Influitive
MARCH 23, 2018
Going where no company has gone before: finding a scalable way to boost customer retention Rosetta Stone, the leading provider of language-learning software, has been helping learners around the world master new languages for more than 25 years. In addition to learners at home, Rosetta Stone also serves educators and global businesses to help upskill.
Marketing Insider Group
MARCH 23, 2018
For the 167th episode of The Marketing Book Podcast, I interviewed Joey Coleman, author of Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days. The author’s theory of building customer loyalty isn’t about focusing on marketing or closing the sale: It’s about the first 100 days after the sale and […]. The post Weekend Reading: “Never Lose a Customer Again” by Joey Coleman appeared first on Marketing Insider Group.
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Biznology
MARCH 23, 2018
I’ve been noticing some ironies in the world of B2B marketing lately; you know what I mean. When the common wisdom is one thing, but the reality is another. I get annoyed, especially when the so-called common wisdom is driven by the profit motive, or by fashion, or political correctness. Let me share a few ironies that I’ve noticed, and I hope readers will add others to the list.
Kaon
MARCH 23, 2018
Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, today announced that it is continuing to drive augmented reality (AR) adoption in the enterprise, with Google’s recent technology release of ARCore. With the launch of ARCore 1.0, Kaon Interactive continues to lead the AR adoption race in the B2B space, with 50+ live enterprise Kaon AR ® applications in use by hundreds of thousands of customers, sales teams and channel partners globally.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Adobe Experience Cloud Blog
MARCH 23, 2018
Marketing has always struggled to show its value. Perhaps this explains why there are still a small number of CMOs in the boardroom. Only 21% had a marketing background among FTSE 100 CEOs. The annual Robert Half FTSE 100 CEO Tracker showed that majority of CEOs (43%) have a background in finance. That big discrepancy suggests a gap in value placed on the disciplines.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Vidyard
MARCH 23, 2018
Marketers live in challenging times. Our messages compete with 2,900 others daily for the attention of their customers and prospects. Inboxes are becoming more cluttered with the average person interacting with 121 emails each day. That’s why we need new tools to stand out, get noticed, and keep our audience engaged. One of these tools is personalized video which has been proven to make a big impact, increasing email conversion by 500% or more!
Hubspot
MARCH 23, 2018
Sales Call Tips. Start Sales Calls with a Bang. Don't Bad-Mouth Competitors. Use Awesome Labels. Set the Agenda and Stay in Control. Stand Up. Use Emphasis Wisely. Simplify Options. Adopt Smart Product Positioning. Get Emotional. Clarify Product Value. Empower Customers. Remember, There's a Time for Everything. Serve Hot, Not Cold. Observe, Record, and Predict.
Outreach
MARCH 23, 2018
I’ll be totally blunt: The qualities that make you a great salesperson often make you a downright terrible significant other. Not convinced? Look, I’m by no means a dating or marriage expert. In fact, the stories I’ll share would probably suggest quite the opposite. But as any great salesperson should do, I have learned to reflect on my successes and failures (let’s not dig up too much of the past), identify patterns, and find solutions to the problems or attempt to replicate the good behaviors.
Champion Communications
MARCH 23, 2018
Why B2B Marketers need their PR agency more than ever. What a week! Facebook, a political data analysis company, and a Russian Doctor of Psychology. You couldn’t make it up. Not fake news but a rapidly unfolding story of vast breaches of trust, privacy and profits.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Hubspot
MARCH 23, 2018
Collectively, Instagram and Snapchat attract 687 million daily active users. Their large audiences make them both great platforms to market your brand -- but if you’re working at a small company and can’t justify spending your resources on both, which one do you choose? Since both platforms increasingly overlap in features, function, and advertising components, it can be hard to distinguish the unique elements that make one a better fit for your business.
Kapost
MARCH 23, 2018
With a changing buyer’s journey and better tools to deliver a cohesive customer experience, marketers have more means—and responsibility—than ever to engage prospects with meaningful, educational assets that deliver true. The post Barriers to Marketing Success: Silos, Wasted Content, and Lack of Visibility appeared first on Kapost Content Marketing Blog.
Rev
MARCH 23, 2018
The term artificial intelligence (AI) has been used in a lot of different contexts to describe everything from life-like robots to sleek, modern-day cars that can drive themselves. Up until recently, AI was considered a concept of the future—an idea better suited for science fiction than reality. But in the past decade, AI has gone from a concept of the imagination to a real-life buzzword in the business world.
Hubspot
MARCH 23, 2018
This is a question with many answers, and usually the best one anyone can give you is: “ it depends ”. Not too helpful, right? At Wyzowl , we set out to answer this question once and for all. In February 2018, we contacted 70 explainer video companies from across the industry and asked them how much it would cost for a 60 second explainer video. We then pooled and anonymized the data (and converted all of the prices to USD for consistency) to evaluate the benchmark cost.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Rev
MARCH 23, 2018
Outbound sales got a bad rep. Of course, nobody wants to be cold called about a product they want nothing to do with at 7:00 PM, when they’re off the clock and trying to enjoy time with their family. And it should go without saying that nobody wants to make those calls. But that’s not actually the way outbound sales work. Thanks to telemarketers who seem to have an undeterrable desire to interrupt family meal time, outbound sales became kind of a bad word in the marketing world.
The Mx Group
MARCH 23, 2018
The Mx Group is very proud to be ranked #7 among the top 32 B2B agencies in the country in B2B Marketing’s US Agencies Benchmarking Report 2018. And we couldn’t agree more with the co-founder and editor-in-chief of B2B Marketing when he notes that the reports’s data, “ paints a picture of a buoyant community, showing strong growth and lots of opportunities.”.
Rev
MARCH 23, 2018
Knowing your audience is key; not only is it expensive trying to market to everyone, but it’s inefficient, too. A lot of businesses have narrowed down their target audience, but have they narrowed it down enough? Consider your own audience—how well do you know them? You may think your marketing is targeted, but when it comes down to it, you might be surprised at just how little you know about who your audience is, what they want, and just how much you’re missing out on due to slightly-off-the-ma
Crafted Agency
MARCH 23, 2018
To maximize your CRM investment, increase productivity, and see a return on investment, end users must have proper instruction and the best Salesforce training to use the robust platform to its fullest potential.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Rev
MARCH 23, 2018
When it comes to traditional sales, it seems the standard method is to push as many prospects through the funnel as quickly as possible until they make a purchase, fill out a form, subscribe to a newsletter, or whatever “call to action” goal may be. Once they’ve made their way through the cycle, there’s typically little to no interaction until it’s time to run them back through the sales funnel all over again.
Canadian Marketing Association
MARCH 23, 2018
Eight Ways AI Will Be Used in Marketing in 2018. Real-time behavioural indicators… dynamic segmentation… customer-directed marketing… fewer campaigns with higher ROI… learn about these and other Artificial Intelligence (AI) applications that will be at the forefront of major developments in marketing in 2018. Check out the blog.
Marketing In Real Life
MARCH 23, 2018
Placing press releases, articles and other content in magazines and Websites reaches thousands upon thousands of prospects and customers but do you realize just how much more exposure your publicity can generate with Twitter?
Bound360
MARCH 23, 2018
Being greeted by a sales associate is more pleasant than not being addressed. However, the interaction rarely goes beyond, “welcome in” and perhaps a “hello” back from the person browsing. It’s an impersonal, passive interaction because you know that’s what they say to everyone who walks through their doors. Wouldn’t you be more likely to engage with the sales associate if the conversation was tailored to you?
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
The Freeman Company
MARCH 23, 2018
The case for using Snapchat as part of your event social media strategy, and a step-by-step guide to get started
Hubspot
MARCH 23, 2018
Conversation Starters. What’s the most interesting thing you’ve read lately? What’s a fact about you that’s not on the internet? Do you listen to any podcasts? Which ones? If you were in charge of the playlist, which song would you play next? What’s the best gift you’ve ever gotten? What’s your favorite part about living in [city]? Least favorite? Are there any common misconceptions about your job?
Only B2B
MARCH 23, 2018
3 Crazy Ways to Boost Lead Generation via Artificial Intelligence. MarketingProfs reports that businesses that implement AI see 59% better close rates for sales, 58% increased revenue , 54% more traffic and engagement, and 52% higher conversion. It is tough to accept this truth but statistics show that AI can generate more leads than the traditional marketing methods.
Hubspot
MARCH 23, 2018
If you’re like me, you probably use Google many times a day. But chances are, unless you're a technology geek, you probably still use Google in its simplest form. If your current use of Google is limited to typing in a few words and changing your query until you find what you’re looking for, I’m here to tell you that there’s a better way -- and it’s not hard to learn.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Content Standard
MARCH 23, 2018
For Christmas this past year, my father had all of our old home movies digitized as a gift for my mother. I knew he had taken a lot of video over the years, but it was somewhat humbling to see just how many DVDs it took to store the nearly 30 years of video content—every beach vacation and hiking trip, school function and family gathering, neatly summarized and stored.
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