Mon.Jun 01, 2020

Proof of The ROI of Storytelling in Marketing?

Marketing Insider Group

Putting the customer at the center of everything your business does and cultivating an empathetic work culture are two powerful ways empathy can be used to drive business success.

How to Build a Web Optimization Dream Team: Who Are Your Key Players?

Modern Marketing

Where to start. Are you thinking about building out a team to foster continuous optimization in your organization? If so, you might know the basics to testing and optimization, but you might need help in knowing where to start and what the right resources are to drive your optimization program.

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How AI fits into the martech landscape


30-second summary: Today, artificial intelligence, sensors, and digital platforms—and an explosion of data—have already increased the opportunity for learning more effectively; but competing on the rate of learning will become a necessity in the 2020s.

How To Convert Your Website Visitors to Engaged Leads

Marketing Insider Group

Guest Post by Lead Generation Specialist Lauren Johnson. Content marketing drives free traffic to this website everyday. Michael Brenner posts new blog articles consistently 2-3 times per week and generates a couple thousand visitors every day – nearly a million page views every year.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Make your online video meeting more like “real” video


For many sales professionals, appearing on-camera in video meetings is now a big part of the job. And, it’s not something that comes naturally to most of us. Even if you perform well and the group resists talking over one another, attention will wander in online video meetings.

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More Trending

How to Make Money While You Sleep With Affiliate Marketing


Affiliate marketing is about making money. Gobs of money. Money for doing nothing. At least that’s what a quick Google search would have you believe, but as usual, the truth is a little more complex than that. Yes, you can make money through affiliate marketing. Good money.

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Everything You Need to Know About Keyword Research for Content Marketing



12 Tips That Actually Help with Zoom Fatigue


Video calls. They’re not just a fact of remote work, but a veritable lifeline. Except when they’re not. People (especially office workers) are increasingly experiencing burnout and exhaustion from constant video conferencing, a phenomenon that’s been dubbed “Zoom fatigue.”. And it’s not just at work.

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17+ Free Ways to Get More Traffic to Your Content

Content Marketing Institute

Maybe your content promotion budget’s been slashed. Maybe you never had one. Whatever the reason, these ideas will help your audience find your content and you only have to spend time to do them.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Announcing Portals: Create Customizable Homepages for Your Assets


Today, we’re incredibly excited to announce our Brandfolder Portals. Portals are like a customizable homepage for your assets and are the best way for admins to curate specific asset experiences

The Top 8 Reverse Image Search Tools and How to Use Them


How does reverse image search work? Whether you’re a business owner, a marketer, or someone who is wondering about an image, it is often necessary to find the original source for an image or to see where an image appears on the web.

Getty Images Selects Digital Asset Management Platform Brandfolder to Power its Media Manager


__DENVER, June 02, 2020__ - [Getty Images]([link] "Getty Images"), a world leader in visual communications, and [Brandfolder]([link] "Brandfolder"), the world's most intuitive digital asset management (DAM) platform, have today announced

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B2B Bonfire Series – Part 6: Executive Insights from Jeff Winter at Rocket Software


Jeff Winter, Chief Marketing Officer at Rocket Software, sat down recently with Alicia Rasta, VP of New Customer Acquisition, Televerde, to learn how Rocket Software has shifted objectives in the wake of COVID-19.

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

Creating an Eye-Catching Advisor Website Homepage

FMG Suite

According to research from Google , it takes just 0.05 seconds for users to form an opinion about your website that determines whether they’ll stay or leave. .

7 Steps to Create Your First Email Newsletter in Marketo

SmartBug Media

Marketo is a powerful tool that can automate marketing campaigns for every step in the customer journey. There is so much you can do?but but when you’re starting out, there is a good chance that the first email you set up will be a newsletter.

How to Measure Marketing Automation Success


Marketing automation is a highly effective way to give your audiences the personal, consistent communication they crave. No matter what stage of the sales funnel they may be in, content helps prospects make decisions and become customers.

The antidote to uncertainty

Velocity Partners

You're nursing frozen budgets and interrupted plans. That doesn't mean it's time to stand still

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Content Governance Best Practices: Should You Remove Outdated Content?


As more marketing departments pump up the content volume to improve visibility and engagement, some thought should be put into how old or outdated content should be handled. Simply removing it isn't always the best approach. Here are a few best practices to consider.

Struggling, Surviving, or Thriving? Where are we, Really?


If we set aside the cacophony of tense adjectives that dominate our lives these days (crazy, volatile, scary, uncertain), we’re left with a few macroeconomic facts that one might find a bit puzzling. April 2020 showed the highest number of single-month job cuts in the U.S.

How Travel Marketers Can Begin to Recover From the Coronavirus Crisis


Just about every industry has been hit hard by the coronavirus crisis, none more so than travel.

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A Drink With Joe Chernov, CMO at Pendo


The post A Drink With Joe Chernov, CMO at Pendo appeared first on EverString. Content Marketing Virtual Events

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Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Reasons to Hire a Web Designer

Altitude Branding

Have you have found enough reason to set up a website for your business but still do not know whether you should hire a local web designer? Look out for these four signs that direct that you need to find a professional web designer. You are too busy to build the site.

10 Spectator Ideas to Grow your SaaS Business


SaaS is the abbreviated form of “ Software as a Service ” and refers to the software licensing and delivery model.

Cautionary Tales: Why Some Companies Don’t Survive Market Shifts


Market conditions are always changing and throughout history, businesses have had to face disruption. Some were able to meet the challenge, survive, and occasionally, thrive. Others were not as fortunate.

Content Governance Best Practices: Should You Remove Outdated Content?


As more marketing departments pump up the content volume to improve visibility and engagement, some thought should be put into how old or outdated content should be handled. Simply removing it isn't always the best approach. Here are a few best practices to consider.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.