SendX

MAY 30, 2019

Let’s be clear. You don’t need existing email lists to launch blockbuster email campaigns that generate word of mouth. Harry’s — as you’ll see shortly — is a ready example you want to emulate. They started with 12 people on their mailing list. And all 12 were their employees. Not even their marketing leads! Whether you have a list or not, you’ll discover exactly how to use email to drive word of mouth marketing success for your brand leveraging email.

Word of Mouth 156

Word of Mouth Email Campaigns Campaigns Generation 156

Influitive

MAY 30, 2019

If you work in B2B, then you probably hear the terms “customer-obsessed,” “customer-centric,” and even “customer-powered” used interchangeably on a day-to-day basis. Rather than merely being buzzwords, the increased usage of this kind of language is a sign of how companies are shifting their priorities to focus on the value they bring to their customers.

Organization 182

Organization B2B Paid Search Agency Companies 182

Webbiquity

MAY 30, 2019

Guest post by Stefan Debois. Marketing is evolving rapidly, and the use of big data is increasingly important. Customers and prospects have higher expectations than ever before for relevance and personalization, and marketers need to be prepared to meet those needs. According to a study from Infosys , 86% of respondents say personalization has at least some impact on their purchasing behavior.

Personalization 246

Personalization Planning Paid Search Agency Marketing Automation Services 246

Marketing Insider Group

MAY 30, 2019

Marketing teams spend all their time and effort to find the best sales leads for their company. While staying within budget, companies strategize to stay ahead of competitors and generate ROI. Without leads, there wouldn’t be any sales, and without sales, companies would not achieve revenue goals. Brand management and demand generation leverage one another […].

Lead Generation 206

Lead Generation Work Management Generation Paid Search Agency 206

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Zoominfo

MAY 30, 2019

There’s no way around it – voicemails are not an enjoyable part of a salesperson’s job. Not only is it a tedious process, but it’s largely ineffective in terms of getting a response. Consider these statistics ( source ): 80% of calls go to voicemail, and 90% of first time voicemails are never returned. The average voicemail response rate is 4.8%. 15% of the average sales rep’s time is spent leaving voicemails.

Spending 186

Spending Peer-to-peer Outreach B2B Sales 186

Hive9

MAY 30, 2019

Getting the balance between your marketing budget and strategy in your marketing plan is no easy feat. You’ve got a lot of things to consider and you’ve got a lot of things that can change at any moment.

Planning 106

Planning Marketing Budget Creation Marketing Plans Marketing Budget 106

Brandpoint

MAY 30, 2019

Brandpoint’s Expert Series is a new way we can help companies demonstrate knowledge of their industry and business via thought leadership videos and bylined articles. These high-quality editorial videos will include an interview with an expert from the company and will be distributed to select prestigious news sites for placement. These placements will also feature a bylined article about both the interview and the message the brand is conveying.

Video Marketing 114

Video Marketing Thought Leadership Distribution Buzz 114

Content Marketing Institute

MAY 30, 2019

If you’re like your fellow marketers, your favorite blogs offer succinct, clear, valuable, useful, and actionable articles. Read on to see if your picks are on this list and to find new sources for inspiration and education. Continue reading → The post 42 Popular Blogs Motivating Marketers appeared first on Content Marketing Institute.

Paid Search Agency 111

Paid Search Agency Education Marketing Content Marketing 111

BuzzSumo

MAY 30, 2019

We’ve all experienced this problem. You create content online, like a blog article for example. Your social media people share it on Facebook and Twitter. A few people like it. A couple of people share it. Ho hum. Meh. Then it’s on to the next thing. “Let’s try different headlines!” says the content manager — and so it goes. In this article, I’ll tell you what the problem is and exactly how to fix it.

Social Media 110

Social Media Blast Campaigns Media Landing Pages 110

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

SEMrush

MAY 30, 2019

Industry-focused events provide you with things you cannot find elsewhere, such as career building opportunities or the sharing of best performing tactics. We are happy to present the most valuable insights we have gained lately from top content marketing conferences.

Content Marketing 108

Content Marketing Content Conference Tactics 108

Influitive

MAY 30, 2019

The post 7 Steps for Taking Your Organization From Customer-Centric to Customer-Powered appeared first on Influitive.

Organization 100

Organization Communities B2B Marketing B2B 100

Hubspot

MAY 30, 2019

In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. Google Ads specifically has increased its revenue from year to year. In 2018, it was reported that the service was generating 84 % of Alphabet's revenue. Marketers know that properly investing in PPC can result in nearly guaranteed ad placement in search engine result pages.

PPC 101

PPC Template Work Management Marketing Management 101

readwrite

MAY 30, 2019

Unread content is an unrealized opportunity, which is why financial marketers need to captivate their audiences with their content marketing. The post How to Make Your Bank’s Content More Engaging appeared first on ReadWrite.

Content 99

Content Content Marketing Marketing Personalization 99

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Golden Spiral

MAY 30, 2019

This is part one of a two-part series on creating better content for your B2B tech company. In this article, we address the two major factors you must consider before you write and publish a word. In part two, we will go in depth about maintaining a successful calendar. “Creativity doesn’t flourish in a process.”. What a lie. I believed that lie for too long.

Bandwidth 91

Bandwidth Ad Building Content Creativity 91

readwrite

MAY 30, 2019

The internet has opened up new opportunities and lowered the barriers to entry in almost every industry. But it has also given more entrepreneurs the chance to be bold and take risks. Knowing how to embrace certain risks while avoiding potentially costly ones is integral to maximizing success. The Role of Risk in Business Risk […]. The post The 6 Biggest Risks Today’s Internet Entrepreneurs Must Battle appeared first on ReadWrite.

Barriers 92

Barriers Cost Business Startups 92

BenchmarkONE

MAY 30, 2019

Most entrepreneurs don’t have a shortage of good ideas. If anything, they have too many. That can be a good problem to have but not if you let shiny objects distract you from the initiatives you should be focusing on. While you don’t want to put all of your eggs in one basket, you’ll never get anywhere if you’ve got them spread out among 15 or 20 different baskets.

Peer-to-peer 89

Peer-to-peer Ad Building Tips Business 89

SEMrush

MAY 30, 2019

Strategies for using classic PR for SEO have been around for some time. But this post delves into a very specific tactic that almost any site owner can leverage for publicity via mentions and links, simply by using their own local data.

PR 88

PR SEO Tactics Marketing & Strategy 88

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Parse.ly

MAY 30, 2019

Social media teams who focus on content and content distribution have found themselves a little stymied by Instagram, at least if our data is any indication. As of May 2019, Instagram ranks as only the 15th highest source of referral traffic to content and media sites, even though the platform has 1 billion monthly users. Consumer products, direct to consumer companies, and e-commerce marketers have viewed Instagram as an essential part of their marketing mix.

Paid Content 83

Paid Content Marketing & Strategy Content Case Studies 83

xiQ

MAY 30, 2019

ACTIONABLE vs. STATIC. We are often asked how xiQ’s AI platform differentiates from other sales tools in the market. Apps such as LinkedIn’s Sales Navigator have provided a conduit for sales and marketing teams to engage with their customers and prospects. However, the marketplace is flooded with disparate sales and marketing tools that make it difficult for teams to intelligently focus their time and resources.

Linkedin 74

Linkedin Ideal Customer Profiles Trigger Marketing Differentiation 74

ClearVoice

MAY 30, 2019

Colleagues and readers: I observe a whole lot of complaining going on lately among us professional content creator types. It is not restricted to one type of creator, either. It spans the spectrum. Older journalists swear that ageism is ruining their prospects. Entry level post-grads say no one will pay them what they’re worth. Influencers say that the current algorithm changes at Facebook, Pinterest and IG have turned their careers into a game of “The Floor is Lava.

Cold Calling 77

Cold Calling Peer-to-peer Skype Content 77

Outreach

MAY 30, 2019

As marketing and sales communication channels have expanded, customers have developed clear preferences for when and how they want to receive content. Whether it’s generational , at a certain stage of the buyer’s journey, or for support, customers are now able to pull more levers to personalize when they receive text messages, emails, phone calls, and other multichannel communications.

Opt-out 75

Opt-out Advertising Channels Opt-in Forrester 75

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

xiQ

MAY 30, 2019

ACTIONABLE vs. STATIC. We are often asked how xiQ’s AI platform differentiates from other sales tools in the market. Apps such as LinkedIn’s Sales Navigator have provided a conduit for sales and marketing teams to engage with their customers and prospects. However, the marketplace is flooded with disparate sales and marketing tools that make it difficult for teams to intelligently focus their time and resources.

Linkedin 62

Linkedin Ideal Customer Profiles Trigger Marketing Differentiation 62

Heinz Marketing

MAY 30, 2019

By Chris Goetz , Senior Engagement Director at Heinz Marketing. This may sound familiar to you: “We’ve taken all the right steps to build out our B2B marketing platform, but it just isn’t performing like we thought it would. We need stronger results from our marketing investment.”. We hear this from clients all the time – it’s why they hire us!

B2B Marketing 73

B2B Marketing B2B Demand Generation Work Management 73

ClickDimensions

MAY 30, 2019

Think about where you spent your time today. Maybe your home, your office, your car, a restaurant, the grocery store, the gym – the list could go on and on. No matter where you were physically, there’s a very good chance that you were also online throughout the day. In both our professional and personal lives, the internet has come so pervasive and essential that it’s now an engrained part of our daily lives.

Sales Qualified Leads 69

Sales Qualified Leads Effectiveness Marketing Qualified Leads Lead Ranking 69

Heinz Marketing

MAY 30, 2019

By Matt Heinz, President of Heinz Marketing. “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series. Every week on Thursday, we feature a B2B sales, marketing or business leader here answering our very own version of “How I Work” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.

Work Management 61

Work Management Marketing Management CMO Paid Search Agency 61

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Leading Results Rambings

MAY 30, 2019

Inbound marketing is using educational, valuable content to draw people who need your products/services to you. Smart content is a “weapon” in your inbound marketing arsenal and is more powerful and flexible than other types of content. Why? Because it changes/adapts based on the viewer. Smart content allows you to improve your visitor targeting and create an individualized experience.

Inbound Marketing 52

Inbound Marketing Content Education Marketing 52

Mereo

MAY 30, 2019

Across the board, I have witnessed a plague among sales professionals and at times sales leaders. The talent seems there. The structure aligned or aligning. The solution valuable. Yet, the sellers fall short in reaching targets, meeting quotas and scaling goals. The issue often boils down to something missing among salespeople and overall culture: a lack of urgency.

Sales Qualified Leads 60

Sales Qualified Leads Act-On High Quality Lead Activities 60

Leading Results Rambings

MAY 30, 2019

Inbound marketing is using educational, valuable content to draw people who need your products/services to you. Smart content is a “weapon” in your inbound marketing arsenal and is more powerful and flexible than other types of content. Why? Because it changes/adapts based on the viewer. Smart content allows you to improve your visitor targeting and create an individualized experience.

Inbound Marketing 52

Inbound Marketing Content Education Marketing 52