SendX

MARCH 7, 2022

Even after putting hours of hard work into designing an enticing email for your audience, weren’t the results as expected?

Design 195

Design Practices Best Practices 195

Navigate the Channel

MARCH 7, 2022

Let’s face it. Learning how to run a successful manufacturing business starts with thinking about the needs of your customers. After all, they are what really determines whether your company is profitable or not, right? But finding the right cadence for creating excellent buyer experiences can be a bit difficult if you aren’t sure where to start. Thankfully, our team of experts is here to help.

Product 65

Product Customer Satisfaction Opt-out Opt-in 65

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. It can be hard to figure out what’s really important, and what are buzzword trends. We also know the world of social listening is one that can make or break our brand’s reputation.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

Zoominfo

MARCH 7, 2022

Scenario Six months into a one-year contract, analyze user data to identify customers who are heavy users of a product. Users showing high engagement are likely finding high value in your product. Locking down renewal money for a multi-year period with these customers is a big win. Target heavy use clients with an early renewal offer by entering them into an automated email campaign.

Lock-In 100

Lock-In Email Campaigns Advertising Agencies Automation 100

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

xiQ

MARCH 7, 2022

xiQ Sales Intelligence Now Available in Microsoft Outlook. We all know that the old ways of B2B selling no longer work. The traditional email-call-email sequences are not effective and innovative marketing and sales leaders are desperate to replace this broken paradigm. And now they can. xiQ, the first personality-driven sales and marketing platform, is excited to partner with Microsoft Outlook, paving the way for B2B large enterprise leaders to engage differently.

Advertising Agencies 118

Advertising Agencies B2B Sales Trust Marketing B2B Marketing 118

Oktopost

MARCH 7, 2022

Chili Piper’s Meryoli Arias takes the hot seat on finding what works. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube ! Episode Summary. Meryoli Arias, Social Media Manager at Chili Piper , goes Behind the Post to uncover the truth behind Chili Piper’s massive social success. She explains her process of humanizing each post to ensure Chili Piper’s content never sounds like a walking brochure.

Youtube 118

Youtube Advertising Funnels Storytelling Social Media 118

Zoominfo

MARCH 7, 2022

Scenario When a customer posts a negative review about your product, it can have a cascading effect that might discourage prospects from moving forward or even prompt other customers to rethink their purchase. You should designate a team to monitor popular review sites and forums and pass along negative client reviews to your sales or customer service reps.

Custom Publishing 100

Custom Publishing Purchase Design Service 100

Content Marketing Institute

MARCH 7, 2022

How do you create content that has a high chance of ranking in featured snippets? While many assume they are the territory of SEO masters or million-dollar marketing budgets, that isn’t true. You just need this know-how.

Features 112

Features Content Marketing Budget Creation SEO 112

Zoominfo

MARCH 7, 2022

Scenario Once a deal closes, it’s important for new users to use the product consistently. Low adoption could flag potential churn at renewal time, while high adoption could indicate upsell potential. Your CRM or other measurement systems can track user adoption rates. Send post-adoption surveys 90 to 180 days into the contract cycle to garner detailed feedback.

Customer Surveys 100

Customer Surveys Training CRM Order 100

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

ClearVoice

MARCH 7, 2022

Today, we are living on a truly global planet. If you live in the U.S., you may view your world as the epicenter of content marketing. But storytelling and digital media are ubiquitous. The content you produce may travel around the world… literally. Digital media enables us to talk, see, and learn from others around the globe. And great content knows no geographic borders.

Content Marketing 105

Content Marketing Advertising Agencies Paid Search Agency Planning 105

Search Engine Journal

MARCH 7, 2022

A new feature for LinkedIn profiles allows you to highlight career breaks and provide more context about skills and experiences gained away from the workplace. The post LinkedIn Profiles Can Now Display Career Breaks appeared first on Search Engine Journal.

Display 103

Display Profiling Linkedin Features 103

Salesforce Marketing Cloud

MARCH 7, 2022

March 8 is International Women’s Day , a chance to reflect on the significant gains women have achieved in our global community. While full equality remains a daily struggle, more women than ever are holding office , starting their own businesses , earning college degrees , receiving their due credit , and pushing for equal pay. I’m so thankful for all the strong and wonderful women leaders I’ve known over the years — women that remind me to dream big, never compromise, a

Thought Leadership 98

Thought Leadership Lead Ranking Paid Search Agency CMO 98

Benchmark Email

MARCH 7, 2022

Privacy is the buzzword in the digital world today, and the protection of user data has become the core focus of many businesses. For this reason, Safari and Mozilla have blocked third-party cookies from their browsers. Google Chrome, which has a market share of 63.58%, plans to do the same by 2023. We’re all concerned… The post What You Need to Know About Mail Privacy Protection (MPP) appeared first on Benchmark Email.

Privacy Protection 98

Privacy Protection Privacy Advertising Benchmark Planning 98

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Search Engine Journal

MARCH 7, 2022

Google hears the complaints about recipe pages getting too long, and suggests more concise pages might be better for users. The post Google On Recipe Pages – Are They Getting Too Long? appeared first on Search Engine Journal.

Google 98

Google SEO 98

Martech

MARCH 7, 2022

When was the last time you talked to your customers? I’m talking about real conversations with customers, where you actually listen — not just slapping a chatbot on your website with some predefined responses, or sending out an NPS survey via email. If you’re like most companies, it probably wasn’t recently enough. That’s because talking to customers has become a lost art.

Marketing AI 98

Marketing AI Marketing Attribution Psychographics Marketing Analytics Tools 98

LeadSquared

MARCH 7, 2022

Leads Dubai helps businesses generate leads through various marketing activities such as social media, SEO, email marketing, and outdoor advertisements. They work with companies across the real estate, e-commerce, education, and restaurant industry. Along with high-quality leads, Leads Dubai also increases brand awareness for the companies that they work with.

Lead Management 98

Lead Management Lead Ranking Lead Scoring Work Management 98

Full Circle Insights

MARCH 7, 2022

Modern marketers know they get better outcomes when they make decisions based on data instead of intuition. To efficiently invest in marketing spend, they need accurate attribution models that show which campaigns are generating the most leads and revenue. They also need funnel metrics to achieve maximum operational efficiency and drive continuous process improvement. .

Full Circle Insights 98

Full Circle Insights Marketing Attribution Enterprise Management Lead Ranking 98

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Martech

MARCH 7, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and marketing and advertising industries respond to Russia. At a time when it feels like there’s little that can be done it’s good to see the marketing and advertising industries doing what they can.

Paid Search Agency 96

Paid Search Agency Mobile Advertising Youtube Internet Marketing 96

DivvyHQ

MARCH 7, 2022

Have you ever had to scour your content archives looking for a past article to cite in your next blog post, but gave up in exasperation? Somebody needs a content taxonomy. For content marketing teams in large companies, devising an organizational system that classifies each content asset across a variety of important parameters is a must. Here's how to create yours.

Content 95

Content Paid Search Agency Content Marketing Buyer Personas 95

Martech

MARCH 7, 2022

Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation. Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo. It’s important to set up demos within a relatively short time frame of each other to help make relevant comparisons.

Digital Asset Management 94

Digital Asset Management Work Management Marketing Automation Services Marketing Management 94

Marketing Interactions

MARCH 7, 2022

Why did you lose that opportunity? Better yet, how might you resurrect buying intent? I recently wrote about B2B nurturing for net new vs. existing customers. But what about lost opportunities? Most companies tend to either write them off or recycle them back into their existing net new B2B nurturing programs. Neither is the optimal choice. Why? Because lost opportunities already know you.

Ideal Customer Profiles 88

Ideal Customer Profiles B2B B2B Thought Leadership Peer-to-peer 88

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Martech

MARCH 7, 2022

We’re told hindsight is 20/20. But hindsight doesn’t always tell you where you need to go. In fact, when it comes to research, it only tells you where you’ve been. On the other hand, Foresight research tells you where you need to go, sets you on the right path, and lets you continually check-in to make sure you are always headed in the right direction.

Lead Ranking 94

Lead Ranking Marketing Qualified Leads Advertising Funnels Banner Ads 94

Sprout Social

MARCH 7, 2022

Maybe you think you’re in a happy relationship with your current brand survey routine. Twice a year, you go on the brand health reporting equivalent of an excellent date. You get romanced by charts, figures and juicy audience insights. But what about the rest of the year? Every six months may have been enough in the past, but now, consumer preferences can change instantly.

Customer Surveys 93

Customer Surveys Brand Identity Branding Paid Search Agency 93

Heinz Marketing

MARCH 7, 2022

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Urgency Marketing 101

Urgency Marketing Work Management Ideal Customer Profiles Demand Generation Agencies 101

Brandfolder

MARCH 7, 2022

A little over a year ago we embarked on a new journey. Nothing grandiose. We didn’t go to Antarctica or scale Mount Everest, but it was the start of a.

Marketing 98

Marketing 98

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Search Engine Journal

MARCH 7, 2022

Want your dedicated webinar viewers to finally make a purchase? Learn how to turn your webinar experience into a successful profit machine. The post 7 Exclusive Ways To Convert Webinar Viewers Into Customers appeared first on Search Engine Journal.

Webinar Metrics 88

Webinar Metrics Purchase 88

Martech

MARCH 7, 2022

Today, Omnicom Group announced a multi-year agreement with purchase behavior and data company Affinity Solutions, putting to work their data from over 7 billion credit and debit card transactions annually. The deal will integrate Affinity Solutions’ data with Omnicom’s analytics division, Annalect. Get the daily newsletter digital marketers rely on.

Purchase 86

Purchase Multi-Channel Privacy Buyer's Journey 86

Search Engine Journal

MARCH 7, 2022

Can a better readability score actually help boost your rankings? Learn whether reading level is a Google ranking factor. The post Reading Level: Is It A Google Ranking Factor? appeared first on Search Engine Journal.

Google 86

Google SEO 86