Mon.Jun 07, 2021

9 Ways to Increase Email Open and Click-Through Rates

SmartBug Media

Did you know that the average person receives 88 emails per day ? Email is ingrained in our daily life: It’s a primary communication tool at work, it keeps us company at home, and it even goes on vacation with many of us.

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What is product-led growth?

Tomorrow People

An examination of the key characteristics of product-led growth, and how it differs from traditional marketing or sales-led strategies. Product-led growth (PLG) is becoming an increasingly popular strategy among both B2B and B2C businesses.


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Why So Many Businesses Are Shifting to Content Marketing

Marketing Insider Group

Who is the one true king of marketing? Common guesses may include ads, conferences, or even brand ambassadors on social media. But none of these even come close. What if I told you the answer was quality content? Content is king today and will still be on the throne tomorrow.

Financial data provider Fable Data hires product marketing agency Tomorrow People

Tomorrow People

Tomorrow People, the product marketing agency with offices in Birmingham, London, and New York, is delighted to announce that it won the contract to provide product marketing and creative services for Fable Data, the highly regarded data and insights company.

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11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

José Pires: Innovation for Value Creation

Carla Johnson

June 8, 2021 One of the stereotypes of innovation is that of disruption. Massive disruption. Companies like Uber, Netflix and Tesla are all icons of how quickly an industry can be turned up-side-down by the new kid on the block.

More Trending

30+ Link-Building Tips, Tools, and Examples for SEO and Website Traffic

Content Marketing Institute

Even if you consider link building a tedious, painful, test of patience, you still need to do it. It’s necessary to compete in search engines and extend the content marketing reach of your brand.

How to Make Sendinblue Custom Forms in WordPress


Do you want to grow your email list with Sendinblue custom forms on your WordPress site? Sendinblue forms let you collect leads on your website and automatically send them to your email list.

A 2 Step Process For Coming Up With PR Campaign Ideas


Uncategorized Content Marketing

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Google: No Limit to Page Indexing For One Site via @sejournal, @MattGSouthern

Search Engine Journal

Google says there’s no limit to how many static HTML pages it can index from one site. The post Google: No Limit to Page Indexing For One Site appeared first on Search Engine Journal. News SEO

Re-Thinking Translation for Business Growth in a Digital-First World

Effective localization is critical to business expansion. But traditional translation processes can't keep pace with today's agile, omnichannel realities. Read our eBook to discover the limitless possibilities uncovered by agile translation management.

Canto Software vs. Brandfolder: Compare Two Top-Rated DAMs


Many young brands rely on tools like Google Drive and Dropbox to store and organize their branded digital assets. But as time passes, the folders-within-folders structure spirals out of control

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Google Updates Video SEO Best Practices via @sejournal, @MattGSouthern

Search Engine Journal

Google’s video SEO best practices document has been updated with a section on how to optimize mature content for SafeSearch. The post Google Updates Video SEO Best Practices appeared first on Search Engine Journal. News SEO

Exactly How to Create Custom Badges Online

Altitude Branding

Are you planning to host a school event or business meeting? You can create custom badges for your school with a school photo, for your business with your company logo and tagline, and personal photos for social events. With [link] , you can create badges with just a click of a button.

Google Doesn’t Rank Pages Different From Posts via @sejournal, @MattGSouthern

Search Engine Journal

Google doesn’t distinguish between blog posts and webpages when indexing and ranking content. A “post” can rank just as well as a “page.” The post Google Doesn’t Rank Pages Different From Posts appeared first on Search Engine Journal. News SEO

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

Do Employees Understand Your Story and Strategy?


CEOs who produce winning cultures ensure that their entire employee population understands, internalizes and activates the company’s story and strategy in daily work activities. Your story and strategy. create a shared mindset.

Google PageSpeed Scores Updated with Lighthouse 8.0 via @sejournal, @martinibuster

Search Engine Journal

Google announced the release of Lighthouse 8.0 with a mix of stricter and easier scoring. Most sites estimated to enjoy improved scores The post Google PageSpeed Scores Updated with Lighthouse 8.0 appeared first on Search Engine Journal. News SEO

Making the Case for More Content Marketing Budget


If you were told that, due to a surplus elsewhere, your department was gifted an extra $10,000 to use up before the end of the year, what would you spend it on? Almost every content manager has a laundry list of desirable upgrades and additions.

Google on How to Use Keywords in Content via @sejournal, @martinibuster

Search Engine Journal

John Mueller answers a question about how many times to use keywords on a page and the value of words mapping to the topic The post Google on How to Use Keywords in Content appeared first on Search Engine Journal. News SEO

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

4 Tips for Taking Your Business Digital in 2021


4 Tips for Taking Your Business Digital in 2021. 2020 was all about going digital, and businesses that are yet to establish a digital presence will struggle to compete both locally and internationally.

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EY Announces Michelle Cardinal as an Entrepreneur Of The Year® 2021 Pacific Northwest Region Award Finalist

Rain The Growth Agency

Ernst & Young LLP (EY US) today announced that Michelle Cardinal of Rain the Growth Agency was named an Entrepreneur Of The Year ® 2021 Pacific Northwest Region Award finalist.

Technology Intelligence: The Key To Survival In Today’s Economic Climate

HG Data

taylor viens. marketing & Digital communications manager. June 8, 2021. Even with a clearly defined Ideal Customer Profile (ICP), it can be hard to decide which leads your sales and marketing teams should focus on. Technology Intelligence takes you one step past your ICP.

Client Appreciation Events: Getting Personal in the Digital World

FMG Suite

We know that being a trusted financial advisor is all about building strong relationships, but do we do enough to show genuine appreciation for our clients?

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

SEO Guide to Organic Lead Generation

Many digital marketers struggle to boost traffic to their sites, and there are many ways to get that done. You may consider paid advertising and traditional marketing, but that investment usually doesn’t produce long-term results.

Streamline Your Email Template Production With Agile Email Marketing

Agile Email Marketing: This terminology was not familiar to me until last month. I used to wonder what all the hype around it was all about. Being the inquisitive person I am, I thought of learning more about it. Thank God I did…. It made me realize what I was missing out on.

Actionable Ideas For Omnichannel Branding On A Budget

Altitude Branding

Omnichannel branding has always been the cornerstone of business success, and it becomes all the more crucial amid the pandemic. It comes as no surprise that even startups and small businesses are willing to go the extra mile with an investment in omnichannel strategies.

The 100% Free Tech SEO (+ Beyond) Site Audit Checklist


User experience is everything. Learn the tools and tactics you'll need to pinpoint technical issues on your site and turn them into wins for your users and your rankings with this free checklist from Moz

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5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.