Tue.Jul 09, 2024

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Your Guide to Maximizing B2B Event Marketing Success

Marketing Insider Group

As the world embraces the return to in-person events and conferences, B2B companies have a prime opportunity to leverage these gatherings for increasing brand awareness and business growth. Effective event marketing can be the difference between a memorable brand experience and a missed opportunity. We’ve curated this concise yet comprehensive guide to ensure your B2B event marketing efforts are successful, drawing from process-proven resources and expert insights.

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How to Put the “Social” Back in B2B Social Media

Oktopost

Passionate about creating authentic and entertaining social-first content, Kaylin Balderrama joined us on Behind the Post to share how her innovative social strategy has grown Bazaarvoice’s followers by 16,000 since December. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary “In the last year, we have gained a little over 18,000 followers on social.

Insiders

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Data & Trust Alliance Releases New Data Provenance Standards. What Does It Mean for CX Leaders?

CMSWire

Discover how the Data & Trust Alliance's updated Data Provenance Standards enhance transparency and trust for CX leaders and marketers. Continue reading.

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Planning your next omnichannel campaign? Here’s why you should include out-of-home advertising

illumin

As digital out-of-home (DOOH) continues to grow and measurement capabilities become more robust, there’s never been a better time for advertisers to incorporate the medium into their omnichannel strategy. Leveraging DOOH-specific and omnichannel demand-side platforms (DSPs), marketers now have powerful tools at their disposal to seamlessly integrate OOH into their media mix, creating high-impact, cross-channel campaigns that resonate with consumers.

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4 Simple Decisions to Unlock Your Post-Cookie Targeting Strategy

The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

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It Now Takes 12 to 15 Touches Before Prospects Are Ready To Meet With Sales

Square 2 Marketing

A recent HubSpot webinar revealed that their research shows it’s taking 12 to 15 touches from a business development representative (BDR) to get a prospect ready to speak with sales. This number might seem high to you, and I’ve seen several research studies that support a slightly lower number. But regardless of the actual number, we can all agree it’s taking many more touches today than it did even a few years ago to get someone interested in what you do.

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Why Micro-Influencers Will Dominate Amazon Prime Day 2024

CMSWire

Are micro-influencers Gen Z's new best friends? Continue reading.

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A people-friendly approach to adopting AI in marketing

Martech

What leads to the successful adoption of AI in marketing? Many organizations will sweat over deciding which large language model to use and which AI-enabled marketing apps and agents are the best for their needs. However, successful adoptions of AI in marketing are much more likely to depend on something other than which technology a company selects.

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How AI in Ecommerce Is Getting Talkative

CMSWire

Give it five years: most of our favorite brands will adopt generative AI in ecommerce as the primary way for consumers to shop digitally. Continue reading.

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Navigating the Paradox: How Earned Media Can Unlock B2B Sales Success in 2024

Champion Communications

The B2B sales landscape in 2024 presents a unique paradox. While prospect budgets are expanding, closing deals has become increasingly challenging. If this scenario sounds familiar, you’re not alone in facing this complex environment. G2’s recent report, “Proving Value in the Age of AI,” surveyed over 2,000 B2B buyers and revealed a striking insight: 52% of buyers are prepared to increase their technology spending.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Franchise Marketing Strategies: How to Achieve Brand Consistency

SmartBug Media

A persistent challenge for franchise networks is establishing and maintaining the balance between brand consistency and individuality. Although each location’s response to its local demographic contributes value, a network’s overall franchise marketing strategy must align with the established brand’s image, values, and goals. Maintaining consistent branding across a franchise network enables franchisees to start their marketing strategy from the halfway point.

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52 Marketing Stats You Need to Know for 2024

Visitor Queue

Marketing is constantly evolving with new technologies, new platforms, marketers exploring new ways to engage customers, etc. With this industry constantly evolving, it is important to keep up to date with marketing statistics. To understand where you should allocate your budget and time, or where to look for new opportunities. One way to do this […] The post 52 Marketing Stats You Need to Know for 2024 appeared first on Visitor Queue Blog | Identify Website Traffic.

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The Future of Smart Design: A Q&A with Benchmark Email’s Product Team

Benchmark Email

As Benchmark Email continues to simplify email marketing for busy marketers with innovative tools, we had the opportunity to sit down with two key figures behind their latest AI project, Smart Design. Jeff Zimmerman, Chief Product Officer, and Paul Rijnders, Product Manager and the product lead for Smart Design, share their insights on the development… The post The Future of Smart Design: A Q&A with Benchmark Email’s Product Team appeared first on Benchmark Email.

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FMG Receives SOC 2 Type 1 Certification, Enhancing Security for Its Customers

FMG Suite

SAN DIEGO, CALIF., July 9, 2024 – FMG, an industry-leading SaaS company specializing in marketing software and services for financial advisors and insurance agents, is proud to announce it has received its Service Organization Controls (SOC) 2 Type 1 certification, taking a major step forward in its data and system security. cybersecurity. SOC 2 certification validates a company’s cybersecurity controls at a specific point in time, with the critical purpose of: Confirming the adequacy of poli

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Converting to a Contact-Only Model in Salesforce Using LeanData

LeanData

Ready to ditch the Lead-object and run a Contact-Only model? Learn how it's done with LeanData. The post Converting to a Contact-Only Model in Salesforce Using LeanData appeared first on LeanData.

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HG Insights Again Named Leader Across Both Sales and Marketing Solutions in G2 Summer Reports

HG Data

SANTA BARBARA, Calif.–(BUSINESS WIRE)–HG Insights, the authority in Technology Intelligence, today announced its recognition in fifty-one G2 Summer 2024 reports. The company continues to excel as a Leader in Sales Intelligence and Marketing Account Intelligence on the Summer 2024 Leader Grids®, ranking in the top 25% of all providers in both categories.

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Media Insights: Expert Advice from Reporters at The Information, HuffPost and Business Insider

Walker Sands

The media landscape is constantly shifting, marked by layoffs, unpredictable market shifts and the rise of emerging technologies like generative AI. In this dynamic environment, mastering the art of effective communication and relationship-building with reporters is crucial for securing impactful coverage, especially in technology, healthcare, supply chain, and other B2B industries.

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Template library & paid subscriber updates

MKT1

You can now find a list—right here in this Substack post—of all of our templates across Docs, Sheets, Figjam, etc. These resources should help you implement MKT1 frameworks and advice, and as a paid subscriber you get (exclusive) access to all of these templates.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The Trailblazer’s Guide to B2B Brand Campaigns

Marketing Insider Group

Marketing your business is necessary to drive growth, and using new methods should be part of this process. For B2B companies, effective branding can be the key to unlocking new opportunities and forging solid partnerships with other organizations. But what exactly are B2B brand campaigns? In short, these campaigns are strategic efforts that aim to promote a business’s identity, values, and offerings to other companies.

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Why first-party data alone won’t solve marketers’ challenges

Martech

First-party data has become the go-to solution for many marketers grappling with increasing privacy regulations, continued loss of data signals and the impending deprecation of third-party cookies. The shift toward data directly collected from consumers makes sense. However, while first-party data holds immense value, it isn’t a silver bullet.

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50 LinkedIn Ads Statistics and Key Insights

Spiralytics

In this digital age, where every click counts, and every impression matters, LinkedIn stands out as the platform for professionals and businesses to connect, engage, and grow. LinkedIn isn’t just another social media platform; it’s a dynamic ecosystem with plenty of opportunities for marketers to showcase their brands and attract top talent.

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Every Revenue Process Transformation Will Be Unique — Just Get Started

Forrester B2B

A revenue process transformation isn’t a project or single workshop initiative. It’s an ongoing, collaborative effort that requires organizations to meet their buyers at every stage of their journey. Learn what it takes to get started.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.