Wed.Oct 03, 2018

Is Your Brand Breaking the Law on Social Media?

Content Marketing Institute

Ambiguous rules and lax enforcement of resharing original content on social media has perpetuated the theft of the creators’ intellectual property. But that’s changing as the creative class – photographers, videographers, musicians, et al. –

10 B2B Tech Email Marketing Mistakes You’re Probably Making

Golden Spiral

Email marketing isn’t dead, especially in the inboxes of B2B tech professionals across the globe. Many of them check email daily and respond to most emails by the end of each workday. However, your email engagement might be saying otherwise, right?

Domain Authority: The Ranking Factor Every SEO Should Know About

Hubspot

Even the best on-page SEO efforts aren’t enough to rank on Google. Today, the search engine accounts for over 200 factors when it determines a SERP’s pecking order, so it’s nearly impossible to optimize your website and content for each of its ranking factors.

Top 10 Visual Content Rules You Probably Still Neglect

Marketing Insider Group

In order for visual content marketing to be successful, it must obey a certain amount of rules. Unfortunately, these rules are often neglected. If applied properly, these tweaks and details will add the finishing touches to all of your marketing product needs.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How Does Data Management Software Fit Into Your Marketing Technology Stack?

Reachforce

We've been talking about marketing technology stacks, or martech stacks , a lot lately. This is because they are such a crucial element of the marketing team within a company.

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The Real Bottom Line: Open Rate and Customer Engagement

Modern Marketing

As a marketing channel, email shows no signs of slowing down. Nearly 233 million of the world’s 3.7 billion email users are located in the US , and that number is expected to grow to nearly 255 million by the year 2020.

8 Books Every Content Marketing Manager Should Read At Least Once

DivvyHQ

“Losing yourself in a book is the ultimate relaxation.”. A similar quote could easily be attributed to you or me, but these exact words belong to cognitive neurophysist Dr. David Lewis, whose research revealed that reading reduces stress levels more than any other traditional relaxation method.

How to Create Educational Content for a B2B Buyer Journey

Kapost

The way we learn is transforming at a rapid pace. Between technology, marketing practices, and the expansion of worldwide commerce, it was bound to happen. It’s also what makes this. The post How to Create Educational Content for a B2B Buyer Journey appeared first on Kapost Content Marketing Blog.

Do Twitter Ads Really Work? A Surprising Experiment: 17.2 Million Views From a Single Twitter Thread

Buffer

As the New Year approaches, many of us find ourselves in a reflective mood. And that’s exactly how JotForm founder, Aytekin ?Tank, Tank, felt as 2017 was drawing to a close.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

6 Ways Nonprofits Can Improve Their Email Creation Process [Infographic]

Litmus

Nonprofits perform life-changing work, and email marketing is a key way for them to rally people to their cause, raise funds, and direct action. However, nonprofits’ operations are notoriously lean.

How a Memorable Brand Experience Can Boost Engagement

Modern B2B Marketing

If you spend even a couple of hours listening to the marketing department conversations at Uberflip, I guarantee you’ll hear the word “experience” come up at least a few times.

How Ahrefs and Buffer Drive 1 Million+ Sessions Per Month with Evergreen Content and Social Media

Buffer

Learn how we drive the growth of our blog here at Buffer using free, organic traffic strategies. Understand how to amplify blog content by reverse engineering social media videos that your audience will love.

4 Steps to Empower Your ABM Strategy by Embracing Group Buying

Integrate

In recent years, account-based marketing (ABM) has taken the field of B2B marketing by storm. While the idea of marketing to a well-defined set of target accounts is nothing new, new marketing technology has made discovering, contacting and developing these accounts much more attainable.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Why You Should Invest in Design (and How to Fund It)

Hatchbuck

Starting a company is expensive—that’s a given. There’s so much to spend on in every stage of your business, and expense seems more necessary than the last. Equipment? Real estate? Accounting software? Legal fees? The costs add up.

6 Variables Making Buyer Insights Driven Sales Transformation Critical By 2020

Tony Zambito

For the past few decades, solution-based selling was the dominant theme in building sales organizations. Solution-selling methodologies and training proved to be a big business. B2B organizations reworked their sales organization and invested heavily to be more consultative with buyers. B2B entities are finding it hard to let go and prepare for sales transformation in the new digital era of commerce. . In the last few years, we have heard plenty about insights-based selling.

9 Employee Satisfaction Survey Questions That Will Reveal a Lot

Hubspot

Employee satisfaction is critical for more than just glowing Glassdoor reviews -- it can also mean all the difference for your company's long-term growth. Consider this: from 1998 to 2005, stock prices for companies listed in Fortune's "100 Best Companies to Work For" rose 14%.

3 Stats That Will Challenge Everything You Thought You Knew About The “Retail Apocalypse”

Liveintent

It’s only a matter of time until malls cease to exist and we all have carpal tunnel from shopping exclusively on our mobile devices, right? Wrong.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Instagram Growth Hacks 2018: Build Your Brand Organically

Ladder.io

Author’s Note: We updated this post to put our three newest Instagram growth hacks first. Jump to the classic tactics.

How to Create an Effective Snapchat Ad: An Experiment

Hubspot

In March 2017, Snap Inc., the parent company of the popular social media app Snapchat, went public. To meet revenue expectations, they opted into a self-service ads model, as opposed to direct sales. It's no question Snapchat is a popular platform -- in the U.S.

The truth about toxic workers in the workplace

JotForm

You’re baking a cake for a special occasion. You make sure all of the ingredients are high-quality — from the organic flour to the artisanal cocoa. It turns out one of your eggs is cracked. You notice its less-than-fresh odor but decide to use it anyway. What difference can one egg make? You use. Backstage

Unriddled: A New Boss at Instagram, Amazon's Minimum Wage, and More Tech News You Need

Hubspot

"Unriddled" is HubSpot's weekly digest of the tech headlines you need to know. We give you the top tech stories in a quick, scannable way and break it all down. It's tech news: explained. Unriddled: The Tech News You Need. A former Facebook executive is taking the lead at Instagram.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

How a Video Library Can Help Power Every Part of Your Business

Vidyard

There comes in a time in every marketer’s career when they involuntarily shriek, “Save us from cat videos!” ” Okay, perhaps they don’t use those exact words. But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex.

Help 101

15+ HR Podcasts for Recruiters and HR Professionals

Zoominfo

In recent months, we’ve featured the subject of podcasting throughout several blog posts—from podcasting best practices to lists of our top podcasts to listen to. To round out this series, we’re shifting away from sales and marketing and moving on to recruiters and HR professionals.

Only B2B - Untitled Article

Only B2B

Improve Sales by Focusing on the Customer Experience The Content Marketing Institute is one of the most well-regarded educational entities in the U.S. when it comes to content marketing. The post appeared first on ONLY B2B. blogs b2b sales sales

Choozle will be at AgencyCon 2018!

Choozle

From the founders of SearchCon Summit, AgencyCon 2018 is a two-day conference held in Breckenridge, Colorado that will combine mountain adventure with digital agency collaboration.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.