SalesIntel

MARCH 23, 2023

Account-based marketing (ABM) is an increasingly popular concept, placing an emphasis on personalizing an organization’s marketing efforts to reach highly sought-after target accounts. As business goals have shown a need for greater personalization, AI software has proven instrumental in optimizing ABM strategies. With an AI marketing platform, businesses can quickly understand customer buying behaviors, generate highly accurate insights, and create individualized campaigns with ease.

Account Based Marketing 52

Account Based Marketing ABM Software Marketing 52

Industrial Marketing Today

MARCH 23, 2023

Manufacturers have unique marketing challenges that other businesses don’t face. As a result, they must develop innovative manufacturing marketing strategies to reach their target audience to succeed. Engineers and technical professionals are two key audiences that manufacturers need to focus on. This blog post will discuss six innovative marketing strategies that manufacturing companies can use.

Marketing Strategy 339

Marketing Strategy Marketing Business Companies 339

Contently

MARCH 23, 2023

As marketers, we’re always looking for ways to measure our effectiveness and attribute our work back to the pipeline. Content marketing is no exception. However, traditional metrics like website visits or clicks don’t tell us the whole story of how our content is performing. Engagement content metrics are a powerful way to gain deeper insights into our content’s performance and determine whether or not it’s having the desired effect.

Content 165

Content Multi-Touch Attribution Interactive Marketing Landing Pages 165

The Point

MARCH 23, 2023

One way to increase marketing ROI in a “do more with less” economy is to integrate Conversion Rate Optimization (CRO) into demand gen strategy and planning. CRO isn’t a new concept, but traditionally has been more often the province of Web teams and SEO specialists. Increasingly, however, it’s being leveraged as an effective, affordable way to maximize campaign performance across a range of different demand generation channels.

Demand 130

Demand Landing Pages Conversion Rate User-Generated Content 130

Advertisement

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

Business

Search Engine Journal

MARCH 23, 2023

Google has just released Bard, its answer to ChatGPT. Here is everything we know about Bard. The post Google Bard: Everything You Need To Know appeared first on Search Engine Journal.

Google 143

Google SEO 143

Search Engine Journal

MARCH 23, 2023

Mozilla announced an open source counterweight against profit-focused AI companies. Will create an open source challenger to ChatGPT and Bard The post Mozilla Open Source AI To Challenge ChatGPT & Bard appeared first on Search Engine Journal.

Companies 132

Companies SEO 132

Buffer

MARCH 23, 2023

What do creators like Mr. Beast and Ali Abdaal have in common? Not much, actually, other than the ‘Creator’ label and being YouTubers. They serve distinctly different audiences and create very different types of content. However, no matter how you look at it, they’re both pretty successful in their own rights. For content creators , one of the biggest debates is whether or not to "niche down" and focus on a specific topic or audience.

Content 120

Content Marketing Strategy Newsletter High Quality Lead 120

Search Engine Journal

MARCH 23, 2023

OpenAI introduces plugin support for ChatGPT. It can now access the web, interpret code, and retrieve data from custom knowledge bases. The post OpenAI Introduces Plugin Support For ChatGPT appeared first on Search Engine Journal.

Knowledge Base 126

Knowledge Base Tools 126

Heinz Marketing

MARCH 23, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing As a B2B SaaS marketer, creating effective messaging is key to driving success for your business. It can be challenging to craft messaging that resonates with your target audience, but with the right approach, you can create messaging that converts leads into customers. Here are some tips for creating effective messaging for the SaaS Industry. 1.Understand your target audience The first step in creating effective messaging is to under

B2B 119

B2B Effectiveness Tips B2B Marketing 119

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Everything is digital these days – making it harder to grab and keep people’s attention. But smart swag is different. Swag enables your sales and marketing teams to connect with their audiences in a uniquely tangible way. It reinforces relationships with your brand and persists for years. Plus, amidst a barrage of advertising messages that tend to interrupt and distract people, swag is the only marketing medium that consumers actually thank companies for!

B2B

Search Engine Journal

MARCH 23, 2023

I’ve written about search engine optimization (SEO) for over 20 years. So, I wasn’t shocked when the editors asked me to refresh an article I wrote on October 21, 2020, titled “3 Strategic SEO Insights & Tactical Advice for 2021.” But looking back at what I’d written two-and-a-half years ago, I realized that my actionable insights now need to be thoroughly updated in this era of constant change.

SEO 122

SEO Tactics Optimization Google 122

Seismic

MARCH 23, 2023

In periods of economic uncertainty, many organizations are proactively investing in enablement. Enablement is a critical function for organizations that are determined to achieve more revenue, sales efficiencies, and higher employee efficiency and morale. In the 2023 Value of Sales Enablement Report , 71% of respondents reported that their company plans to increase its investment in enablement technology in 2023.

Organic Leads 112

Organic Leads Optimization Consulting Process 112

Martech

MARCH 23, 2023

This is part one of a four-part series on AI’s infusion into marketing automation platforms. The rapid adoption of generative AI has increased the excitement volume to 11 for martech professionals. AI-enabled enhancements to the core uses of marketing automation platforms — data management, campaign/lead management and workflows/integrations — are being introduced by Salesforce , HubSpot and other market leaders.

Marketing Automation 107

Marketing Automation Automation Marketing Marketing Prospects 107

Search Engine Journal

MARCH 23, 2023

Join our next webinar! Get 5 actionable plans that help you uncover the most impactful opportunities for your business and achieve maximum ROI. The post Optimize Your SEO Strategy For Maximum ROI With These 5 Tips [Webinar] appeared first on Search Engine Journal.

ROI 103

ROI SEO Optimization Tips 103

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

Account Based Marketing

Content Marketing Institute

MARCH 23, 2023

Here’s how to generate a program that really deserves the thought leadership label from someone who’s been doing it for 20 years. Plus, get an inspiring example with each of her tips.

Thought Leadership 101

Thought Leadership Tips Generation Examples 101

Martech

MARCH 23, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. With so many new AI products coming out, it can be hard to keep track of them. To help with that, here is a roundup of recent AI-powered martech products, platforms and features to hit the market, grouped by function. CRM/Personalization Salesforce’s Einstein GPT for Commerce combines proprietary AI models with generative AI technology and real-time data from the Salesforce Data Cloud, such as customer demographic data

Marketing 103

Marketing Interactive Marketing User-Generated Content Search Engine Marketing 103

Search Engine Journal

MARCH 23, 2023

Intense scrutiny at a US congressional hearing explores privacy, data security, and TikTok's ties to China. The post TikTok’s US Future Uncertain: CEO Faces Congress appeared first on Search Engine Journal.

Privacy 98

Privacy 98

Sana Commerce

MARCH 23, 2023

Is your B2B e-commerce solution not meeting your business goals? When should you replatform your e-commerce solution? What are the main reasons to replatform? From time-consuming maintenance to poor customer experience: Discover the key indicators your B2B organization is ready to switch e-commerce solution providers and learn how to get started with your replatforming project.

B2B 98

B2B B2B Sales B2B Marketing Order 98

Advertiser: ZoomInfo

When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.

B2B Sales

AgencyEA

MARCH 23, 2023

Last month, Agency EA brought together representatives from DropBox, Yahoo, Meta, T-Mobile, and more for an intimate discussion between brandside marketers in the technology industry. There’s no question that it’s been an unusual year for the industry where mass layoffs, tighter budgets and economic uncertainty have spurred concern.

Marketing 98

Marketing Mobile Marketing Ad Agencies Thought Leadership 98

Salesforce Marketing Cloud

MARCH 23, 2023

We’re living through a time in which the rights, lives, and autonomy of women across the globe continue to be threatened. While we recognize the accomplishments and contributions of women every day, this March, Women’s History Month, we’re especially mindful of the ways we honor women everywhere. Women have been at the forefront of some of our most impactful movements, as innovators, disruptors, and global leaders positively changing the world around us.

Ad Agencies 98

Ad Agencies Promotion Studies Generation 98

Sprout Social

MARCH 23, 2023

“Celebrate change.” One of our core values here at Sprout Social, and a phrase that defined my unique career path. Over the past six years, my journey at Sprout has taken me from the marketing organization to IT and engineering. Along the way, I used the many growth opportunities Sprout provides to find the role that’s right for me.

Organic Leads 99

Organic Leads Social Marketing Thought Leadership Mobile Marketing 99

Martech

MARCH 23, 2023

Hologram technology company ARHT is introducing a new touchscreen model, ARHT CAPSULE, to enhance in-store shopping experiences. The screens display life-sized presenters and products, either live or on a video loop. The first CAPSULE screens will be rolling out this summer at high-end luxury stores and at several hundred locations of a large retail chain.

B2B Marketing 99

B2B Marketing Display Email Marketing Event Marketing 99

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?

Efficiency

Brandwatch Marketing

MARCH 23, 2023

No business is immune to crises. There are an infinite amount of ways for things to go wrong. You may run a tight ship, but all it takes is one employee to embroil your entire business in a huge scandal ( just ask Starbucks ). We’ve just released a crisis management guide that will help you become an expert in the area. It explains the whole process from preventative measures to analyzing the aftermath.

Social Media 92

Social Media Press Case Studies Act-On 92

Martech

MARCH 23, 2023

Stensul, the platform that promotes rapid and collaborative creation of emails , has announced that it will now support similar processes for landing pages. The Stensul Landing Page Builder is now available within the Stensul Creation Platform. This is part of a strategic expansion of Stensul’s capabilities into assets other than emails. The Builder is based on templates and no-code modules allowing non-technical staff to collaborate on landing page creation.

Landing Pages 93

Landing Pages Marketo Email Marketing Vendors 93

Brandwatch Marketing

MARCH 23, 2023

No business is immune to crises. There are an infinite amount of ways for things to go wrong. You may run a tight ship, but all it takes is one employee to embroil your entire business in a huge scandal ( just ask Starbucks ). We’ve just released a crisis management guide that will help you become an expert in the area. It explains the whole process from preventative measures to analyzing the aftermath.

Social Media 89

Social Media Press Case Studies Act-On 89

DivvyHQ

MARCH 23, 2023

Wondering what existing content assets or specific types of content would be worth repurposing? Take a look at our latest article for a step-by-step guide on how to determine what's prime for recycling!

Content 82

Content Content Marketing Distribution Efficiency 82

Advertiser: ZoomInfo

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.

Account Based Marketing

SmartBug Media

MARCH 23, 2023

As a leading provider of digital marketing solutions, SmartBug Media has done it again! We are thrilled to announce that we have earned HubSpot Platform Enablement accreditation —making us one of the few organizations around the globe to hold this recognition. We understand how important marketing technology is for modern companies, and we owe our success in developing top-tier campaigns to our ability to capitalize on the latest advancements in industry-related tools.

Hubspot 75

Hubspot Media Marketing Strategy Inbound Marketing 75

Hootsuite

MARCH 23, 2023

Everyone is talking and tweeting about AI. You’ve probably heard it all at this point: AI can help you write better. AI can help you tweet faster. AI is coming for your job (let’s just put that theory to rest — AI is a tool , not a replacement). But can AI help your social captions perform better? As a busy social media marketer, anything that promises to make the content creation process easier and faster is appealing.

Twitter 74

Twitter Click Rate User-Generated Content Social Marketing 74

Ataccama

MARCH 23, 2023

Learn about some of the biggest pain points in data quality and how data observability can help.

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