Wed.Oct 03, 2018

Is Your Brand Breaking the Law on Social Media?

Content Marketing Institute

Ambiguous rules and lax enforcement of resharing original content on social media has perpetuated the theft of the creators’ intellectual property. But that’s changing as the creative class – photographers, videographers, musicians, et al. –

10 B2B Tech Email Marketing Mistakes You’re Probably Making

Golden Spiral

Email marketing isn’t dead, especially in the inboxes of B2B tech professionals across the globe. Many of them check email daily and respond to most emails by the end of each workday. However, your email engagement might be saying otherwise, right?

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Domain Authority: The Ranking Factor Every SEO Should Know About

Hubspot

Even the best on-page SEO efforts aren’t enough to rank on Google. Today, the search engine accounts for over 200 factors when it determines a SERP’s pecking order, so it’s nearly impossible to optimize your website and content for each of its ranking factors.

Top 10 Visual Content Rules You Probably Still Neglect

Marketing Insider Group

In order for visual content marketing to be successful, it must obey a certain amount of rules. Unfortunately, these rules are often neglected. If applied properly, these tweaks and details will add the finishing touches to all of your marketing product needs.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

GDPR after 4 months in, does it matter? TL:DR yes.

Act-On

Are you curious to learn what is happening with GDPR after 4 months? Learn why it matters and how to prepare for upcoming security regulations.

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8 Books Every Content Marketing Manager Should Read At Least Once

DivvyHQ

“Losing yourself in a book is the ultimate relaxation.”. A similar quote could easily be attributed to you or me, but these exact words belong to cognitive neurophysist Dr. David Lewis, whose research revealed that reading reduces stress levels more than any other traditional relaxation method.

How to Create Educational Content for a B2B Buyer Journey

Kapost

The way we learn is transforming at a rapid pace. Between technology, marketing practices, and the expansion of worldwide commerce, it was bound to happen. It’s also what makes this. The post How to Create Educational Content for a B2B Buyer Journey appeared first on Kapost Content Marketing Blog.

Do Twitter Ads Really Work? A Surprising Experiment: 17.2 Million Views From a Single Twitter Thread

Buffer

As the New Year approaches, many of us find ourselves in a reflective mood. And that’s exactly how JotForm founder, Aytekin ?Tank, Tank, felt as 2017 was drawing to a close.

How a Memorable Brand Experience Can Boost Engagement

Marketo

If you spend even a couple of hours listening to the marketing department conversations at Uberflip, I guarantee you’ll hear the word “experience” come up at least a few times.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

How Ahrefs and Buffer Drive 1 Million+ Sessions Per Month with Evergreen Content and Social Media

Buffer

Learn how we drive the growth of our blog here at Buffer using free, organic traffic strategies. Understand how to amplify blog content by reverse engineering social media videos that your audience will love.

4 Steps to Empower Your ABM Strategy by Embracing Group Buying

Integrate

In recent years, account-based marketing (ABM) has taken the field of B2B marketing by storm. While the idea of marketing to a well-defined set of target accounts is nothing new, new marketing technology has made discovering, contacting and developing these accounts much more attainable.

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6 Variables Making Buyer Insights Driven Sales Transformation Critical By 2020

Tony Zambito

For the past few decades, solution-based selling was the dominant theme in building sales organizations. Solution-selling methodologies and training proved to be a big business. B2B organizations reworked their sales organization and invested heavily to be more consultative with buyers. B2B entities are finding it hard to let go and prepare for sales transformation in the new digital era of commerce. . In the last few years, we have heard plenty about insights-based selling.

Why You Should Invest in Design (and How to Fund It)

Hatchbuck

Starting a company is expensive—that’s a given. There’s so much to spend on in every stage of your business, and expense seems more necessary than the last. Equipment? Real estate? Accounting software? Legal fees? The costs add up.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Instagram Growth Hacks 2018: Build Your Brand Organically

Ladder.io

Author’s Note: We updated this post to put our three newest Instagram growth hacks first. Jump to the classic tactics.

9 Employee Satisfaction Survey Questions That Will Reveal a Lot

Hubspot

Employee satisfaction is critical for more than just glowing Glassdoor reviews -- it can also mean all the difference for your company's long-term growth. Consider this: from 1998 to 2005, stock prices for companies listed in Fortune's "100 Best Companies to Work For" rose 14%.

Only B2B - Untitled Article

Only B2B

Improve Sales by Focusing on the Customer Experience The Content Marketing Institute is one of the most well-regarded educational entities in the U.S. when it comes to content marketing. The post appeared first on ONLY B2B. blogs b2b sales sales

Driving Client Success.

xiQ

xiQ CEO Usman Sheikh’s talk with R. Shawn McBride on Driving Client Success. Obsession with client success defines our corporate culture. We champion how modern day technologies make us smarter and wiser. How do you, as the sales leader, cause your client to have success?

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

The truth about toxic workers in the workplace

JotForm

You’re baking a cake for a special occasion. You make sure all of the ingredients are high-quality — from the organic flour to the artisanal cocoa. It turns out one of your eggs is cracked. You notice its less-than-fresh odor but decide to use it anyway. What difference can one egg make? You use. Backstage

3 Stats That Will Challenge Everything You Thought You Knew About The “Retail Apocalypse”

Liveintent

It’s only a matter of time until malls cease to exist and we all have carpal tunnel from shopping exclusively on our mobile devices, right? Wrong.

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Unriddled: A New Boss at Instagram, Amazon's Minimum Wage, and More Tech News You Need

Hubspot

"Unriddled" is HubSpot's weekly digest of the tech headlines you need to know. We give you the top tech stories in a quick, scannable way and break it all down. It's tech news: explained. Unriddled: The Tech News You Need. A former Facebook executive is taking the lead at Instagram.

15+ HR Podcasts for Recruiters and HR Professionals

Zoominfo

In recent months, we’ve featured the subject of podcasting throughout several blog posts—from podcasting best practices to lists of our top podcasts to listen to. To round out this series, we’re shifting away from sales and marketing and moving on to recruiters and HR professionals.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

How to Create an Effective Snapchat Ad: An Experiment

Hubspot

In March 2017, Snap Inc., the parent company of the popular social media app Snapchat, went public. To meet revenue expectations, they opted into a self-service ads model, as opposed to direct sales. It's no question Snapchat is a popular platform -- in the U.S.

How a Video Library Can Help Power Every Part of Your Business

Vidyard

There comes in a time in every marketer’s career when they involuntarily shriek, “Save us from cat videos!” ” Okay, perhaps they don’t use those exact words. But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex.

Watch Our Webinar: Announcing JotForm Enterprise

JotForm

Trusted by global companies, such as Red Bull and Williams Sonoma, JotForm Enterprise is a robust digital workplace productivity solution that’s built for big teams and organizations. In our webinar, “Announcing JotForm Enterprise,” we dive into the product features, present two live demos, and c.

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Top 5 Sales Funnel Clogs

Launch Marketing

That coffee. Coffee’s for closers only.”. If you’re familiar with the Glengarry Glen Ross leads speech scene, or have worked in sales, you’re familiar with the raw discussion of the age-old question – where are the leads? Which in turn speaks to a frustration in the sales pipeline.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!