Thu.May 30, 2019

Elevator Pitch Strategies to Help You Stand Out from the Crowd


These tips will help you craft an elevator pitch that helps you stand out from the crowd and wins the hearts of your customers. Content Public Relations

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How to Create Email Campaigns That Generate Word of Mouth


Let’s be clear. You don’t need existing email lists to launch blockbuster email campaigns that generate word of mouth. Harry’s — as you’ll see shortly — is a ready example you want to emulate. They started with 12 people on their mailing list. And all 12 were their employees.

7 Steps For Taking Your Organization From Customer-Centric To Customer-Powered


If you work in B2B, then you probably hear the terms “customer-obsessed,” “customer-centric,” and even “customer-powered” used interchangeably on a day-to-day basis. Rather than merely being buzzwords, the increased usage of this kind of language is a sign of how companies are shifting their priorities to focus on the value they bring to their customers. The post 7 Steps For Taking Your Organization From Customer-Centric To Customer-Powered appeared first on Influitive.

Do’s and Don’ts For Personalized Marketing


Guest post by Stefan Debois. Marketing is evolving rapidly, and the use of big data is increasingly important. Customers and prospects have higher expectations than ever before for relevance and personalization, and marketers need to be prepared to meet those needs.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

HubSpot and Salesforce: Rivals or Partners?

Marketing Insider Group

Marketers agencies typically identify with a single customer relationship management (CRM) platform. They consider themselves a “HubSpot Agency” or a “Salesforce Agency” and tout their mastery of their preferred CRM to prospects, clients and partners.

More Trending

Do You Need to Work with a Lead Generation Company?

Marketing Insider Group

Marketing teams spend all their time and effort to find the best sales leads for their company. While staying within budget, companies strategize to stay ahead of competitors and generate ROI. Without leads, there wouldn’t be any sales, and without sales, companies would not achieve revenue goals.

Data Management in the Age of AI


Smartphones answer questions. Ovens turn on themselves. Even thermostats adjust on their own. marketing

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Bridging the Gap Between Onsite Content and Social Media Engagement


We’ve all experienced this problem. You create content online, like a blog article for example. Your social media people share it on Facebook and Twitter. A few people like it. A couple of people share it. Ho hum. Then it’s on to the next thing. Let’s try different headlines!”

42 Popular Blogs Motivating Marketers

Content Marketing Institute

If you’re like your fellow marketers, your favorite blogs offer succinct, clear, valuable, useful, and actionable articles. Read on to see if your picks are on this list and to find new sources for inspiration and education.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How to Build a Culture of Original Thinkers

Carla Johnson

May 30, 2019 Disruptive innovation celebrates the renegade brands that take an industry by storm. Other companies sit on the sidelines watching with envy as they grab market share and generate incredulous revenue. Why can’t we be like them?” they ask. People believe true innovators are a rare breed.

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Four awesome Instagram strategies for sharing content

Social media teams who focus on content and content distribution have found themselves a little stymied by Instagram, at least if our data is any indication.

[Storytellers Interview | The Studio @ The Knot Worldwide] “We believe in the power of brand-funded content to change people’s lives”


Here at Keywee, we’re privileged to work with hundreds of the world’s leading storytellers.

Content Hit List


Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Send Email and Know Things.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Get Uncomfortable, Get Results: Energize Your Content Career With a Shift in POV


Colleagues and readers: I observe a whole lot of complaining going on lately among us professional content creator types. It is not restricted to one type of creator, either. It spans the spectrum. Older journalists swear that ageism is ruining their prospects.

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NEW: Boost Credibility through Social Advocacy with Brandpoint’s Expert Series Videos


Brandpoint’s Expert Series is a new way we can help companies demonstrate knowledge of their industry and business via thought leadership videos and bylined articles.

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Why Your B2B Marketing Isn’t Performing

Heinz Marketing

By Chris Goetz , Senior Engagement Director at Heinz Marketing. This may sound familiar to you: “We’ve taken all the right steps to build out our B2B marketing platform, but it just isn’t performing like we thought it would. We need stronger results from our marketing investment.”.

How to Spend Less Time Leaving Voicemails


There’s no way around it – voicemails are not an enjoyable part of a salesperson’s job. Not only is it a tedious process, but it’s largely ineffective in terms of getting a response.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Top Content Marketing Insights From Industry Experts [2019]


Industry-focused events provide you with things you cannot find elsewhere, such as career building opportunities or the sharing of best performing tactics. We are happy to present the most valuable insights we have gained lately from top content marketing conferences. Content Marketing

5 Tips for Staying Focused and On Task When You’re Building a Business


Most entrepreneurs don’t have a shortage of good ideas. If anything, they have too many. That can be a good problem to have but not if you let shiny objects distract you from the initiatives you should be focusing on. While you don’t want to put all of your eggs in one basket, you’ll never get anywhere if you’ve got them spread out among 15 or 20 different baskets. Not to mention having too many projects brewing will be confusing to your team.

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How to Leverage Your Local User Data for PR


Strategies for using classic PR for SEO have been around for some time. But this post delves into a very specific tactic that almost any site owner can leverage for publicity via mentions and links, simply by using their own local data. SEO Marketing

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Introducing New Opt-Outs by Communication Channels


As marketing and sales communication channels have expanded, customers have developed clear preferences for when and how they want to receive content.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Building a Winning Content Calendar, Part 1

Golden Spiral

This is part one of a two-part series on creating better content for your B2B tech company. In this article, we address the two major factors you must consider before you write and publish a word. In part two, we will go in depth about maintaining a successful calendar.

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The Best SEO Analyzer Software and Tools for Your Website


There are a variety of tools you can use to plan, track, and analyze content. Here are some worth investigating. The post The Best SEO Analyzer Software and Tools for Your Website appeared first on MarketMuse. Content Strategy Tools

xiQ vs. LinkedIn Sales Navigator


ACTIONABLE vs. STATIC. We are often asked how xiQ’s AI platform differentiates from other sales tools in the market. Apps such as LinkedIn’s Sales Navigator have provided a conduit for sales and marketing teams to engage with their customers and prospects.

B2B Content Consumers’ Habits are Evolving, and It Doesn’t Look Good for Some


Last week I stumbled upon an interesting study by our friends over at NetLine Corporation entitled, “2019 State of B2B Content Consumption and Demand.” It laid out some interesting trends that, quite frankly, I wasn’t aware of or even considering.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.