Fri.Mar 17, 2023

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Why your B2B marketing landing pages aren’t converting

The Lead Agency

You’ve invested time and money into launching a B2B digital marketing campaign to attract potential customers. But despite your efforts, your landing pages aren’t converting, leaving you with a sinking feeling of disappointment and frustration.

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Want to Make the Most Out of Instagram for Your Business? Here’s How.

US Data Corporation

Want to make the most out of Instagram for your business? We'll explain how. From daily posts to being engaged. Exposure will create revenue. Here is a comprehensive guide on how to make the most of Instagram for your business, from getting started to making money.

Business 103
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Twitter’s Unskippable and Sephora x TikTok Add New Twist to a Proven Content Strategy

Content Marketing Institute

Twitter and Sephora announced branded education content programs to teach video and social media concepts. Both embody a trend: creating content courses to help their audiences, partners, and customers succeed even on topics not directly tied to the brand’s products.

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What Does Data-Driven Marketing Actually Mean?

ANNUITAS

Raise a hand if you’ve heard the phrase, “We need to be data-driven”? Keep it up if you have no idea how to actually put it into practice. If that’s you, you’re not alone.

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Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

In this webinar, you will learn how a digital buying experience can maintain the feel of an in-person buying experience, how to leverage first-party data for better brand experiences, and how to achieve seamless marketing-to-sales handoffs at scale.

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Why Is Market Research Important for Any Product or Service Launch?

SmartBug Media

Market research is a valuable tool that can help you understand the needs and preferences of your potential customers.

Media 82

More Trending

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What is the Impact of SEO on Brand Awareness and How to Measure it?

Rock Content

SEO and brand awareness go hand in hand. Although search engine optimization focuses mostly on driving organic traffic, this strategy also increases brand awareness.

Content 77
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Audience First SEO With HubSpot - Ep. 304 via @sejournal, @lorenbaker

Search Engine Journal

How do you create & use SEO personas? How does that translate into better link building? Find out in this episode of the SEJ Show. The post Audience First SEO With HubSpot [Podcast] appeared first on Search Engine Journal. SEJ Show SEO

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Got Freelance Writing Skills? Here are 11 Skills You Need to Succeed as a Freelance Writer

Rock Content

There are as many freelance jobs as there are freelancers. Each one has its own unique set of industry and market skills that a freelancer will need to be successful. However, there are some core traits and skills that all successful freelance writers have in common.

Content 75
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Inc. Names HG Insights Best In Business in the Pacific Region

HG Data

HG Insights has been named as the “best-of-the-best” in the Pacific region by Inc. magazine — awarded to the 1,125 fastest-growing companies in the country! s Regionals awards honor companies that have made an outsized impact in their fields and on society. An evolution of the annual Inc.

Field 70
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Contact vs. Company Intent Signal Data

Intent signal data comes in two types: either companies or individuals signaling interest in products like yours. Which kind of data delivers more advantages to B2B marketers? It depends. Get this infographic to learn about the advantages of intent-based leads and how you can most effectively use both types of data.

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Why Spotify’s New Design Matters to Marketers

Rock Content

Spotify, one of the world’s most popular music streaming services, has announced a major redesign this month – and it seems that the intention of the platform’s redesign goes far beyond just being a “fresh look”.

Content 74
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Inc. Names HG Insights Best In Business in the Pacific Region

HG Data

HG Insights has been named as the “best-of-the-best” in the Pacific region by Inc. magazine — awarded to the 1,125 fastest-growing companies in the country! s Regionals awards honor companies that have made an outsized impact in their fields and on society. An evolution of the annual Inc.

Field 70
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4 Ways to Revamp Your Marketing Strategy and Increase Sales

Navigate the Channel

You may depend heavily on referrals and word-of-mouth to grow your business, but as much as WOM and referrals form the foundation of a successful business, those tactics alone won’t sustain the growth needed to meet your long-term sales goals.

WOM 65
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How A Customer Journey Influences Your Content Strategy via @sejournal, @hethr_campbell

Search Engine Journal

Learn how to map out each stage of the sales funnel so you can identify opportunities to refine your content strategy and convert more leads. The post How A Customer Journey Influences Your Content Strategy appeared first on Search Engine Journal. Content Content Creation Content Strategy Webinar

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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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How Does Email Validation Work?

TowerData

Marketers are increasingly pressured to do more with less. Often, this involves leveraging as many channels as possible, including email. In fact, 59% of consumers say marketing emails influence their purchase decisions. Email is fairly flexible, easy to use, and cost-effective—a win-win-win.

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Omnichannel Marketing Tools for 2023

Valasys

Omnichannel Marketing Tools for 2023 If you struggle to manage one client across multiple channels and platforms, imagine what would happen when you expand and your client count increases. Burn out!!! That’s what will happen to you and your team.

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DealSignal vs. ZoomInfo: Comparison Guide

DealSignal

In A Nutshell Looking for fresh, accurate leads that won’t break the bank? DealSignal is the answer. Using cutting-edge machine learning algorithms, DealSignal identifies the most promising leads from a range of sources including social media, news articles, and job postings.

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Why is Facebook Ads Benchmarking Necessary?

Valasys

Introduction Are you struggling to evaluate the performance of your Facebook Ads? If you’re an advertiser on Facebook, you’ll know that it can be challenging to assess the effectiveness of your ad campaigns.

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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

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How to Get How to Get Started With SMS Marketing

Vision6

Are you looking for a new way to reach your customers and promote your business? SMS marketing can deliver powerful results in a cost-efficient way. Despite this, some marketers are still hesitant to dip their toes in, due to the myths and misconceptions surrounding SMS marketing.

SMS 52
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Top trending SEO outcomes in 2023 to expect

Valasys

Similar to the sporadic algorithm updates Google releases, the SEO outcomes in 2023 of the industry are unpredictable. Because there isn’t another industry that is as dynamic as SEO, we are aware that one of the topics that needs to be updated frequently is SEO trends.

Trends 52
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Modern Founder and CEO Nicola Ray celebrated in E2E Female 100 List

Modern B2B

The E2E Female 100 , which launches with an event at the House of Commons tonight, is the first of six tracks being revealed by E2E this year, each focusing on distinct, but equally important aspects of UK business.

List 52
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Programmatic Advertising 101: How to Navigate Automated Media Buying in 2023

Bannersnack

17 minutes read The average American is estimated to see up to an overwhelming 10,000 ads daily. Moreover, all of these ads are tailored to each individual. Pretty incredible, right? Ever wondered how advertisers manage to deliver such a large amount of curated ads on millions of websites and apps?

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Maximizing Marketing Efforts: Benefits of Personalizing Online Experience

Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift

In this webinar, financial services marketing professionals will teach you how to refocus your marketing efforts on a digital-first client experience by humanizing visits to your website, boosting the effectiveness of your client-facing teams.

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How a Millennial Marketer’s Journey to Adopting Podcasts Can Help B2B Marketers Reach Their ICP

Heinz Marketing

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally.

Podcast 64
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How Long Should a Blog Post Be? Here’s our Answer

Rock Content

The Internet is a sea of over a billion websites. 500 million of them are blogs and there are dozens of reputable blog hosting platforms that account for a large segment of the blogging industry. As a result, blogs have become more accessible to visitors, creators, businesses, and organizations.

Content 57
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3 reasons B2B sales teams struggle with online customer adoption

Sana Commerce

For B2B sales teams being told their online channel should be transforming their strategy, online customer adoption can be a serious hurdle.

Online 52
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Seven is the Magic Number for Conversation Performance

Conversica

The post Seven is the Magic Number for Conversation Performance appeared first on Conversica - Powerfully Human - Revenue Digital Assistants. Best Practices Brand Experience Lead Management

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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B2B E-commerce replatforming checklist

Sana Commerce

How will this checklist help you? Our e-commerce replatforming checklist helps guide you through each stage of your replatforming project.

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How to Refine Your Content Distribution Strategy

ClearVoice

You research for weeks, weed through data, scour case studies, and find all the best statistics to create a massive guide. You just know your audience is going to love this. But then…nothing. Nothing happens. The traffic is dismal. You know this is good content. So, what happened?

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How to move your B2B customers online

Sana Commerce

Struggling to get B2B buyers to purchase via your web store? Get 5 tips on how to improve your B2B e-commerce adoption from e-commerce expert Armand van den Bos.

Online 52