial role in how brands and publishers deliver on that experience.

Delivering Episode 7: Why is digital accessibility so important?

Litmus

In this episode of Delivering, host Jason Rodriguez sits down with The Paciello Group ‘s Larry L. Lewis, Jr. to chat about the importance of digital accessibility, why every business should invest in accessibility, and how it feels to use email with a screen reader.

Content is king – but only in the right place at the right time

Integrated B2B

With a six times higher conversion rate than other methods , it’s no wonder that more and more companies are integrating content marketing into their marketing strategy.

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Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

The Marketers Guide to Twilio’s Customer Conference SIGNAL

SendGrid

If you’re a marketer asking yourself how Twilio and/or Twilio SendGrid might tie into your business, SIGNAL is the perfect opportunity to dive in. The post The Marketers Guide to Twilio’s Customer Conference SIGNAL appeared first on SendGrid. Company Events

How to Target Featured Snippet Opportunities — Best of Whiteboard Friday

Moz

Posted by BritneyMuller Once you've identified where the opportunity to nab a featured snippet lies, how do you go about targeting it?

Enjoy Great Difference in App Development when Working with Salesforce DX

Altitude Branding

Why is salesforce DX such a hit and why it has enhanced the performance of app developers who had been using Salesforce developing platform till date? Well, there certainly are some great features in the Salesforce DX tool, which helps in enhancing performance.

How Visualizing Intent Data Can Improve Win-Rate Percentages

Aberdeen

There are plenty of reasons to invest in third-party intent data —to improve content marketing strategy, maximize sales enablement, support personalized marketing, or even optimize ABM efforts.

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

Investment Plan when Building a Home 

Altitude Branding

While most people prefer buying a fixer-upper and then renovate it, others don’t mind building homes from scratch. This gives them a chance to build their own dream home, and that’s something you can’t put a price on.

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How to Optimize the Cost of B2B Marketing

Valasys

Embracing the digital transformation, the B2B industry has changed a lot over the course of the past five years.

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Five Experts share their tips on Account-based Marketing

DemandMatrix

Account-based Marketing is more than just another strategic approach to marketing. What impacts the outcome of any B2B Account-based Marketing or Account-based Selling tactic is based on 3 fundamentals: Technographics account-based marketing