Hinge Marketing
JANUARY 9, 2020
What is Co-branding? Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. By blending the market strength and brand awareness of two or more companies, co-branding often improves customer bases, customer loyalty, brand image, and perceived value for all participants. Source: Seismic, Hinge Research Institute.
Alaniz
JANUARY 9, 2020
Effective marketing reaches your prospects where, when, and how they want to be reached. The challenge is that prospect behavior changes with time, and marketers need to adapt to match the evolving consumer. Similar to investing, marketers can generate tremendous returns from accurately predicting future trends. As we enter the new decade, it is essential that we recognize these upcoming changes.
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KoMarketing Associates
JANUARY 9, 2020
Although CMOs and their C-suite, non-marketing counterparts often have similar objectives, new research suggests that they aren’t always on the same page when it comes to the order in which they want to achieve these goals. The Economist recently published a global report titled, “Wanted: CMOs with 20/20 Vision,” and data showed that CMOs and C-suite executives have many of the same strategic priorities, such as brand reputation/positioning, customer experience and engagement, and brand awarenes
Vision Edge Marketing
JANUARY 9, 2020
One of Marketing’s primary jobs is to develop the positioning and messaging for the company and its products and services. The key messages and supporting points are often captured visually in what is referred to as a message map. A quality message map serves as a tool to ensure consistent messaging cross-functionality internally and across channels and touchpoints externally, supporting your customer-facing teams and preventing them from being ambushed when they engage with prospects and custom
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Adobe Experience Cloud Blog
JANUARY 9, 2020
What is Voice Search? Why is it Important? Voice search is a technology that allows you to say a voice command to access information on Google and other search engines. Companies like Amazon, Apple, and Microsoft created voice technologies and aliases like Siri and Alexa to be your sidekick that helps you find information on the web. But, how do these companies decide which information best answers the questions you ask?
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Content Marketing Institute
JANUARY 9, 2020
Content audits, frankly, are dull as ditchwater. But they’re important to the health of your brand. So make it simple. Answer these six critical questions to decide whether you update, repurpose or delete your articles. Continue reading → The post A Simple-to-Do Content Audit With 6 Questions appeared first on Content Marketing Institute.
Martech Advisor
JANUARY 9, 2020
Content, content, content. A necessary evil with the potential to make a significant impact on your marketing efforts. How’s a marketer to handle today’s content crisis? Paige O’Neill, CMO, Sitecore, shares her thoughts. Content is critical for all customer-facing teams. But brands are struggling to keep their omnichannel marketing strategies stocked with the assets end users want and need for a personalized digital experience.
Stevens & Tate
JANUARY 9, 2020
When it comes to market research strategies, the more you know about your target audience, the more effective they will be. The biggest mistake you can make is assuming you know who your audience is and that you understand what their needs are without doing the proper market research. Not only could you be mistaken, but audiences evolve over time. This means that even if you do have a firm grasp of who your audience is at the moment, this can change in the future.
Moz
JANUARY 9, 2020
Posted by BritneyMuller Python is a programming language that can help you uncover incredible SEO insights and save you time by automating time-consuming tasks. But for those who haven't explored this side of search, it can be intimidating. In this episode of Whiteboard Friday, Britney Muller and a true python expert named Pumpkin offer an intro into a helpful tool that's worth your time to learn.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Ontraport
JANUARY 9, 2020
Set up and Track UTMs. Follow the step-by-step instructions to add UTM tracking to your URLs so you can see where your leads and sales are coming from. Read more arrow_forward. Add Contacts to Facebook Custom Audiences. Here’s how you can use Ontraport’s integration with Facebook Custom Audiences to add contacts to and remove them from your Facebook Custom Audiences.
Matchcraft
JANUARY 9, 2020
Resellers and agencies have many options when it comes to carefully utilizing and maximizing their advertisers’ online spend. They can choose to advertise on Search and Display networks such as Google and Bing, go the social route using Facebook and Instagram, use any other combination of these networks or advertise on them all. . Simultaneously advertising on a variety of networks can lead to 2 major challenges for resellers/agencies: .
Hubspot
JANUARY 9, 2020
Whatever your niche or industry, there can surely be no debate — effective communication is critical to success. Businesses universally recognize the importance of sharing and documenting information effectively, both internally and with customers. And yet, counterintuitively, with more technology available than ever before, new data published by Project.co reveals that businesses are struggling as much as ever to effectively communicate.
Martech Advisor
JANUARY 9, 2020
For the longest time, gaming has remained a niche hobby but in recent times the global trend towards gaming has shifted for it becomes more and more mainstream. Couple that with increased ad-blockers and changing ways of content consumption, which has given rise to the new arena of mobile advertisements. Digging deeper, the article explores the rise of in-app advertising as a more targeted form of advertisement, along with the new ways for brands to be able to reach their audiences without hampe
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Ontraport
JANUARY 9, 2020
Set up and Track UTMs. Follow the step-by-step instructions to add UTM tracking to your URLs so you can see where your leads and sales are coming from. Read more arrow_forward. Add Contacts to Facebook Custom Audiences. Here’s how you can use Ontraport’s integration with Facebook Custom Audiences to add contacts to and remove them from your Facebook Custom Audiences.
Hubspot
JANUARY 9, 2020
Since 2018, online publishers have been seeing sudden noticeable spikes of mobile traffic to their websites. And while you might think these spikes are just due to the growing pool of mobile internet users, SEO and content strategists have identified an additional culprit: Google Discover. But, despite Google Discover's effectiveness in pulling in mobile traffic, a lot of marketers still don't know what it is or how it can be leveraged in the online marketing world.
Kapost
JANUARY 9, 2020
You see a problem in the way your organization does content today, and this—this!—is the year you’re going get the software your team needs to fix it. Like many marketers. The post The 4 People You Need in a Content Software Buying Group appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.
Martech Advisor
JANUARY 9, 2020
Streaming TV ads are now driving incremental reach and frequency for advertisers while challenging the old TV rating to better value media based on business outcomes, writes, Marc Bourget, SVP Product at Samba TV. Advanced television such as OTT and CTV is now all the rage, as it redefines the TV ad industry. But can these new formats and delivery channels also re-thing how media is valued?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Heinz Marketing
JANUARY 9, 2020
By Matt Heinz , President of Heinz Marketing. Some version of this question I hear quite often: “If you had 100 days, how would you impact our business?”. Great question whether you’re hiring a consultant or new employee, or if you are, in fact, that employee starting a new role. And even if you’re just starting a new year fresh, here are some recommendations that might help.
DrumUp
JANUARY 9, 2020
Reading Time: 5 minutes Social media is the point where people from different regions are communicating and sharing their experiences. The content found on social media are images, videos, and. In Digital marketing trends, visual stuff social media enables easy access and understanding than monotonous text content. As we.
Outbound Engine
JANUARY 9, 2020
The new year is an exciting time for many of us, but it’s an especially good time for health and wellness professionals. If you work in the health and wellness industry, you’re likely used to the surge of clients looking to start the year off with healthier habits. The new year also means the search for marketing ideas for health and wellness businesses.
Outreach
JANUARY 9, 2020
Do you look forward to your 1:1s with your sales reps? Even more importantly, do your reps look forward to their 1:1s with you? Quality 1:1s are necessary for your sales reps to be productive and grow in their careers as salespeople. When done correctly, 1:1s should be a highlight of their week. But making sure your 1:1s don’t feel like a trip to the dentist requires consistency, coaching, and lots of preparation.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Martech Advisor
JANUARY 9, 2020
Martech is a rapidly growing space, demanding attention from every marketer across the board. If you’re looking to adopt marketing technology in 2020, replacing legacy models, you need Shoshin or the “beginner’s mind.” Read on to know: What is Shoshin? Five ways to leverage Shoshin in transitioning from marketing to martech. What’s next for marketers?
Optinmonster
JANUARY 9, 2020
We’ve all been there before, sitting on the line with some company’s customer service department. We call, we wait, and we hear the same message over and over again: “ Your call is very important to us. Please stay on the line.” An hour later and you’re still waiting to speak with someone while your dinner gets cold. Super annoying, right? So on behalf of frustrated customers everywhere, we’re going to look at some live chat best practices to help you streamline customer service, increase
Square 2 Marketing
JANUARY 9, 2020
With So Much Content Marketing Being Used, What Makes For Great Content Marketing? It’s estimated that by 2021, 27% of internet users in the U.S. will be using ad blockers, which means that about one quarter of all ads won’t reach their target. Because of ad blockers, the loss of ad revenue is projected to increase from about $3.89 billion in 2016 to $12.12 billion by 2020 in the U.S. alone.
Jifflenow
JANUARY 9, 2020
Strategic B2B meetings are the lifeline for business success. Most strategic meetings take place with customers, prospects, vendors, decision-makers, and other stakeholders at events, briefing centers, roadshows, etc. This makes them one of the most effective tools for B2B enterprises looking to accelerate business growth. Strategic meeting management entails handling of a number of elements like managing responses, attendees, calendars, etc., In most cases, meeting managers and coordinators use
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Conductor
JANUARY 9, 2020
Introducing the all-new Marketplace by Conductor . Marketers are the ultimate multi-taskers. Moving between meetings, whiteboarding sessions, tech platforms, and data sets, every day-in-the-life of the modern marketer is different, and time is increasingly precious. . At Conductor, our goal is to enable marketers to do more in less time, through thoughtful strategic services, efficient and easy-to-use technology, and a best-in-class platform experience.
Hannon Hill
JANUARY 9, 2020
Last year brought growth, updates, and exciting launches at Hannon Hill. As we look forward to the new year, we’re excited to look back on all that was accomplished in 2019.
Content4Demand
JANUARY 9, 2020
One of the things I’ll be listening for at this year’s B2B Marketing Exchange next month is discussions about gating strategy. At the 2019 conference, keynote speaker Steve Casey, Principal Analyst at Forrester Research , shared some startling research about the impact of putting content behind gates: 81% of surveyed Millennials and Gen-Xers had decided not to download offered content because they didn’t want to fill out a form.
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