SendX

MARCH 15, 2022

In 2020, people spent an average of 11.8 seconds reading a marketing email, and in 2021 it declined to 10 seconds.

Design 195

Design Practices Best Practices Email Marketing 195

KoMarketing Associates

MARCH 15, 2022

While many marketers are still leveraging email to drive leads, new research indicates that they are also finding success utilizing webinars to connect with customers. DemandGen recently published its “2022 Demand Generation Benchmark Survey” report, and statistics indicated that in 2021, most marketers (36%) claimed that webinars were most successful in helping them convert and accelerate leads.

Webinar Metrics 249

Webinar Metrics Allocation Top of Funnel Leads 249

Webbiquity

MARCH 15, 2022

Guest post by Eleanor Hecks. Conversion rate optimization (CRO) is just important for B2B companies as B2C businesses. Image credit: Amjith S on Unsplash. B2B marketers spend a great deal of time, effort, and money on top-of-funnel activities to drive website traffic. Converting those visitors into potential customers and putting them on the path to a sale is essential in order to see a return on that investment.

Marketing & Strategy 257

Marketing & Strategy Top of Funnel B2B Landing Pages 257

Vision Edge Marketing

MARCH 15, 2022

Change. Like many of our customers, you’re probably experiencing some degree of change. Whether it’s expected or unexpected, personal or business, change is uncomfortable. When we embrace it, change can force us to improvise and adapt, which for business can lead to innovation and new growth. . Innovation is a creative process. In fact, creativity is the source of innovation.

Work Management 184

Work Management Marketing Management Creativity Trigger Marketing 184

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Zoominfo

MARCH 15, 2022

Every company has a sales and marketing function. To be successful, those teams need good data. That’s where the role of revenue operations comes in. As the head of enterprise product and sales at ZoomInfo, I had the opportunity to speak with JP Valentine on The Alldus Podcast: AI in Action. We explored how ZoomInfo is pioneering the use of artificial intelligence (AI) and machine learning to solve one of the biggest problems facing revenue operations (RevOps) teams: access to reliable business

Marketing AI 130

Marketing AI Enterprise Management B2B Sales De-duplication 130

Zoominfo

MARCH 15, 2022

Frenemy: A person with whom one is friendly despite a fundamental rivalry. If you’re in marketing, you might think of search engine advertising platforms as your “frenemy.” You’re kind of like friends because they distribute your ads, and kind of like enemies because you’re both self-interested. You’re each trying to make the most money possible and that can create conflicting interests. “The more profitable experience for search engines is more people clicking on ads.

Budget Programs 130

Budget Programs Paid Search Agency Lead Ranking Work Management 130

Search Engine Journal

MARCH 15, 2022

WordPress announced an official plugin that helps speed up websites. Publishers can test the new beta features and offer feedback. The post WordPress Releases a New Performance Plugin appeared first on Search Engine Journal.

Features 138

Features Marketing Websites 138

Marsden Marketing

MARCH 15, 2022

We don’t have to tell you how big podcast marketing has become, and it only continues to grow – studies show that 57% of Americans have listened to a podcast and 41% of those listen to podcasts on at least a monthly basis. Podcasts are a great way to tell stories and share information with a wider, always-distracted, always-on-the-go audience.

Acquisitions 115

Acquisitions Advertising Channels B2B Studies 115

Search Engine Journal

MARCH 15, 2022

Successful, large ecommerce companies approach SEO in a way that allows them to easily grow, profit, and thrive. Now, you can thrive, too. The post SEO At Scale: What Large Ecommerce Sites Do Differently appeared first on Search Engine Journal.

eCommerce 132

eCommerce SEO Companies Webinar Metrics 132

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public.

Advertising Agencies 111

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 111

Search Engine Journal

MARCH 15, 2022

We've curated tips on overcoming challenges SEO professionals face in their career including knowing your worth and getting paid fairly, shared by women for women. The post Women In SEO Share Tips On Closing The Wage Gap appeared first on Search Engine Journal.

SEO 129

SEO Tips Curation 129

Televerde

MARCH 15, 2022

At face value, the customer journey may seem simple. A customer finds out about your products and services, decides it is good for them, and then buys it. Unfortunately, for most businesses, the customer journey is never that simple. Understanding every step your customer goes through, along with any obstacles they encounter, can help streamline the journey and bring your customers from awareness to advocacy.

Touchpoints 105

Touchpoints Top of Funnel Interactive Marketing B2B Sales 105

Search Engine Journal

MARCH 15, 2022

Check out these 14 top local SEO and listing management tools that can help improve your visibility in local search results. The post 14 Essential Local SEO & Listing Management Tools appeared first on Search Engine Journal.

SEO 128

SEO Tools 128

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Content Marketing Institute

MARCH 15, 2022

Persuading your bosses to buy into the power of content marketing by explaining the inner workings and ROI of both content marketing and content strategy is difficult. Here’s a helpful formula to throw a winning pitch.

ROI 105

ROI Buy Content Marketing Content 105

Search Engine Journal

MARCH 15, 2022

Does Google treat internal links differently based on location on a page? Are header and footer internal links less important? The post Are Internal Links In Header and Footer Treated Differently? appeared first on Search Engine Journal.

Google 112

Google SEO 112

Martech

MARCH 15, 2022

At MarTech, we’ve been caught up in our own March Madness. The conference will be held virtually March 29 and 30 ( and registration is free ). For marketers reaching sports fans, March Madness is the NCAA national Div. I basketball tournament. Ads on linear TV networks are very expensive, but even marketers who can afford them are out of luck — they’ve all been sold.

Advertisements 101

Advertisements Advertising Budget Programs Barriers 101

Search Engine Journal

MARCH 15, 2022

Cloudflare announces a free Firewall that blocks many common exploits. The post Cloudflare Announces Free Web Application Firewall appeared first on Search Engine Journal.

102

102

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Martech

MARCH 15, 2022

With a number of privacy changes on the horizon, marketers will soon face new challenges with how we track and measure marketing performance. Measuring marketing ROI using native reporting from media platforms like Facebook and Google Ads will become increasingly less accurate and complete, and ultimately not even possible as third-party cookies are phased out.

Planning 99

Planning Advertising Funnels Privacy Marketing & Strategy 99

MindFire

MARCH 15, 2022

If you are in the home service or home improvement industry and you are struggling to maintain your business because of critical issues then this session is for you. Join Andrew Ettinger, Louis Hobaica, Tom Casey, Josh Kelly, and other service industry leaders as they address some of the biggest challenges home services and home improvement businesses are facing in today’s climate.

Pricing 98

Pricing Price Business Advertising Agencies 98

Martech

MARCH 15, 2022

What if you could 10x your best leads, accelerate revenue opportunities and scale your Sales team easily? Welcome to the Conversation-Qualified Era—where contacts enjoy iconic customer experiences, teams can scale personalized attention, and AI-powered conversations always drive prospective buyers towards the next best action. Conversational AI fosters deep two-way conversations across multiple channels, elevates sales-ready contacts, and qualifies contacts for the next step in the customer life

Top of Funnel 98

Top of Funnel Sales Qualified Leads High Quality Lead Contacts 98

Vidyard

MARCH 15, 2022

Managing a growing remote sales team is filled with challenges. How do you make sure everyone works from the same playbook, stays aligned as your team expands, and keeps up to date on changes? You can use video for more than just reaching out to prospects. It’s also your #1 tool for supporting and engaging your remote sales team. No matter where they are, a quick video can provide the guidance they need to succeed… without you needing to type up a 500-word email.

Video Marketing 90

Video Marketing Enterprise Management Lead Scoring Lead Ranking 90

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Martech

MARCH 15, 2022

“All businesses must redefine how we engage with customers and deliver digital experiences at unprecedented scale,” said Adobe CEO Shantanu Narayen in his opening remarks at Adobe Summit today. Summit, one of the largest in-person events in the marketing tech space — it drew over 16,000 attendees to Las Vegas in 2019 — opened today as a virtual event for the third consecutive year.

Personalization 95

Personalization Allocation Budget Programs Forecasting 95

Salesforce Marketing Cloud

MARCH 15, 2022

From bootstrapping to a defined sales process A look behind the Salesforce curtain Five tips for sales leaders in growth mode In good company. After more than three decades as a manager and leader in food service operations, I decided it was time for a change. When I switched from working on the operations side of food service to the sales side with Jason’s Deli, I immediately felt drawn to the hustle and bustle action that came with it.

Peer-to-peer 96

Peer-to-peer Work Management Sales Qualified Leads Communities 96

Search Engine Journal

MARCH 15, 2022

Syndicated content can outrank original content. But can it help your site rank? In this chapter, we’ll determine whether syndicated content is a ranking factor. . The post Syndicated Content: Is It A Google Ranking Factor? appeared first on Search Engine Journal.

Google 96

Google Content SEO Content Marketing 96

Litmus

MARCH 15, 2022

Last year, Kickdynamic released their latest innovation – product recommendations for email. Powered by their revolutionary AI prediction engine, Kickdynamic can create countless personalized emails from on-site behavioral data. Brands are able to seamlessly track on-site activity and use the data immediately to provide personalized product recommendations in email.

Personalization 95

Personalization Merchandising Content Display 95

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Search Engine Journal

MARCH 15, 2022

In our newest ebook "How To Create Perfectly Optimized Content: 22 Essential Elements," you'll get a clear, simple roadmap to perfectly optimized content! The post Perfectly Optimized Content From Start to Finish [Ebook] appeared first on Search Engine Journal.

Optimization 94

Optimization Content Content Marketing Marketing 94

Industrial Marketer

MARCH 15, 2022

B2B sales emails remain extremely effective. No matter how many people decry them as spam, the power of smart email marketing cannot be denied. Emails have been around since before social media, video content, or sponsored ads, but are still one of the strongest marketing and sales tools that exist. Sales emails, especially in the. Read more » The post The Ultimate Guide to Writing B2B Sales Emails?

B2B Sales 93

B2B Sales B2B Email Marketing Social Media 93

DivvyHQ

MARCH 15, 2022

Sure, getting a mention, a link or even one of your articles published on Forbes or Business Insider might be be highly beneficial for your company, but it's also expensive. If you're looking for less expensive ways to scale your content promotion, look no further than native advertising. Here's more from guest contributor Adelina Karpenkova, Content Marketer at Joinative.

Promotion 93

Promotion Advertisements Advertising Content 93