Thu.May 30, 2019

Elevator Pitch Strategies to Help You Stand Out from the Crowd


These tips will help you craft an elevator pitch that helps you stand out from the crowd and wins the hearts of your customers. Content Public Relations

How to Create Email Campaigns That Generate Word of Mouth


Let’s be clear. You don’t need existing email lists to launch blockbuster email campaigns that generate word of mouth. Harry’s — as you’ll see shortly — is a ready example you want to emulate. They started with 12 people on their mailing list. And all 12 were their employees.

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7 Steps For Taking Your Organization From Customer-Centric To Customer-Powered


If you work in B2B, then you probably hear the terms “customer-obsessed,” “customer-centric,” and even “customer-powered” used interchangeably on a day-to-day basis. Rather than merely being buzzwords, the increased usage of this kind of language is a sign of how companies are shifting their priorities to focus on the value they bring to their customers. The post 7 Steps For Taking Your Organization From Customer-Centric To Customer-Powered appeared first on Influitive.

Do’s and Don’ts For Personalized Marketing


Guest post by Stefan Debois. Marketing is evolving rapidly, and the use of big data is increasingly important. Customers and prospects have higher expectations than ever before for relevance and personalization, and marketers need to be prepared to meet those needs.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Do You Need to Work with a Lead Generation Company?

Marketing Insider Group

Marketing teams spend all their time and effort to find the best sales leads for their company. While staying within budget, companies strategize to stay ahead of competitors and generate ROI. Without leads, there wouldn’t be any sales, and without sales, companies would not achieve revenue goals.

More Trending

HubSpot and Salesforce: Rivals or Partners?

Marketing Insider Group

Marketers agencies typically identify with a single customer relationship management (CRM) platform. They consider themselves a “HubSpot Agency” or a “Salesforce Agency” and tout their mastery of their preferred CRM to prospects, clients and partners.

3 Steps to Finding the Right Alignment Between Budget and Strategy in Your Marketing Plan


Getting the balance between your marketing budget and strategy in your marketing plan is no easy feat. You’ve got a lot of things to consider and you’ve got a lot of things that can change at any moment. Marketing Planning Marketing Budgeting marketing strategy alignment

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Data Management in the Age of AI


Smartphones answer questions. Ovens turn on themselves. Even thermostats adjust on their own. marketing

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Bridging the Gap Between Onsite Content and Social Media Engagement


We’ve all experienced this problem. You create content online, like a blog article for example. Your social media people share it on Facebook and Twitter. A few people like it. A couple of people share it. Ho hum. Then it’s on to the next thing. Let’s try different headlines!”

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

42 Popular Blogs Motivating Marketers

Content Marketing Institute

If you’re like your fellow marketers, your favorite blogs offer succinct, clear, valuable, useful, and actionable articles. Read on to see if your picks are on this list and to find new sources for inspiration and education.

Top Content Marketing Insights From Industry Experts [2019]


Industry-focused events provide you with things you cannot find elsewhere, such as career building opportunities or the sharing of best performing tactics. We are happy to present the most valuable insights we have gained lately from top content marketing conferences. Content Marketing

B2B Content Consumers’ Habits are Evolving, and It Doesn’t Look Good for Some


Last week I stumbled upon an interesting study by our friends over at NetLine Corporation entitled, “2019 State of B2B Content Consumption and Demand.” It laid out some interesting trends that, quite frankly, I wasn’t aware of or even considering.

How to Leverage Your Local User Data for PR


Strategies for using classic PR for SEO have been around for some time. But this post delves into a very specific tactic that almost any site owner can leverage for publicity via mentions and links, simply by using their own local data. SEO Marketing

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5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

How to Build a Culture of Original Thinkers

Carla Johnson

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Building a Winning Content Calendar, Part 1

Golden Spiral

This is part one of a two-part series on creating better content for your B2B tech company. In this article, we address the two major factors you must consider before you write and publish a word. In part two, we will go in depth about maintaining a successful calendar.

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Four awesome Instagram strategies for sharing content

Social media teams who focus on content and content distribution have found themselves a little stymied by Instagram, at least if our data is any indication.

How to Make Your Bank’s Content More Engaging


Unread content is an unrealized opportunity, which is why financial marketers need to captivate their audiences with their content marketing. The post How to Make Your Bank’s Content More Engaging appeared first on ReadWrite.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Get Uncomfortable, Get Results: Energize Your Content Career With a Shift in POV


Colleagues and readers: I observe a whole lot of complaining going on lately among us professional content creator types. It is not restricted to one type of creator, either. It spans the spectrum. Older journalists swear that ageism is ruining their prospects.

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NEW: Boost Credibility through Social Advocacy with Brandpoint’s Expert Series Videos


Brandpoint’s Expert Series is a new way we can help companies demonstrate knowledge of their industry and business via thought leadership videos and bylined articles.

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Why Your B2B Marketing Isn’t Performing

Heinz Marketing

By Chris Goetz , Senior Engagement Director at Heinz Marketing. This may sound familiar to you: “We’ve taken all the right steps to build out our B2B marketing platform, but it just isn’t performing like we thought it would. We need stronger results from our marketing investment.”.

Introducing New Opt-Outs by Communication Channels


As marketing and sales communication channels have expanded, customers have developed clear preferences for when and how they want to receive content.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

How to Spend Less Time Leaving Voicemails


There’s no way around it – voicemails are not an enjoyable part of a salesperson’s job. Not only is it a tedious process, but it’s largely ineffective in terms of getting a response.

xiQ vs. LinkedIn Sales Navigator


ACTIONABLE vs. STATIC. We are often asked how xiQ’s AI platform differentiates from other sales tools in the market. Apps such as LinkedIn’s Sales Navigator have provided a conduit for sales and marketing teams to engage with their customers and prospects.

5 Tips for Staying Focused and On Task When You’re Building a Business


Most entrepreneurs don’t have a shortage of good ideas. If anything, they have too many. That can be a good problem to have but not if you let shiny objects distract you from the initiatives you should be focusing on. While you don’t want to put all of your eggs in one basket, you’ll never get anywhere if you’ve got them spread out among 15 or 20 different baskets. Not to mention having too many projects brewing will be confusing to your team.

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The 6 Biggest Risks Today’s Internet Entrepreneurs Must Battle


The internet has opened up new opportunities and lowered the barriers to entry in almost every industry. But it has also given more entrepreneurs the chance to be bold and take risks. Knowing how to embrace certain risks while avoiding potentially costly ones is integral to maximizing success.

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

7 Steps for Taking Your Organization From Customer-Centric to Customer-Powered


The post 7 Steps for Taking Your Organization From Customer-Centric to Customer-Powered appeared first on Influitive. Community Customer-Powered Alliance Customer-Powered Enterprise Marketing Leaders b2b marketing leaders community customer advocate community customer centric customer feedback customer powered growth customer-powered enterprise

Is Demand Generation Different from Inbound Marketing?

SmartBug Media

If you’ve ever had trouble keeping marketing terms and concepts straight, you’re not alone. Many professionals use demand generation and inbound marketing interchangeably. Although these two concepts are similar, they are not identical.

Golden Spiral Builds Scholarship Fund for Women in Technology Tennessee

Golden Spiral

Nashville needs more tech talent. Nashville also needs more women in technology. That’s why Golden Spiral donated $5,000 in scholarships to Women in Technology of Tennessee (WiTT) in an effort to support our local tech community, especially when it comes to workforce development.