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Peer into the 2021 crystal balls of 20 content marketing experts. Let them help you ready your content marketing programs as best as possible for the year ahead – no matter what COVID-19 is doing (or not doing). Continue reading → The post What’s Up in 2021 for Content Marketing? MORE
As if 2020 hasn’t been scary enough, email marketers are facing new trends and a changing marketing landscape that threaten to overwhelm even the best laid plans. Dark Mode, deliverability, changing customer expectations, holidays unlike years past… There’s a lot keeping us up at night. MORE
Ed Latimore says that he’s lived exactly four lives (so far). His first life started in Pittsburgh. I was a typical at risk youth, born in public housing projects. Single mom. I knew my dad, but he didn't live with us. Young Ed with his father and sister. MORE
While conversational marketing automations and chatbots are the in thing these days, here at Convert we steer clear of fads that take the focus away from what truly matters — our customers. I recently completed Drift Insider’s Conversational Marketing Certification. MORE
It creates a bigger wave when you say, “we generated 10,000 leads last week” rather than, “We got 100 leads last week”. But does this really make sense?! On paper it might sound great, but out of these 10,000 leads how many got converted? MORE
30-second summary: Despite the pandemic, CTV advertising remained a stable ad channel with a growing audience across the US and Europe. More than 50% of US ad buyers shifted their ad spend from linear TV to CTV. MORE
In the content free-fall that is 2020, many of us have found our carefully crafted initial content strategies falling by the wayside in favor of something more immediate or appropriate. MORE
“Amid the coronavirus pandemic, staying connected is more important than ever.” ” Heard that one before? Times have changed, and of course, so have many aspects of the way we think about branded content marketing. MORE
By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. MORE
"Content is king"? Not quite true. In reality, content is one piece of the puzzle. Learn what you need for the whole picture right here. The post Content Is King: The Greatest Lie Ever Told in SEO via @JuliaEMcCoy appeared first on Search Engine Journal. Content Marketing SEO MORE
Marketing Analytics is a term that has become synonymous with the success of all modern marketing organizations. The core competency that differentiates the winning organizations is their ability to objectively evaluate the investments that drive the highest engagement and pipeline growth. MORE
How has B2B content marketing changed since the start of the pandemic? What challenges do content marketers face? What do successful content marketers do that set them apart from others? Answers to these questions and more can be gleaned from a new report on content marketing trends. MORE
Especially since the beginning of the pandemic, digital commerce is growing at lightning speed. Putting pressure on B2B Executives to transform their businesses. No longer can they wait with a long view. MORE
If you follow our blog, you already understand the many ways that a Content Marketing strategy can impact your results. MORE
You’ve done the work. Put together an amazing ad campaign that’s going to really drive home the value of your products while speaking to pain points your ideal customer faces. Now the quest begins- where do you host it? MORE
As social marketers, we spend a lot of time focused on content marketing conversion. It’s how leadership measures results, even as marketers we know that conversion is just the desired end result and not the whole journey. MORE
When prospective clients are looking to hire a marketing agency, there are a ton of questions that come up, including whether or not to hire an agency at all and who to hire. MORE
Every brand can make humor work in content marketing. No matter how serious the industry, there’s always an opportunity to be lighthearted and entertaining. Here are some tips, inspiration, and examples that your content team can leverage. MORE
As marketers, timing is always important. In the PR world, knowing exactly when to launch a campaign or to publish a new media asset can make the difference between success and a less-than-stellar performance. MORE
Making the decision to create your own startup is both exciting and daunting. You are about to bring your passions to life and make a living doing something you love. MORE
Listen on Spotify. Listen on Apple Podcasts. Welcome to my new podcast How would you like to learn directly from those who defied the status quo and created what didn’t already exist? MORE
Last month, the Meta Team for WordPress.org released a new plugin author feature in the official directory. At first glance, this change might appear to be a fairly small one, in that it merely allows the authors of plugins to opt into confirming plugin updates for WordPress via email confirmation. MORE
That’s my take on the challenges and issues faced by industrial companies with manufacturing content marketing distribution and measurement. The post, %Manufacturing Content Marketing Distribution and Measurement% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. MORE
As the ConvertKit Commerce beta launch continues, we're here for another installment of This Week in Commerce – your insider's peek into how creators like you are using the new tool and updates on what's coming next. MORE
In episode 20 of the Deliverability Defined podcast, Melissa and I discuss the 4 biggest takeaways from season 1. 4 top takeaways from the season. We’ve made it through the inaugural season of Deliverability Defined! MORE
TikTok is quickly becoming the next big thing in social media, both for individuals and for brands. Fortunately, the dance and lip-sync app can be a lot more than that if your brand uses it strategically. And the first place to start with that strategy is in your TikTok bio. MORE
B2B PR Sense
OCTOBER 12, 2020
How has B2B content marketing changed since the start of the pandemic? What challenges do content marketers face? What do successful content marketers do that set them apart from others? Answers to these questions and more can be gleaned from a new report on content marketing trends.
Marketing Insider Group
OCTOBER 12, 2020
Making the decision to create your own startup is both exciting and daunting. You are about to bring your passions to life and make a living doing something you love.
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Industrial Marketing Today
OCTOBER 12, 2020
That’s my take on the challenges and issues faced by industrial companies with manufacturing content marketing distribution and measurement. The post, %Manufacturing Content Marketing Distribution and Measurement% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.
RockContent
OCTOBER 12, 2020
Last month, the Meta Team for WordPress.org released a new plugin author feature in the official directory. At first glance, this change might appear to be a fairly small one, in that it merely allows the authors of plugins to opt into confirming plugin updates for WordPress via email confirmation.
Advertisement
In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.
Tony Zambito
OCTOBER 12, 2020
Especially since the beginning of the pandemic, digital commerce is growing at lightning speed. Putting pressure on B2B Executives to transform their businesses. No longer can they wait with a long view.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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RockContent
OCTOBER 12, 2020
If you follow our blog, you already understand the many ways that a Content Marketing strategy can impact your results.
Content Standard
OCTOBER 12, 2020
“Amid the coronavirus pandemic, staying connected is more important than ever.” ” Heard that one before? Times have changed, and of course, so have many aspects of the way we think about branded content marketing.
ConvertKit
OCTOBER 12, 2020
Ed Latimore says that he’s lived exactly four lives (so far). His first life started in Pittsburgh. I was a typical at risk youth, born in public housing projects. Single mom. I knew my dad, but he didn't live with us. Young Ed with his father and sister.
DivvyHQ
OCTOBER 12, 2020
Every brand can make humor work in content marketing. No matter how serious the industry, there’s always an opportunity to be lighthearted and entertaining. Here are some tips, inspiration, and examples that your content team can leverage.
Speaker: Ruth Stevens, President of eMarketing Strategy
In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.
Convert
OCTOBER 12, 2020
While conversational marketing automations and chatbots are the in thing these days, here at Convert we steer clear of fads that take the focus away from what truly matters — our customers. I recently completed Drift Insider’s Conversational Marketing Certification.
Heinz Marketing
OCTOBER 12, 2020
By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning.
ClickZ
OCTOBER 12, 2020
30-second summary: Despite the pandemic, CTV advertising remained a stable ad channel with a growing audience across the US and Europe. More than 50% of US ad buyers shifted their ad spend from linear TV to CTV.
Brandpoint
OCTOBER 12, 2020
As marketers, timing is always important. In the PR world, knowing exactly when to launch a campaign or to publish a new media asset can make the difference between success and a less-than-stellar performance.
Advertiser: ZoomInfo
Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!
SmartBug Media
OCTOBER 12, 2020
When prospective clients are looking to hire a marketing agency, there are a ton of questions that come up, including whether or not to hire an agency at all and who to hire.
Only B2B
OCTOBER 12, 2020
It creates a bigger wave when you say, “we generated 10,000 leads last week” rather than, “We got 100 leads last week”. But does this really make sense?! On paper it might sound great, but out of these 10,000 leads how many got converted?
Litmus
OCTOBER 12, 2020
As if 2020 hasn’t been scary enough, email marketers are facing new trends and a changing marketing landscape that threaten to overwhelm even the best laid plans. Dark Mode, deliverability, changing customer expectations, holidays unlike years past… There’s a lot keeping us up at night.
Metadata
OCTOBER 12, 2020
Listen on Spotify. Listen on Apple Podcasts. Welcome to my new podcast How would you like to learn directly from those who defied the status quo and created what didn’t already exist?
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.
Sprout Social
OCTOBER 12, 2020
As social marketers, we spend a lot of time focused on content marketing conversion. It’s how leadership measures results, even as marketers we know that conversion is just the desired end result and not the whole journey.
Search Engine Journal
OCTOBER 12, 2020
"Content is king"? Not quite true. In reality, content is one piece of the puzzle. Learn what you need for the whole picture right here. The post Content Is King: The Greatest Lie Ever Told in SEO via @JuliaEMcCoy appeared first on Search Engine Journal. Content Marketing SEO
PureB2B
OCTOBER 12, 2020
You’ve done the work. Put together an amazing ad campaign that’s going to really drive home the value of your products while speaking to pain points your ideal customer faces. Now the quest begins- where do you host it?
ConvertKit
OCTOBER 12, 2020
In episode 20 of the Deliverability Defined podcast, Melissa and I discuss the 4 biggest takeaways from season 1. 4 top takeaways from the season. We’ve made it through the inaugural season of Deliverability Defined!
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Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.
B2B Marketing Analytics
OCTOBER 12, 2020
Marketing Analytics is a term that has become synonymous with the success of all modern marketing organizations. The core competency that differentiates the winning organizations is their ability to objectively evaluate the investments that drive the highest engagement and pipeline growth.
ConvertKit
OCTOBER 12, 2020
As the ConvertKit Commerce beta launch continues, we're here for another installment of This Week in Commerce – your insider's peek into how creators like you are using the new tool and updates on what's coming next.
Hubspot
OCTOBER 12, 2020
TikTok is quickly becoming the next big thing in social media, both for individuals and for brands. Fortunately, the dance and lip-sync app can be a lot more than that if your brand uses it strategically. And the first place to start with that strategy is in your TikTok bio.
ClearVoice
OCTOBER 12, 2020
In the content free-fall that is 2020, many of us have found our carefully crafted initial content strategies falling by the wayside in favor of something more immediate or appropriate.
Speaker: Brian Carroll, CEO and Founder of markempa
Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.
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