CMSWire
JULY 9, 2024
Discover how the Data & Trust Alliance's updated Data Provenance Standards enhance transparency and trust for CX leaders and marketers. Continue reading.
FMG Suite
JULY 9, 2024
SAN DIEGO, CALIF., July 9, 2024 – FMG, an industry-leading SaaS company specializing in marketing software and services for financial advisors and insurance agents, is proud to announce it has received its Service Organization Controls (SOC) 2 Type 1 certification, taking a major step forward in its data and system security. cybersecurity. SOC 2 certification validates a company’s cybersecurity controls at a specific point in time, with the critical purpose of: Confirming the adequacy of poli
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CMSWire
JULY 9, 2024
Are micro-influencers Gen Z's new best friends? Continue reading.
Benchmark Email
JULY 9, 2024
As Benchmark Email continues to simplify email marketing for busy marketers with innovative tools, we had the opportunity to sit down with two key figures behind their latest AI project, Smart Design. Jeff Zimmerman, Chief Product Officer, and Paul Rijnders, Product Manager and the product lead for Smart Design, share their insights on the development… The post The Future of Smart Design: A Q&A with Benchmark Email’s Product Team appeared first on Benchmark Email.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Visitor Queue
JULY 9, 2024
Marketing is constantly evolving with new technologies, new platforms, marketers exploring new ways to engage customers, etc. With this industry constantly evolving, it is important to keep up to date with marketing statistics. To understand where you should allocate your budget and time, or where to look for new opportunities. One way to do this […] The post 52 Marketing Stats You Need to Know for 2024 appeared first on Visitor Queue Blog | Identify Website Traffic.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
CMSWire
JULY 9, 2024
Give it five years: most of our favorite brands will adopt generative AI in ecommerce as the primary way for consumers to shop digitally. Continue reading.
Televerde
JULY 9, 2024
In B2B marketing and sales , the win/loss analysis is vital for understanding the reasons behind successful and unsuccessful deals. By assessing customer needs, competitive positioning, and sales strategies, businesses can identify their strengths and weaknesses. Integrating data-driven marketing insights into this process provides a significant advantage.
LeanData
JULY 9, 2024
Ready to ditch the Lead-object and run a Contact-Only model? Learn how it's done with LeanData. The post Converting to a Contact-Only Model in Salesforce Using LeanData appeared first on LeanData.
Fuld & Company Blog
JULY 9, 2024
The automotive industry is on the cusp of a significant transformation, driven by advancements in connected and autonomous vehicles (CAVs). These technologies are not only poised to revolutionize transportation but also promise substantial environmental benefits. Jan Ellsberger, an Advisory Board member at Fuld and Director General of standards body ETSI, has over three decades of experience in the telecom and automotive industries.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
MKT1
JULY 9, 2024
You can now find a list—right here in this Substack post—of all of our templates across Docs, Sheets, Figjam, etc. These resources should help you implement MKT1 frameworks and advice, and as a paid subscriber you get (exclusive) access to all of these templates.
Marketing Insider Group
JULY 9, 2024
Marketing your business is necessary to drive growth, and using new methods should be part of this process. For B2B companies, effective branding can be the key to unlocking new opportunities and forging solid partnerships with other organizations. But what exactly are B2B brand campaigns? In short, these campaigns are strategic efforts that aim to promote a business’s identity, values, and offerings to other companies.
Oktopost
JULY 9, 2024
Passionate about creating authentic and entertaining social-first content, Kaylin Balderrama joined us on Behind the Post to share how her innovative social strategy has grown Bazaarvoice’s followers by 16,000 since December. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary “In the last year, we have gained a little over 18,000 followers on social.
Marketing Insider Group
JULY 9, 2024
As the world embraces the return to in-person events and conferences, B2B companies have a prime opportunity to leverage these gatherings for increasing brand awareness and business growth. Effective event marketing can be the difference between a memorable brand experience and a missed opportunity. We’ve curated this concise yet comprehensive guide to ensure your B2B event marketing efforts are successful, drawing from process-proven resources and expert insights.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Martech
JULY 9, 2024
First-party data has become the go-to solution for many marketers grappling with increasing privacy regulations, continued loss of data signals and the impending deprecation of third-party cookies. The shift toward data directly collected from consumers makes sense. However, while first-party data holds immense value, it isn’t a silver bullet.
Square 2 Marketing
JULY 9, 2024
A recent HubSpot webinar revealed that their research shows it’s taking 12 to 15 touches from a business development representative (BDR) to get a prospect ready to speak with sales. This number might seem high to you, and I’ve seen several research studies that support a slightly lower number. But regardless of the actual number, we can all agree it’s taking many more touches today than it did even a few years ago to get someone interested in what you do.
Martech
JULY 9, 2024
Microsoft Advertising announced new AI-powered asset recommendations for video ads, with Connected TV ad recommendations coming soon. Why we care. AI-powered ad creation tools are becoming increasingly sophisticated, allowing advertisers to scale their creative efforts more efficiently. More specifically, the ability to easily create assets for multiple formats (video, display, CTV) allows for more cohesive cross-platform campaigns.
Forrester B2B
JULY 9, 2024
A revenue process transformation isn’t a project or single workshop initiative. It’s an ongoing, collaborative effort that requires organizations to meet their buyers at every stage of their journey. Learn what it takes to get started.
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Martech
JULY 9, 2024
What leads to the successful adoption of AI in marketing? Many organizations will sweat over deciding which large language model to use and which AI-enabled marketing apps and agents are the best for their needs. However, successful adoptions of AI in marketing are much more likely to depend on something other than which technology a company selects.
SmartBug Media
JULY 9, 2024
A persistent challenge for franchise networks is establishing and maintaining the balance between brand consistency and individuality. Although each location’s response to its local demographic contributes value, a network’s overall franchise marketing strategy must align with the established brand’s image, values, and goals. Maintaining consistent branding across a franchise network enables franchisees to start their marketing strategy from the halfway point.
Champion Communications
JULY 9, 2024
The B2B sales landscape in 2024 presents a unique paradox. While prospect budgets are expanding, closing deals has become increasingly challenging. If this scenario sounds familiar, you’re not alone in facing this complex environment. G2’s recent report, “Proving Value in the Age of AI,” surveyed over 2,000 B2B buyers and revealed a striking insight: 52% of buyers are prepared to increase their technology spending.
Spiralytics
JULY 9, 2024
In this digital age, where every click counts, and every impression matters, LinkedIn stands out as the platform for professionals and businesses to connect, engage, and grow. LinkedIn isn’t just another social media platform; it’s a dynamic ecosystem with plenty of opportunities for marketers to showcase their brands and attract top talent.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
HG Data
JULY 9, 2024
SANTA BARBARA, Calif.–(BUSINESS WIRE)–HG Insights, the authority in Technology Intelligence, today announced its recognition in fifty-one G2 Summer 2024 reports. The company continues to excel as a Leader in Sales Intelligence and Marketing Account Intelligence on the Summer 2024 Leader Grids®, ranking in the top 25% of all providers in both categories.
Walker Sands
JULY 9, 2024
The media landscape is constantly shifting, marked by layoffs, unpredictable market shifts and the rise of emerging technologies like generative AI. In this dynamic environment, mastering the art of effective communication and relationship-building with reporters is crucial for securing impactful coverage, especially in technology, healthcare, supply chain, and other B2B industries.
illumin
JULY 9, 2024
As digital out-of-home (DOOH) continues to grow and measurement capabilities become more robust, there’s never been a better time for advertisers to incorporate the medium into their omnichannel strategy. Leveraging DOOH-specific and omnichannel demand-side platforms (DSPs), marketers now have powerful tools at their disposal to seamlessly integrate OOH into their media mix, creating high-impact, cross-channel campaigns that resonate with consumers.
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