Marketing Insider Group

JULY 9, 2024

As the world embraces the return to in-person events and conferences, B2B companies have a prime opportunity to leverage these gatherings for increasing brand awareness and business growth. Effective event marketing can be the difference between a memorable brand experience and a missed opportunity. We’ve curated this concise yet comprehensive guide to ensure your B2B event marketing efforts are successful, drawing from process-proven resources and expert insights.

Event Marketing 168

Event Marketing B2B Marketing Planning Webinar Metrics 168

Oktopost

JULY 9, 2024

Passionate about creating authentic and entertaining social-first content, Kaylin Balderrama joined us on Behind the Post to share how her innovative social strategy has grown Bazaarvoice’s followers by 16,000 since December. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary “In the last year, we have gained a little over 18,000 followers on social.

Social Media 141

Social Media Media B2B Youtube 141

illumin

JULY 9, 2024

As digital out-of-home (DOOH) continues to grow and measurement capabilities become more robust, there’s never been a better time for advertisers to incorporate the medium into their omnichannel strategy. Leveraging DOOH-specific and omnichannel demand-side platforms (DSPs), marketers now have powerful tools at their disposal to seamlessly integrate OOH into their media mix, creating high-impact, cross-channel campaigns that resonate with consumers.

Advertising Agencies 111

Advertising Agencies Advertisements Advertising Planning 111

Square 2 Marketing

JULY 9, 2024

A recent HubSpot webinar revealed that their research shows it’s taking 12 to 15 touches from a business development representative (BDR) to get a prospect ready to speak with sales. This number might seem high to you, and I’ve seen several research studies that support a slightly lower number. But regardless of the actual number, we can all agree it’s taking many more touches today than it did even a few years ago to get someone interested in what you do.

Hubspot 111

Hubspot Webinar Metrics Studies Paid Search Agency 111

Advertisement

The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

CMSWire

JULY 9, 2024

Discover how the Data & Trust Alliance's updated Data Provenance Standards enhance transparency and trust for CX leaders and marketers. Continue reading.

Transparency 93

Transparency Trust Marketing Marketing Generation 93

Martech

JULY 9, 2024

Microsoft Advertising announced new AI-powered asset recommendations for video ads, with Connected TV ad recommendations coming soon. Why we care. AI-powered ad creation tools are becoming increasingly sophisticated, allowing advertisers to scale their creative efforts more efficiently. More specifically, the ability to easily create assets for multiple formats (video, display, CTV) allows for more cohesive cross-platform campaigns.

Display 91

Display Ads Video Marketing Landing Pages 91

Visitor Queue

JULY 9, 2024

Marketing is constantly evolving with new technologies, new platforms, marketers exploring new ways to engage customers, etc. With this industry constantly evolving, it is important to keep up to date with marketing statistics. To understand where you should allocate your budget and time, or where to look for new opportunities. One way to do this […] The post 52 Marketing Stats You Need to Know for 2024 appeared first on Visitor Queue Blog | Identify Website Traffic.

Stats 84

Stats Allocation Statistics Marketing & Strategy 84

Martech

JULY 9, 2024

What leads to the successful adoption of AI in marketing? Many organizations will sweat over deciding which large language model to use and which AI-enabled marketing apps and agents are the best for their needs. However, successful adoptions of AI in marketing are much more likely to depend on something other than which technology a company selects.

Marketing AI 81

Marketing AI Planning Work Management Lead Ranking 81

CMSWire

JULY 9, 2024

Are micro-influencers Gen Z's new best friends? Continue reading.

Amazon 109

Amazon Best Practices Social Media eCommerce 109

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Champion Communications

JULY 9, 2024

The B2B sales landscape in 2024 presents a unique paradox. While prospect budgets are expanding, closing deals has become increasingly challenging. If this scenario sounds familiar, you’re not alone in facing this complex environment. G2’s recent report, “Proving Value in the Age of AI,” surveyed over 2,000 B2B buyers and revealed a striking insight: 52% of buyers are prepared to increase their technology spending.

B2B Sales 62

B2B Sales Peer-to-peer Media B2B 62

SmartBug Media

JULY 9, 2024

A persistent challenge for franchise networks is establishing and maintaining the balance between brand consistency and individuality. Although each location’s response to its local demographic contributes value, a network’s overall franchise marketing strategy must align with the established brand’s image, values, and goals. Maintaining consistent branding across a franchise network enables franchisees to start their marketing strategy from the halfway point.

Marketing & Strategy 64

Marketing & Strategy Marketing Strategy Paid Search Agency Branding 64

CMSWire

JULY 9, 2024

Give it five years: most of our favorite brands will adopt generative AI in ecommerce as the primary way for consumers to shop digitally. Continue reading.

eCommerce 66

eCommerce Generation Brand Identity Branding 66

Televerde

JULY 9, 2024

In B2B marketing and sales , the win/loss analysis is vital for understanding the reasons behind successful and unsuccessful deals. By assessing customer needs, competitive positioning, and sales strategies, businesses can identify their strengths and weaknesses. Integrating data-driven marketing insights into this process provides a significant advantage.

Analysis 52

Analysis Marketing Management Planning Marketing Automation Services 52

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Benchmark Email

JULY 9, 2024

As Benchmark Email continues to simplify email marketing for busy marketers with innovative tools, we had the opportunity to sit down with two key figures behind their latest AI project, Smart Design. Jeff Zimmerman, Chief Product Officer, and Paul Rijnders, Product Manager and the product lead for Smart Design, share their insights on the development… The post The Future of Smart Design: A Q&A with Benchmark Email’s Product Team appeared first on Benchmark Email.

Advertising Benchmark 52

Advertising Benchmark Design Product Email Marketing 52

FMG Suite

JULY 9, 2024

SAN DIEGO, CALIF., July 9, 2024 – FMG, an industry-leading SaaS company specializing in marketing software and services for financial advisors and insurance agents, is proud to announce it has received its Service Organization Controls (SOC) 2 Type 1 certification, taking a major step forward in its data and system security. cybersecurity. SOC 2 certification validates a company’s cybersecurity controls at a specific point in time, with the critical purpose of: Confirming the adequacy of poli

Enterprise Management 52

Enterprise Management Marketing Management Ad brokers Privacy 52

LeanData

JULY 9, 2024

Ready to ditch the Lead-object and run a Contact-Only model? Learn how it's done with LeanData. The post Converting to a Contact-Only Model in Salesforce Using LeanData appeared first on LeanData.

Lead Ranking 52

Lead Ranking Contacts Leads Lead 52

HG Data

JULY 9, 2024

SANTA BARBARA, Calif.–(BUSINESS WIRE)–HG Insights, the authority in Technology Intelligence, today announced its recognition in fifty-one G2 Summer 2024 reports. The company continues to excel as a Leader in Sales Intelligence and Marketing Account Intelligence on the Summer 2024 Leader Grids®, ranking in the top 25% of all providers in both categories.

Marketing Report 52

Marketing Report Paid Search Agency Marketing Companies 52

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Fuld & Company Blog

JULY 9, 2024

The automotive industry is on the cusp of a significant transformation, driven by advancements in connected and autonomous vehicles (CAVs). These technologies are not only poised to revolutionize transportation but also promise substantial environmental benefits. Jan Ellsberger, an Advisory Board member at Fuld and Director General of standards body ETSI, has over three decades of experience in the telecom and automotive industries.

Paid Search Agency 52

Paid Search Agency Efficiency Traffic Case Studies 52

Walker Sands

JULY 9, 2024

The media landscape is constantly shifting, marked by layoffs, unpredictable market shifts and the rise of emerging technologies like generative AI. In this dynamic environment, mastering the art of effective communication and relationship-building with reporters is crucial for securing impactful coverage, especially in technology, healthcare, supply chain, and other B2B industries.

Media 52

Media PR Business Rules 52

MKT1

JULY 9, 2024

You can now find a list—right here in this Substack post—of all of our templates across Docs, Sheets, Figjam, etc. These resources should help you implement MKT1 frameworks and advice, and as a paid subscriber you get (exclusive) access to all of these templates.

Template 52

Template Resources 52

Marketing Insider Group

JULY 9, 2024

Marketing your business is necessary to drive growth, and using new methods should be part of this process. For B2B companies, effective branding can be the key to unlocking new opportunities and forging solid partnerships with other organizations. But what exactly are B2B brand campaigns? In short, these campaigns are strategic efforts that aim to promote a business’s identity, values, and offerings to other companies.

Campaigns 270

Campaigns Branding Brand Identity Work Management 270

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Martech

JULY 9, 2024

First-party data has become the go-to solution for many marketers grappling with increasing privacy regulations, continued loss of data signals and the impending deprecation of third-party cookies. The shift toward data directly collected from consumers makes sense. However, while first-party data holds immense value, it isn’t a silver bullet.

Marketing Management 105

Marketing Management Advertising Agencies Privacy Planning 105

Spiralytics

JULY 9, 2024

In this digital age, where every click counts, and every impression matters, LinkedIn stands out as the platform for professionals and businesses to connect, engage, and grow. LinkedIn isn’t just another social media platform; it’s a dynamic ecosystem with plenty of opportunities for marketers to showcase their brands and attract top talent.

Paid Content 62

Paid Content Statistics Paid Search Agency Linkedin 62

Forrester B2B

JULY 9, 2024

A revenue process transformation isn’t a project or single workshop initiative. It’s an ongoing, collaborative effort that requires organizations to meet their buyers at every stage of their journey. Learn what it takes to get started.

Process 65

Process Account Based Marketing Organization B2B Sales 65