Fri.Jul 12, 2019

Why Cinderella Was the Greatest Marketing Campaign of All Time

Cortex

Why Do We Love Cinderella? Customer Implementation Storytelling Machines

9 social media video ideas that engage customers

Sprout Social

The situation is clear: you must create engaging video content on social media. You know you have to draw the viewer in and leave an impression, but there are so many ways it can go wrong.

Influencer Checkup – How To Successfully Avoid Fake Influencers

SEMrush

It is estimated that the influencer marketing industry will be worth between $5 billion to $10 billion by 2020. This is the primary reason why so many fake influencers have cropped up in the past few years.

How to Become a Lead Scoring Superhero

Modern Marketing

Marketers spend a great deal of time focused on getting new leads into their pipelines.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Account-Based Marketing: A Look at What's Next

Reachforce

Inbound marketing has proven to be an effective way to drive leads to your business, but what if the majority of your leads aren't converting? account based marketing

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McKinsey’s insights on personalization and martech: New report

ClickZ

A new insights report by McKinsey lays out the future of personalization , how important it is to marketing success, as well as ways businesses can prepare to compete and flourish in this smart new world.

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Content Is NOT the Same as Content Marketing

Content Marketing Institute

An e-book is not content marketing. Social media posts are not content marketing. Does your brand market with content? Or do you do content marketing? Explore the difference and learn the eight steps to really do content marketing.

SEO is Not Just Keywords and Links

Heinz Marketing

By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. The traditional days of using keywords and links to build SEO rank is changing as search has moved towards artificial intelligence to determine intent, instead of relying specifically on keywords.

Customer Story: Account Visibility is a Marketing Superpower

Triblio

One of the biggest challenges marketers face is the inability to predict when an account is in an active buying cycle. In b2b marketing, that type of information can be a game changer for business growth.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Email Isn’t Dead; You’re Just Doing It Wrong

Modern B2B Marketing

Email is dead—or at least that’s what the headlines claim. Sure, getting to “inbox zero” might be everyone’s focus today, but brands shouldn’t count out the power of a well-executed email campaign just yet. Why Email Still Works.

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How to Switch Niches: What Is a Content Niche?

ClearVoice

Like many journalists, my career has taken plenty of twists and turns along the way. My first internship was in the beauty department of Cosmo, while my first full-time editing gig was at a small business magazine.

A Personal Story: Why Business Needs to Give Candidates with a Criminal Background a Second Chance

Televerde

Will they judge me? Will they think less of me? What if mess up? Just breathe and rise above it. I’m worthy of the second chance I’ve been given. I can’t quite remember all the thoughts that ran through my head as I stood on stage to share my story, but they were something along those lines.

5 Ways to Align Sales and Marketing While Working an Event or Conference

Brandpoint

As Marketo put it, sales and marketing are two different planets orbiting the same sun. Sales and marketing often have different goals, different understandings of roles and different objectives, making it quite difficult for unity between the two.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Increase Opportunity By Improving Your TAM

HG Data

Being more aware of your Total Addressable Market (TAM) is critical for creating successful marketing campaigns and more opportunity to increase revenue. For ABM marketers, your target audience is a particular portion of your accounts that fulfill a specific ideal customer profile.

How Much Work Does It Really Take to Build a Popular Podcast?

Single Grain

So, you want your podcast to be the “Next Big Thing.” Well, guess what? There are currently more than 750,000 podcasts out there, and that’s a lot of competition. That doesn’t mean you can’t grow yours or that it won’t be successful; you just have to be strategic.

The Essence of B2B Marketing

Only B2B

Serving the niche segment of corporate buying and selling Business to Business marketing popularly known as B2B marketing is a niche area of marketing. Also termed corporate buying and selling, The post The Essence of B2B Marketing appeared first on ONLY B2B. blogs

Content is king – but only in the right place at the right time

Integrated B2B

With a six times higher conversion rate than other methods , it’s no wonder that more and more companies are integrating content marketing into their marketing strategy.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Delivering Episode 7: Why is digital accessibility so important?

Litmus

In this episode of Delivering, host Jason Rodriguez sits down with The Paciello Group ‘s Larry L. Lewis, Jr. to chat about the importance of digital accessibility, why every business should invest in accessibility, and how it feels to use email with a screen reader.

The Marketers Guide to Twilio’s Customer Conference SIGNAL

SendGrid

If you’re a marketer asking yourself how Twilio and/or Twilio SendGrid might tie into your business, SIGNAL is the perfect opportunity to dive in. The post The Marketers Guide to Twilio’s Customer Conference SIGNAL appeared first on SendGrid. Company Events

The Rise of Individualization in the Personalization Era

OneSpot

Today’s consumers demand personalized experiences across every touchpoint, and content is playing an increasingly crucial role in how brands and publishers deliver on that experience.

How Visualizing Intent Data Can Improve Win-Rate Percentages

Aberdeen

There are plenty of reasons to invest in third-party intent data —to improve content marketing strategy, maximize sales enablement, support personalized marketing, or even optimize ABM efforts.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

How to Optimize the Cost of B2B Marketing

Valasys

Embracing the digital transformation, the B2B industry has changed a lot over the course of the past five years.

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Components of a Lake One FieldGuide: What Your Digital Marketing Strategy Includes

Lake One

When we create a digital marketing strategy for our clients, what we adoringly refer to as a FieldGuide, we pour hours into research and strategy. We heavily consider every piece we present in order to create a cohesive, targeted plan. So what’s in a Lake One FieldGuide?

What is programmatic advertising?

Bannerflow

Programmatic advertising is now the dominant form of buying and optimising digital advertising. Knowing the basics of programmatic and how it works is essential for marketers. It’s a major component of modern advertising.

The 16 Best WordPress Analytics Plugins in 2019

Hubspot

What's the one thing more overwhelming than the volume of your analytics data? I'm willing to be its the volume of analytics plugin options on WordPress.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.