Content Marketing Institute
FEBRUARY 24, 2020
Do you create content that never gets used? Do teams create content outside your purview? Are you overwhelmed by content demands from other groups? Fix it by creating rules and structure. Only then can you figure out how to break them. Continue reading → The post No One Can Break Your Content Rules If They Don’t Exist appeared first on Content Marketing Institute.
Fusion Marketing Partners
FEBRUARY 24, 2020
All the C-level positions are important but I will respectfully submit that a fractional CMO can sometimes be the most […].
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B2B Marketing Analytics
FEBRUARY 24, 2020
As marketing execution in 2020 gets into full swing, marketing analytics continues to be the top priority for organizations. To drive long term success, marketers now are adopting the mind-set of a CFO to establish marketing as a driver of value and revenue-driving function. Expectations have changed a lot and the marketing leaders who are adapting to this new marketing paradigm are leading the charge to transform their organizations.
Adobe Experience Cloud Blog
FEBRUARY 24, 2020
I moved into marketing in May 1997 to become a product marketing manager at Microsoft. I didn’t have any formal marketing training, but I did have in-depth knowledge of the product, having been a pre-sales consultant at Microsoft. I was fortunate to have a manager who saw my potential and was willing to invest in training me. Since then my career has followed a marketing path; even when I’ve managed multi-disciplinary teams, marketing has been a major part.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Vidyard
FEBRUARY 24, 2020
On my way to Dreamforce this year, I hitchhiked 1,000 miles in a painted caravan full of people with jackets that read “Bandit Tour.” The running joke was that anytime strangers in the towns we passed through asked if we were a band, we said yes and made up a place we were playing that night. There was a lot of laughing. But there was also a lot of holding back tears.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
ClickZ
FEBRUARY 24, 2020
30-second summary: Ascend2’s Martech Stack Optimization survey asked nearly 300 B2B and B2C marketers how are they addressing the challenge of optimizing their martech stack in 2020. 19% of respondents indicated that they’ve implemented a martech stack strategy, while nearly 60% of respondents are currently working on or developing a strategy.
Biznology
FEBRUARY 24, 2020
Subscribe: Apple Podcasts | Android | Email | Google Podcasts | RSS. Both Paul and David have run and participated in various webinars and online meetings over the years. For this podcast episode, we share some of their best practices. There are several things you can do to have great meetings. First, is preparing your speakers and in planning for the presentation.
Outreach
FEBRUARY 24, 2020
First impressions are key. Would you show up to a black tie event in your favorite Netflix binge-watching sweats? Of course not. Your sales email subject lines are the first impressions you project to your prospects with every email you send. Are you putting on your best suit every time you hit send? We've learned a lot about what works by analyzing the data from tens of thousands of our own emails.
Genroe
FEBRUARY 24, 2020
I am often asked, What is the best way to develop and implement strategies to increase customer value? From a customer perspective, there are only two ways to drive business value: Customer Acquisition and Customer Retention. Acquiring new customers is the focus of other posts but if we want to increase the value of our […]. The post The Only 3 Strategies that Increase Customer Value appeared first on Genroe.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Convert
FEBRUARY 24, 2020
It’s 2020! A new year chock-full of opportunities to improve the performance of your ecommerce business and take it to entirely new heights. My only question is: Are you brave enough to dive in head-first? You may have not even known that 2019 was a pivotal year for ecommerce businesses that were using or just.
Martech Advisor
FEBRUARY 24, 2020
How to become a chief marketing officer (CMO)? We look at ways in which a young marketer aspiring for this role can prepare, and also listen to the advice given by high-achievers who were appointed CMO in their 30s. The role of a CMO is multi-dimensional and the best CMOs today are creative, innovative, strategic thinkers with a strong understanding of technology.
Hubspot
FEBRUARY 24, 2020
What do marketers and Sesame Street monsters have in common? They LOVE cookies. For years, we've been using them to track our website visitors , improve the user experience, and collect data that helps us target ads to the right audiences. We also use them to learn about what our visitors are checking out online when they aren't on our websites. But the way we use cookies could change dramatically with Google's announcement that it will phase out the third-party cookie on Chrome browsers by 2022
AgencyEA
FEBRUARY 24, 2020
Kermit the Frog said it best: It’s not easy being green. Dealing with limited sustainable resources and tight budget parameters, event professionals often feel the same. In today’s climate, with alarmingly clear evidence of global warming, negative environmental impact, and increasing consumer demand for sustainable goods and experiences, event professionals have to find ways to […].
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Versium
FEBRUARY 24, 2020
Getting started with Account-Based Marketing doesn’t have to be intimidating. Account-Based Marketing; the marketing method behind successful B2B companies to drive the right leads, build a powerful funnel, and open up opportunities for channel partnerships. ABM is not just a buzzword “having a moment” in the B2B marketing world. This marketing strategy is here to stay.
Salesforce Marketing Cloud
FEBRUARY 24, 2020
Together with Researchscape International, Evergage has conducted and published our well-known “Trends in Personalization” study for the last six years. We invite you to participate in the 7th iteration of this report, which will reveal marketers’ perceptions, attitudes, usage and future plans related to personalization. Respondents should be marketers or those involved in their company's [.].
DivvyHQ
FEBRUARY 24, 2020
How do you measure the ROI of content marketing? How do you even begin to untangle all of the data available to you and connect the dots back to actual sales? It starts with collecting the right data and monitoring your progress over time.
Hubspot
FEBRUARY 24, 2020
Social media has come a long way from the days of MySpace in the mid-2000s. Platforms that were once used to simply share photographs and keep in touch with contacts are now a major part of our daily lives, with the average adult spending nearly two and a half hours per day on social media. These apps are also an integral part of how modern companies do business.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
DivvyHQ
FEBRUARY 24, 2020
How do you measure the ROI of content marketing? How do you even begin to untangle all of the data available to you and connect the dots back to actual sales? It starts with collecting the right data and monitoring your progress over time.
Hubspot
FEBRUARY 24, 2020
This last year has been a blur. At the start of 2016 I was working in Product Management at Twitter, and then I moved to the other side of the world to work at Atlassian in Sydney, Australia. Despite the massive geographic and timezone change, I've learned a lot from both places about being a better product manager. These lessons are based on my own experiences and feedback from managers, peers, and direct reports.
BOP Design
FEBRUARY 24, 2020
Do you wonder what it takes to be a successful B2B marketing writer or even what to look for in a writer that you’d like to work with? In the last 10 years of my 20+ years in marketing and sales, I’ve worked with 100+ writers on various B2B content marketing projects. Over that time, I’ve identified 5 traits that strong B2B marketing writers have in common.
Vidyard
FEBRUARY 24, 2020
On my way to Dreamforce this year, I hitchhiked 1,000 miles in a painted caravan full of people with jackets that read “Bandit Tour.” The running joke was that anytime strangers in the towns we passed through asked if we were a band, we said yes and made up a place we were playing that night. There was a lot of laughing. But there was also a lot of holding back tears.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
FMG Suite
FEBRUARY 24, 2020
It’s “Go Time” for Most B/Ds and Investment Advisors with Reg BI. Broker-dealers and investment advisors must comply with the SEC’s Regulation Best Interest (Reg BI) by June 30. Here’s a quick overview of how the FMG Suite Family of Companies is preparing to help firms abide by portions of the new rule. At the highest level, Reg BI establishes a “best interest” standard of conduct when making a recommendation of any securities transaction or investment strategy involving securities to a retail c
Visitor Queue
FEBRUARY 24, 2020
The profitability and growth of your B2B business depend on you keeping your pipeline full with hot, qualified leads. But between actually running your business and keeping your clients happy, it can be hard to find the time to stay on top of your lead generation strategy. Instead of repeating the “feast or famine” cycle, […]. The post 15 Top B2B Lead Generation Companies to Work With appeared first on Blog Visitor Queue.
Heinz Marketing
FEBRUARY 24, 2020
By Matt Heinz, President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.
Whale Pages
FEBRUARY 24, 2020
SaaS Valuation Explained | The Definitive Guide For Small SaaS Companies. “Thinking about buying or selling a SaaS company? In this article we explore SaaS valuation conventions and models.” Written By Sterling Sweeney: Published Feb 24th, 2020 | Updated Feb 24th, 2020. Sterling Sweeney is a growth hacker and the driving force behind WhalePages , a SaaS marketing agency ?.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech Advisor
FEBRUARY 24, 2020
Google and Amazon are steadily encroaching on new industries as the enter new lines of business, and meanwhile most of their new competitors freely give their data to Amazon and Google's ad servers. Flashtalking's John Mruz believes this is a mistake. Google recently announced that it would be moving deeper into the financial services realm with the launch of customer checking accounts.
SmarkLabs
FEBRUARY 24, 2020
In an industry loaded with buzzwords, it can be tough to determine which ones will fade into obscurity and which will shake up the whole B2B world. In case you haven’t noticed by now, account-based marketing, or ABM, falls into the latter category. This strategy takes a B2B company’s marketing resources and applies them to its target accounts, rather than an all-encompassing marketing strategy.
Walker Sands
FEBRUARY 24, 2020
Are you measuring your social media efforts? It’s frustrating when you have to justify your efforts in a social landscape rife with myths and misconceptions such as “it’s fine to post without a strategy, just keep the lights on” or “social media doesn’t assist in reaching company goals”. To showcase social media’s impact and improve your strategy, you need to know what’s working.
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