Valasys

MAY 15, 2019

Content repurposing is imperative to the success of B2B marketing. B2B marketers focus on attracting the ever-evolving buyer persona. Therefore, they need to keep their content strategies abreast with the queries of their potential clients, to match up with their intellectual, psychological & visual delights. Content repurposing helps in targeting new buyer persona, getting rid of outdated trends & giving a new makeover to all-time favorite contents.

B2B Marketing 53

B2B Marketing Buyer Personas Planning B2B 53

SmartBug Media

MAY 15, 2019

Whether you’ve been working with a digital marketing agency for years or are just now considering diving into a partnership, there are quite a few things that your marketing agency should absolutely, positively, never, ever, ever do. 1. Be the Yes-Man. A marketing agency should be an extension of your team , which means you need to trust them as if they were in-house at your office drinking coffee and eating your all-you-can-eat cereal every day.

Paid Search Agency 81

Paid Search Agency Advertising Agencies Ad Agencies Work Management 81

Marketing Insider Group

MAY 15, 2019

How can marketers better connect with people we hope will become our customers? Over the few years, I’ve been researching why there’s such a disconnect between marketing and customers so I can understand how to bridge that gap. Why? Because right now, the trust gap between marketers and customers has never been more significant. For […]. The post How to Connect Better with Customers with Less Jargon appeared first on Marketing Insider Group.

Trust Marketing 225

Trust Marketing Research Marketing Content Marketing 225

InsightSquared

MAY 15, 2019

“What was your first job?”. It’s one of my favorite questions to ask a fellow professional in sales operations. Some of the answers include: Elementary school teacher. SDR. Recruiter. Pharmacy Tech. Insurance sales rep. Cosmetics consultant. Account Manager. Financial analyst. Why the wide range? Sales Operations is Still Developing. Sales operations as a profession is growing, yet it is a comparatively new function in businesses.

Budget Programs 277

Budget Programs Work Management Marketing Management Marketing Automation Services 277

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Influitive

MAY 15, 2019

You may have heard of customer advocacy and see it as a function belonging solely to Marketing, when in fact, its results can be used to bolster other departments like Customer Success, Sales and Product Development. A well-managed customer advocate community can be your go-to source when you need anything from referrals, to references, to. The post Q&A With ADP’s Sarah Schreiner: How To Make Your Customer Advocate Community Service Your Entire Business appeared first on Influitive.

Communities 160

Communities Enterprise Management Marketing Management Service 160

Unbounce

MAY 15, 2019

Hey there , marketer. Let me introduce myself. I’m your target market. I’m actively looking for what you offer. I just Googled your solution, clicked your ad, and I’m on your landing page. Right now, I’m somewhere between interested in and desperate for what you’re selling. I’m ready to say “yes” to a call to action, but… I’m not going to say yes to yours.

Landing Pages 112

Landing Pages Lead Ranking Sales Qualified Leads Click Rate 112

Content Standard

MAY 15, 2019

There’s one thing that marketers understand on a deep, deep level: That the highest-value customer is the repeat customer. But for nonprofits, repeat donors aren’t just valuable—they’re essential to an organization’s survival. So it’s no wonder why we’re seeing more and more nonprofit content marketing examples across the land.

Top of Funnel 111

Top of Funnel Peer-to-peer Content Marketing Planning 111

Content Marketing Institute

MAY 15, 2019

Outsourcing content creation is a great option for marketers who don’t have enough time, experience, or in-house talent to execute all their ideas. Use these tips to find, vet, and onboard the best writing partners for your content. Continue reading → The post Your Get-it-Done Guide to Content Creation Outsourcing appeared first on Content Marketing Institute.

Content 111

Content Advertising Agencies Tips Content Marketing 111

Bannersnack

MAY 15, 2019

When you’re doing online advertising, size matters. And if you’re pouring money into Google ads, it’s critical to be aware of the banner ad sizes that generate the most amount of impressions, clicks, and sales. Display ads are shown to users on websites that are not search engines. They have the purpose of driving brand […].

Banner Ads 109

Banner Ads Banners Ads Display 109

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

readwrite

MAY 15, 2019

One of the best ways any business can succeed in the world today is by implementing the right tactics needed to rank higher on search engines. Google receives over 63,000 searches per second every given day and with millions of webpages published each day. Search engines choose the highest ranking webpages to appear on the […]. The post How Brands Can Increase Their CRO with Amazon Keywords appeared first on ReadWrite.

Amazon 102

Amazon Keywords Brand Identity Branding 102

SEMrush

MAY 15, 2019

There will be 1.92 billion global digital buyers in 2019. Social media channels can become alternative marketplaces for eCommerce brands. In this article, we will explain how to use video content marketing to grow eCommerce brands on social media.

eCommerce 102

eCommerce Social Media Social Marketing Video Marketing 102

Hubspot

MAY 15, 2019

In the MLB, or Major League Baseball, players who have used performance enhancing drugs have also tainted their careers. Even if they slugged the most home runs in the history of the game, like Barry Bonds did, or won the most Cy Young Awards ever, like Roger Clemens did, their accusations of steroid abuse will most likely block their path to the Baseball Hall of Fame.

CAN-SPAM 100

CAN-SPAM Deliverability Domain Trigger Marketing 100

Spiralytics

MAY 15, 2019

Any experienced B2B video marketer will tell you that your goal isn't to rocket a potential customer from one end of the sales funnel to the other as quickly as possible. It's to do so at exactly the pace that they need to make that eventual purchase essentially a forgone conclusion.

Video Marketing 91

Video Marketing Top of Funnel Conversion Marketing Funnels 91

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

TrustRadius Marketing

MAY 15, 2019

Big tech has played a starring role in the trust crisis. Amazon, Apple, Facebook, and Google have all made headlines for breaches of trust , ranging from data leaks to fake news , fake reviews, planned obsolescence , tax breaks , employee protests , poor working conditions , and leadership scandals. Commonly called the “big four” tech companies, they are constantly under scrutiny, even as their products and services shape our economy and our daily lives, at work and at home.

Paid Search Agency 85

Paid Search Agency Companies Privacy Amazon 85

Ontraport

MAY 15, 2019

You can’t always take your email stats at face value. You may be surprised to learn that even companies that send tons of emails every week often misinterpret their own inboxing statistics. We get it: You just want to be able to get your deliverability data quickly and easily and have it tell you exactly […]. The post The Truth Behind Your Email Stats appeared first on The Ontraport Blog.

Stats 85

Stats Deliverability Statistics Paid Search Agency 85

Heinz Marketing

MAY 15, 2019

By Brenna Lofquist , Marketing Consultant at Heinz Marketing. I was looking through some of Heinz Marketing’s older blog content to see if there was anything I could repurpose or update and I stumbled across a blog post of Matt’s entitled Eight things to do when you have 10 minutes to kill. His post was a mix of work related items, things to refresh your mind, and things like calling your mom.

Product 83

Product Marketing Automation Services Marketo Social Media 83

Bannersnack

MAY 15, 2019

First of all, why would you need a design collaboration tool? Well, many advertising teams face the challenge of juggling demanding briefs, tight deadlines and exigent clients. On the other side of the arena, companies of all sizes are trying to create marketing campaigns in-house, in an attempt to decrease delivery timings, errors, and budgets. […].

Budget Programs 75

Budget Programs Design Tools Product 75

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Intent Data

Ontraport

MAY 15, 2019

Have a field that lets you know if your contacts are ready to buy? No problem — send those contacts straight to your order page. Using our new conditional redirects, you can personalize where contacts will be sent based on the information they submit on your form. You aren’t limited to landing pages; send contacts […]. The post Feature Release: Conditional Redirects on Forms appeared first on The Ontraport Blog.

Features 75

Features Landing Pages Contacts Order 75

Salesforce Marketing Cloud

MAY 15, 2019

The world of marketing is always changing. It has to. As buyer expectations shift while technology continues to advance at a rapid pace, marketing cannot stand still. If you’re in marketing, think about your career for a minute.

Custom Publishing 75

Custom Publishing Marketing & Strategy Account Based Marketing ABM 75

Hubspot

MAY 15, 2019

Undoubtedly, your online local presence can have a big impact on your company's bottom line -- in fact, 78% of local-mobile searches result in offline purchases. But local SEO is nothing new. Businesses have been using Google My Business for years. Yelp's been around since 2004. And now, you can even use Facebook to find local businesses, like when I search "Mexican restaurants nearby": If you have a presence on each of these big players, you might be thinking you're all set for local SEO.

Profiling 77

Profiling Business Facebook SEO 77

SendinBlue

MAY 15, 2019

If you’re serious about understanding your customer, delivering seamless user experiences, and boosting your bottom line, then email automation is the way forward. Read on to learn how marketers can use email automation to map user behaviour, transform customer experiences […]. The post Email Automation 101 : How To earn Loyal Customers With Automated Emails appeared first on SendinBlue Blog.

Automation 68

Automation Email Marketing Marketing Automation Marketing 68

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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Intent Data

Eric Mower + Associates

MAY 15, 2019

Whether it’s a large convention or a major festival, managing social media for a multiday, multifaceted event is an undertaking that can challenge the most experienced social strategist and is too often relegated to the least. It requires balancing the authentic, in-the-moment aspect of social media with the need to keep your messages on point.

Social Media 62

Social Media Media Guidelines Storytelling 62

Hannon Hill

MAY 15, 2019

In this blog post from Hannon Hill, we celebrate our team building opportunities and what we learned about vulnerability.

Ad Building 75

Ad Building 75

SendGrid

MAY 15, 2019

Follow these five simple steps to ensure that your email program has a healthy human component to help you gain (and keep) those new subscribers! The post Grow Your Email List Like You Make New Friends appeared first on SendGrid.

Email Marketing 58

Email Marketing Marketing 58

SendinBlue

MAY 15, 2019

If you’re serious about understanding your customer, delivering seamless user experiences, and boosting your bottom line, then email automation is the way forward. Read on to learn how marketers can use email automation to map user behaviour, transform customer experiences and drive more conversions. Create your first email automation workflow on sendinblue >> Meaningful and personalised communications should be of utmost priority for any business looking to build a loyal customer base.

Automation 58

Automation Lead Ranking Marketing Automation Services Lead Scoring 58

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

Lead Qualification

ClickZ

MAY 15, 2019

User-generated content (UGC) has grown in popularity with the proliferation of social media. It can take a number of forms — including product reviews, product ratings, Q&As, social media posts, photos, and videos. According to UGC company Photoslurp, integrating UGC content across the shopping journey can increase online sales by 15%. Per Statista , the most popular types of user-generated content in the US in 2017 ranked like this: As far as benefits, user-generated content helps cus

User-Generated Content 53

User-Generated Content Generation Work Management Marketing Management 53

eDataSource

MAY 15, 2019

Deliverability. It’s the seven-syllable word that can either excite or intimidate you. Even with the rise of social media, email continues to be the most ubiquitous medium for marketers today. And what’s not to love about it? Email is easy to set up, used globally, and it has a great return on investment (if done right). Although email’s importance seems everlasting, its ability to reach a customer’s inbox isn’t guaranteed.

Deliverability 51

Deliverability CAN-SPAM Work Management Marketing Management 51

Allocadia

MAY 15, 2019

You’ve heard this story before: the pressure on marketing to prove its value is at an all-time high, and it’s not getting any easier. The CEO, CFO, and board want to know “what have you done for me lately”. Within the industry new technologies and needed skills pop up on a seemingly monthly basis. The reality: Being a marketer today is hard. This where marketing performance comes in: all marketers want to be high performing.

Planning 45

Planning Work Management Marketing & Strategy Paid Search Agency 45