Navigate the Channel
AUGUST 25, 2022
B2B marketing strategies, tactics, and techniques revolve around attracting business decision-makers, generating leads, and nurturing those leads into paying customers. This is distinctly different from B2C marketing, in which businesses sell products and services directly to end users. Decisions are often easy and low risk and they can happen after just one encounter.
CopyBlogger
AUGUST 25, 2022
A blog launch is exciting, but it can also be awfully lonely for up to a year as you build. Continue Reading. The post A 3-Step Blueprint for a Brilliant Blog Launch appeared first on Copyblogger.
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Search Engine Journal
AUGUST 25, 2022
A series of improvements to LinkedIn's search system for posts will allow it to deliver faster and more relevant results within a simplified user interface. The post LinkedIn Improves Search Results For Posts appeared first on Search Engine Journal.
BOP Design
AUGUST 25, 2022
There are many important factors to consider when building a successful B2B website, but “Should I use a page builder for my WordPress website?” and “Which page builder should I use?” are probably not the first questions that came to mind. Nevertheless, learning the benefits and drawbacks of page builders and what each product offers can change how you approach building your B2B WordPress website and how effective it will be for your needs.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Search Engine Journal
AUGUST 25, 2022
Future-proof your site by applying the best practices for site taxonomy. Provide the correct silos for your content with this comprehensive guide. The post A Complete Guide To Site Taxonomy for SEO appeared first on Search Engine Journal.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Search Engine Journal
AUGUST 25, 2022
We’ve put together some of the best sites to help you get your logo ready for your brand. The post 16 Places To Create A Free Brand Logo appeared first on Search Engine Journal.
Content Marketing Institute
AUGUST 25, 2022
A budget increase doesn’t mean you can afford to make wasteful mistakes. Trim these costly errors and oversights out of your content marketing to maximize every dollar you get.
Martech
AUGUST 25, 2022
This week, iHeartMedia debuted iHeartLand, a committed music and gaming space within the virtual online game Fortnite developed by Epic Games. The metaverse destination was built using Fortnite’s Creative toolset with the help of Atlas Creative’s team of game developers. Fortnite players will be able to visit iHeartLand to play mini-games and participate in exclusive meetups with artists.
Search Engine Journal
AUGUST 25, 2022
Today, Google begins rolling out the helpful content algorithm update, which rewards people-first content and devalues content written for search engines. The post Google’s Helpful Content Update Rolls Out: 7 Things To Know appeared first on Search Engine Journal.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Heinz Marketing
AUGUST 25, 2022
By Michelle Voznyuk , Senior Marketing Consultant at Heinz Marketing. If I’ve learned anything from working remotely over the past two and a half years, it’s that collaborating as a team always leads to the best results. While you can accomplish quite a bit individually, it’s the process of brainstorming, providing feedback, and regularly communicating with others that takes work to the next level.
Martech
AUGUST 25, 2022
We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation.
Search Engine Journal
AUGUST 25, 2022
Google updated the Education Q&A structured data documentation with new guidelines and a new warning of manual actions for non-conforming websites. The post Google Updates Education Q&A Structured Data Documentation appeared first on Search Engine Journal.
Martech
AUGUST 25, 2022
Today, identity management company Neustar announced the availability of its Neustar Unified Identity suite in the InfoSum Data Clean Room. The data collaboration makes multi-party identity and secure data possible for brands, agencies and publishers throughout the advertising supply chain. As a result of the partnership, every InfoSum client will have access to Neustar identity capabilities.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Anyword
AUGUST 25, 2022
As marketers, we all rely on Google. It’s as simple as that. From SEO to organic traffic to just everyday research, Google remains a regular (and necessary) part of our workflow. So when the tech giant makes a change — we pay attention. And the company’s latest announcement? An algorithm change, but not just any algorithm change. Google recently announced the upcoming rollout of a change to its search ranking algorithm that’s shaping up to be the most significant in over a decade.
Salesforce Marketing Cloud
AUGUST 25, 2022
Sales reps are the engine that drives your pipeline. But that engine only works when reps get the training they need on the latest tools and sales strategies. Here’s the rub: it’s easy to lose sales momentum if you pull your team away from selling for training. Even worse, you can see little to no impact if all you do is roll out generic enablement programs that don’t address individual rep challenges.
SpotMe Blog
AUGUST 25, 2022
New to hybrid event planning? Not sure where to begin? A hybrid event can be a great investment for your company – in fact, 86% of B2B organizations that host one see a positive ROI within 7 months. But, to get to that ROI, you first have to know how to plan a hybrid event – and that’s where it gets tricky. The same survey found that it takes 38% of event planners longer to host a hybrid event than an in-person or virtual event. .
nDash
AUGUST 25, 2022
If you have pondered becoming a content writer, you may have considered taking an online content writing course in order to get a grasp of what content writing involves. The good news? There are free online courses specifically for content writing you can start today. These courses are not just for new content writers. Most are suitable for experienced content writers. .
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
RebelMouse
AUGUST 25, 2022
Google announced the rollout of a new major algorithm update — dubbed the “helpful content update” — which launched the week of August 22, 2022. The helpful content update uses machine learning to deprioritize content that isn’t, well, helpful. According to Google’s announcement on August 19, 2022, that includes content that is unoriginal, is low quality, and was created primarily for search engines, not for the benefit of users. u201cNext week, we will launch the u201chelpful content updateu201
Martech
AUGUST 25, 2022
Performance Max campaigns from Google are causing quite the stir in the advertising world. It’s one of the fastest major launches we’ve seen, with the product going from general availability (Nov 2021) to forced migration (Sep 2022) in less than a year. Here we’ll share some of the tips we’ve gathered from talking to a lot of our customers and several PPC experts, including some Googlers in our PPC Town Hall episodes.
Search Engine Journal
AUGUST 25, 2022
Internet Archive website offline. Tweet promises that they're working to restore service but no explanation of what's going on. The post Internet Archive Website Offline for Hours appeared first on Search Engine Journal.
Brandfolder
AUGUST 25, 2022
Getting started with a new software solution can be daunting – just the time it takes to conduct an RFP is a job in itself. But it’s a necessary evil.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Journal
AUGUST 25, 2022
Marketplace marketing and ecommerce models can drive traffic and sales while strengthening your branding if it's done right. Ryan Lee shares his tips & insights. The post ??Marketplace Marketing, Management, & SEO Tactics [Podcast] appeared first on Search Engine Journal.
DivvyHQ
AUGUST 25, 2022
People with disabilities may make up a key demographic that content teams should focus on when developing websites and apps, and creating website content. If this best practice is not on your radar, check out our latest post that provides a variety of recommendations and tools to evaluate your current state of accessibility.
Search Engine Journal
AUGUST 25, 2022
Programmatic advertising is the use of technology to buy and sell advertising space. Learn how advertising is bought and sold for small businesses. The post Programmatic Advertising For Small Businesses: What, Why, And How? appeared first on Search Engine Journal.
Square 2 Marketing
AUGUST 25, 2022
With the INBOUND 22 conference kicking off the first week of September in Boston, it makes sense to investigate the current state of inbound marketing and how it’s being deployed in 2022. The concept of inbound marketing wasn’t born until 2005 when Brian Halligan, HubSpot’s co-founder, coined the phrase. It began to show up in tiny blips and bleeps on the internet in 2007 before really starting to grow in 2012.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Search Engine Journal
AUGUST 25, 2022
Health care providers that are verified to provide abortions will now have a clear label in Google Search and Maps. The post Google To Clearly Label Clinics That Provide Abortions appeared first on Search Engine Journal.
Optinmonster
AUGUST 25, 2022
Are you trying to increase your traffic and search rankings, but aren’t sure what to do? An SEO audit is the perfect place to start. Search engine optimization can be tricky these days, especially if you don’t know what’s working and what isn’t. Fortunately, an SEO audit can show you how you’re doing and what needs to be improved. In this article, we’ll go over everything you need to know about SEO audits so you can do one yourself any time you need to.
Hubspot
AUGUST 25, 2022
As anyone in sales knows, there is nothing worse than a sales slump. You check your email to find out that a deal you were dedicated to just fell through. You pick up the phone and no one is answering your calls. After countless attempts to connect with prospects and land a meeting to no avail, you’ve hit a wall. Experiencing a sales slump can make you question your ability, or worse, your entire career.
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