Fri.Feb 09, 2024

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8 rules to rock your B2B marketing campaigns in 2024

Envy

At the very end of 2023, along with Airfleet we held The Big Marketing Kickoff, an event during which we’ve spoken about the highs and lows of the past year in the B2B marketing world, and shared our plans for growth in 2024 with an audience of no less than 150 brilliant B2B marketers.

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The Sales AI Takeover: 5 Use Cases To Test Today

Convince & Convert

As we watch AI eat the world, as a business it’s easy to get overwhelmed and feel stuck about which opportunities you should integrate first. That pressure to move fast and test things is even more critical for sales-centered organizations. The sales process and toolset has been impacted more heavily than almost any other business unit. AI has become a key ingredient to the modern sales strategy.

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Fine-Tuning Your LLM? There’s a Better Way

Salesforce Marketing Cloud

Ever get an email trying to sell you a product you’ve already bought? Or had a service interaction where you had to answer the same questions multiple times with different people? Large language models (LLMs) promise to eliminate these annoyances by providing greater levels of information-sharing and personalization within your company’s operations.

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Event Analytics: Forecasting Big Tent Conversion Lift Events

CMSWire

Groundbreaking Analytics: Marketers reassess event investments as data-driven strategies redefine the Super Bowl and Valentine's Day campaigns. Continue reading.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Why now is the time to pay attention to micro-communities

Martech

It’s hard to imagine the web as a real, tangible thing — especially in the context of social media and digital communities where a screen separates our reality from the insular worlds of the internet. In the early days of web-based communities, we had LiveJournal and MySpace, with Facebook, Reddit and other forums following soon after. I used to imagine the internet then (and still do) as a city-like entity — apps and websites connected by wires like neighborhoods, each with their own rules and

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Stuck in B2Boring? Take These Lessons From the Super Ads Bowl

Content Marketing Institute

What does the Super Bowl ad game mean for marketers? Don’t let it be just a spectator sport. Contemplate these two questions to boost your B2B marketing — no matter the size of your budget.

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10 Super Bowl Marketing Moments That Made History

CMSWire

How 10 iconic Super Bowl campaigns captured hearts and redefined marketing. Continue reading.

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Responsible Statecraft: SEO Growth After Switching to RebelMouse CMS

RebelMouse

The RebelMouse team met the Responsible Statecraft team in 2023. We kicked off our partnership in April and launched the new experience in early September. The results we have achieved together are beyond impressive. Post-Launch Performance It’s exciting to see that a few months after launch we can report exciting growth — especially in traffic from Google.

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Megan Michuda: Spotlight on the expert

Martech

Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Denver, Colorado native Megan Michuda has been wrangling martech in the finance space for almost 14 years. She’s an advisor to martech stack management platform CabinetM and built her own stack management tool Stacktus that CabinetM later acquired.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Mastering the Marketing Case Study: 7 Best Practices

Square 2 Marketing

Conversion takes more than demonstrated product quality or expertise, or even quantifiable results. You need a compelling story to tie it all together, and your target audience needs to hear it from trusted sources – their peers. Your prospects want to work with a partner that will educate them, help them choose the right services and provide dependable support after the sale.

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Brand Authenticity: How Taylor Swift Scores Big for the NFL Brand

CMSWire

Taylor Swift's NFL connection offers some super important CX lessons. Continue reading.

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How To Nurture Your Leads With Email Marketing

Stevens & Tate

Despite some claims that email is dead, it is still a highly effective way for marketers to connect with consumers. It is an integral part of inbound marketing as well as attraction marketing , and is a great way to send nurture leads throughout the buying process. Nurture Your Leads With Email Marketing What is Lead Nurturing? Lead nurturing is a strategic approach in marketing and sales that focuses on developing and maintaining meaningful relationships with potential customers throughout thei

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“Not Just a Day,” HG Insights’ Culture of Service

HG Data

This Martin Luther King, Jr. Day, HG Insights closed their offices and opened their hearts by volunteering in their communities — whether that’s here in Santa Barbara, London, Brazil, or anywhere else — to honor Dr. King’s legacy and participate in service projects. “One of the most important parts of the culture at HG Insights […] The post “Not Just a Day,” HG Insights’ Culture of Service appeared first on HG Insights.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Planning Your Association’s Big Event? Invite Content Marketing

The Mx Group

Events are a big deal for associations. Here’s how to sustain an event-aligned content strategy long after everyone goes home.

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Announcing LeanData’s Advanced Certification Course

LeanData

LeanData Certification is rising to a new level with an advanced certification course tailor-made for the LeanData expert community. The post Announcing LeanData’s Advanced Certification Course appeared first on LeanData.

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7 Content Marketing Trends You Need to Know in 2024

The Mx Group

The world of content marketing is evolving and marketers are adapting — from conquering new format frontiers to inviting AI to ideation sessions.

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Giving Your GTM Teams Quality B2B Data: Best Practices for Data Quality Management

SalesIntel

Quality B2B data is paramount for Go-To-Market (GTM) to identify and understand their target audience more effectively, allowing them to tailor their messaging, offerings, and outreach efforts accordingly. Moreover, by leveraging high-quality data, GTM teams can make informed decisions, optimize their sales pipelines , and drive revenue growth. Without reliable data, GTM initiatives may suffer from inefficiencies, missed opportunities, and diminished customer satisfaction, hindering overall bus

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Radical Candor: The CMO’s Guide to Fearless Feedback

Drew Neisser

At the heart of transformative leadership lies a powerful concept: Radical Candor. It’s the art of caring personally and challenging directly, a philosophy Kim Scott crafted to help others achieve results collaboratively that you could never achieve alone. For B2B CMOs, adopting Radical Candor can be a game-changer. In this episode, Kim Scott herself applies the principles of Radical Candor to the unique challenges of the CMO role.

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Latest B2B Email Marketing Trends

Fount Media

Email marketing stands out as a favorable choice for B2B companies, serving as a key channel to engage crucial decision-makers. Amidst numerous digital avenues, email marketing consistently delivers high returns on investment. Explore the latest trends in B2B email marketing within this blog. In 2024, email will remain ubiquitous across The post Latest B2B Email Marketing Trends appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.

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Empowering Marketers with Data: Chris Matty’s Visionary Journey with Versium

Versium

Join us as we reveal the story behind Versium’s success, its comprehensive suite of services, and the visionary future it foresees in the ever-evolving Martech landscape.

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The Marketing Book Podcast: “The AI Playbook” by Eric Siegel

The Forward Observer

The AI Playbook: Mastering the Rare Art of Machine Learning Deployment by Eric Siegel About the Book In his bestselling first book, Eric Siegel explained how machine learning works. Now, in The AI Playbook , he shows how to capitalize on it. The greatest tool is the hardest to use. Machine learning is the world’s most important general-purpose technology—but it’s notoriously difficult to launch.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Google Maps’ Generative AI: What You Need to Know

Single Grain

Google just announced that they’re bringing generative AI to Maps to respond to local queries within this app. The idea is that it’ll make discovering places easier and more personal. The feature is currently in an experimental phase, available only to select “Local Guides” in the U.S., but if the buzz is anything to pay attention to, it’s likely to expand soon.

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How to categorize customer data for actionable insights

Martech

Marketing success depends on truly understanding your customers. But how do you make sense of it all with the deluge of customer data flooding modern companies? The answer lies in organization. Grouping customer data into larger categories can help you think more expansively and deeply about how to use this data to improve your business with: A better view of your customer.

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10 Tips on How to Attract Your First 1000 Blog Subscribers

Optinmonster

Wondering how to get more blog readers? A blog is an essential tool for marketing your business , especially if you’re just starting out. But that’s also the time when it’s hardest to get attention. In fact, sometimes it seems like you’re talking to yourself, and it’s so tempting to just give up. Don’t throw in the towel just yet!

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