Mon.Oct 12, 2020

B2B Content Marketing: 5 Trends That You Need to Watch in 2020

B2B PR Sense

How has B2B content marketing changed since the start of the pandemic? What challenges do content marketers face? What do successful content marketers do that set them apart from others? Answers to these questions and more can be gleaned from a new report on content marketing trends.

Trends 260

The Ultimate Guide to Brand Building for Startups

Marketing Insider Group

Making the decision to create your own startup is both exciting and daunting. You are about to bring your passions to life and make a living doing something you love.

Insiders

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Manufacturing Content Marketing Distribution and Measurement

Industrial Marketing Today

That’s my take on the challenges and issues faced by industrial companies with manufacturing content marketing distribution and measurement. The post, %Manufacturing Content Marketing Distribution and Measurement% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

Meta Team for WordPress releases a new plugin author feature

RockContent

Last month, the Meta Team for WordPress.org released a new plugin author feature in the official directory. At first glance, this change might appear to be a fairly small one, in that it merely allows the authors of plugins to opt into confirming plugin updates for WordPress via email confirmation.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Accelerated Digital Commerce Is Disrupting B2B Sellers And Buyers

Tony Zambito

Especially since the beginning of the pandemic, digital commerce is growing at lightning speed. Putting pressure on B2B Executives to transform their businesses. No longer can they wait with a long view.

More Trending

7 COVID Clichés to Avoid in Branded Content Marketing (And What to Say Instead)

Content Standard

“Amid the coronavirus pandemic, staying connected is more important than ever.” ” Heard that one before? Times have changed, and of course, so have many aspects of the way we think about branded content marketing.

Brand 105

The 4 lives of Heavyweight pro boxer Ed Latimore

ConvertKit

Ed Latimore says that he’s lived exactly four lives (so far). His first life started in Pittsburgh. I was a typical at risk youth, born in public housing projects. Single mom. I knew my dad, but he didn't live with us. Young Ed with his father and sister.

How to repurpose content and keep your editorial calendar full

RockContent

If you follow our blog, you already understand the many ways that a Content Marketing strategy can impact your results.

The LOL Guide to Injecting Humor in Your Content Marketing

DivvyHQ

Every brand can make humor work in content marketing. No matter how serious the industry, there’s always an opportunity to be lighthearted and entertaining. Here are some tips, inspiration, and examples that your content team can leverage.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Quality Leads: Why It Is Vital For Your Business Growth?

Only B2B

It creates a bigger wave when you say, “we generated 10,000 leads last week” rather than, “We got 100 leads last week”. But does this really make sense?! On paper it might sound great, but out of these 10,000 leads how many got converted?

How to Make It Easy for Your Website Visitors to Talk to You

Convert

While conversational marketing automations and chatbots are the in thing these days, here at Convert we steer clear of fads that take the focus away from what truly matters — our customers. I recently completed Drift Insider’s Conversational Marketing Certification.

Content Is King: The Greatest Lie Ever Told in SEO via @JuliaEMcCoy

Search Engine Journal

"Content is king"? Not quite true. In reality, content is one piece of the puzzle. Learn what you need for the whole picture right here. The post Content Is King: The Greatest Lie Ever Told in SEO via @JuliaEMcCoy appeared first on Search Engine Journal. Content Marketing SEO

Sales Pipeline Radio, Episode 224: Q & A with Eric Quanstrom @equanstrom

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

When Should You Publish Sponsored Content During the 2020 Elections?

Brandpoint

As marketers, timing is always important. In the PR world, knowing exactly when to launch a campaign or to publish a new media asset can make the difference between success and a less-than-stellar performance.

CTV advertising remains on the rise with new opportunities for Roku channel owners

ClickZ

30-second summary: Despite the pandemic, CTV advertising remained a stable ad channel with a growing audience across the US and Europe. More than 50% of US ad buyers shifted their ad spend from linear TV to CTV.

Inbox Nightmares: Webinar Recording + Q&A

Litmus

As if 2020 hasn’t been scary enough, email marketers are facing new trends and a changing marketing landscape that threaten to overwhelm even the best laid plans. Dark Mode, deliverability, changing customer expectations, holidays unlike years past… There’s a lot keeping us up at night.

Top 4 takeaways from Season 1 of Deliverability Defined

ConvertKit

In episode 20 of the Deliverability Defined podcast, Melissa and I discuss the 4 biggest takeaways from season 1. 4 top takeaways from the season. We’ve made it through the inaugural season of Deliverability Defined!

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Do SmartBug's Marketing Services Fit My Manufacturing Company?

SmartBug Media

When prospective clients are looking to hire a marketing agency, there are a ton of questions that come up, including whether or not to hire an agency at all and who to hire.

From awareness to acquisition: Creating a content funnel that converts

Sprout Social

As social marketers, we spend a lot of time focused on content marketing conversion. It’s how leadership measures results, even as marketers we know that conversion is just the desired end result and not the whole journey.

Introducing The Contenders: Category Creation with Gil Allouche

Metadata

Listen on Spotify. Listen on Apple Podcasts. Welcome to my new podcast How would you like to learn directly from those who defied the status quo and created what didn’t already exist?

Ad Display Best Practices- Where You Should Spend

PureB2B

You’ve done the work. Put together an amazing ad campaign that’s going to really drive home the value of your products while speaking to pain points your ideal customer faces. Now the quest begins- where do you host it?

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Drive More Donations With These Nonprofit Email Examples

Vision6

We don’t like to brag but email marketing is the clear winner when it comes to helping Nonprofits find, grow and keep their donor base. You can easily create and roll out powerful campaigns without exhausting your limited budget.

This Week in Commerce: How The Bold Chick used ConvertKit Commerce to sellout their special offer on coaching sessions in 8 hours

ConvertKit

As the ConvertKit Commerce beta launch continues, we're here for another installment of This Week in Commerce – your insider's peek into how creators like you are using the new tool and updates on what's coming next.

How Do You Know if Your Content Shift Should Be Temporary or Permanent?

ClearVoice

In the content free-fall that is 2020, many of us have found our carefully crafted initial content strategies falling by the wayside in favor of something more immediate or appropriate.

Multi-Dimensional Segmentation Engine – Beyond the Smart Lists

B2B Marketing Analytics

Marketing Analytics is a term that has become synonymous with the success of all modern marketing organizations. The core competency that differentiates the winning organizations is their ability to objectively evaluate the investments that drive the highest engagement and pipeline growth.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.