Fri.Mar 17, 2023

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Why your B2B marketing landing pages aren’t converting

The Lead Agency

You’ve invested time and money into launching a B2B digital marketing campaign to attract potential customers. But despite your efforts, your landing pages aren’t converting, leaving you with a sinking feeling of disappointment and frustration. In this article, we’ll explore why your landing pages may not be converting and provide actionable tips to help turn your B2B marketing strategy around Long loading time We’ve all clicked on an ad, only to be left waiting for the landing

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What Does Data-Driven Marketing Actually Mean?

ANNUITAS

Raise a hand if you’ve heard the phrase, “We need to be data-driven”? Keep it up if you have no idea how to actually put it into practice. If that’s you, you’re not alone. While it’s no surprise that data has taken a front row seat in all areas of business, the words “data-driven” are nearing buzzword territory; it sounds like a good plan in theory, but can lack substance when it comes to putting it into practice.

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Audience First SEO With HubSpot - Ep. 304 via @sejournal, @lorenbaker

Search Engine Journal

How do you create & use SEO personas? How does that translate into better link building? Find out in this episode of the SEJ Show. The post Audience First SEO With HubSpot [Podcast] appeared first on Search Engine Journal.

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Want to Make the Most Out of Instagram for Your Business? Here’s How.

US Data Corporation

Want to make the most out of Instagram for your business? We'll explain how. From daily posts to being engaged. Exposure will create revenue. Here is a comprehensive guide on how to make the most of Instagram for your business, from getting started to making money. The post Want to Make the Most Out of Instagram for Your Business? Here’s How. appeared first on US Data Corporation.

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Cracking the Code: Turning Intent Data into Go-to-Market Success

Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2

Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With

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Twitter’s Unskippable and Sephora x TikTok Add New Twist to a Proven Content Strategy

Content Marketing Institute

Twitter and Sephora announced branded education content programs to teach video and social media concepts. Both embody a trend: creating content courses to help their audiences, partners, and customers succeed even on topics not directly tied to the brand’s products.

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Why Is Market Research Important for Any Product or Service Launch?

SmartBug Media

Market research is a valuable tool that can help you understand the needs and preferences of your potential customers. When it comes to launching a new product or service , having a thorough understanding of what people are looking for, along with their opinions and attitudes about your brand, can be integral in creating an effective marketing strategy.

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Inc. Names HG Insights Best In Business in the Pacific Region

HG Data

HG Insights has been named as the “best-of-the-best” in the Pacific region by Inc. magazine — awarded to the 1,125 fastest-growing companies in the country! Inc.’s Regionals awards honor companies that have made an outsized impact in their fields and on society. An evolution of the annual Inc. 5000 franchise, this regional list represents a … The post Inc.

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How a Millennial Marketer’s Journey to Adopting Podcasts Can Help B2B Marketers Reach Their ICP

Heinz Marketing

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally. Listening to something in audio format (that isn’t music) can be difficult for me; I prefer visuals and subtitles (even though I’m a hearing person) and have a challenging time staying “tuned in” to what is being said either on the radio, in an audiobook,

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Inc. Names HG Insights Best In Business in the Pacific Region

HG Data

HG Insights has been named as the “best-of-the-best” in the Pacific region by Inc. magazine — awarded to the 1,125 fastest-growing companies in the country! Inc.’s Regionals awards honor companies that have made an outsized impact in their fields and on society. An evolution of the annual Inc. 5000 franchise, this regional list represents a … The post Inc.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How A Customer Journey Influences Your Content Strategy via @sejournal, @hethr_campbell

Search Engine Journal

Learn how to map out each stage of the sales funnel so you can identify opportunities to refine your content strategy and convert more leads. The post How A Customer Journey Influences Your Content Strategy appeared first on Search Engine Journal.

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How to Refine Your Content Distribution Strategy

ClearVoice

You research for weeks, weed through data, scour case studies, and find all the best statistics to create a massive guide. You just know your audience is going to love this. But then…nothing. Nothing happens. The traffic is dismal. You know this is good content. So, what happened? The fallout may be in your distribution strategy. No one sees your great content because it is not getting to where your audience is.

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Habu releases new data clean room enhancements

Martech

This week, enterprise data collaboration company Habu announced enhancements to its platform and key partnerships with the likes of Snowflake and Amazon that support the platform’s interoperability. “Our goal is to empower organizations across the ecosystem to execute data collaboration at scale, without the need for ongoing technical resources or the need to move the data,” said Matt Kilmartin, Habu co-founder and CEO, in a company release.

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4 Ways to Revamp Your Marketing Strategy and Increase Sales

Navigate the Channel

You may depend heavily on referrals and word-of-mouth to grow your business, but as much as WOM and referrals form the foundation of a successful business, those tactics alone won’t sustain the growth needed to meet your long-term sales goals. The trouble lies in thinking only tactically, instead of strategically. OK, that sounds easy, but what if you’re not sure what a strategy is, let alone understand the difference between a strategy and tactics?

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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More AI writing assistants in action

Martech

In part one of this two-part article, we looked at ChatGPT, Writer and Jasper. In this part, we look at WriteSonic and Copy.ai. 4. WriteSonic WriteSonic is one of the most affordable AI writing tools designed to generate long-form pieces of up to 3,000 words. You can find helpful comments about it on the software review site G2. The kicker is that you can find pretty much the same reviews for each tool on the list, so let’s test WriteSonic on a real task.

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The Future of B2B Growth Digital Marketing: Trends to Watch

New North

There are many marketing strategies out there, and each one has a guiding principle of some kind: product-led growth, lead generation, and brand building are common approaches. While there are valuable elements in each school of thought, growth marketing has quickly become the strongest path to success for B2B companies. What Is B2B Growth Marketing?

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5 ways to build an authentic brand in 2023

Unbounce

In a market where it takes so much work to gain customer trust, what can you do to become a trustworthy brand? According to the Gustavson Brand Trust Index, brand trust fell to an all-time low in 2020. But the following year , the same researchers discovered a trait that could help you bring that trust back: authenticity. Brand authenticity and brand trust have a major relationship going on.

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3 reasons B2B sales teams struggle with online customer adoption

Sana Commerce

For B2B sales teams being told their online channel should be transforming their strategy, online customer adoption can be a serious hurdle. This is a problem that is all too familiar for most sales leaders and sellers: investing in a channel that is meant to make your job easier at best keeps it the same, only with higher KPIs, and at worst complicates it, presenting new problems.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How Does Email Validation Work?

TowerData

Marketers are increasingly pressured to do more with less. Often, this involves leveraging as many channels as possible, including email. In fact, 59% of consumers say marketing emails influence their purchase decisions. Email is fairly flexible, easy to use, and cost-effective—a win-win-win.

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B2B E-commerce replatforming checklist

Sana Commerce

How will this checklist help you? Our e-commerce replatforming checklist helps guide you through each stage of your replatforming project. Use it to ensure that you don’t miss any critical steps and avoid common pitfalls when looking for a new e-commerce provider and preparing to change your platform. We’ve included 3 checklists for you to check off and fill in, as well as free templates and example stories to help you along the way.

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Why is Facebook Ads Benchmarking Necessary?

Valasys

Introduction Are you struggling to evaluate the performance of your Facebook Ads? If you’re an advertiser on Facebook, you’ll know that it can be challenging to assess the effectiveness of your ad campaigns. Facebook’s vast array of ad formats and targeting options allows you to reach your desired audience with ease. This means that you need to set a Facebook Ads Benchmarking to assess that effectiveness.

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DealSignal vs. ZoomInfo: Comparison Guide

DealSignal

In A Nutshell Looking for fresh, accurate leads that won’t break the bank? DealSignal is the answer. Using cutting-edge machine learning algorithms, DealSignal identifies the most promising leads from a range of sources including social media, news articles, and job postings. While ZoomInfo tops out at max 70% data accuracy, DealSignal offers fresher, more accurate, dynamic data at a market-leading 97% + thanks to our dynamic, multi-step verification process that uses AI and machine learni

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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B2B Marketers Confront Generative AI

Drew Neisser

AI is on the up and up. As Chat GPT’s servers try to keep up with the buzz of users looking to play with the popular copywriting tool, there’s a whole lot more going on across the generative AI space. Enter Noah Brier , Founder of Percolate, Variance, and most recently brxnd.ai , an organization dedicated to helping brands, marketers, and agencies navigate the ever-changing world of AI.

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How to Get How to Get Started With SMS Marketing

Vision6

Are you looking for a new way to reach your customers and promote your business? SMS marketing can deliver powerful results in a cost-efficient way. Despite this, some marketers are still hesitant to dip their toes in, due to the myths and misconceptions surrounding SMS marketing. Prepare to have those myths – like that it’s obsolete or annoys customers – be debunked.

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How to move your B2B customers online

Sana Commerce

Struggling to get B2B buyers to purchase via your web store? Get 5 tips on how to improve your B2B e-commerce adoption from e-commerce expert Armand van den Bos. In this video, you’ll learn how to: Persuade reluctant or inexperienced customers to shop online Optimize your online store so visitors can easily find what they’re looking for Give your teams the digital skills they need to be successful Use marketing automation to sell smarter Gather customer feedback to further improve yo

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Modern Founder and CEO Nicola Ray celebrated in E2E Female 100 List

Modern B2B

The E2E Female 100 , which launches with an event at the House of Commons tonight, is the first of six tracks being revealed by E2E this year, each focusing on distinct, but equally important aspects of UK business. It has been designed to showcase the very best British companies that are excelling, experiencing consistent growth and presenting disruptive business strategies creating an impact, not just in their own sector, but also on a national and global scale.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Programmatic Advertising 101: How to Navigate Automated Media Buying in 2023

Bannersnack

17 minutes read The average American is estimated to see up to an overwhelming 10,000 ads daily. Moreover, all of these ads are tailored to each individual. Pretty incredible, right? Ever wondered how advertisers manage to deliver such a large amount of curated ads on millions of websites and apps? I have two words for you: programmatic advertising.

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3 reasons B2B sales teams struggle with online customer adoption

Sana Commerce

For B2B sales teams being told their online channel should be transforming their strategy, online customer adoption can be a serious hurdle. This is a problem that is all too familiar for most sales leaders and sellers: investing in a channel that is meant to make your job easier at best keeps it the same, only with higher KPIs, and at worst complicates it, presenting new problems.

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Seven of the Best Tactics to Generate B2B Leads

Webbiquity

Guest post by Nadia Basaraba. Generating high-quality leads is consistently cited as one of the top two goals (along with increasing brand awareness) of B2B marketers. But with so many lead generation tactics available, it can be difficult to determine the most productive techniques and channels to focus on. Image credit: Scott Graham on Unsplash More than half of B2B companies struggle to consistently generate high-quality leads.

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