Mon.Oct 12, 2020

B2B Content Marketing: 5 Trends That You Need to Watch in 2020

B2B PR Sense

How has B2B content marketing changed since the start of the pandemic? What challenges do content marketers face? What do successful content marketers do that set them apart from others? Answers to these questions and more can be gleaned from a new report on content marketing trends.

Trends 252

The Ultimate Guide to Brand Building for Startups

Marketing Insider Group

Making the decision to create your own startup is both exciting and daunting. You are about to bring your passions to life and make a living doing something you love.

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Manufacturing Content Marketing Distribution and Measurement

Industrial Marketing Today

That’s my take on the challenges and issues faced by industrial companies with manufacturing content marketing distribution and measurement. The post, %Manufacturing Content Marketing Distribution and Measurement% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

Meta Team for WordPress releases a new plugin author feature

RockContent

Last month, the Meta Team for WordPress.org released a new plugin author feature in the official directory. At first glance, this change might appear to be a fairly small one, in that it merely allows the authors of plugins to opt into confirming plugin updates for WordPress via email confirmation.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Accelerated Digital Commerce Is Disrupting B2B Sellers And Buyers

Tony Zambito

Especially since the beginning of the pandemic, digital commerce is growing at lightning speed. Putting pressure on B2B Executives to transform their businesses. No longer can they wait with a long view.

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How to repurpose content and keep your editorial calendar full

RockContent

If you follow our blog, you already understand the many ways that a Content Marketing strategy can impact your results.

7 COVID Clichés to Avoid in Branded Content Marketing (And What to Say Instead)

Content Standard

“Amid the coronavirus pandemic, staying connected is more important than ever.” ” Heard that one before? Times have changed, and of course, so have many aspects of the way we think about branded content marketing.

Brand 98

The 4 lives of Heavyweight pro boxer Ed Latimore

ConvertKit

Ed Latimore says that he’s lived exactly four lives (so far). His first life started in Pittsburgh. I was a typical at risk youth, born in public housing projects. Single mom. I knew my dad, but he didn't live with us. Young Ed with his father and sister.

The LOL Guide to Injecting Humor in Your Content Marketing

DivvyHQ

Every brand can make humor work in content marketing. No matter how serious the industry, there’s always an opportunity to be lighthearted and entertaining. Here are some tips, inspiration, and examples that your content team can leverage.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

How to Make It Easy for Your Website Visitors to Talk to You

Convert

While conversational marketing automations and chatbots are the in thing these days, here at Convert we steer clear of fads that take the focus away from what truly matters — our customers. I recently completed Drift Insider’s Conversational Marketing Certification.

Sales Pipeline Radio, Episode 224: Q & A with Eric Quanstrom @equanstrom

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning.

CTV advertising remains on the rise with new opportunities for Roku channel owners

ClickZ

30-second summary: Despite the pandemic, CTV advertising remained a stable ad channel with a growing audience across the US and Europe. More than 50% of US ad buyers shifted their ad spend from linear TV to CTV.

When Should You Publish Sponsored Content During the 2020 Elections?

Brandpoint

As marketers, timing is always important. In the PR world, knowing exactly when to launch a campaign or to publish a new media asset can make the difference between success and a less-than-stellar performance.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Do SmartBug's Marketing Services Fit My Manufacturing Company?

SmartBug Media

When prospective clients are looking to hire a marketing agency, there are a ton of questions that come up, including whether or not to hire an agency at all and who to hire.

Quality Leads: Why It Is Vital For Your Business Growth?

Only B2B

It creates a bigger wave when you say, “we generated 10,000 leads last week” rather than, “We got 100 leads last week”. But does this really make sense?! On paper it might sound great, but out of these 10,000 leads how many got converted?

Inbox Nightmares: Webinar Recording + Q&A

Litmus

As if 2020 hasn’t been scary enough, email marketers are facing new trends and a changing marketing landscape that threaten to overwhelm even the best laid plans. Dark Mode, deliverability, changing customer expectations, holidays unlike years past… There’s a lot keeping us up at night.

Introducing The Contenders: Category Creation with Gil Allouche

Metadata

Listen on Spotify. Listen on Apple Podcasts. Welcome to my new podcast How would you like to learn directly from those who defied the status quo and created what didn’t already exist?

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

From awareness to acquisition: Creating a content funnel that converts

Sprout Social

As social marketers, we spend a lot of time focused on content marketing conversion. It’s how leadership measures results, even as marketers we know that conversion is just the desired end result and not the whole journey.

Content Is King: The Greatest Lie Ever Told in SEO via @JuliaEMcCoy

Search Engine Journal

"Content is king"? Not quite true. In reality, content is one piece of the puzzle. Learn what you need for the whole picture right here. The post Content Is King: The Greatest Lie Ever Told in SEO via @JuliaEMcCoy appeared first on Search Engine Journal. Content Marketing SEO

Ad Display Best Practices- Where You Should Spend

PureB2B

You’ve done the work. Put together an amazing ad campaign that’s going to really drive home the value of your products while speaking to pain points your ideal customer faces. Now the quest begins- where do you host it?

Top 4 takeaways from Season 1 of Deliverability Defined

ConvertKit

In episode 20 of the Deliverability Defined podcast, Melissa and I discuss the 4 biggest takeaways from season 1. 4 top takeaways from the season. We’ve made it through the inaugural season of Deliverability Defined!

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Multi-Dimensional Segmentation Engine – Beyond the Smart Lists

B2B Marketing Analytics

Marketing Analytics is a term that has become synonymous with the success of all modern marketing organizations. The core competency that differentiates the winning organizations is their ability to objectively evaluate the investments that drive the highest engagement and pipeline growth.

This Week in Commerce: How The Bold Chick used ConvertKit Commerce to sellout their special offer on coaching sessions in 8 hours

ConvertKit

As the ConvertKit Commerce beta launch continues, we're here for another installment of This Week in Commerce – your insider's peek into how creators like you are using the new tool and updates on what's coming next.

How To Optimize Your TikTok Bio 5 Easy Steps [+ Examples]

Hubspot

TikTok is quickly becoming the next big thing in social media, both for individuals and for brands. Fortunately, the dance and lip-sync app can be a lot more than that if your brand uses it strategically. And the first place to start with that strategy is in your TikTok bio.

How Do You Know if Your Content Shift Should Be Temporary or Permanent?

ClearVoice

In the content free-fall that is 2020, many of us have found our carefully crafted initial content strategies falling by the wayside in favor of something more immediate or appropriate.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.