Mon.Apr 04, 2016

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How to Write the Perfect Headline + 37 Examples

Marketing Insider Group

Over the past few years, we’ve seen a exponential surge in content on the web. Competition for online attention is more cutthroat than ever, and as a result, marketers have come up with new strategies to get their content read. “Clickbait” headlines that end with, “…and you’ll never believe what happened next” have become the norm in today’s […].

Examples 130
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You’ve Discovered SEO Keywords, But What’s Next?

Webbiquity

Guest post by Adam Hutchinson. Most digital marketers have a general SEO strategy such as tracking keyword performance and incorporating search terms into their blog posts. Believe it or not, SEO keywords are way more valuable than SEO itself. A sophisticated keyword strategy can help every step of your marketing funnel. Group Your Keywords. Brand : For most companies, the majority of their organic search traffic will come in on their own brand name as the search term.

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Why Lead Validation Is Critical For Marketing Success

Marketing Insider Group

Nearly half of all leads generated by your marketing campaigns are not actual sales leads, Straight North reported in its latest study. Over the last 18 months, Straight North collected and analyzed more than 373,000 inquiries, including online form submissions and phone calls, and found that only about half of all inquiries were sales leads. […].

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An Expert’s Guide to How to Get SEO Right

Convince & Convert

When it comes to bettering your website’s search engine ranking, the importance of following good SEO practices cannot be emphasized enough. Sydney-based Andrew Raso has a similar opinion. He is the Co-Founder of Online Marketing Gurus , an award-winning global SEO agency that has collaborated with giants such as Salesforce and Coca Cola. Thanks to Andrew’s all-encompassing experience in technical SEO, stakeholder management, and sales, he can pinpoint exactly why SEO will continue to matter in

SEO 136
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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Do you need help from the marketing nerds?

Lattice

In just a few weeks, thousands of marketers will be swarming Las Vegas for Oracle’s Modern Marketing Experience, where they’ll network, schmooze, learn best practices at the conference sessions, and check out the different technology vendors exhibiting this year. Each year the event gets bigger, we can’t wait to see what they have in store this year!

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Business Storytelling From a Hollywood Screenwriting Coach

Convince & Convert

The Story Master Speaks. Robert McKee is the master of Hollywood storytelling, and you may recognize his name. For the first time, we are excited to welcome a previous Business of Story Podcast guest in for another round. Robert is a story mentor, the creator and leader of his famous STORY and Storynomics seminars, and a world-respected lecturer and teacher on story and the engines behind both business and narrative storytelling.

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4 Ways Video Makes Your Marketing Automation Better

Vidyard

By now, pretty much every company has figured out that marketing automation platforms are pretty awesome. They’ve become crucial in capturing more leads, but also helping to identify better leads. With features like automated lead nurturing, grooming new business has become a very methodical and exact process. However, a lot of companies still don’t include video in their marketing automation platforms.

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Why Manufacturers Need a Multichannel Industrial Marketing Strategy

Industrial Marketing Today

Multichannel industrial marketing strategy doesn’t get that much attention or buzz. It should, because it is a closer reflection of how manufacturing and engineering companies are marketing these days. It’s a fact that in 2016, manufacturers and industrial companies are spending more of their marketing dollars on digital marketing tactics. This of course makes sense […] The post Why Manufacturers Need a Multichannel Industrial Marketing Strategy by Achinta Mitra appeared first on Industria

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4 Email Marketing Tips to Improve Your 2016 ROI

Content Standard

Email marketing will be the channel that’s most invested in for 2016 , says 76 percent of marketers (up 13 percent from 2015). In my previous article on email marketing tips , I gave six tips to increase your ROI on emails. In this post, I offer four additional tips as well as some remarkable statistics from recent studies that marketers should know.

ROI 61
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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11 Minimal JavaScript Frameworks You Need To Know

JotForm

JavaScript is extremely popular nowadays, and with the right set of tools and expertise, there is no limit to what you can achieve. Speaking of tools, JavaScript frameworks are really handy and useful for developers, as they can lessen the burden and make the development process easy. Some of the Ja.

Tools 48
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3 Keys to a B2B Sales Strategy That Challenge Typical Sales Conversations

Crafted Agency

We've compiled 3 keys to developing a B2B sales strategy that challenges that status quo sales conversation and builds prospect's confidence in your strengths and offerings.

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4 Email Marketing Tips to Improve Your 2016 ROI

Content Standard

Email marketing will be the channel that’s most invested in for 2016 , says 76 percent of marketers (up 13 percent from 2015). In my previous article on email marketing tips , I gave six tips to increase your ROI on emails. In this post, I offer four additional tips as well as some remarkable statistics from recent studies that marketers should know.

ROI 50
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10 Things Every B2B Tech Marketer Needs to Know

Hubspot

For B2B tech marketers, it's crucial to understand the real value of the technology you're promoting - whether it’s a simple consumer product or a complicated enterprise service. The real trick of technology marketing is learning a subject (one which may be completely foreign to you) quickly and efficiently. When that subject is a complex technology tool or service, you might feel lost trying to comprehend everything there is to know.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Three Tactics for a Healthy Contact List

GreenRope

Three Ways to Maintain your Email List. Nothing is worse than your messages being marked as Spam or receiving a ton of unsubscribes. You want your database to be as engaged as possible, but in order to do that, you must make sure your list is active and up-to-date. Here are three ways to successfully scrub your list and clean it all up! 1. Remove duplicates and bounces.

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How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year

Hubspot

Ever feel like your business is too "niche" to benefit from blogging? Then consider this: 16% to 20% of searches people ask in Google have never been searched for before. No matter how unique your niche is, it's likely that people are searching for the content you'll create. The great thing about an inbound marketing tactic like blogging is that it lets you attract the most qualified prospects to your business, wherever they may be.

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Three Tactics for a Healthy Contact List

GreenRope

Three Ways to Maintain your Email List. Nothing is worse than your messages being marked as Spam or receiving a ton of unsubscribes. You want your database to be as engaged as possible, but in order to do that, you must make sure your list is active and up-to-date. Here are three ways to successfully scrub your list and clean it all up! 1. Remove duplicates and bounces.

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Trust in the Sharing Economy: 3 Lessons to Learn From Airbnb

Brandfolder

Consider this: Airbnb, the world’s largest accommodation provider, owns no property. The company, which allows users to rent out spare rooms and vacant homes, boasts a whopping 2 million listings.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Three Tactics for a Healthy Contact List

GreenRope

Three Ways to Maintain your Email List. Nothing is worse than your messages being marked as Spam or receiving a ton of unsubscribes. You want your database to be as engaged as possible, but in order to do that, you must make sure your list is active and up-to-date. Here are three ways to successfully scrub your list and clean it all up! 1. Remove duplicates and bounces.

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Event Magazine: Vodafone Selects FreemanXP to Deliver on Summertime Ball Sponsorship

The Freeman Company

Vodafone will work with FreemanXP to activate the brand's 2016 sponsorship of Capital's Summertime Ball

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Three Tactics for a Healthy Contact List

GreenRope

Three Ways to Maintain your Email List. Nothing is worse than your messages being marked as Spam or receiving a ton of unsubscribes. You want your database to be as engaged as possible, but in order to do that, you must make sure your list is active and up-to-date. Here are three ways to successfully scrub your list and clean it all up! 1. Remove duplicates and bounces.

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When it comes to Big Data, don’t forget the small stuff

Biznology

In a business world seemingly gone mad for Big Data, it’s worth remembering that our scramble for better trend lines and demographic profiles shouldn’t prevent us from overlooking the little stuff. “The corporate world has become completely blinded by Big Data,” said branding Expert Martin Lindstrom in a recent interview with Knowledge@Wharton.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Three Tactics for a Healthy Contact List

GreenRope

Three Ways to Maintain your Email List. Nothing is worse than your messages being marked as Spam or receiving a ton of unsubscribes. You want your database to be as engaged as possible, but in order to do that, you must make sure your list is active and up-to-date. Here are three ways to successfully scrub your list and clean it all up! 1. Remove duplicates and bounces.

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The Best Video Content for Every Step of the Marketing Funnel

Convince & Convert

Take yourself back to your childhood chemistry lessons. I bet at least once your teacher droned on about how heating up a substance would make the particles in it move faster. What has this got to do with video content marketing? Here’s the picture: Your marketing funnel is that substance your teacher was telling you about. All the leads inside it are those particles, bouncing around.

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Three Tactics for a Healthy Contact List

GreenRope

Three Ways to Maintain your Email List. Nothing is worse than your messages being marked as Spam or receiving a ton of unsubscribes. You want your database to be as engaged as possible, but in order to do that, you must make sure your list is active and up-to-date. Here are three ways to successfully scrub your list and clean it all up! 1. Remove duplicates and bounces.

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Rebranding: The Essential Guide for Professional Services Firms

Hinge Marketing

The world of business is in constant motion. Clients' needs evolve. New competitors emerge. Regulators rewrite the rules. And, of course, technology changes everything. Every few years, transformations in the marketplace compel professional services firms to reassess their place in the universe and adjust to a new reality. Rebranding is an ideal way to address these challenges: realigning companies with fundamental changes in the marketplace and revealing new paths to grow your professional

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.