Tony Zambito

OCTOBER 12, 2020

Especially since the beginning of the pandemic, digital commerce is growing at lightning speed. Putting pressure on B2B Executives to transform their businesses. No longer can they wait with a long view. Commerce models that have been relied on for the past twenty to thirty years are giving way to a new robust era of digital commerce. If B2B companies are not thinking about this, planning for this, and doing something about this – they will bound to be in big trouble.

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Marketing Insider Group

OCTOBER 12, 2020

Making the decision to create your own startup is both exciting and daunting. You are about to bring your passions to life and make a living doing something you love. More importantly, you get to share that passion with customers by providing them with exceptional products or services that they will love. But, to get customers on board, you need to build a brand that is going to create interest and instill loyalty in your startup.

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Startups Ad Building Brand Identity Branding 359

Industrial Marketing Today

OCTOBER 12, 2020

That’s my take on the challenges and issues faced by industrial companies with manufacturing content marketing distribution and measurement. The post, %Manufacturing Content Marketing Distribution and Measurement% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. [ This is only a content summary. Please click on the headline to read the full article.

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Content Marketing Institute

OCTOBER 12, 2020

Peer into the 2021 crystal balls of 20 content marketing experts. Let them help you ready your content marketing programs as best as possible for the year ahead – no matter what COVID-19 is doing (or not doing). Continue reading → The post What’s Up in 2021 for Content Marketing? appeared first on Content Marketing Institute.

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Brandpoint

OCTOBER 12, 2020

As marketers, timing is always important. In the PR world, knowing exactly when to launch a campaign or to publish a new media asset can make the difference between success and a less-than-stellar performance. But it’s safe to say none of us have had to deal with scheduling situations like the ones we’re in now. The 2020 elections are contentious, and take up more than just the political sections of news publications.

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PR Distribution Paid Search Agency Content 139

Sprout Social

OCTOBER 12, 2020

As social marketers, we spend a lot of time focused on content marketing conversion. It’s how leadership measures results, even as marketers we know that conversion is just the desired end result and not the whole journey. In order to reach the finish line, we have to guide our audiences from being unacquainted with our brand to awareness, and from awareness to consideration.

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Content Standard

OCTOBER 12, 2020

“Amid the coronavirus pandemic, staying connected is more important than ever.” Heard that one before? Times have changed, and of course, so have many aspects of the way we think about branded content marketing. However, cliché messaging still poses the same risk: tired platitudes can drive audiences further away with every attempt to draw them closer.

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Brand Identity Branding Content Marketing Content 134

Heinz Marketing

OCTOBER 12, 2020

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

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Only B2B

OCTOBER 12, 2020

It creates a bigger wave when you say, “we generated 10,000 leads last week” rather than, “We got 100 leads last week”. But does this really make sense?! On paper it might sound great, but out of these 10,000 leads how many got converted? Is it what you are thinking, the more the leads the more the conversions? However, this is not always true. Out of this huge mass only tiny percentage of leads gets converted to customers.

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

DivvyHQ

OCTOBER 12, 2020

Every brand can make humor work in content marketing. No matter how serious the industry, there’s always an opportunity to be lighthearted and entertaining. Here are some tips, inspiration, and examples that your content team can leverage.

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Content Marketing Planning Content Tips 116

ClearVoice

OCTOBER 12, 2020

In the content free-fall that is 2020, many of us have found our carefully crafted initial content strategies falling by the wayside in favor of something more immediate or appropriate. To take it a step further, in the earliest days of the pandemic, most brands went black putting a freeze on any new content or advertising. As we slowly eased into the fact that coronavirus was here for a while (which is so much more comforting than saying for the foreseeable future), content creators and eve

Work Management 116

Work Management Marketing Management Content Webinar Metrics 116

ClickZ

OCTOBER 12, 2020

30-second summary: Despite the pandemic, CTV advertising remained a stable ad channel with a growing audience across the US and Europe. More than 50% of US ad buyers shifted their ad spend from linear TV to CTV. The increasing popularity of CTV among viewers and advertisers is accompanied by streaming-platform wars, where Roku is leading, so far. With advertising opportunities, though, Roku brings their channel owners some challenges and limitations.

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Advertising Channels Advertisements Advertising Cost Per Thousand 98

Vision6

OCTOBER 12, 2020

We don’t like to brag but email marketing is the clear winner when it comes to helping Nonprofits find, grow and keep their donor base. You can easily create and roll out powerful campaigns without exhausting your limited budget. Most importantly, you can deliver personal experiences that will encourage your subscribers to dig a little deeper into their wallets.

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Examples Urgency Marketing Trigger Marketing Paid Search Agency 98

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Social Media

B2B Marketing Analytics

OCTOBER 12, 2020

Marketing Analytics is a term that has become synonymous with the success of all modern marketing organizations. The core competency that differentiates the winning organizations is their ability to objectively evaluate the investments that drive the highest engagement and pipeline growth. Whenever the term marketing analytics is mentioned, the first thought and rightly so is in relation to the “performance measurement” aspect of marketing – the means through which marketing teams are able

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Segmentation Marketing Automation Services Webinar Metrics Marketing Management 98

ConvertKit

OCTOBER 12, 2020

As the ConvertKit Commerce beta launch continues, we're here for another installment of This Week in Commerce – your insider's peek into how creators like you are using the new tool and updates on what's coming next. How an online course creator used ConvertKit Commerce to sellout their special offer on coaching sessions. The creator: Ramonica Plishett/ The Bold Chick is a social media video marketing strategist who helps women who are afraid to be visible get comfortable using video to pr

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Paid Search Agency Mobile Marketing Pricing Price 93

Litmus

OCTOBER 12, 2020

As if 2020 hasn’t been scary enough, email marketers are facing new trends and a changing marketing landscape that threaten to overwhelm even the best laid plans. Dark Mode, deliverability, changing customer expectations, holidays unlike years past… There’s a lot keeping us up at night. That’s why we invited Helen and Milton, two of our friends from Oracle, to talk through some of the scariest topics in email marketing.

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Webinar Metrics Domain Deliverability CAN-SPAM 90

SmartBug Media

OCTOBER 12, 2020

When prospective clients are looking to hire a marketing agency, there are a ton of questions that come up, including whether or not to hire an agency at all and who to hire. Specifically for manufacturers , there are questions around ROI, the skill set of the agency team members, cultural fit between the two organizations, and the methodology behind the marketing agency.

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Paid Search Agency Paid Social Agency Service Lead Ranking 80

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

ConvertKit

OCTOBER 12, 2020

In episode 20 of the Deliverability Defined podcast, Melissa and I discuss the 4 biggest takeaways from season 1. 4 top takeaways from the season. We’ve made it through the inaugural season of Deliverability Defined! Since we’ve covered so many important deliverability topics over the course of this season, we wanted to bring you our top takeaways. If you do nothing else, these strategies will help you significantly improve your deliverability.

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Deliverability Pricing Price Twitter 76

Stevens & Tate

OCTOBER 12, 2020

You’ve probably heard a lot about consumer lifecycles and the different terms used to describe said lifecycles, such as buyer journey and sales funnel. They can be a little overwhelming and a little confusing. You might even wonder why some terms seem to describe the same thing, such as buyer journey and customer journey. Don’t be fooled–the buyer journey is very different from the customer journey and it’s important that you know what the difference is.

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Top of Funnel Buyer's Journey Marketing Management Cross-Selling 75

Metadata

OCTOBER 12, 2020

Listen on Spotify. Listen on Apple Podcasts. Welcome to my new podcast How would you like to learn directly from those who defied the status quo and created what didn’t already exist? For us founders who read “Play Bigger” and watch the likes of Salesforce create and dominate an entire category, learning the non-romantic overnight story, getting the #fail moments, overcoming adversity, and discovering hidden absolute truths is the best schooling.

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Marketing Automation Services Eloqua Startups B2B Sales 75

PureB2B

OCTOBER 12, 2020

You’ve done the work. Put together an amazing ad campaign that’s going to really drive home the value of your products while speaking to pain points your ideal customer faces. Now the quest begins—where do you host it? There are a ton of digital ad display options out there, but how do you do know which one fits what you’re looking for? Furthermore, how will you know if it’ll be worth the spend?

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Walker Sands

OCTOBER 12, 2020

Every internal PR and marketing person has been there before. Your boss tells you to find a PR agency and it better be one that can deliver. For many companies, particularly in more technical industries like AI, security or enterprise software, that can often be a daunting task. But it doesn’t have to be. We sat down with our B2B aficionado Juliana Allen, SVP of PR at Walker Sands , to ask her views on how B2B companies in AI, security and beyond can be most successful in finding their perfect a

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PureB2B

OCTOBER 12, 2020

You’ve done the work. Put together an amazing ad campaign that’s going to really drive home the value of your products while speaking to pain points your ideal customer faces. Now the quest begins- where do you host it? There are a ton of digital ad display options out there, but how do you do know which one fits what you’re looking for? Furthermore, how will you know if it’ll be worth the spend?

Display 62

Display Spending Ads Practices 62

Madison Logic

OCTOBER 12, 2020

Measurement and optimization of multichannel marketing campaigns are a struggle for many B2B marketers. Add in the shift from traditional demand generation to an account-based focus, and a new layer of complexity in managing KPIs comes to life. There are many questions that marketers struggle to answer easily and efficiently. How do you tie engagement and performance across disparate platforms?

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Webinar Metrics Campaigns ROI Demand Generation 52

Walker Sands

OCTOBER 12, 2020

It’s been a week of exciting announcements at Walker Sands. Coming on the heels of our recent VP elevations , I’m excited to share that we’re celebrating another milestone for the company: coming in at No. 30 on the Crain’s Chicago Fast 50 list. The Crain’s Fast 50 recognizes companies that have achieved impressive growth over the past five years, and we’re honored to be included among so many businesses making a big impact in Chicago.

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Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

MarketJoy

OCTOBER 12, 2020

The diversity of the manufacturing sector means that any marketing strategy needs to be individually tailored to your organization. The post Success Story | Manufacturing Company appeared first on MarketJoy.

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Paid Search Agency Companies Marketing Strategy Marketing & Strategy 52

Outreach

OCTOBER 12, 2020

We’re thrilled to continue our longstanding relationship with Sales Impact Academy (SIA) to bring you more inspirational content to your screens. Sales Impact Academy is an online subscription-based learning platform for sales and marketing professionals in tech SaaS startups and scaleups. It hosts an extensive roster of live events to bring together experts in industry and encourage peer-to-peer learning.

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Peer-to-peer Outreach Broadcasting Startups 52

Valasys

OCTOBER 12, 2020

Who doesn’t know the power of Instagram? By now, the platform is the marketing gold mine for many companies and brands, including Coca Cola, Nike, and Starbucks. Even other companies with a significant number of followers are jumping on board to take advantage of the marketing opportunities that the platform has to offer. As you can tell at this point, a lot of major corporations and brands are on Instagram, and seem to have no problems getting the engagement and results that they want.

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