Thu.Jan 09, 2020

What Digital Marketers Need to Know About California’s New CCPA Law


There’s a lot of questions swirling around the new CCPA (California Consumer Privacy Act) law California enacted on January 1, 2020. The good news is the law won’t be enforced until July of 2020, so we still have some time to comply.

Co-branding with Research: Making Your B2B Content Stand Out

Hinge Marketing

What is Co-branding? Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic.

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Marketing Trends: Human-Centric Advertising and Building Trust


Effective marketing reaches your prospects where, when, and how they want to be reached. The challenge is that prospect behavior changes with time, and marketers need to adapt to match the evolving consumer.

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3 Marketing Automation Use Cases for Insurance Brokerages


Read this blog to learn three simple and effective marketing automation use cases for your insurance brokerage. Marketing Automation Marketing Strategy

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How to Succeed in Personal Branding on Social Media

B2B PR Sense

Social media is like a blank canvas for both personal and work life. Depending on how you use it, you can draw attention to your expertise and establish a solid reputation in your industry. There's no doubt that there's an important place for personal branding on social media.

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A Simple-to-Do Content Audit With 6 Questions

Content Marketing Institute

Content audits, frankly, are dull as ditchwater. But they’re important to the health of your brand. So make it simple. Answer these six critical questions to decide whether you update, repurpose or delete your articles.

SEO for Voice Search | 5 Valuable Tips to Optimize Voice Search in 2020


What is Voice Search? Why is it Important? Voice search is a technology that allows you to say a voice command to access information on Google and other search engines.

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Will 2020 Be the Year We Open the Gates on Content?


One of the things I’ll be listening for at this year’s B2B Marketing Exchange next month is discussions about gating strategy.

How to Structure your 1:1s To Make Them More Productive (and Enjoyable)


Do you look forward to your 1:1s with your sales reps? Even more importantly, do your reps look forward to their 1:1s with you? Quality 1:1s are necessary for your sales reps to be productive and grow in their careers as salespeople. When done correctly, 1:1s should be a highlight of their week.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

The 4 People You Need in a Content Software Buying Group


You see a problem in the way your organization does content today, and this—this!—is is the year you’re going get the software your team needs to fix it. Like many marketers. The post The 4 People You Need in a Content Software Buying Group appeared first on Kapost Blog.

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Benefits of adVantage’s Merchant Center


Resellers and agencies have many options when it comes to carefully utilizing and maximizing their advertisers’ online spend.

New Year or New Job: Five Keys to a Successful 100-Day Plan

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. Some version of this question I hear quite often: “If you had 100 days, how would you impact our business?”. Great question whether you’re hiring a consultant or new employee, or if you are, in fact, that employee starting a new role.

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Live Chat Best Practices: How to Streamline Customer Service


We’ve all been there before, sitting on the line with some company’s customer service department. We call, we wait, and we hear the same message over and over again: “ Your call is very important to us. Please stay on the line.”

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Amazing YouTube statistics for B2B Marketers


YouTube has grown bigger than all the other social media platforms & every other website as well, except for Google. According to a forecast by Cisco, videos will comprise 79% of the global internet traffic by the year 2020, which means a year over year increase rate of 63% starting 2015.

How to Make a Buyer’s Guide for Your Brand (Part 1 of 5)


How do you make a buyer’s guide to strengthen your brand? We’ll provide you with tried-and-true tips and go into detail over a series of five posts. For part one, let’s start with the why and general approaches you should consider first.

Impact Of Visual Stuff On Social Media 2019


Reading Time: 5 minutes Social media is the point where people from different regions are communicating and sharing their experiences. The content found on social media are images, videos, and.

Top 5 Retail Customer Experience (CX) Strategies for 2020!

Martech Advisor

Retail customer experience is defined as the overall experience a retail brand provides its customers and prospects, across touchpoints and channels including in-store and online.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Google Discover: What It Is and What Marketers Need to Know


Since 2018, online publishers have been seeing sudden noticeable spikes of mobile traffic to their websites. And while you might think these spikes are just due to the growing pool of mobile internet users, SEO and content strategists have identified an additional culprit: Google Discover.

Top Marketing Ideas for Health and Wellness Businesses

Outbound Engine

The new year is an exciting time for many of us, but it’s an especially good time for health and wellness professionals. If you work in the health and wellness industry, you’re likely used to the surge of clients looking to start the year off with healthier habits.

The Guide to Launching a Successful Employee Advocacy Program


With the proliferation of social media, social employee advocacy as a form of strategic marketing is imperative in today’s digital landscape. Furthermore, the benefits of employee advocacy are two-fold—it benefit your employees, and your bottom line. What more could you ask for? .

6 High-Quality Content Marketing Ideas From 2019 Campaigns

Square 2 Marketing

With So Much Content Marketing Being Used, What Makes For Great Content Marketing? It’s estimated that by 2021, 27% of internet users in the U.S. will be using ad blockers, which means that about one quarter of all ads won’t reach their target.

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Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Marketers Deserve Enterprise Software That Doesn’t Suck


“Old and clunky”. “So So hard to use”. This makes my head hurt”. The product feels like it was built without any customers in mind”. Perhaps enterprise software providers should consider one of these phrases for the tagline of their next campaign.

Intro to Python - Whiteboard Friday


Posted by BritneyMuller Python is a programming language that can help you uncover incredible SEO insights and save you time by automating time-consuming tasks. But for those who haven't explored this side of search, it can be intimidating.

2020 Summer Olympics Logo: Designer Asao Tokolo Sticks to the Basics


Reading Time: 4 minutes. It was quite a feat to find the Tokyo 2020 Summer Olympics logo, especially after the original choice was tossed out due to allegations of plagiarism in 2015.

Marketing Trends: Instagram vs. TikTok


TikTok is an app that is quickly growing in popularity across the globe. The word “growing” doesn’t even come close to capturing TikTok’s hype – the app, launched by China’s ByteDance in 2016, has been downloaded over 1 billion times globally.

The Key to Marketers’ Happiness

Speaker: Matt Snodgrass, Director of Marketing for MarketingProfs

Every year marketers are bombarded by research that covers the top tools, hottest trends, and latest marketing ideas, but there's almost no research that focuses on the marketer as a person. Very little of that focuses on YOU. Until now. Join MarketingProfs Director of Marketing Matt Snodgrass as he recaps the findings from the latest MarketingProfs Marketer Happiness Report!