Thu.Mar 23, 2023

article thumbnail

The Role of Artificial Intelligence Software in Account-based Marketing

SalesIntel

Account-based marketing (ABM) is an increasingly popular concept, placing an emphasis on personalizing an organization’s marketing efforts to reach highly sought-after target accounts. As business goals have shown a need for greater personalization, AI software has proven instrumental in optimizing ABM strategies. With an AI marketing platform, businesses can quickly understand customer buying behaviors, generate highly accurate insights, and create individualized campaigns with ease.

article thumbnail

Why You Should Prioritize Engagement Content Metrics

Contently

As marketers, we’re always looking for ways to measure our effectiveness and attribute our work back to the pipeline. Content marketing is no exception. However, traditional metrics like website visits or clicks don’t tell us the whole story of how our content is performing. Engagement content metrics are a powerful way to gain deeper insights into our content’s performance and determine whether or not it’s having the desired effect.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Improving Demand Gen Performance with CRO

The Point

One way to increase marketing ROI in a “do more with less” economy is to integrate Conversion Rate Optimization (CRO) into demand gen strategy and planning. CRO isn’t a new concept, but traditionally has been more often the province of Web teams and SEO specialists. Increasingly, however, it’s being leveraged as an effective, affordable way to maximize campaign performance across a range of different demand generation channels.

Demand 130
article thumbnail

6 Innovative Manufacturing Marketing Strategies

Industrial Marketing Today

Manufacturers have unique marketing challenges that other businesses don’t face. As a result, they must develop innovative manufacturing marketing strategies to reach their target audience to succeed. Engineers and technical professionals are two key audiences that manufacturers need to focus on. This blog post will discuss six innovative marketing strategies that manufacturing companies can use.

article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

Google Bard: Everything You Need To Know via @sejournal, @martinibuster

Search Engine Journal

Google has just released Bard, its answer to ChatGPT. Here is everything we know about Bard. The post Google Bard: Everything You Need To Know appeared first on Search Engine Journal.

Google 143

More Trending

article thumbnail

Mozilla Open Source AI To Challenge ChatGPT & Bard via @sejournal, @martinibuster

Search Engine Journal

Mozilla announced an open source counterweight against profit-focused AI companies. Will create an open source challenger to ChatGPT and Bard The post Mozilla Open Source AI To Challenge ChatGPT & Bard appeared first on Search Engine Journal.

Companies 131
article thumbnail

To Niche or Not To Niche: Guidance from Creators on Picking A Lane

Buffer

What do creators like Mr. Beast and Ali Abdaal have in common? Not much, actually, other than the ‘Creator’ label and being YouTubers. They serve distinctly different audiences and create very different types of content. However, no matter how you look at it, they’re both pretty successful in their own rights. For content creators , one of the biggest debates is whether or not to "niche down" and focus on a specific topic or audience.

article thumbnail

OpenAI Introduces Plugin Support For ChatGPT via @sejournal, @MattGSouthern

Search Engine Journal

OpenAI introduces plugin support for ChatGPT. It can now access the web, interpret code, and retrieve data from custom knowledge bases. The post OpenAI Introduces Plugin Support For ChatGPT appeared first on Search Engine Journal.

article thumbnail

How To Make Your Next Thought Leadership Program a Success

Content Marketing Institute

Here’s how to generate a program that really deserves the thought leadership label from someone who’s been doing it for 20 years. Plus, get an inspiring example with each of her tips.

article thumbnail

The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

article thumbnail

7 Tips for Effective B2B SaaS Messaging That Drives Results

Heinz Marketing

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing As a B2B SaaS marketer, creating effective messaging is key to driving success for your business. It can be challenging to craft messaging that resonates with your target audience, but with the right approach, you can create messaging that converts leads into customers. Here are some tips for creating effective messaging for the SaaS Industry. 1.Understand your target audience The first step in creating effective messaging is to under

article thumbnail

Spy on Your Competitors ?? (How Do You Do It?)

Ahrefs

It’s simple—you can use a tool like Ahrefs to find out. If you want to get an overview of the organic search competition in your industry, the first step is to identify your competitors.

article thumbnail

An overview of the Seismic Enablement Maturity Growth Framework

Seismic

In periods of economic uncertainty, many organizations are proactively investing in enablement. Enablement is a critical function for organizations that are determined to achieve more revenue, sales efficiencies, and higher employee efficiency and morale. In the 2023 Value of Sales Enablement Report , 71% of respondents reported that their company plans to increase its investment in enablement technology in 2023.

article thumbnail

Project management at Sprout Social: Growing always, in all ways

Sprout Social

“Celebrate change.” One of our core values here at Sprout Social, and a phrase that defined my unique career path. Over the past six years, my journey at Sprout has taken me from the marketing organization to IT and engineering. Along the way, I used the many growth opportunities Sprout provides to find the role that’s right for me.

article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

Looking at AI’s rapid infusion into marketing automation platforms

Martech

This is part one of a four-part series on AI’s infusion into marketing automation platforms. The rapid adoption of generative AI has increased the excitement volume to 11 for martech professionals. AI-enabled enhancements to the core uses of marketing automation platforms — data management, campaign/lead management and workflows/integrations — are being introduced by Salesforce , HubSpot and other market leaders.

article thumbnail

5 Things That are Top of Mind for Experiential Marketers in Tech

AgencyEA

Last month, Agency EA brought together representatives from DropBox, Yahoo, Meta, T-Mobile, and more for an intimate discussion between brandside marketers in the technology industry. There’s no question that it’s been an unusual year for the industry where mass layoffs, tighter budgets and economic uncertainty have spurred concern.

article thumbnail

This Women’s History Month, Celebrate These Trailblazers in STEM

Salesforce Marketing Cloud

We’re living through a time in which the rights, lives, and autonomy of women across the globe continue to be threatened. While we recognize the accomplishments and contributions of women every day, this March, Women’s History Month, we’re especially mindful of the ways we honor women everywhere. Women have been at the forefront of some of our most impactful movements, as innovators, disruptors, and global leaders positively changing the world around us.

article thumbnail

SmartBug Media Is Now HubSpot Platform Enablement Accredited

SmartBug Media

As a leading provider of digital marketing solutions, SmartBug Media has done it again! We are thrilled to announce that we have earned HubSpot Platform Enablement accreditation —making us one of the few organizations around the globe to hold this recognition. We understand how important marketing technology is for modern companies, and we owe our success in developing top-tier campaigns to our ability to capitalize on the latest advancements in industry-related tools.

Hubspot 98
article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

TikTok’s US Future Uncertain: CEO Faces Congress via @sejournal, @MattGSouthern

Search Engine Journal

Intense scrutiny at a US congressional hearing explores privacy, data security, and TikTok's ties to China. The post TikTok’s US Future Uncertain: CEO Faces Congress appeared first on Search Engine Journal.

Privacy 94
article thumbnail

How to Prepare for and Manage a Crisis

Brandwatch Marketing

No business is immune to crises. There are an infinite amount of ways for things to go wrong. You may run a tight ship, but all it takes is one employee to embroil your entire business in a huge scandal ( just ask Starbucks ). We’ve just released a crisis management guide that will help you become an expert in the area. It explains the whole process from preventative measures to analyzing the aftermath.

article thumbnail

A roundup of the latest AI-powered marketing technology releases

Martech

Artificial intelligence (AI) is sprouting everywhere in marketing technology. With so many new AI products coming out, it can be hard to keep track of them. To help with that, here is a roundup of recent AI-powered martech products, platforms and features to hit the market, grouped by function. CRM/Personalization Salesforce’s Einstein GPT for Commerce combines proprietary AI models with generative AI technology and real-time data from the Salesforce Data Cloud, such as customer demographic data

article thumbnail

What Content Is Ripe for Repurposing? 6 Steps to Find Out

DivvyHQ

Wondering what existing content assets or specific types of content would be worth repurposing? Take a look at our latest article for a step-by-step guide on how to determine what's prime for recycling!

Content 78
article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

Data Quality Management Challenges, and How Data Observability Solves Them

Ataccama

Learn about some of the biggest pain points in data quality and how data observability can help.

97
article thumbnail

How the Fake Web Impacts ABM

Engagio

The fake web can stand in the way of even the most intelligent strategy. In this blog, we've teamed up with CHEQ to discuss how the fake web can impact ABM and what you can do. The post How the Fake Web Impacts ABM appeared first on Demandbase.

article thumbnail

5 Signs It’s Time to Outsource B2B Appointment Setting?

Only B2B

In today’s fast-paced business world, finding new customers and expanding your company’s reach can be a daunting task. One of the most effective ways to grow your business is by setting appointments with potential clients. However, B2B appointment setting requires a lot of time, effort, and resources, and it can be challenging to keep up with the demands of this task while also managing other business responsibilities.

article thumbnail

Employee Spotlight: Tim Reilly

Hannon Hill

Meet Tim Reilly, Hannon Hill's Director of Support and the winner of the 2023 "Hannon Hill MVP" Cassie Award. As Director of Support, Tim helps field issue reports, feature requests, and various other inquiries surrounding our Cascade CMS and Clive products. Get to know Tim in our March Employee Spotlight.

article thumbnail

The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

article thumbnail

BookIt: Automated Scheduling Software for the Win/Win

LeanData

Automated scheduling software like BookIt, by LeanData, empower inbound website visitors to immediately schedule meetings with the representatives that best. The post BookIt: Automated Scheduling Software for the Win/Win appeared first on LeanData.

article thumbnail

Employee Spotlight: Tim Reilly

Hannon Hill

Meet Tim Reilly, Hannon Hill's Director of Support and the winner of the 2023 "Hannon Hill MVP" Cassie Award. As Director of Support, Tim helps field issue reports, feature requests, and various other inquiries surrounding our Cascade CMS and Clive products. Get to know Tim in our March Employee Spotlight.

article thumbnail

Who are the Buyers of Cybersecurity Solutions?

Madison Logic

Success or failure in account-based marketing (ABM) hinges on account prioritization. By focusing on high-value accounts you can create personalized experiences that foster long-lasting customer relationships. To do so, you need to know who these accounts are, who the decision-makers are, and what they care about. In our ML Insights Data Series, we examine the data on organizations and decision makers within the buying committee who purchase leading B2B technologies today.