Marketing Insider Group
JUNE 8, 2020
We’ve yet to see the long-term effects of the coronavirus on businesses. Will it result in a global recession? Or just a blip? Only time will tell. However, there’s no denying that we’re currently seeing economic head winds. CEOs and Marketing leaders around the world are asking: should I invest or save marketing costs. Some industries have certainly been harder hit than others.
Biznology
JUNE 8, 2020
Great email marketing isn’t about that one (mythical) killer message. It’s about an on-going program that connects you to your target audience in relevant ways as they make their way through their buying process. Having a relationship-building mindset will help you improve your email marketing results. Start at the Beginning. Welcome emails are a great place to start because “striking while the iron is hot” isn’t just a saying for blacksmiths in the old West.
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Marketing Insider Group
JUNE 8, 2020
I have been quite lucky in my nearly 30+ year marketing career to work with some truly extraordinary people. It has been very exciting working with pioneers in early-stage efforts where we are defining new things literally in real-time. I had the great pleasure to work with Michael Brenner while in SAP North America Field Marketing and later in SAP Global Marketing.
Zoominfo
JUNE 8, 2020
Like it or not, COVID-19 has forced businesses to adapt. . Video conferencing and cloud-based technologies are seeing a massive uptick in usage since mid-March. As companies do what needs to be done to survive, they turn to solutions they’ve never used before. There’s one thing that you may not have yet realized is gaining in popularity as a result of the pandemic: outbound sales and marketing.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
JUNE 8, 2020
If you’re reading this, then I think you probably get the value of brand storytelling. It’s a powerful thing and is often a catalyst. for redefining what marketing means to a company. Storytelling has been a pillar of content marketing for some time, but stories aren’t just great for consumer audiences. They work for B2B companies as well, even in the most unconventional industries like commercial real estate.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Zoominfo
JUNE 8, 2020
Like it or not, COVID-19 has forced businesses to adapt. Video conferencing and cloud-based technologies are seeing a massive uptick in usage since mid-March. As companies do what needs to be done to survive, they turn to solutions they’ve never used before. There’s one thing that you may not have yet realized is gaining in popularity as a result of the pandemic: outbound sales and marketing.
Webbiquity
JUNE 8, 2020
Guest post by Aditya Sharma. The job market has whipsawed from record-low unemployment to near Depression-era joblessness in just a few months, as the COVID-19 pandemic has forced the shuttering of vast swaths of economic activity. Business owners and managers who are still hiring find themselves swamped with qualified candidates for any open role. Image credit: Van Tay Media on Unsplash.
ClickZ
JUNE 8, 2020
30-second summary: By prioritizing technology solutions that allow them to tap into the power of AI, marketers can provide prospective buyers specifically tailored content and highly relevant information to prospective buyers in a virtual world, and in an instant. Personalization is critical for securing new and fair-weather buyers but must be approached with caution.
xiQ
JUNE 8, 2020
Before people decide what they think of your message, they decide what they think of you. . The more personalized our communication, the more we show that we care. Whether it’s an email or a one-on-one presentation, marketers and sellers need to do their homework on understanding their prospects and their business needs to appeal to their emotions and build trust.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
The Daily Egg
JUNE 8, 2020
Online payroll software has simplified the way business owners and HR departments issue payments to employees and contractors. Modern payroll solutions have made it possible to run and process payroll in-house instead of outsourcing to a third-party payroll firm. Precision is arguably the most important aspect of running payroll. Tax calculations, benefits, and making sure […].
Content Marketing Institute
JUNE 8, 2020
Data visualizations are some of the most-read content on The New York Times and The Washington Post. Spotify’s personalized data-informed subscriber emails get shared widely. Is your brand telling data-driven stories? Continue reading → The post No Need to Survey, You Already Have Data for Great Storytelling [Examples] appeared first on Content Marketing Institute.
Vidyard
JUNE 8, 2020
It may not surprise you to hear that the Vidyard marketing team publishes a lot of videos. Social videos, demo videos, promo videos—the list goes on. But our annual holiday video is always one of our very favorite productions of the year. While we like to be creative with all of our content, this is the one where we really get to have some fun and test the limits of personalization.
SmartBug Media
JUNE 8, 2020
Guest author Anna Crowe is Content Strategy Lead at Leadfeeder. Creating a landing page is easy. With multiple landing page creators on the market, you can publish one in minutes. The hard part? Designing a landing page that converts inbound traffic into leads. If your messaging, copy, or branding fails to capture interest, high traffic numbers become irrelevant because you’ll struggle to generate leads.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
SEMrush
JUNE 8, 2020
SEO reporting can be a complex task: from the metrics you should include to how often you should update it, an SEO report can take up a lot of your time. In this guide, our goal is to help you to understand what a perfect SEO report should look like and what it should include, helping you to take your reporting to the next level.
Vidyard
JUNE 8, 2020
Winning video campaign delights the audience with creative storytelling and hyper-personalization that brings each viewer into the story. KITCHENER, Ontario – June 8, 2020 – Vidyard, the video platform for businesses, has been awarded a globally-recognized Telly Award in the category of Best Business-to-Business (B2B) Branded Content Video Campaign of the Year for its 2019 personalized holiday video. .
Hubspot
JUNE 8, 2020
While you might have been going live on both Facebook and Instagram since 2016, LinkedIn has recently decided to join the live streaming platforms. In fact, in February 2019, LinkedIn Live was launched to individual users. It was just recently announced that LinkedIn Live would also become available to business pages. While your business page might not have live capabilities yet, once it's available you can use it to launch new products, demonstrate thought leadership, and boost your content str
Optinmonster
JUNE 8, 2020
Do you want to learn how to create an ActiveCampaign popup so you can automatically grow your email list? ActiveCampaign is one of the most popular email service providers on the market, and for good reason. It’s easy to use, has loads of tools, and has an excellent user interface (UI). But that’s only when you’re in ActiveCampaign’s dashboard.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Valasys
JUNE 8, 2020
Strategic content mapping is an orchestrated plan to deliver the right content to the right people at the right time to help customers sail through the specific stages of their buying cycles and to figure-out the opportunities to better address the pain-points of your customers. Strategic content mapping is a powerful tool for content marketers as they can review their existing content assets, plan new content strategy, and figure out how each piece of content can be used to effectively reach, a
SendGrid
JUNE 8, 2020
Your email list doesn't need to start from ground zero. Use your SMS program to convert your high-quality SMS subscribers to your email list. The post How to Use SMS to Grow Your Email List appeared first on SendGrid.
Moz
JUNE 8, 2020
Posted by MiriamEllis. Image credit: Kenneth Leung , Michael Coghlan. “Dried beans saw a more than 230% increase in demand and rice sales spiked by 166% in that same time.” - ABC. How should a business operate now? Where is there work to be done? Economists are making stark predictions about the future of small businesses in the US, but at the same time, I live in a town without a courier service established enough to meet the mushrooming demand for home delivery.
Vidyard
JUNE 8, 2020
It may not surprise you to hear that the Vidyard marketing team publishes a lot of videos. Social videos, demo videos, promo videos—the list goes on. But our annual holiday video is always one of our very favorite productions of the year. While we like to be creative with all of our content, this is the one where we really get to have some fun and test the limits of personalization.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Content Science Review
JUNE 8, 2020
The Content Advantage author Colleen Jones argues stopping disinformation is key to stopping the spread of COVID-19 and racism.
Vidyard
JUNE 8, 2020
Winning video campaign delights the audience with creative storytelling and hyper-personalization that brings each viewer into the story KITCHENER, Ontario – June 8, 2020 – Vidyard, the video platform for businesses, has been awarded a globally-recognized Telly Award in the category of Best Business-to-Business (B2B) Branded Content Video Campaign of the Year for its 2019 personalized holiday video.
Hubspot
JUNE 8, 2020
As a sales leader, you've probably wondered what impacts your prospects and potential customers. Well, content has become more important than ever for B2B buyers and decision-makers. According to Demand Gen’s 2020 Content Preferences Study , 67% of B2B companies said they’re leaning more on content to research and inform decisions. But that’s not all.
Conductor
JUNE 8, 2020
C3, Conductor’s annual conference for marketing and SEO professionals, was held virtually for the first time in May. Marketers and SEOs around the world explored how we can work together to adapt to this unprecedented time. Conductor CEO Seth Besmertnik emceed the virtual event that brought together marketing leaders from across industries and sectors.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Sharpspring
JUNE 8, 2020
Proper Lead Nurturing is Key to Reducing Client Attrition. When Credit Union 2.0 , a digital marketing fintech company, approached SharpSpring looking for help increasing client retention, they were experiencing a customer churn of 6 to 9 months. Credit Union 2.0 wanted to be able to display greater value to their clients. But because they relied on their customers to administer and run automated marketing solutions, Credit Union 2.0 wasn’t able to manage projects from start to finish, which mea
Hubspot
JUNE 8, 2020
It's never been more difficult to be a B2B sales rep. You have to manage heightened expectations, battle against a multitude of competitors and make sure you have time to meet the needs of everyone in your pipeline. Regardless if you are a grizzled sales veteran with decades of experience or brand new to the profession, here are some simple steps to delight your prospects.
DivvyHQ
JUNE 8, 2020
If your content is feeling a little tired and boring, or it's just not generating the results that you need, it may be time to try out something new. Whether you want to experiment with a new channel, or just optimize a past success, here are 5 fresh tactics for you to try today.
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