Wed.Mar 29, 2023

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Brand Storytelling Lessons from The Most Binge-worthy Shows

Marketing Insider Group

If you’re a TV watcher, you know great stories — ones that hook us from the start and keep us watching until one, two, or (oops) five episodes have gone by without even noticing. Did you know that brand storytelling can have the same effect? When brands use content marketing to tell compelling stories, they can make us forget that it’s marketing at all.

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Drawn-Out Sales Cycles: What to Do When Selling Stalls

Zoominfo

As budgets remain tight and layoffs loom, more care and consideration is put into every purchasing decision. This often leads to larger buying committees, more avenues for approval, and elongated buying cycles. Vendr, a SaaS buying platform, recently found that sales cycles for software have settled at about 46 days, a 40% increase since 2020. Those longer buying cycles can cascade throughout the economy, causing stress on sales teams and making revenue more difficult to forecast.

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Google Announces The Ads Transparency Center And 2022 Ads Safety Report via @sejournal, @kristileilani

Search Engine Journal

Google launched the Ads Transparency Center and released the 2022 Ads Safety Report. Learn more about how advertisers can benefit from both. The post Google Announces The Ads Transparency Center And 2022 Ads Safety Report appeared first on Search Engine Journal.

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Drive Measurable Results through Social Media: Oktopost Launches New Certifications

Oktopost

Here at Oktopost, we’re thrilled to announce the launch of our new certifications designed to help B2B companies and their employees become proficient in social media marketing and drive measurable business results through the Oktopost platform. We’re thrilled to offer these new certifications to our customers, and we want to share with you why!

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Google Search Console Tutorial: Analyzing Traffic Drops via @sejournal, @MattGSouthern

Search Engine Journal

Google's Daniel Waisberg reveals how to identify and analyze traffic drops using the Search Console performance report and Google Trends. The post Google Search Console Tutorial: Analyzing Traffic Drops appeared first on Search Engine Journal.

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Yoast SEO Founders Invest in WordPress Accessibility Plugin via @sejournal, @martinibuster

Search Engine Journal

WordPress accessibility plugin scans and creates reports on unlimited pages - Free The post Yoast SEO Founders Invest in WordPress Accessibility Plugin appeared first on Search Engine Journal.

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ProcessMaker Review

The Daily Egg

As your business grows, processes can become dizzyingly complex. Workflow management software like ProcessMaker helps you streamline, automate, and optimize your workflows. The post ProcessMaker Review appeared first on The Daily Egg.

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Google Ads Update: Cross-Channel Conversion Credit Import via @sejournal, @MattGSouthern

Search Engine Journal

Google Ads is introducing cross-channel conversion credit import, improving analysis of the customer buying journey, and empowering informed marketing decisions. The post Google Ads Update: Cross-Channel Conversion Credit Import appeared first on Search Engine Journal.

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Modern Requirements4DevOps Review

The Daily Egg

Modern Requirements4DevOps is a scalable and secure requirements management solution that’s built directly within Azure DevOps. It allows organizations to automate both. The post Modern Requirements4DevOps Review appeared first on The Daily Egg.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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6 Things You’re Doing Wrong With Website Content Optimization

Content Marketing Institute

Many website content optimization factors get ignored, forgotten, or dismissed, keeping your site on “low power.” Try these fixes for frequent mistakes to supercharge your site for visitors and for search engines.

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4 Cognitive Behavioral Tools for Sales Professionals

Heinz Marketing

By Cherie Singer , Strategic Solutions Ambassador at Heinz Marketing As a former psychotherapist, my eclectic background has often served as another lens in the business world. The modality I used back in the day with therapy clients was largely cognitive-behaviorally oriented (CBT), as well as Psychodynamic – examining the underlying cause of issues.

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Mobile SEO: 10 Optimization Tips to Build a Mobile-Friendly Site

Ahrefs

In this article, I’ll kick things off by explaining what mobile SEO is and why it’s important. I’ll then get to the core focus of this article, sharing my top 10 tips for effective mobile optimization.

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New Google Search Advisory: Extreme Heat Alerts via @sejournal, @MattGSouthern

Search Engine Journal

Google tackles extreme heat with Search alerts, Tree Canopy expansion, and a $5M investment in climate innovation projects. The post New Google Search Advisory: Extreme Heat Alerts appeared first on Search Engine Journal.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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What is a UGC Creator and How to Become One in 2023 (ft. Advice from Experts)

Buffer

When Lauren Gates started creating user-generated content (or UGC) in January 2023, she had no experience filming or editing videos. Until that point, her experience had been primarily in writing – for her blog, CamilleLove , and her copywriting clients. Since then, she’s worked with several brands and charges up to $125 for one video.

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Enterprise SEO Reporting: Tips For Developing Effective Dashboards via @sejournal, @localseoguide

Search Engine Journal

Impress multiple stakeholders with your effective communication of data insights. Here's how to build an SEO dashboard for massive enterprise sites for a powerful report. The post Enterprise SEO Reporting: Tips For Developing Effective Dashboards appeared first on Search Engine Journal.

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MarTech Salary and Career Survey shows a profession coming into its own

Martech

Marketing technologists see themselves as separate from the marketers they support and they really like their jobs. Those are among the findings from MarTech’s 2023 Salary and Career Survey. Nearly 65% of those surveyed defined their organizational roles as assisting marketing, such as “Marketing Technology/Technologist” or “Marketing Operations” “Marketing technology and operations pros are a legitimate profession that’s different than traditional marketing roles,” Chief Martec Scott Brinker sa

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4 ways using social media for HR amplifies your talent acquisition strategy

Sprout Social

The way candidates research, discover and apply to roles on social media has completely reimagined job seeking and hiring. It’s difficult to remember a time before scouring LinkedIn was an essential step toward landing a new job. Now, it’s the new norm. As a result, using social media for HR functions like recruitment has become standard practice, further proving that social is no longer exclusively reserved for the marketing department.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Marketing technology optimization: The path to peak martech stack performance

Martech

A “more is better” notion in marketing technology results in cluttered and inefficient stacks, overspending, underutilization and poor ROI. It’s time to prioritize a strategic and holistic view of your company’s martech stack and create a lean, efficient, results-driven marketing technology infrastructure. Learn how a marketing technology optimization framework benefits marketing organizations, enhances the customer experience and drives real ROI.

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Boosting ROI: Benefits of Hiring a Marketing Strategy Agency

ATAK Interactive

Are you looking for ways to enhance your marketing strategy and increase your returns? Look no further than Derivatives, a top-tier marketing strategy agency. Our team of experts can provide you with the tools and guidance you need to achieve your marketing goals. In this blog, we'll explore the benefits of working with Derivatives and how our services can help you maximize your returns.

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MQL vs. SQL: What’s the real difference?

Rev

Marketing and sales teams use a lot of acronyms, and we throw them around like everyone knows what they mean. Most people in the field quickly catch on and come to understand the words associated with the acronym, but often only at a superficial level. That’s exactly the case with MQL and SQL. We know that MQL stands for marketing qualified lead, and SQL stands for sales qualified lead.

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How to Use Zapier to Grow Your B2B Company

Visitor Queue

As a B2B company, growth is always a top priority. You want to generate high-quality prospects and lead them down your sales funnel to the point of conversion. One tool that can help you achieve these goals is Zapier. In short, Zapier is a tool that can help you connect your favorite software to help […] The post How to Use Zapier to Grow Your B2B Company appeared first on Visitor Queue Blog | Identify Website Traffic.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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This Month in Email: A Recap of Email Marketing in March 2023

Litmus

It’s everyone’s favorite time of the month—time for This Month in Email! In this issue, we’ll cover all the latest and greatest happenings in the world of email marketing. Read on for the biggest headlines shaping the email industry in March 2023. News headlines Community happenings Email Client Market Share Yeah, we’re still talking about it (AI) News headlines New scam, just dropped.

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How to change target audiences and refine B2B audiences 

Anteriad

Sometimes you’ll run a great campaign—but the results don’t reach your expectations. It can be a challenge to find the root of the issue. The answer could be you need to change target audiences. Rethinking your target audience, whether changing completely or expanding to reach a wider range, could be the answer to your targeting woes. The payoff could be big— ServiceNow got 180x ROI by addressing audience challenges and reaching new buying group members.

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Scaling agile with the Agile Marketing Navigator framework

Martech

Many think that scaling agile means taking it from one team to many. While that’s a part of it, agility at scale is more about culture transformation. Everyone in the marketing organization needs to transform into an agile way of thinking and acting. The practices we’ve established in the Agile Marketing Navigator help drive culture change and the right behaviors for agility.

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20 Revenue Marketers Who Kick Ass in 2023

Engagio

We've put together a list of 20 revenue marketers who regularly give valuable insights into how to remain ahead of the curve during times of rapid change. The post 20 Revenue Marketers Who Kick Ass in 2023 appeared first on Demandbase.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Microsoft Launches Third-Party Government Services Advertising Pilot Program via @sejournal, @kristileilani

Search Engine Journal

Microsoft launched a pilot program for third-party government service providers. Learn more about the select services eligible and how to apply. The post Microsoft Launches Third-Party Government Services Advertising Pilot Program appeared first on Search Engine Journal.

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How a TikTok Ban Could Boost Your Email Engagement

Opt Intelligence

As TikTok comes under fire and faces a potential ban, Meta has responded with a removal of Reels incentives as they anticipate less competition. This has left social media creators scrambling to determine which platform to prioritize. Our guess? Meta will be victorious, but paydays may be smaller. Which leaves room for new content to crop up, and makes this the perfect time for you to bolster your social media presence.

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Revenue Radar™: Finding the Right Type of Companies with Fit Scores

Leadspace

Finding the right type of companies for your product by hand is a cumbersome process that’s error prone and heavily relies on guesswork. With competition at an all time high, B2B sales and marketing teams need a way to automate this process, and replace guesswork with data-driven insights to reach their customers before their competitors do. This is where a Customer Data Platform (CDP) with AI-scoring models comes into play.