SendX

JULY 6, 2021

Marketing is very crucial for any business that desires to survive and thrive in a competitive environment. One of the marketing channels the internet has made it easier to reach out to customers is through the use of email marketing. A large percentage of individuals use email, and it keeps growing by the day. This means that applying a well-planned brand pitch email template can help your business generate new leads.

Template 195

Template Email Marketing Tips Brand Identity 195

Marketing Insider Group

JULY 6, 2021

Nearly 4 billion people are on social media around the world, so it makes sense that brands are turning to social media as a core part of their digital marketing strategies. But a recent survey shows that CEOs are not convinced that social media is gleaning the results their companies need, and marketers are often left frustrated trying to demonstrate its effectiveness with metrics like followers, impressions, and sentiment (really?).

Social Media 362

Social Media Media Business Custom Publishing 362

KoMarketing Associates

JULY 6, 2021

Intent data can be described as the information acquired from digital sources about a company’s behavior, as well as the way it consumes content. New research suggests that an increasing number of B2B marketers are utilizing intent data to gain an edge on the competition. Intentsify, in tandem with Ascend2, recently published “The B2B Marketer’s State of Intent Data” report, and statistics showed that the majority of B2B marketers (46%) have an intent data strategy in place, and it is being meas

Intent Data 281

Intent Data Intent B2B Marketing Marketing & Strategy 281

Biznology

JULY 6, 2021

Stories have incredible power. They shape our feelings, our thoughts, how we perceive the world and are perceived in the world. And sometimes they keep us stuck in a rut, blind to new facts and fresh potential. I was struck by the power of stories when I interviewed Hunter Lovins recently. A pioneering environmentalist, green tech investor and advisor to government leaders worldwide, Hunter managed to flip the usual “disaster is coming” climate story on its head, leaving me feeling hopeful and e

Storytelling 197

Storytelling Course Small Business Marketing Cost 197

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Zoominfo

JULY 6, 2021

We all know Tom: the sales guy trying to sell you something you don’t really need on a Tuesday afternoon. As soon as you answer the door, you regret it— big grin, button-down shirt, and lots of charm, despite the 90-degree weather —out of pity, curiosity, or a mix of both, you decide to hear him out. Then there’s Kate. She sits at a desk and sends emails all day.

Lead Ranking 147

Lead Ranking Ideal Customer Profiles Salesforce.com Paid Search Agency 147

Search Engine Journal

JULY 6, 2021

Enterprise SEO trends can help guide the website and digital marketing improvements that drive traffic, brand recognition, and revenue. The post Top 10 Enterprise SEO Trends You Need to Know in 2021 appeared first on Search Engine Journal.

SEO 138

SEO Trends Traffic Search Marketing 138

Sprout Social

JULY 6, 2021

All humans are born with a natural negativity bias , causing us to dwell more on negative experiences than we do on positive ones. This bias can make even the idea of negative feedback anxiety-inducing, leading many to avoid the opportunity altogether. For agencies, however, avoidance is not an option. Receiving and giving constructive feedback is integral to an agency’s ability to grow.

Advertising Agencies 136

Advertising Agencies Paid Search Agency Ad Agencies Work Management 136

Search Engine Journal

JULY 6, 2021

Google’s John Mueller explains that using too many internal links on the same page can dilute their value, and goes over what to do instead. The post Google Cautions Against Using Too Many Internal Links appeared first on Search Engine Journal.

Google 131

Google SEO 131

Porch Group Media

JULY 6, 2021

Between March and August 2020, one in five consumers switched brands, and seven in ten tried new digital shopping channels ( McKinsey ). With the market becoming more complex and customers demanding a personalized experience, data-driven marketing is the only way forward. In an increasingly complex economy, marketers are more focused than ever on using data-driven insights to better understand their customers and boost their overall competitive advantage.

Statistics 122

Statistics Planning Advertising Agencies Paid Search Agency 122

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Search Engine Journal

JULY 6, 2021

Link exchanges are against Google’s Webmaster Guidelines and can result in manual penalties. Learn how to navigate this when building links. The post Are Exchanged or Reciprocal Links Okay with Google? appeared first on Search Engine Journal.

Google 124

Google Guidelines Ad Building SEO 124

The Daily Egg

JULY 6, 2021

Privacy and security are the two things you never want to skimp on—especially for your website. Thankfully there are free Secure Sockets Layer certificates, or SSL certificates, that help protect your site and tell Google your site is safe for users. Once we spent a ton of time researching the best free options, we found […]. The post Best Free SSL Certificate appeared first on The Daily Egg.

Best Practices 120

Best Practices Privacy Google Marketing Websites 120

Search Engine Journal

JULY 6, 2021

You're creating great content, and starting an affiliate program can help boost sales and generate leads for your business. Here's how. The post How to Plan an Affiliate Marketing Strategy for Content Creators appeared first on Search Engine Journal.

Planning 124

Planning Marketing & Strategy Marketing Strategy Content 124

The Daily Egg

JULY 6, 2021

Google Voice is a cost-effective way for growing businesses to host conference calls. However, what’s the importance of conference calls these days? And how can you improve your conference calls? We dive deeper into this and everything you need to know below. Why Google Voice Conference Calls Are So Important Conference calling is just a […]. The post The Complete Guide to Google Voice Conference Calls appeared first on The Daily Egg.

Conference 120

Conference Google Cost Effectiveness 120

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Search Engine Journal

JULY 6, 2021

TikTok is tripling the maximum length of videos, increasing the time limit from 60 seconds to 3 minutes. The post TikTok Triples Length of Videos appeared first on Search Engine Journal.

Video Marketing 123

Video Marketing 123

Industrial Marketer

JULY 6, 2021

Construction company SEO is an essential part of the digital marketing mix for any construction company that seeks to raise awareness for its business and convert leads. SEO works by boosting your website’s ranking with search engines for phrases and words related to your business. This article offers seven significant tips relating to SEO for.

SEO 111

SEO Paid Search Agency Tips Companies 111

Benchmark Email

JULY 6, 2021

Getting one of those coveted top spots on the search results page requires more than just a dose of good luck. In addition to high-quality content, you’ll need a targeted keyword strategy that’s specifically geared to connect with your audience. The better job you do choosing your keywords, the better chance you’ll have of popping… The post How to Perform Effective Keyword Research appeared first on Benchmark Email.

Keywords 111

Keywords Research Effectiveness Advertising Benchmark 111

seo.co

JULY 6, 2021

Is your website getting enough traffic? Chances are that you could do with more visitors, and your answer is a resounding NO. Many website owners and marketers have the same dilemma because they don’t take a data-driven approach to traffic management. There is no denying the importance of research and data analytics for website performance, marketing success, and better profitability.

Marketing Analytics Tools 111

Marketing Analytics Tools Work Management Google CTR 111

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Intent Data

Content Marketing Institute

JULY 6, 2021

Do you raise the red flag when hearing about content syndication happening in sales or PR? Are you in fear that it will hurt your hard-earned Google rankings? Here’s how to syndicate without facing Google’s wrath. Continue reading → The post How to Keep Google From Penalizing Your Syndicated Content appeared first on Content Marketing Institute.

Google 110

Google PR Content Content Marketing 110

Square 2 Marketing

JULY 6, 2021

Why You Shouldn’t Ignore The Power Of Instagram. Should you be on Instagram? Yes, maybe, no, I don’t know. That’s the truth. Is it right for your company? It’s possible. What I do know is that you should be experimenting with Instagram to see if it produces awareness, leads and revenue for your company. One billion monthly active users (MAUs) are on Instagram globally.

Paid Search Agency 105

Paid Search Agency B2B Marketing Companies B2B 105

Search Engine Journal

JULY 6, 2021

Today, Microsoft Advertising announced its July product releases and updates. Here’s what advertisers need to know! The post Microsoft Advertising Announces June Product Releases & Updates appeared first on Search Engine Journal.

Advertisements 100

Advertisements Advertising Product 100

Salesforce Marketing Cloud

JULY 6, 2021

World-renowned sales coach Timothy Gallwey has captivated CEOs, entrepreneurs, and business leaders for decades. How? With one simple idea: “[Sales] coaching is [the key to] unlocking a person’s potential. It is helping them to learn rather than teaching them.” The bad news is that many sales managers find coaching a difficult skill to master – especially in an environment where reps are increasingly remote.

Work Management 98

Work Management Effectiveness Tips Allocation 98

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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Intent Data

SmartBug Media

JULY 6, 2021

Content reoptimization is one of the most impactful efforts for SEO and marketing teams. Most organizations that have been developing content for the last decade are sitting on a wealth (or at least a high volume) of out-of-date blog posts or buried website pages. Content reoptimization allows you to breathe new life in your content, which will help improve your ability to drive organic traffic and conversions.

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Top of Funnel Allocation Lead Ranking Lead Scoring 98

Salesforce Marketing Cloud

JULY 6, 2021

Despite the latest figures showing an acceleration in the U.S. labor market, the share of workers leaving jobs is at its highest level in more than two decades. Reasons vary, but anecdotal evidence points to a search for new opportunities and different life experiences. Would better employee engagement retain them? How can employers give workers what they need when many never plan on stepping foot in an office again?

Marketing AI 98

Marketing AI Work Management Paid Search Agency Marketing Management 98

ClearVoice

JULY 6, 2021

Knowing that video marketing is an important aspect of content marketing and embracing it as a vital component in your marketing efforts are two distinctly different things. As you will see manifested in the numbers, data, and research included below, audiences largely want to consume video content more than ever. The organizations that are finding meaningful ways to develop video content and effective ways to distribute it are much more likely to be successful in their marketing efforts. 50+ ey

Stats 98

Stats Video Marketing Planning Emarketing 98

Hubspot

JULY 6, 2021

While branding can feel like a vague concept, it's one of the most important elements of a marketing strategy. Did you know that presenting a brand consistently across all platforms can increase revenue by up to 23% ? Plus, consistently presented brands are 3.5 times more likely to have excellent brand visibility than those with inconsistent branding.

Brand Identity 101

Brand Identity Branding Lead Ranking Differentiation 101

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

Lead Qualification

Mailmunch

JULY 6, 2021

Even in today’s time, where marketing channels are born and discarded without so much as a second thought, emails have held onto the position of the primary professional communication channel for decades. More importantly, it is still one of the highest ROI-generating channels of communication. According to Direct Marketing Association, emails generate an average ROI of $42 for every dollar spent — one of the highest among all communication channels. .

Enterprise Management 82

Enterprise Management Email Marketing Work Management Optimization 82

Hubspot

JULY 6, 2021

Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

Email Marketing 101

Email Marketing Marketing & Strategy Marketing Strategy Planning 101

Liveintent

JULY 6, 2021

The pandemic presented D2C and eCommerce brands with a unique opportunity: grow their businesses by reaching stuck-at-home audiences directly with online content and products. Now that we’re entering a post-pandemic world, however, advertisers are left wondering if the eCommerce boom will wear out and campaign prices will rise again. And although Google has delayed the deprecation of third-party cookies to 2023, businesses still need to rethink their approaches to collecting data and targe

eCommerce 71

eCommerce Brand Identity Branding Ad Exchange 71