Marketing Insider Group
APRIL 4, 2016
Over the past few years, we’ve seen a exponential surge in content on the web. Competition for online attention is more cutthroat than ever, and as a result, marketers have come up with new strategies to get their content read. “Clickbait” headlines that end with, “…and you’ll never believe what happened next” have become the norm in today’s […].
Convince & Convert
APRIL 4, 2016
When it comes to bettering your website’s search engine ranking, the importance of following good SEO practices cannot be emphasized enough. Sydney-based Andrew Raso has a similar opinion. He is the Co-Founder of Online Marketing Gurus , an award-winning global SEO agency that has collaborated with giants such as Salesforce and Coca Cola. Thanks to Andrew’s all-encompassing experience in technical SEO, stakeholder management, and sales, he can pinpoint exactly why SEO will continue to matter in
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Marketing Insider Group
APRIL 4, 2016
Nearly half of all leads generated by your marketing campaigns are not actual sales leads, Straight North reported in its latest study. Over the last 18 months, Straight North collected and analyzed more than 373,000 inquiries, including online form submissions and phone calls, and found that only about half of all inquiries were sales leads. […].
Webbiquity
APRIL 4, 2016
Guest post by Adam Hutchinson. Most digital marketers have a general SEO strategy such as tracking keyword performance and incorporating search terms into their blog posts. Believe it or not, SEO keywords are way more valuable than SEO itself. A sophisticated keyword strategy can help every step of your marketing funnel. Group Your Keywords. Brand : For most companies, the majority of their organic search traffic will come in on their own brand name as the search term.
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Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Biznology
APRIL 4, 2016
In a business world seemingly gone mad for Big Data, it’s worth remembering that our scramble for better trend lines and demographic profiles shouldn’t prevent us from overlooking the little stuff. “The corporate world has become completely blinded by Big Data,” said branding Expert Martin Lindstrom in a recent interview with Knowledge@Wharton.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Lattice
APRIL 4, 2016
In just a few weeks, thousands of marketers will be swarming Las Vegas for Oracle’s Modern Marketing Experience, where they’ll network, schmooze, learn best practices at the conference sessions, and check out the different technology vendors exhibiting this year. Each year the event gets bigger, we can’t wait to see what they have in store this year!
Convince & Convert
APRIL 4, 2016
The Story Master Speaks. Robert McKee is the master of Hollywood storytelling, and you may recognize his name. For the first time, we are excited to welcome a previous Business of Story Podcast guest in for another round. Robert is a story mentor, the creator and leader of his famous STORY and Storynomics seminars, and a world-respected lecturer and teacher on story and the engines behind both business and narrative storytelling.
Vidyard
APRIL 4, 2016
By now, pretty much every company has figured out that marketing automation platforms are pretty awesome. They’ve become crucial in capturing more leads, but also helping to identify better leads. With features like automated lead nurturing, grooming new business has become a very methodical and exact process. However, a lot of companies still don’t include video in their marketing automation platforms.
Industrial Marketing Today
APRIL 4, 2016
Multichannel industrial marketing strategy doesn’t get that much attention or buzz. It should, because it is a closer reflection of how manufacturing and engineering companies are marketing these days. It’s a fact that in 2016, manufacturers and industrial companies are spending more of their marketing dollars on digital marketing tactics. This of course makes sense […] The post Why Manufacturers Need a Multichannel Industrial Marketing Strategy by Achinta Mitra appeared first on Industria
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Content Standard
APRIL 4, 2016
Email marketing will be the channel that’s most invested in for 2016 , says 76 percent of marketers (up 13 percent from 2015). In my previous article on email marketing tips , I gave six tips to increase your ROI on emails. In this post, I offer four additional tips as well as some remarkable statistics from recent studies that marketers should know.
JotForm
APRIL 4, 2016
JavaScript is extremely popular nowadays, and with the right set of tools and expertise, there is no limit to what you can achieve. Speaking of tools, JavaScript frameworks are really handy and useful for developers, as they can lessen the burden and make the development process easy. Some of the Ja.
Content Standard
APRIL 4, 2016
Email marketing will be the channel that’s most invested in for 2016 , says 76 percent of marketers (up 13 percent from 2015). In my previous article on email marketing tips , I gave six tips to increase your ROI on emails. In this post, I offer four additional tips as well as some remarkable statistics from recent studies that marketers should know.
Crafted Agency
APRIL 4, 2016
We've compiled 3 keys to developing a B2B sales strategy that challenges that status quo sales conversation and builds prospect's confidence in your strengths and offerings.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Hinge Marketing
APRIL 4, 2016
The world of business is in constant motion. Clients' needs evolve. New competitors emerge. Regulators rewrite the rules. And, of course, technology changes everything. Every few years, transformations in the marketplace compel professional services firms to reassess their place in the universe and adjust to a new reality. Rebranding is an ideal way to address these challenges: realigning companies with fundamental changes in the marketplace and revealing new paths to grow your professional
Hubspot
APRIL 4, 2016
For B2B tech marketers, it's crucial to understand the real value of the technology you're promoting - whether it’s a simple consumer product or a complicated enterprise service. The real trick of technology marketing is learning a subject (one which may be completely foreign to you) quickly and efficiently. When that subject is a complex technology tool or service, you might feel lost trying to comprehend everything there is to know.
GreenRope
APRIL 4, 2016
Three Ways to Maintain your Email List. Nothing is worse than your messages being marked as Spam or receiving a ton of unsubscribes. You want your database to be as engaged as possible, but in order to do that, you must make sure your list is active and up-to-date. Here are three ways to successfully scrub your list and clean it all up! 1. Remove duplicates and bounces.
Hubspot
APRIL 4, 2016
There's a funny pattern of awakening that tends to happen when a technological advancement sneaks up on us. It starts with a mess of confusion. We don't understand the technology or its purpose: " I don't get Twitter. Why would I want to know what you had for lunch?". It then evolves into miscategorization: " The iPhone is actually a pretty crummy phone.".
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
GreenRope
APRIL 4, 2016
Three Ways to Maintain your Email List. Nothing is worse than your messages being marked as Spam or receiving a ton of unsubscribes. You want your database to be as engaged as possible, but in order to do that, you must make sure your list is active and up-to-date. Here are three ways to successfully scrub your list and clean it all up! 1. Remove duplicates and bounces.
Hubspot
APRIL 4, 2016
Ever feel like your business is too "niche" to benefit from blogging? Then consider this: 16% to 20% of searches people ask in Google have never been searched for before. No matter how unique your niche is, it's likely that people are searching for the content you'll create. The great thing about an inbound marketing tactic like blogging is that it lets you attract the most qualified prospects to your business, wherever they may be.
GreenRope
APRIL 4, 2016
Three Ways to Maintain your Email List. Nothing is worse than your messages being marked as Spam or receiving a ton of unsubscribes. You want your database to be as engaged as possible, but in order to do that, you must make sure your list is active and up-to-date. Here are three ways to successfully scrub your list and clean it all up! 1. Remove duplicates and bounces.
Hubspot
APRIL 4, 2016
You've probably heard of a "growth hacker" -- someone who uses creativity, analytical thinking, and social metrics to help their products or services gain exposure. The methods behind growth hacking are a little bit scrappy, and they're totally focused on end results. So what's a content growth hacker, then? A content hacker, according to the folks at CoSchedule, combines their content marketing skills with the growth hacking mindset.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
GreenRope
APRIL 4, 2016
Three Ways to Maintain your Email List. Nothing is worse than your messages being marked as Spam or receiving a ton of unsubscribes. You want your database to be as engaged as possible, but in order to do that, you must make sure your list is active and up-to-date. Here are three ways to successfully scrub your list and clean it all up! 1. Remove duplicates and bounces.
Brandfolder
APRIL 4, 2016
Consider this: Airbnb, the world’s largest accommodation provider, owns no property. The company, which allows users to rent out spare rooms and vacant homes, boasts a whopping 2 million listings.
GreenRope
APRIL 4, 2016
Three Ways to Maintain your Email List. Nothing is worse than your messages being marked as Spam or receiving a ton of unsubscribes. You want your database to be as engaged as possible, but in order to do that, you must make sure your list is active and up-to-date. Here are three ways to successfully scrub your list and clean it all up! 1. Remove duplicates and bounces.
The Freeman Company
APRIL 4, 2016
Vodafone will work with FreemanXP to activate the brand's 2016 sponsorship of Capital's Summertime Ball
Advertiser: ZoomInfo
Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.
GreenRope
APRIL 4, 2016
Three Ways to Maintain your Email List. Nothing is worse than your messages being marked as Spam or receiving a ton of unsubscribes. You want your database to be as engaged as possible, but in order to do that, you must make sure your list is active and up-to-date. Here are three ways to successfully scrub your list and clean it all up! 1. Remove duplicates and bounces.
Convince & Convert
APRIL 4, 2016
Take yourself back to your childhood chemistry lessons. I bet at least once your teacher droned on about how heating up a substance would make the particles in it move faster. What has this got to do with video content marketing? Here’s the picture: Your marketing funnel is that substance your teacher was telling you about. All the leads inside it are those particles, bouncing around.
GreenRope
APRIL 4, 2016
Three Ways to Maintain your Email List. Nothing is worse than your messages being marked as Spam or receiving a ton of unsubscribes. You want your database to be as engaged as possible, but in order to do that, you must make sure your list is active and up-to-date. Here are three ways to successfully scrub your list and clean it all up! 1. Remove duplicates and bounces.
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