The Lead Agency

MARCH 17, 2023

You’ve invested time and money into launching a B2B digital marketing campaign to attract potential customers. But despite your efforts, your landing pages aren’t converting, leaving you with a sinking feeling of disappointment and frustration. In this article, we’ll explore why your landing pages may not be converting and provide actionable tips to help turn your B2B marketing strategy around Long loading time We’ve all clicked on an ad, only to be left waiting for the landing

Landing Pages 62

Landing Pages B2B Marketing B2B Paid Search Agency 62

ANNUITAS

MARCH 17, 2023

Raise a hand if you’ve heard the phrase, “We need to be data-driven”? Keep it up if you have no idea how to actually put it into practice. If that’s you, you’re not alone. While it’s no surprise that data has taken a front row seat in all areas of business, the words “data-driven” are nearing buzzword territory; it sounds like a good plan in theory, but can lack substance when it comes to putting it into practice.

Planning 130

Planning Paid Search Agency Marketing & Strategy Marketing 130

Martech

MARCH 17, 2023

There is a misconception that digital analytics reports are inaccurate. In reality, they are highly accurate in their own way, just not precise. The issue lies in users who don’t know what the analytics data means or how it is gathered. To make matters worse, different tools measure things differently but call them by the same name. In this article, we’ll take a closer look at nuances in data measurement and how various analytics software are in action.

Marketing Attribution 114

Marketing Attribution Analytics Work Management Marketing Management 114

Search Engine Journal

MARCH 17, 2023

How do you create & use SEO personas? How does that translate into better link building? Find out in this episode of the SEJ Show. The post Audience First SEO With HubSpot [Podcast] appeared first on Search Engine Journal.

Hubspot 111

Hubspot SEO Link Building Ad Building 111

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Content Marketing Institute

MARCH 17, 2023

Twitter and Sephora announced branded education content programs to teach video and social media concepts. Both embody a trend: creating content courses to help their audiences, partners, and customers succeed even on topics not directly tied to the brand’s products.

Content 106

Content Social Media Twitter Trends 106

Benchmark Email

MARCH 17, 2023

Owning a small business has tons of benefits. You’re essentially your own boss. You make the rules, and you hand-pick your staff. You get to steer your own ship, which is a huge privilege. However, with privilege comes sacrifices as well. You dedicate a lot of time and resources to ensure your small business thrives,… The post The Small Business Guide to Surviving and Thriving During a Recession appeared first on Benchmark Email.

Small Business Marketing 105

Small Business Marketing Business Advertising Benchmark Rules 105

SmartBug Media

MARCH 17, 2023

Market research is a valuable tool that can help you understand the needs and preferences of your potential customers. When it comes to launching a new product or service , having a thorough understanding of what people are looking for, along with their opinions and attitudes about your brand, can be integral in creating an effective marketing strategy.

Planning 98

Planning Marketing & Strategy Research Paid Search Agency 98

HG Data

MARCH 17, 2023

HG Insights has been named as the “best-of-the-best” in the Pacific region by Inc. magazine — awarded to the 1,125 fastest-growing companies in the country! Inc.’s Regionals awards honor companies that have made an outsized impact in their fields and on society. An evolution of the annual Inc. 5000 franchise, this regional list represents a … The post Inc.

Best Practices 98

Best Practices Business Companies 98

Search Engine Journal

MARCH 17, 2023

Learn how to map out each stage of the sales funnel so you can identify opportunities to refine your content strategy and convert more leads. The post How A Customer Journey Influences Your Content Strategy appeared first on Search Engine Journal.

Top of Funnel 95

Top of Funnel Content Webinar Metrics Leads 95

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Marketing Strategy

HG Data

MARCH 17, 2023

HG Insights has been named as the “best-of-the-best” in the Pacific region by Inc. magazine — awarded to the 1,125 fastest-growing companies in the country! Inc.’s Regionals awards honor companies that have made an outsized impact in their fields and on society. An evolution of the annual Inc. 5000 franchise, this regional list represents a … The post Inc.

Best Practices 98

Best Practices Business Companies 98

ClearVoice

MARCH 17, 2023

You research for weeks, weed through data, scour case studies, and find all the best statistics to create a massive guide. You just know your audience is going to love this. But then…nothing. Nothing happens. The traffic is dismal. You know this is good content. So, what happened? The fallout may be in your distribution strategy. No one sees your great content because it is not getting to where your audience is.

Distribution 94

Distribution Webinar Metrics Content Marketing & Strategy 94

Heinz Marketing

MARCH 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally. Listening to something in audio format (that isn’t music) can be difficult for me; I prefer visuals and subtitles (even though I’m a hearing person) and have a challenging time staying “tuned in” to what is being said either on the radio, in an audiobook,

Ideal Customer Profiles 89

Ideal Customer Profiles B2B Marketing Advertising Agencies Work Management 89

Martech

MARCH 17, 2023

This week, enterprise data collaboration company Habu announced enhancements to its platform and key partnerships with the likes of Snowflake and Amazon that support the platform’s interoperability. “Our goal is to empower organizations across the ecosystem to execute data collaboration at scale, without the need for ongoing technical resources or the need to move the data,” said Matt Kilmartin, Habu co-founder and CEO, in a company release.

Paid Search Agency 82

Paid Search Agency Advertising Agencies Amazon Social Marketing 82

Advertiser: ZoomInfo

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

Marketing Analytics Tools

Navigate the Channel

MARCH 17, 2023

You may depend heavily on referrals and word-of-mouth to grow your business, but as much as WOM and referrals form the foundation of a successful business, those tactics alone won’t sustain the growth needed to meet your long-term sales goals. The trouble lies in thinking only tactically, instead of strategically. OK, that sounds easy, but what if you’re not sure what a strategy is, let alone understand the difference between a strategy and tactics?

Planning 65

Planning Marketing Strategy Marketing & Strategy Top of Funnel 65

Martech

MARCH 17, 2023

In part one of this two-part article, we looked at ChatGPT, Writer and Jasper. In this part, we look at WriteSonic and Copy.ai. 4. WriteSonic WriteSonic is one of the most affordable AI writing tools designed to generate long-form pieces of up to 3,000 words. You can find helpful comments about it on the software review site G2. The kicker is that you can find pretty much the same reviews for each tool on the list, so let’s test WriteSonic on a real task.

Marketing AI 75

Marketing AI B2B Sales Landing Pages User-Generated Content 75

Unbounce

MARCH 17, 2023

In a market where it takes so much work to gain customer trust, what can you do to become a trustworthy brand? According to the Gustavson Brand Trust Index, brand trust fell to an all-time low in 2020. But the following year , the same researchers discovered a trait that could help you bring that trust back: authenticity. Brand authenticity and brand trust have a major relationship going on.

Brand Identity 52

Brand Identity Branding Ad Building Trust Marketing 52

Sana Commerce

MARCH 17, 2023

For B2B sales teams being told their online channel should be transforming their strategy, online customer adoption can be a serious hurdle. This is a problem that is all too familiar for most sales leaders and sellers: investing in a channel that is meant to make your job easier at best keeps it the same, only with higher KPIs, and at worst complicates it, presenting new problems.

B2B Sales 52

B2B Sales B2B B2B Marketing Advertising Channels 52

Advertisement

Content frustrations are all too real and it’s time to tackle them head on. Let’s start with marketing. How many times do you use limited resources to create content sellers ignore, while outdated, off-brand materials and messaging continue to be shared? And sellers - how many selling hours do you spend hunting for just the right content, and if you find it, tailoring to specific buyer’s needs becomes your next challenge.

Content

TowerData

MARCH 17, 2023

Marketers are increasingly pressured to do more with less. Often, this involves leveraging as many channels as possible, including email. In fact, 59% of consumers say marketing emails influence their purchase decisions. Email is fairly flexible, easy to use, and cost-effective—a win-win-win.

Validation 52

Validation Email Marketing Advertising Channels Purchase 52

Sana Commerce

MARCH 17, 2023

How will this checklist help you? Our e-commerce replatforming checklist helps guide you through each stage of your replatforming project. Use it to ensure that you don’t miss any critical steps and avoid common pitfalls when looking for a new e-commerce provider and preparing to change your platform. We’ve included 3 checklists for you to check off and fill in, as well as free templates and example stories to help you along the way.

B2B 52

B2B Template Buy Examples 52

Valasys

MARCH 17, 2023

Omnichannel Marketing Tools for 2023 If you struggle to manage one client across multiple channels and platforms, imagine what would happen when you expand and your client count increases. Burn out!!! That’s what will happen to you and your team. Complete burnout will creep into the quality of your work. And drag down your progress as a marketer. How do you avoid this?

Work Management 52

Work Management Budget Programs Marketing Management Tools 52

DealSignal

MARCH 17, 2023

In A Nutshell Looking for fresh, accurate leads that won’t break the bank? DealSignal is the answer. Using cutting-edge machine learning algorithms, DealSignal identifies the most promising leads from a range of sources including social media, news articles, and job postings. While ZoomInfo tops out at max 70% data accuracy, DealSignal offers fresher, more accurate, dynamic data at a market-leading 97% + thanks to our dynamic, multi-step verification process that uses AI and machine learni

Zoominfo 52

Zoominfo Comparison B2B Marketing B2B Sales 52

Advertiser: ZoomInfo

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

Cold Calling

Valasys

MARCH 17, 2023

Introduction Are you struggling to evaluate the performance of your Facebook Ads? If you’re an advertiser on Facebook, you’ll know that it can be challenging to assess the effectiveness of your ad campaigns. Facebook’s vast array of ad formats and targeting options allows you to reach your desired audience with ease. This means that you need to set a Facebook Ads Benchmarking to assess that effectiveness.

Advertising Benchmark 52

Advertising Benchmark Cost Per Click Cost per Acquisition Paid Search Agency 52

Drew Neisser

MARCH 17, 2023

AI is on the up and up. As Chat GPT’s servers try to keep up with the buzz of users looking to play with the popular copywriting tool, there’s a whole lot more going on across the generative AI space. Enter Noah Brier , Founder of Percolate, Variance, and most recently brxnd.ai , an organization dedicated to helping brands, marketers, and agencies navigate the ever-changing world of AI.

B2B Marketing 52

B2B Marketing B2B Generation Advertising Agencies 52

Valasys

MARCH 17, 2023

Similar to the sporadic algorithm updates Google releases, the SEO outcomes in 2023 of the industry are unpredictable. Because there isn’t another industry that is as dynamic as SEO, we are aware that one of the topics that needs to be updated frequently is SEO trends. The trends that were so successful a few years ago, such as voice search, are no longer popular because algorithms are getting smarter all the time.

SEO 52

SEO Trends Lead Ranking Lead Scoring 52

Vision6

MARCH 17, 2023

Are you looking for a new way to reach your customers and promote your business? SMS marketing can deliver powerful results in a cost-efficient way. Despite this, some marketers are still hesitant to dip their toes in, due to the myths and misconceptions surrounding SMS marketing. Prepare to have those myths – like that it’s obsolete or annoys customers – be debunked.

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SMS Paid Search Agency Marketing Trigger Marketing 52

Advertisement

One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.

Intent

Sana Commerce

MARCH 17, 2023

Struggling to get B2B buyers to purchase via your web store? Get 5 tips on how to improve your B2B e-commerce adoption from e-commerce expert Armand van den Bos. In this video, you’ll learn how to: Persuade reluctant or inexperienced customers to shop online Optimize your online store so visitors can easily find what they’re looking for Give your teams the digital skills they need to be successful Use marketing automation to sell smarter Gather customer feedback to further improve yo

B2B 52

B2B B2B Sales B2B Marketing Marketing Automation 52

Modern B2B

MARCH 17, 2023

The E2E Female 100 , which launches with an event at the House of Commons tonight, is the first of six tracks being revealed by E2E this year, each focusing on distinct, but equally important aspects of UK business. It has been designed to showcase the very best British companies that are excelling, experiencing consistent growth and presenting disruptive business strategies creating an impact, not just in their own sector, but also on a national and global scale.

Paid Search Agency 52

Paid Search Agency B2B Marketing Lead Scoring Lead Ranking 52

Bannersnack

MARCH 17, 2023

17 minutes read The average American is estimated to see up to an overwhelming 10,000 ads daily. Moreover, all of these ads are tailored to each individual. Pretty incredible, right? Ever wondered how advertisers manage to deliver such a large amount of curated ads on millions of websites and apps? I have two words for you: programmatic advertising.

Advertisements 52

Advertisements Advertising Automation Buy 52