Fri.Mar 13, 2020

Why Your Landing Page Didn’t Convert


Tips for Better Landing Page Conversion. Guest Blog from SharpSpring Partner Jacob Baadsgaard of Disruptive Advertising. Landing pages are great. They’re the ideal way to deliver focused, relevant content. I’ve been using them since before “landing page” became an official marketing term and I’m a big believer in the power of a good landing page. But what do you do when your landing page doesn’t convert? You create what you think is the ideal page, send your traffic to it and…nothing.

How to Use SEO Data to Make Better Marketing Decisions


As marketers, we know that search engine optimization (SEO) is necessary. It helps webpages rank highly on search engine results pages (SERPs). After all, 67% of all clicks go to the first five organic search results on Google. So for traffic, SEO is a must. But have you ever considered using SEO practices for, say, informing marketing decisions? Or creating networking opportunities?


Don’t Play with FIRE, Unless You’re a B2B Marketer


In the latest episode of “ Ask an ABM Expert ,” our Chief Customer Officer, Andrew Mahr, introduces the FIRE methodology for account selection and prioritization. Today, we’re going to summarize episode 6 and dive into why FIRE is a great way for marketers to scale their target account strategies and identify hundreds or even thousands of companies that are worth pursuing. Tune in to this episode here. Identifying Your Account Model.

How Does Coronavirus Change the Way We Do Our Job as Marketers?


The last few days have been surreal. I’ve ping-ponged between troubling coronavirus headlines and my typical work as head of marketing for a tech company. It’s hard to not feel uneasy when that thought pops into your head: How does this affect how I do my job? However, it’s a necessary question to ask. Because even though many of us are working from home, we’re still working. And a pandemic changes how we do that.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

ABM vs. Lead Generation: Choosing a Strategy that Fits You


This article originally appeared at: [link]. An Oracle preferred marketing partner, 90octane is a creative agency-consultancy who specializes in untangling the complex sale with a uniquely undivided approach. As a hybrid agency/consultancy, 90octane likes to help clients with the why as well as the how. With ABM , often that means starting from the beginning: the decision to start down the ABM path, stick to lead generation , or do both.

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Your 2020 Crisis Marketing Strategy: Marketing Communication and the Coronavirus

Martech Advisor

In the wake of the Coronavirus outbreak, businesses are facing the heat due to quarantine restrictions, travel bans, event cancellations, and so on. We have compiled a list of seven tips to help you prepare a crisis marketing strategy for 2020. The coronavirus (COVID-19) outbreak has negatively impacted the world. There's been a lot of uncertainty and misinformation surrounding the outbreak, which is reflected in public behavior with necessities like toilet paper going out of stock.

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How to Collaborate Effectively with Your Content Team While Working Remote


Has the coronavirus forced your content team to work remote? Luckily, the right tools can help you maintain efficiency and facilitate collaboration while working remote. Here's a quick how-to guide to help your team during this challenging time.

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Email First: The New Normal for Keeping You Connected to Customers in Challenging Times


Remote working is definitely having a moment, empowering brands to collaborate with each other and connect to customers and partners from great distances. When you can’t meet face-to-face, your email program can quickly become your most effective channel to create personal connections, bridge social distances, and build lasting relationships. In a digital and mobile world, email is the most personal way to communicate with your subscribers.

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The Inbound Marketing Gameplan that Actually Helped Grow Our Business [Guide]


While marketing was formerly dominated by cold calls and flashy TV ads, it doesn’t work that way anymore. Inbound marketing has become the main tool of businesses looking to increase their customers and drive repeat sales. Compared to outbound marketing, its clunkier and more old-fashioned counterpart, inbound marketing is where the game is at today. Featured Inbound Marketing

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Measure Bounce Rates for Blog Post

SmartBug Media

Guest author Jessica Malnik is a Content Strategist at Databox. If you’ve been investing in content marketing,—and more specifically, blogging—for a lengthy period of time, your website’s aggregate bounce rate may be high. Well, one of the core tenets of content marketing is that it attracts people of all stages of awareness and purchase intent. Those blog posts you’re publishing in order to drive more traffic to your website? People tend to leave your website after reading them.

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Replacing the Magic of In-Person Sales Meetings (When You’re Forced to be Remote)

Heinz Marketing

By Matt Heinz , President & Founder of Heinz Marketing. For many sales teams, especially those who already sell remotely, the restrictions on travel due to COVID-19 haven’t changed the nature of how they sell. If you already sell primarily via the telephone, digital channels and video conferences, not a lot has changed.

An A to Z Playbook for Conversational Marketing

Martech Advisor

Conversational marketing could replace traditional elements like forms and telephone calls, revolutionizing how brands connect with customers. How can you leverage this strategy in 2020? Find out in our A to Z playbook for conversational marketing, with predictions for the space from ManyChat's CEO and co-founder, Mikael Yang. Conversational marketing is a more personalized way of reaching and communicatiing with audiences.

Why Your Landing Page Didn’t Convert


Tips for Better Landing Page Conversion. Guest Blog from SharpSpring Partner Jacob Baadsgaard of Disruptive Advertising. Landing pages are great. They’re the ideal way to deliver focused, relevant content. I’ve been using them since before “landing page” became an official marketing term and I’m a big believer in the power of a good landing page. But what do you do when your landing page doesn’t convert? You create what you think is the ideal page, send your traffic to it and…nothing.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Use AI to Achieve Business Outcomes in Marketing


Artificial intelligence (AI) has a lot of buzz behind it these days. And rightfully so. It can be a technological game changer for marketers and other business professionals. As I’ve told my University students in the past – she who learns fastest wins. Where AI provides a major competitive advantage is in the learning of “machine learning.” What would take a team of data scientist weeks to uncover could take a matter of hours with AI.

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How to Convert Marketing Qualified Leads to Sales Qualified Leads

Only B2B

Let me get one thing out of the way. Not all leads are at the same stage. Some are just visiting (leads), some know their problems (MQLs) and some are considering your product or service as a solution to their problems (SQLs). The first two categories are nurtured to become the third category and finally, to become a buyer. You need a strategy and a detailed lead nurturing workflow to be able to convert marketing qualified leads to sales qualified leads and then to a buyer.

Terminus co-founder explains why ABM is a B2B strategy, not a tool


30-second summary: Terminus is an award-winning account-based marketing (ABM) platform aimed at helping B2B marketers reach target accounts more efficiently and effectively. The platform, self-described as “all-in-one account-based marketing software” combines first and third-party data to help B2B companies target in-market accounts, manage audiences, and orchestrate marketing campaigns.

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Blog: How Marketers Can Adapt During Tough Times


By Rashmi Vittal. You painstakingly laid out a solid 2020 Marketing plan that demonstrates your ability to contribute to pipeline and revenue targets. You invested in tradeshows and events as a key part of your overall Marketing plan, and you are ready to shake hands and make deals.

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How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Three Tips for Marketo Account-Based Marketing

SmartBug Media

Account-based marketing has been a growing trend for today's B2B marketing professionals. By aligning both sales and marketing teams with the same goals and objectives, we see our tech stacks evolve for better execution. Marketo has account-based marketing functionality, giving marketers and sales teams alike the capability of running successful account-based marketing campaigns.

5 of the Best Ways to Increase Conversions through Influencer Marketing


If you’re a marketing professional, you’re likely already aware of the power of word-of-mouth publicity. That’s precisely what influencer marketing is on a larger scale. When someone you admire speaks or posts positively about a product, you are more likely to believe their take on it. That’s why influencer marketing can help you find leads.

How to Make Content Your Brand’s Safety Net [The Weekly Wrap]

Content Marketing Institute

This week, Robert Rose shares how content teams can be a secret weapon. He challenges an article’s claim that C-suite internal salary ranking shows a decline in marketing’s value. Plus, he talks with Megan Gilhooly about how to get customer data. Continue reading → The post How to Make Content Your Brand’s Safety Net [The Weekly Wrap] appeared first on Content Marketing Institute. Company News

6 Marketing Upgrades You Need Now To Help Survive

Square 2 Marketing

Digital Marketing Tactics Can Continue To Drive Leads For Your Business, Even When Travel Is Limited. To be clear, articles like this are timely and not designed to scare anyone. They’re designed to help us all navigate a difficult and uncertain time. No matter what’s going on in the world, data shows that those who push through and continue to invest in marketing always rebound faster, respond quicker and get ahead of their competition.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Businesses that Support Customers Through Coronavirus Disruptions to Earn Long-Term Loyalty

Marketing In Real Life

The business disruptions, closures, cancellations and postponements triggered by the coronavirus, along with the rampant fear, instantly cost companies billions of dollars. Yet as awful as this crisis has become, it represents an important opportunity for companies and other organizations to engender long-term loyalty, support and appreciation. Advertising

Blog: Our Business Continuity Plans (COVID-19)


The Conversica team first and foremost wants to wish you plenty of health during this uncertain time. Please take the appropriate precautions to care for yourself, your loved ones and others around you. While the unfortunate spread of the coronavirus (COVID-19) continues around the world, the Conversica team wants to let you know that we retain our commitment to our customers, our partners, and our employees.

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SEO for E-commerce Sites (Beginner & Intermediate)

Single Grain

E-commerce businesses are run almost entirely, if not exclusively, online and getting traffic to their sites is crucial for success. You can’t make any sales if your customers can’t even find you on the Internet. Most e-commerce businesses are familiar with the basics of search engine optimization (SEO) best practices like adding meta descriptions to your pages or picking relevant keywords. However, some online stores aren't that familiar with SEO or have only dipped their toes in it.

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Email Communication During COVID-19: Tips and Examples


Considering sending a COVID-19 email update to your customers? Read on about use cases and tips to provide your recipients with the information they need. The post Email Communication During COVID-19: Tips and Examples appeared first on SendGrid. Best Practices

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.