Mon.Jun 01, 2020

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Proof of The ROI of Storytelling in Marketing?

Marketing Insider Group

Putting the customer at the center of everything your business does and cultivating an empathetic work culture are two powerful ways empathy can be used to drive business success. But, if we dig a little deeper into why empathy is so important, we can uncover one of the most effective tools in the world for connecting with people and driving results – storytelling.

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How AI fits into the martech landscape

ClickZ

30-second summary: Today, artificial intelligence, sensors, and digital platforms—and an explosion of data—have already increased the opportunity for learning more effectively; but competing on the rate of learning will become a necessity in the 2020s. The Lean AI Autonomy Scale serves as a framework for assessing how the different capabilities of martech vendors stack up with AI in the industry.

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How To Convert Your Website Visitors to Engaged Leads

Marketing Insider Group

Guest Post by Lead Generation Specialist Lauren Johnson. Content marketing drives free traffic to this website everyday. Michael Brenner posts new blog articles consistently 2-3 times per week and generates a couple thousand visitors every day – nearly a million page views every year. But what happens once Marketing Insider Group gets that traffic?

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No More Hidden Gems: How to Hook Consumers and Avoid Travel Content Clichés

Contently

In this age where “must-see places with breathtaking views” are listed everywhere, it’s easy for travel content to get lost in the noise. Marketing copy heaves with destinations that are “state of the art,” “off the beaten path,” or “sun-kissed”—phrases with no function other than to add bloat. Some are so common that they’ve spawned satirical blog posts, such as Grumpy Traveller’s The 65 Greatest Cities of Contrasts.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Make your online video meeting more like “real” video

Biznology

For many sales professionals, appearing on-camera in video meetings is now a big part of the job. And, it’s not something that comes naturally to most of us. Even if you perform well and the group resists talking over one another, attention will wander in online video meetings. Multiple talking heads on a small screen? That’s very different from the kind of video we’re happy to watch because everything in view has been thought through by a director or performer.

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How to Make Money While You Sleep With Affiliate Marketing

Optinmonster

Affiliate marketing is about making money. Gobs of money. Money for doing nothing. At least that’s what a quick Google search would have you believe, but as usual, the truth is a little more complex than that. Yes, you can make money through affiliate marketing. Good money. And, yes, you can even make money while you sleep. In this post, we’re going to teach you how to generate passive income with successful affiliate marketing.

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How to Perform an SEO Audit in 18 Steps: Guide for 2021

SEMrush

Performing regular SEO audits to find and fix issues that could be holding back your site‘s organic search performance is critical for SEO. In this guide, we walk you through a step-by-step approach to undertake a simple, but effective, SEO audit and identify problems that you will need to prioritize to kickstart growth.

SEO 120
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The Top 8 Reverse Image Search Tools and How to Use Them

ClearVoice

How does reverse image search work? Whether you’re a business owner, a marketer, or someone who is wondering about an image, it is often necessary to find the original source for an image or to see where an image appears on the web. The easiest way to do this is to perform a reverse image search. Here is a list of the top eight best reverse image search tools and how to use them.

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Announcing Portals: Create Customizable Homepages for Your Assets

Brandfolder

Today, we’re incredibly excited to announce our Brandfolder Portals. Portals are like a customizable homepage for your assets and are the best way for admins to curate specific asset experiences.

Curation 105
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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7 Steps to Create Your First Email Newsletter in Marketo

SmartBug Media

Marketo is a powerful tool that can automate marketing campaigns for every step in the customer journey. There is so much you can do?but when you’re starting out, there is a good chance that the first email you set up will be a newsletter. Email newsletters are weekly or monthly roundups of company news or offers, depending on your industry. Newsletters are often the first building block in a great email strategy, because they are an easy way to share meaningful content and build trust with your

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Getty Images Selects Digital Asset Management Platform Brandfolder to Power its Media Manager

Brandfolder

__DENVER, June 02, 2020__ - [Getty Images]([link] "Getty Images"), a world leader in visual communications, and [Brandfolder]([link] "Brandfolder"), the world's most intuitive digital asset management (DAM) platform, have today announced.

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B2B Bonfire Series – Part 6: Executive Insights from Jeff Winter at Rocket Software

Televerde

Jeff Winter, Chief Marketing Officer at Rocket Software, sat down recently with Alicia Rasta, VP of New Customer Acquisition, Televerde, to learn how Rocket Software has shifted objectives in the wake of COVID-19. B2B Bonfire Series: Take a peek into our conversations with top sales and marketing leaders where we uncover how companies are prospering during this unique time in business.

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Creating an Eye-Catching Advisor Website Homepage

FMG Suite

According to research from Google , it takes just 0.05 seconds for users to form an opinion about your website that determines whether they’ll stay or leave. . How can you create a website that convinces a prospect to stay on your website and connect with you by email to start the journey toward becoming a client? For many years, advisors were able to get away with very basic websites that merely provided contact information.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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How to Transition from In-Office to Remote Work

Hubspot

Going into the office every day, I was comfortable. I was in a smooth routine. I would show up every morning at 8:30 a.m., have a smoothie, eat breakfast, and make my way to my desk. Happily, I greeted coworkers as they filed into our section. At lunchtime, I would enjoy a meal at my desk or in the lobby and work from a different area in the office until it was time to leave.

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EA’s Action to Support #BlackLivesMatter

AgencyEA

Following the events of the last week, including the killing of George Floyd and subsequent protests across the nation, we wanted to take a moment to address the sentiments we’re feeling and the action we’re taking. With many of you, we share the grief, anger, disbelief and rage we’re all seeing play out in different […].

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Cautionary Tales: Why Some Companies Don’t Survive Market Shifts

Seismic

Market conditions are always changing and throughout history, businesses have had to face disruption. Some were able to meet the challenge, survive, and occasionally, thrive. Others were not as fortunate. Remember Blockbuster, the company that dominated video rentals through the 1990s and early 2000s? A few years later, in 2010, Blockbuster Corporate was filing for bankruptcy, and today, only one store—affectionately known as The Last Blockbuster —remains.

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The benefits of e-commerce for the manufacturing industry

Sana Commerce

The post The benefits of e-commerce for the manufacturing industry appeared first on Sana commerce.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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How to Measure Marketing Automation Success

Sharpspring

Marketing automation is a highly effective way to give your audiences the personal, consistent communication they crave. No matter what stage of the sales funnel they may be in, content helps prospects make decisions and become customers. However, if you aren’t tracking your efforts, you might not be making the most effective use of your marketing automation budget.

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4 common COVID business scenarios and how to manage them to prepare for recovery

Ledger Bennett

You may have already seen the client all hands our media and strategy team ran on the subject of ‘Maintaining Revenue Performance with Reduced Media Budgets’ We previously wrote a summary blog on the back of this, providing a media performance snapshot and some high level advice based on media data we’ve gathered on activities and actions to consider when preparing for the second half of 2020.

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How Travel Marketers Can Begin to Recover From the Coronavirus Crisis

QuanticMind

Just about every industry has been hit hard by the coronavirus crisis, none more so than travel. The vast majority of tourist destinations across the world have been shut down at some point throughout the first five months of 2020, while social distancing restrictions continue to greatly reduce the capacity for travel businesses to earn revenue. That said, spending months stuck indoors has left many in desperate need of a vacation.

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Content Governance Best Practices: Should You Remove Outdated Content?

DivvyHQ

As more marketing departments pump up the content volume to improve visibility and engagement, some thought should be put into how old or outdated content should be handled. Simply removing it isn't always the best approach. Here are a few best practices to consider.

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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Sales Pipeline Radio, Episode 208: Q & A with Lisa McLeod @LisaEarleMcLeod

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

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Transform Marketing Planning

Allocadia

Allocadia helps marketers align marketing plans and budgets to create visibility into strategy, execution, and results. Pivot to the next plan, transfer budget, and see the impact in one platform rather than multiple spreadsheets. Allocadia has enabled us to have credibility in every conversation we have… we can change the dialogue from spend management to business results.

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Content Governance Best Practices: Should You Remove Outdated Content?

DivvyHQ

As more marketing departments pump up the content volume to improve visibility and engagement, some thought should be put into how old or outdated content should be handled. Simply removing it isn't always the best approach. Here are a few best practices to consider.

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Create Full Visibility into Marketing Budgets

Allocadia

Allocadia helps marketers align marketing plans and budgets to create visibility into strategy, execution, and results. Pivot to the next plan, transfer budget, and see the impact in one platform rather than multiple spreadsheets. Not only does Allocadia allow you to bring in the POs and actuals, it helps you build the context around it. Danielle Evangelista, Marketing Operations Analyst, FireEye.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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3 Smart Ways to Empower Your Emails with CRM Data

GreenRope

3 Smart Ways to Empower Your Emails with CRM Data. Yesterday, John received a "thank you" email from a company whose expansive clothing catalog had caught his eye. To his surprise, the message addressed him by name. Having piqued his interest, John was enticed to read further. He was intrigued to see that, not only did the company care enough to deliver him a heartfelt thank you for his purchase, but that information regarding his location, clothing style, and price range was present thr

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Should you change positioning and messaging because of the COVID-19 pandemic?

Messages that Matter

Have you been thinking about changing your position because of the COVID-19 pandemic? Much has been written about the need to adjust your marketing to take into the account the crisis. Be more empathetic, some suggest. Others say you need to change your message because what buyers are concerned about has changed. I say don’t […].

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How To Improve eCommerce User Experience Through Web Design

flux.la

There is no quantifying how much the Internet has changed our lives and nowhere is this more apparent in the way we shop these days. Whatever we need or want to buy, from electronic gadgets to clothing to medical accessories and equipment, we now have the option to simply access an ecommerce website that sells these things, place our orders, and wait for our purchases to be delivered to our doorstep in a few days or so.