Mon.Feb 24, 2020

No One Can Break Your Content Rules If They Don’t Exist

Content Marketing Institute

Do you create content that never gets used? Do teams create content outside your purview? Are you overwhelmed by content demands from other groups? Fix it by creating rules and structure. Only then can you figure out how to break them.

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Why a Fractional CMO Can Be Your MVP

Fusion Marketing Partners

All the C-level positions are important but I will respectfully submit that a fractional CMO can sometimes be the most […]. Chief Marketing Officer CMO Fractional CMO

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5 Metrics That Matter The Most In Marketing Analytics

B2B Marketing Analytics

As marketing execution in 2020 gets into full swing, marketing analytics continues to be the top priority for organizations. To drive long term success, marketers now are adopting the mind-set of a CFO to establish marketing as a driver of value and revenue-driving function.

Brands Need to Be Prepared For Political Advertisers Crowding Them Out in 2020

Modern Marketing

Get ready for your social media feeds to be inundated by political advertising content as we head into the peak of the 2020 election cycle.

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.



Subscribe: Apple Podcasts | Android | Email | Google Podcasts | RSS. Both Paul and David have run and participated in various webinars and online meetings over the years. For this podcast episode, we share some of their best practices. There are several things you can do to have great meetings.

More Trending

How to Make a Documentary: A Step-by-Step Guide to Filming Like a Pro


On my way to Dreamforce this year, I hitchhiked 1,000 miles in a painted caravan full of people with jackets that read “Bandit Tour.” The running joke was that anytime strangers in the towns we passed through asked if we were a band, we said yes and made up a place we were playing that night.

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Allocadia’s MPM platform will inspire you to ditch your marketing spreadsheets


30-second summary: Founded in 2010 by twin sisters Kristine and Katherine Steuart, Allocadia has over 100 employees around the world. Allocadia serves mid-to-large businesses with their cloud-based MPM platform, which is available at three price points, depending on the level of management required.


Can I Use This Photo on Social Media? Understanding Image Copyright


Can I Use This Photo on Social Media? Understanding Image Copyright. It’s well known that images click on social media. And they’re also what we click on. In general, posts with visuals get more views, likes, and shares than posts that don’t.

Top 5 Video Marketers on Youtube


Influencer Marketing Social Media Marketing video marketing youtube influencers Youtube marketing

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

The Death of the Third-Party Cookie: What Marketers Need to Know


What do marketers and Sesame Street monsters have in common? They LOVE cookies. For years, we've been using them to track our website visitors , improve the user experience, and collect data that helps us target ads to the right audiences.

5 Big Marketing Lessons | What I’ve Learned in 23 Years of Marketing


I moved into marketing in May 1997 to become a product marketing manager at Microsoft. I didn’t have any formal marketing training, but I did have in-depth knowledge of the product, having been a pre-sales consultant at Microsoft.

5 Traits Strong B2B Marketing Writers Have in Common

BOP Design

Do you wonder what it takes to be a successful B2B marketing writer or even what to look for in a writer that you’d like to work with? In the last 10 years of my 20+ years in marketing and sales, I’ve worked with 100+ writers on various B2B content marketing projects.

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5 Things I Learned About Product (and People) Management This Year


This last year has been a blur. At the start of 2016 I was working in Product Management at Twitter, and then I moved to the other side of the world to work at Atlassian in Sydney, Australia.

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

The Best Catchy Email Subject Lines For Sales [2020 UPDATE]


First impressions are key. Would you show up to a black tie event in your favorite Netflix binge-watching sweats? Of course not. Your sales email subject lines are the first impressions you project to your prospects with every email you send. Are you putting on your best suit every time you hit send?

Trend Lightly: What Happens Without Meaningful Diversity I Traackr


In this issue of Trend Lightly, Danielle Prescod shares her perspective on how brands can & should avoid implementing disingenuous diversity initiatives

#DMWF Global 2020: Interview with Marco Bonomo, SEO Specialist at MediaCom

Digital Marketing World Forum

Marco Bonomo is a London-based SEO Specialist and SEO Speaker. He is involved in SEO strategy planning and technical SEO for leading e-commerce and governmental websites, focusing on the UK.

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What brands are missing by sleeping on TikTok

Sprout Social

Trends are the currency of the Internet and TikTok is the breeding ground of today’s most permeating trends and memes. If you’ve heard it, seen it or laughed at it somewhere on social media, chances are it’s already gone viral on TikTok. Everything happens bigger and faster here.

Cold Calling Tips and Tricks

In recent years, cold calling has become synonymous with rejection and failure. But the numbers aren't that clear; while less than 2% of today’s cold calls actually result in meetings, 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. What’s the verdict?

Using Google Analytics To Improve PPC Performance for Your Online Store


It’s 2020! A new year chock-full of opportunities to improve the performance of your ecommerce business and take it to entirely new heights. My only question is: Are you brave enough to dive in head-first?

15 Top B2B Lead Generation Companies to Work With

Visitor Queue

The profitability and growth of your B2B business depend on you keeping your pipeline full with hot, qualified leads. But between actually running your business and keeping your clients happy, it can be hard to find the time to stay on top of your lead generation strategy.

How to Easily Qualify Leads with Application Funnels


Are you struggling to find the right kinds of leads for your online business? Application funnels are a great way to qualify leads to make sure you’ve got the right clients lining up for your product. That way, you aren’t wasting your clients’ time on services they won’t want.

Can You Measure the ROI of Content Marketing? 6 Metrics You Must Track


How do you measure the ROI of content marketing? How do you even begin to untangle all of the data available to you and connect the dots back to actual sales? It starts with collecting the right data and monitoring your progress over time.

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

Sales Pipeline Radio, Episode 196 Q & A with Lisa Gschwandtner @SellingPower20

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning.

How to Become a Chief Marketing Officer (CMO) in Your 30s

Martech Advisor

How to become a chief marketing officer (CMO)? We look at ways in which a young marketer aspiring for this role can prepare, and also listen to the advice given by high-achievers who were appointed CMO in their 30s.

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SaaS Valuation Explained | The Definitive Guide

Whale Pages

SaaS Valuation Explained | The Definitive Guide For Small SaaS Companies. “Thinking about buying or selling a SaaS company? In this article we explore SaaS valuation conventions and models.” ” Written By Sterling Sweeney: Published Feb 24th, 2020 | Updated Feb 24th, 2020.

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2020 Personalization Trends Survey: Participate Today


Together with Researchscape International, Evergage has conducted and published our well-known “Trends in Personalization” study for the last six years.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.