Thu.Jan 09, 2020

What Digital Marketers Need to Know About California’s New CCPA Law


There’s a lot of questions swirling around the new CCPA (California Consumer Privacy Act) law California enacted on January 1, 2020. The good news is the law won’t be enforced until July of 2020, so we still have some time to comply.

Co-branding with Research: Making Your B2B Content Stand Out

Hinge Marketing

What is Co-branding? Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic.

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Marketing Trends: Human-Centric Advertising and Building Trust


Effective marketing reaches your prospects where, when, and how they want to be reached. The challenge is that prospect behavior changes with time, and marketers need to adapt to match the evolving consumer.

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Report: CMOs Share Marketing Goals with C-suite Executives, But Prioritize Differently

KoMarketing Associates

Although CMOs and their C-suite, non-marketing counterparts often have similar objectives, new research suggests that they aren’t always on the same page when it comes to the order in which they want to achieve these goals.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

3 Marketing Automation Use Cases for Insurance Brokerages


Read this blog to learn three simple and effective marketing automation use cases for your insurance brokerage. Marketing Automation Marketing Strategy

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More Trending

A Quality Message Map Makes a Powerful Competitive Weapon

Measure Up Marketing

One of Marketing’s primary jobs is to develop the positioning and messaging for the company and its products and services. The key messages and supporting points are often captured visually in what is referred to as a message map.

A Simple-to-Do Content Audit With 6 Questions

Content Marketing Institute

Content audits, frankly, are dull as ditchwater. But they’re important to the health of your brand. So make it simple. Answer these six critical questions to decide whether you update, repurpose or delete your articles.

SEO for Voice Search | 5 Valuable Tips to Optimize Voice Search in 2020


What is Voice Search? Why is it Important? Voice search is a technology that allows you to say a voice command to access information on Google and other search engines.

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77 Ways to be More Creative

Carla Johnson

January 9, 2020 Creativity is one of those things that sounds romantically easy to do, but often leaves you scratching your head. Even the creative geniuses get stumped from time to time. The key to getting your creative mojo going is practice. Consistent practice.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Top Marketing Ideas for Health and Wellness Businesses

Outbound Engine

The new year is an exciting time for many of us, but it’s an especially good time for health and wellness professionals. If you work in the health and wellness industry, you’re likely used to the surge of clients looking to start the year off with healthier habits.

How to Structure your 1:1s To Make Them More Productive (and Enjoyable)


Do you look forward to your 1:1s with your sales reps? Even more importantly, do your reps look forward to their 1:1s with you? Quality 1:1s are necessary for your sales reps to be productive and grow in their careers as salespeople. When done correctly, 1:1s should be a highlight of their week.

Will 2020 Be the Year We Open the Gates on Content?


One of the things I’ll be listening for at this year’s B2B Marketing Exchange next month is discussions about gating strategy.

Live Chat Best Practices: How to Streamline Customer Service


We’ve all been there before, sitting on the line with some company’s customer service department. We call, we wait, and we hear the same message over and over again: “ Your call is very important to us. Please stay on the line.”

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

The Attract Issue


Set up and Track UTMs. Follow the step-by-step instructions to add UTM tracking to your URLs so you can see where your leads and sales are coming from. Read more arrow_forward. Add Contacts to Facebook Custom Audiences.

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Top 5 Retail Customer Experience (CX) Strategies for 2020!

Martech Advisor

Retail customer experience is defined as the overall experience a retail brand provides its customers and prospects, across touchpoints and channels including in-store and online.

Benefits of adVantage’s Merchant Center


Resellers and agencies have many options when it comes to carefully utilizing and maximizing their advertisers’ online spend.

Impact Of Visual Stuff On Social Media 2019


Reading Time: 5 minutes Social media is the point where people from different regions are communicating and sharing their experiences. The content found on social media are images, videos, and.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

The 4 People You Need in a Content Software Buying Group


You see a problem in the way your organization does content today, and this—this!—is is the year you’re going get the software your team needs to fix it. Like many marketers. The post The 4 People You Need in a Content Software Buying Group appeared first on Kapost Blog.

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The Attract Issue


Set up and Track UTMs. Follow the step-by-step instructions to add UTM tracking to your URLs so you can see where your leads and sales are coming from. Read more arrow_forward. Add Contacts to Facebook Custom Audiences.

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How to Make a Buyer’s Guide for Your Brand (Part 1 of 5)


How do you make a buyer’s guide to strengthen your brand? We’ll provide you with tried-and-true tips and go into detail over a series of five posts. For part one, let’s start with the why and general approaches you should consider first.

Amazing YouTube statistics for B2B Marketers


YouTube has grown bigger than all the other social media platforms & every other website as well, except for Google. According to a forecast by Cisco, videos will comprise 79% of the global internet traffic by the year 2020, which means a year over year increase rate of 63% starting 2015.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

What’s Fueling the Content Crisis? 

Martech Advisor

Content, content, content. A necessary evil with the potential to make a significant impact on your marketing efforts. How’s a marketer to handle today’s content crisis? Paige O’Neill, CMO, Sitecore, shares her thoughts. Content is critical for all customer-facing teams.

6 High-Quality Content Marketing Ideas From 2019 Campaigns

Square 2 Marketing

With So Much Content Marketing Being Used, What Makes For Great Content Marketing? It’s estimated that by 2021, 27% of internet users in the U.S. will be using ad blockers, which means that about one quarter of all ads won’t reach their target.

New Year or New Job: Five Keys to a Successful 100-Day Plan

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. Some version of this question I hear quite often: “If you had 100 days, how would you impact our business?”. Great question whether you’re hiring a consultant or new employee, or if you are, in fact, that employee starting a new role.

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Intro to Python - Whiteboard Friday


Posted by BritneyMuller Python is a programming language that can help you uncover incredible SEO insights and save you time by automating time-consuming tasks. But for those who haven't explored this side of search, it can be intimidating.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.