Sharpspring
MARCH 13, 2020
Tips for Better Landing Page Conversion. Guest Blog from SharpSpring Partner Jacob Baadsgaard of Disruptive Advertising. Landing pages are great. They’re the ideal way to deliver focused, relevant content. I’ve been using them since before “landing page” became an official marketing term and I’m a big believer in the power of a good landing page. But what do you do when your landing page doesn’t convert?
Hubspot
MARCH 13, 2020
As marketers, we know that search engine optimization (SEO) is necessary. It helps webpages rank highly on search engine results pages (SERPs). After all, 67% of all clicks go to the first five organic search results on Google. So for traffic, SEO is a must. But have you ever considered using SEO practices for, say, informing marketing decisions? Or creating networking opportunities?
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Contently
MARCH 13, 2020
The last few days have been surreal. I’ve ping-ponged between troubling coronavirus headlines and my typical work as head of marketing for a tech company. It’s hard to not feel uneasy when that thought pops into your head: How does this affect how I do my job? However, it’s a necessary question to ask. Because even though many of us are working from home, we’re still working.
Bannersnack
MARCH 13, 2020
Bannersnack’s priority is the health and safety of our employees and community, including business partners and candidates. As a precaution against the novel coronavirus, organizations across the globe are being forced to adapt quickly, including us. Companies such as Twitter, Amazon, Facebook, Google, Microsoft, and many more are urging their employees to work from home, […].
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Martech Advisor
MARCH 13, 2020
In the wake of the Coronavirus outbreak, businesses are facing the heat due to quarantine restrictions, travel bans, event cancellations, and so on. We have compiled a list of seven tips to help you prepare a crisis marketing strategy for 2020. The coronavirus (COVID-19) outbreak has negatively impacted the world. There's been a lot of uncertainty and misinformation surrounding the outbreak, which is reflected in public behavior with necessities like toilet paper going out of stock.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Roketto
MARCH 13, 2020
While marketing was formerly dominated by cold calls and flashy TV ads, it doesn’t work that way anymore. Inbound marketing has become the main tool of businesses looking to increase their customers and drive repeat sales. Compared to outbound marketing, its clunkier and more old-fashioned counterpart, inbound marketing is where the game is at today.
SmartBug Media
MARCH 13, 2020
Guest author Jessica Malnik is a Content Strategist at Databox. If you’ve been investing in content marketing,—and more specifically, blogging—for a lengthy period of time, your website’s aggregate bounce rate may be high. Why? Well, one of the core tenets of content marketing is that it attracts people of all stages of awareness and purchase intent.
SendGrid
MARCH 13, 2020
Considering sending a COVID-19 email update to your customers? Read on about use cases and tips to provide your recipients with the information they need. The post Email Communication During COVID-19: Tips and Examples appeared first on SendGrid.
Heinz Marketing
MARCH 13, 2020
By Matt Heinz , President & Founder of Heinz Marketing. For many sales teams, especially those who already sell remotely, the restrictions on travel due to COVID-19 haven’t changed the nature of how they sell. If you already sell primarily via the telephone, digital channels and video conferences, not a lot has changed. That is not the case for our clients who are in manufacturing, health care, pharmaceuticals and other industries that still rely on a field sales team that is very much “in
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Content Marketing Institute
MARCH 13, 2020
This week, Robert Rose shares how content teams can be a secret weapon. He challenges an article’s claim that C-suite internal salary ranking shows a decline in marketing’s value. Plus, he talks with Megan Gilhooly about how to get customer data. Continue reading → The post How to Make Content Your Brand’s Safety Net [The Weekly Wrap] appeared first on Content Marketing Institute.
Conversica
MARCH 13, 2020
By Rashmi Vittal. You painstakingly laid out a solid 2020 Marketing plan that demonstrates your ability to contribute to pipeline and revenue targets. You invested in tradeshows and events as a key part of your overall Marketing plan, and you are ready to shake hands and make deals. But now, suddenly and unfortunately, uncontrollable events, such as the coronavirus (COVID-19), have put a stop to many of those eagerly anticipated activities, canceling Adobe Summit, F8, GDC, Mobile World Congress,
SmartBug Media
MARCH 13, 2020
Account-based marketing has been a growing trend for today's B2B marketing professionals. By aligning both sales and marketing teams with the same goals and objectives, we see our tech stacks evolve for better execution. Marketo has account-based marketing functionality, giving marketers and sales teams alike the capability of running successful account-based marketing campaigns.
Convert
MARCH 13, 2020
If you’re a marketing professional, you’re likely already aware of the power of word-of-mouth publicity. That’s precisely what influencer marketing is on a larger scale. When someone you admire speaks or posts positively about a product, you are more likely to believe their take on it. That’s why influencer marketing can help you find leads.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Marketing In Real Life
MARCH 13, 2020
The business disruptions, closures, cancellations and postponements triggered by the coronavirus, along with the rampant fear, instantly cost companies billions of dollars. Yet as awful as this crisis has become, it represents an important opportunity for companies and other organizations to engender long-term loyalty, support and appreciation.
Litmus
MARCH 13, 2020
Remote working is definitely having a moment, empowering brands to collaborate with each other and connect to customers and partners from great distances. When you can’t meet face-to-face, your email program can quickly become your most effective channel to create personal connections, bridge social distances, and build lasting relationships. In a digital and mobile world, email is the most personal way to communicate with your subscribers.
Conversica
MARCH 13, 2020
The Conversica team first and foremost wants to wish you plenty of health during this uncertain time. Please take the appropriate precautions to care for yourself, your loved ones and others around you. While the unfortunate spread of the coronavirus (COVID-19) continues around the world, the Conversica team wants to let you know that we retain our commitment to our customers, our partners, and our employees.
Sharpspring
MARCH 13, 2020
Tips for Better Landing Page Conversion. Guest Blog from SharpSpring Partner Jacob Baadsgaard of Disruptive Advertising. Landing pages are great. They’re the ideal way to deliver focused, relevant content. I’ve been using them since before “landing page” became an official marketing term and I’m a big believer in the power of a good landing page. But what do you do when your landing page doesn’t convert?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Square 2 Marketing
MARCH 13, 2020
Digital Marketing Tactics Can Continue To Drive Leads For Your Business, Even When Travel Is Limited. To be clear, articles like this are timely and not designed to scare anyone. They’re designed to help us all navigate a difficult and uncertain time. No matter what’s going on in the world, data shows that those who push through and continue to invest in marketing always rebound faster, respond quicker and get ahead of their competition.
Valasys
MARCH 13, 2020
LinkedIn is the progenitor of 97% of the total leads on several social media platforms. Having said that, one of the most obvious questions on the minds of B2B marketers would be how to increase followers on LinkedIn Business Page. LinkedIn has been an impeccable social networking platform – one of its kinds that have transcended beyond just being a place for social media personalities to hang on to being a place where brands project their visions & run their marketing & advertising camp
Madison Logic
MARCH 13, 2020
5 tips to help sales and marketing during periods of uncertainty Living in the New York City metro area, one can spin a mental web quickly on how many people you cross paths with daily. Some love it, and some really hate it. Typically, I try to minimize the sheer volume of people and focus on the. The post Keep Calm and Carry On – Ways to Market During Adverse Times appeared first on Madison Logic Blog.
Conductor
MARCH 13, 2020
As we continue to serve you and other Conductor customers around the world, we want to share some information about our plan to ensure the health, wellness, and security of our team during the continued spread of the coronavirus that causes COVID-19. People are our top priority. And, as a team, we are working to minimize the spread of the virus for everyone’s sake.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Blue Flame Thinking
MARCH 13, 2020
Given the growing concerns over Coronavirus (COVID-19), we wanted you to be aware of the extra steps we’re taking to ensure we continue to offer the same level of service you’ve come to expect from us while keeping our staff safe and healthy. We want to stress that your marketing and communication needs remain a top priority for us as one of your trusted partners.
Sharpspring
MARCH 13, 2020
As a marketing agency , your primary goal is to sign people up for your services. How can you cut through the noise and demonstrate to potential clients that you’re the best choice? In an age of media oversaturation and endless advertising, traditional marketing approaches tend to have a low ROI. It’s important to figure out how to keep clients coming in the door both effectively and inexpensively.
DivvyHQ
MARCH 13, 2020
Has the coronavirus forced your content team to work remote? Luckily, the right tools can help you maintain efficiency and facilitate collaboration while working remote. Here's a quick how-to guide to help your team during this challenging time.
Integrated B2B
MARCH 13, 2020
The rapid spread of COVID-19, matched with almost unprecedented falls in stock exchanges and, of course, climate change (which is losing the battle for attention right now)…means that there are plenty of reasons to be worried about this world of ours. And in Denmark, which is now my home, things are particularly tense as the country will be virtually shut down for at least the next 14 days to reduce the risk of viral spreading.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
DivvyHQ
MARCH 13, 2020
Has the coronavirus forced your content team to work remote? Luckily, the right tools can help you maintain efficiency and facilitate collaboration while working remote. Here's a quick how-to guide to help your team during this challenging time.
Allocadia
MARCH 13, 2020
Three actions marketing organizations can take and how Allocadia can help. As marketers we all wish that we could set our plan and budget at the beginning of the year or quarter and we are able to execute exactly as planned. But even in the best of times, priorities shift, programs fail, and change has to happen. How you set yourself and your organization up to react to the unexpected, without having to do days’ worth of work, or worse become risk averse on your spend, is key to maximizing marke
Televerde
MARCH 13, 2020
The right to vote is inherent to U.S. democracy, yet Arizona makes it inherently difficult for returning citizens to restore their voting rights. Michelle Cirocco explains why we should support automatic restoration of voting rights in this Arizona Capitol Times op-ed. Read the op-ed. >>> The post Op-Ed: People Released from Prison Deserve Automatic Voting Restoration appeared first on Televerde.
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