Modern B2B

MARCH 19, 2021

The post Four B2B digital marketing trends to watch in 2021 appeared first on Modern | B2B Marketing Agency.

Trends 72

Trends B2B Marketing B2B Advertising Agencies 72

Influitive

MARCH 19, 2021

When I tell colleagues that I perform improv comedy, I usually get one of the following responses: Blank stare (could be horror, I’m still not entirely clear) Oh cool! (tells me about doing improv in college/show they’ve seen/friend who performs) But by far the most common response I get is: “You make up everything on […]. The post How Improv Comedy Has Made Me a Better Community Manager appeared first on Influitive.

Communities 246

Communities 246

Biznology

MARCH 19, 2021

“The events of 2020 remind us: Employee engagement is the lifeblood of an organization. What your team thinks, feels, and believes about your organization, and their own work, drives their behavior — and their behavior is what determines your success or failure. Leaders seeking to ignite creativity and drive exponential effort must go upstream, using their time with their teams to build belief in the organizational purpose, the intrinsic value of the employees’ work, and the impact the tea

Work Management 118

Work Management Distribution Creativity Practices 118

Heinz Marketing

MARCH 19, 2021

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. If you read any B2B Marketing Trends for 2021 article, you’ll likely find marketing with empathy is a hot topic. How could it not be after the year we’ve had? But marketing and selling with empathy shouldn’t be a new practice. If you’re not messaging to your prospects’ challenges and pain points, you’re going about it the wrong way.

Planning 135

Planning Marketing Management Storytelling B2B Sales 135

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

The Daily Egg

MARCH 19, 2021

A sales quota is not the same thing as a sales goal. Although closely related, sales goals and sales quotas serve different functions in your business. Sales goals relate to your overall company objectives, while the sales quota is a series of actions that help you reach your sales goals. Many sales organizations set their […]. The post How to Set a Sales Quota appeared first on The Daily Egg.

Organization 133

Organization Companies Business 133

DivvyHQ

MARCH 19, 2021

With so many benefits and opportunities for guest posting on other industry websites, you should really consider it. In this post, we’ll provide some best practices for getting your content placed and detail its benefits.

Marketing Websites 116

Marketing Websites Practices Content Best Practices 116

Content Marketing Institute

MARCH 19, 2021

This week, Burger King UK gets a lesson in context. A new resource shows marketers their path along the social media maturity roadmap. And an at-a-glance flow chart reveals just how many steps go into producing high-performing content. Continue reading → The post About That Burger King Tweet … and More Helpful Content Marketing Lessons appeared first on Content Marketing Institute.

Content Marketing 116

Content Marketing Content Social Media Paid Search Agency 116

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

seo.co

MARCH 19, 2021

eCommerce is a great way to capitalize on the online shopping market and provides an additional revenue stream rather than having to rely on traditional sales through brick and mortar and third-party sellers. One of the major benefits of an eCommerce website is that you can sell directly to the consumer and handle all your advertising and marketing.

eCommerce 103

eCommerce Marketing Websites CMS Development Budget Programs 103

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

PFL

MARCH 19, 2021

Women are making history every day. PFL is celebrating Women's History Month by interviewing a few of own very own rockstars! The post Women’s History Month: PFL Ladies Are Moving and Shaking appeared first on PFL.

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98

Smarte

MARCH 19, 2021

LinkedIn is one of the best sources to find your target prospects. It helps you to search and find prospects based on different criteria such as industry, title, location, experience, company size, etc. Ever wondered how to find someone’s email on LinkedIn quickly? Once you have narrowed down your prospects on LinkedIn, you’ll still have […].

Linkedin 98

Linkedin Best Practices Paid Search Agency Companies 98

MindFire

MARCH 19, 2021

Marketing & Sales Pros Ready to Recover Revenue: If in a 90-min training, we teach you a way to grow your leads and sales using OptiChannel Social Selling … Without spending a penny more on advertising … Without buying new pricey technology … Without hiring people … Without you having to become some super salesperson … And if we show you behind the scenes, step-by-step as to how the framework fits together … Would this be helpful?

First-Mover Advantage 98

First-Mover Advantage Conversion Curation Case Study 98

ClearVoice

MARCH 19, 2021

What is public relations? Public relations (PR) is the practice of creating a positive public image for a company or person through conventional and digital media. Unlike marketing, it is called unpaid media, although companies and professionals sometimes hire professionals to help them secure media exposure. Public relations differs from media relations in that the ultimate target for messaging is the public (i.e., consumers and business decision-makers).

Public Relations 98

Public Relations PR Press Advertising Agencies 98

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Search Engine Journal

MARCH 19, 2021

Thin content can negatively impact your search rankings and on-site user experience, leaving searchers hungry for more. Here's how to find and fix it. The post WTF Is Thin Content? (And How Do You Fix It?) via @ronlieback appeared first on Search Engine Journal.

Content 97

Content Content Marketing Marketing 97

MarketMuse

MARCH 19, 2021

MarketMuse analyzes the user of intent of topics and pages, taking into account the fractured nature and showing how this breaks down. The post How MarketMuse Handles User Intent appeared first on MarketMuse.

Intent 93

Intent Product 93

Search Engine Journal

MARCH 19, 2021

Every webpage is important. They should be optimized and be treated as a landing page. Here are pages that give the most SEO value. The post 9 Essential Types of Webpages Every SEO Pro Needs to Know via @stoneyd appeared first on Search Engine Journal.

SEO 93

SEO Landing Pages Optimization 93

ClearVoice

MARCH 19, 2021

What is media relations? Media relations is a form of public relations. The goal of media relations is to educate the media (newspapers, radio, television, and other forms of journalism) to report on a company’s objectives, accomplishments, and management accomplishments. Although media relations and public relations are sometimes used interchangeably, they are distinctly different.

Media 90

Media Work Management Marketing Management Public Relations 90

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Search Engine Journal

MARCH 19, 2021

YouTube Shorts is rolling out in the US as part of a beta launch that will see creation tools added to the mobile app. The post YouTube Shorts Rolling Out in the US With In-App Creation Tools via @MattGSouthern appeared first on Search Engine Journal.

Youtube 84

Youtube Tools Ads 84

Moz

MARCH 19, 2021

Posted by SarahBird We condemn the horrific acts of hate and violence targeting the Asian American and Pacific Islander (AAPI) community, which culminated in the tragic mass shooting in Georgia on March 17th. We mourn the loss of life and grieve with the families that have been broken by this latest racist, misogynistic hate crime. This is not an isolated incident.

Peer-to-peer 69

Peer-to-peer Communities Small Business Marketing Training 69

Search Engine Journal

MARCH 19, 2021

WordPress compatibility issue is causing Fatal Errors when Gutenberg updates to version 10.2. The post WordPress Gutenberg 10.2 Causing Fatal Errors via @martinibuster appeared first on Search Engine Journal.

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75

Ignite

MARCH 19, 2021

One of the biggest challenges that companies face is they invest resources into people and spend time training people, who then eventually leave for a competitor or a different job. Millennials tend to jump from job to job. So, the main question at hand is how do you retain that talent?

Training 62

Training Spending Resources Companies 62

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Search Engine Journal

MARCH 19, 2021

Technical SEO and user experience are increasingly important for ranking in Google. Enterprise ecommerce sites can benefit greatly from SEO; here's how. The post Enterprise Ecommerce Sites Can Win Big With an SEO Strategy via @shuey03 appeared first on Search Engine Journal.

eCommerce 73

eCommerce SEO Google 73

SWZD

MARCH 19, 2021

The burgeoning list of technology vendors has often complicated the ABM vendor selection process and ability to select the best platform for a business’ needs, so it’s important to identify the exact capabilities you need to help determine the right vendor to achieve your goals.

Account Based Marketing 62

Account Based Marketing ABM Vendors Process 62

Moz

MARCH 19, 2021

We condemn the horrific acts of hate and violence targeting the Asian American and Pacific Islander (AAPI) community, which culminated in the tragic mass shooting in Georgia on March 17th. We mourn the loss of life and grieve with the families that have been broken by this latest racist, misogynistic hate crime.

Act-On 62

Act-On Communities 62

Ledger Bennett

MARCH 19, 2021

In a recent blog post titled The Marketing Revenue Accountability Roadmap we cited that rapid digital transformation, along with other factors, has led the marketing function to its Moneyball moment. Any would-be revenue leader who isn’t tearing down demand era Sales and Marketing silos and building a unified Digital Revenue Team are fated to go the way of the dinosaur.

Marketing Automation Services 59

Marketing Automation Services Aggregators Forecasting Paid Search Agency 59

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

ClearVoice

MARCH 19, 2021

What is brand awareness? Brand awareness is consumers generally knowing of a brand, i.e., being familiar with the name. This is the first level of brand awareness. Beyond that, it’s consumer familiarity with the brand’s products and the category it’s in, and being able to differentiate the brand from others like it. Seen a self-storage campaign on billboards during rush hour traffic?

Brand Identity 59

Brand Identity Branding Paid Search Agency Mobile Advertising 59

Litmus

MARCH 19, 2021

In this episode of Delivering, Litmus’ Jason Rodriguez and Lily Worth discuss the role of inspiration in email marketing by looking at where marketers can find inspiration, how to incorporate it without ripping people off, and some of the most inspirational trends from the past few years. Episode Topics. The role of inspiration in email marketing (2:05).

Trends 58

Trends Email Marketing Design Campaigns 58

GreenRope

MARCH 19, 2021

10 Surprising things you didn’t know about Sales Manager, Matt Stewart. What would any successful company be without a successful sales team? Our Sales Manager, Matt Stewart, is an integral part of the GreenRope sales team. His ability to help introduce and excite new potential clients to the GreenRope platform is top-notch! When he isn’t working hard to make GreenRope a success he can be found golfing and spending time with family and friends.

Spending 52

Spending Companies 52